Sailthru by Marigold Reviews & Product Details

The best thing about Sailthru is its ability to integrate with our CMS, which allows us to target email campaigns based on the type of content our users are engaging with. Review collected by and hosted on G2.com.

The reporting is fragmented and severely limited. In the 5 years that I have been a customer there has been little improvement, if any. Review collected by and hosted on G2.com.

Sailthru is a smaller ESP that has always offered exemplary customer support. I typically have received same day support for any issues I have had. Emails are timely and there is a lot of flexibility with regard to the email options. Review collected by and hosted on G2.com.

List building and data reliability have presented problems for us. We have had lists that never stop counting and then send to incorrect volumes of customers. Review collected by and hosted on G2.com.

I love the visual editor for email template creation. It's super easy, creating what I want how I want and no code necessary. Review collected by and hosted on G2.com.

The entire system is a little complex because they have so much to offer and it has so many functions, it can take a little while to master it. Review collected by and hosted on G2.com.

We handle all of our newsletters, lead generation, event invites and nurturing campaigns in SailThru. It's been easy to train new users and to create on-the-fly custom lists and personalized content. Their support is very good, with quick responses and you can tell that everyone cares about the clients as well as the software and service. Review collected by and hosted on G2.com.

The only thing we grumble about are some limitations with editing - you really have to know HTML and even CSS. Review collected by and hosted on G2.com.

I love Sailthru's journey builder "Lifecycle Optimizer" tool, which is an easy-to-use UI for building automated customer message flows and segmentation. Review collected by and hosted on G2.com.

Sailthru's list segmentation tools are good but not the best I've seen. They enable us to use simple logic to filter, include and exclude specific items within a customer table, but they make segmentation based on a range of data very difficult to accomplish. Review collected by and hosted on G2.com.

Sailthru makes it easy to organize our robust email portfolio and track KPIs in real-time. The interface is very easy to navigate and its integration with Storyports make it even better for us. Coding and troubleshooting is generally an easy process, too. Review collected by and hosted on G2.com.

I wish there were some more segmentation possibilities within Lifecycle Optimizer that didn't require custom fields Review collected by and hosted on G2.com.

I appreciate its ease of use and analytics. It's been great to share programming and sponsorship messaging to the ad community via SailThru. Review collected by and hosted on G2.com.

There are some limitations in reviewing mailing lists that can be improved, but not a deterrent from using. Review collected by and hosted on G2.com.

SailThru covers the basics. It allows you to write emails, code them, and send them to various lists with (barely) enough flexibility built in. Review collected by and hosted on G2.com.

It's a clunky software that doesn't do as well when thinking about greater personalization and email coding capabilities. In order to do so, you'd need to build in vendors on top of that or take analytics in-house. However, their support team isn't great at offering integration advice. Features that should have been built in long ago are not live and require heavy financial and engineering investment to execute on an unideal workaround. Review collected by and hosted on G2.com.

I like how much we are able to do with Sailthru, there were a lot of limitations on our previous systems and with Sailthru it is more a question of how we can do what we want versus if we can do what we want. Centralizing the data at the user level (instead of lists or subscriptions) allows us to truly see what is going on and provide a better experience to our customers. Review collected by and hosted on G2.com.

Some of the more advanced functionality requires more technical knowledge than other systems I have worked with, but the trade off is having a lot of control over what you are building and less limitations with what you can do. The reporting systems could be a bit more robust, but all of the basics are covered. Review collected by and hosted on G2.com.

Personalization, segmentation, testing. Review collected by and hosted on G2.com.

Interface even though it has improved significantly in the last year. Reporting is not flexible. It's hard to simply filter out a specific campaign openers. Review collected by and hosted on G2.com.