--- title: Sailthru by Marigold Reviews meta\_title: 'Sailthru by Marigold Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 155 reviews by the users' company size, role or industry to find out how Sailthru by Marigold works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 155 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sailthru by Marigold Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Sailthru by Marigold but has limited features. Are you part of the Sailthru by Marigold team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed. * * * Seller [Zeta Global](https://www.g2.com/sellers/zeta-global) Discussions [Sailthru by Marigold Community](https://www.g2.com/products/sailthru-by-marigold/discuss) Solution Type All-in-One Overview by Allie Hardee Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 15 months [ View More Pricing Information ](https://www.g2.com/products/sailthru-by-marigold/pricing) ## Top-Rated Alternatives [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![Campaign Monitor](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Campaign Monitor") Campaign Monitor 4.1/5(731) ](https://www.g2.com/products/campaign-monitor/reviews) [ ![Dotdigital](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dotdigital") Dotdigital 4.4/5(1,235) ](https://www.g2.com/products/dotdigital/reviews) [ View All Alternatives ](https://www.g2.com/products/sailthru-by-marigold/competitors/alternatives) ## User Insights Average based on 155 real user reviews. Implementation Time 4 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Sailthru by Marigold Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews) Show More ![Russell P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Russell P.") RP Russell P. Software Engineer Mid-Market (51-1000 emp.) 8/8/2019 "An essential tool for large customer databases and complex email campaigns" 4.5/5 What do you like best about Sailthru by Marigold? Sailthru's API allows us to constantly update customer data and custom variables on every customer to monitor their promotions, their eligibility for certain promotions or marketing. The web interface has elements which could do with a revamp but it's functionally pretty well equipped for most tasks. Even hunting through the history of a campaign's emails or a customer's received emails over their lifetime is super fast.. Analysis of any big sales campaign is super well visualized so we know how much revenue we're generating in real time. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? Custom variables on older customers can become rather cluttered - but we do have the option of deleting older and unused variables, which we should make use of! Not being able to access certain user information in the lifecycle optimizer has frustrated us. The Lifetime Value and Lifetime Num Purchases information is available through their APIs and in the customer's view on the site but not accessible inside a lifecycle optimizer, for example. What this means is that we cannot exclude customers from certain cheaper marketing tactics if they have a strong history of purchase behavior with us. If we want that, we have to record our own custom vars to do with LTV and RPR ourselves. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? We manage all of our email communication through Sailthru. It knows when to send the email using personalized send time for each customer to have the best chance of it being opened and clicked on. It tracks all revenue, click rate and open rate. It lets us manage a lifecycle of emails where we send a series of emails until the person makes a purchase. It allows us to A/B split test different ideas for an email to see which one performs better (eg. showing a discount percentage vs. showing the discounted price vs. hiding the discount and price altogether). Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/19/2019 "Sailthru" 3.5/5 What do you like best about Sailthru by Marigold? Sailthru is the newsletter sending tool of one of my clients. We use it to orchestrate and deploy email campaigns, notably promotional newsletters and triggers. We use Sailthru as a source to store and manage the segmentation of our subscribers for our campaigns. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? No server for the images. They are automatically renamed by the tool and the HTML code must be adjusted according to the image names chosen by Sailthru, which requires more hours of integration work. Review collected by and hosted on G2.com. Recommendations to others considering Sailthru by Marigold: easy to use Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? Adding emoji by copy-paste, automatic tracking (utm), convert the HTML code into text, The management of the list is quite simple and easy to configure. Their predefined engagement levels for users based on messaging and site activity are also very useful for targeting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of sellerAI Translated ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") AE Verified User in E-Learning Mid-Market (51-1000 emp.) 10/7/2019 "AI centric email platform for ecommerce" 4/5 What do you like best about Sailthru by Marigold? Sailthru is a great platform for email marketers in the ecommerce space. Their platform was build for an ecommerce centric business and have focused alot of their attention around their AI and Predictive Analytics. This has made a huge impact on our success and is what I like most about the platform to date. Their training and documentation as well as support has made it really easy to take action on the platform and feel you have the tools to do so. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? One of the major dislikes about this platform is that they were build around 1 business model and that is ecommerce. While my company is an ecommerce business we aren't your traditional ecommerce site. We have alot of specific use cases as it relates to data, tracking, and reporting that Sailthru wasn't able to support during the implementation. Review collected by and hosted on G2.com. Recommendations to others considering Sailthru by Marigold: Make sure that if you are not a traditional ecommerce business that you lay out all of your business needs, data needs, etc. before implementing. This would require a proper RFP document to be put in place, but it is definitely worth it! Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? We have seen alot of success with their lifecycle optimizer and being able to trigger off of site behaviors like a product page abandonment. This has opened up alot of opportunity for additional revenue for our business and has made up for so areas of the platform we cannot use. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment Enterprise (\> 1000 emp.) 11/19/2019 "Sailthru is a great marketing tool" 3.5/5 What do you like best about Sailthru by Marigold? I love that Sailthru now has a feature where you can send out messaging when people are most likely to open it. I use Sailthru for internal global communications, so it's nice to know that we're not accidentally sending emails to India in the middle of the night, just so we can reach employees in LA during their business hours. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? I would love to see more automated analytics - like optional email reporting and the ability to compare multiple campaigns. I like to compare how our newsletters perform over time in terms of CTR and the only way I know how to do that is by manually looking at each month and inputting that info into a separate spreadsheet. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? No problems! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![George H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "George H.") GH George H. Manager/Controller, Shop Your Way (loyalty program), Marketing, Licensed Businesses Accounting Enterprise (\> 1000 emp.) 11/19/2019 "Sailthru - Helping our e-mail proces" 4/5 What do you like best about Sailthru by Marigold? Sailthru has provided Transform cost effective solutions to its e-mail issues. They have been willing to work with us on billing, and they have a staff which is very understanding of our unique situations. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? We are a relatively new user of sailthru. I think that there is a transition period in getting used to the new provider and a learning curve. But Sailthru's staff is helping us! Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? I think that we are trying for the most cost effective solution. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Melissa S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melissa S.") MS Melissa S. Social Media Manager Marketing and Advertising Small-Business (50 or fewer emp.) 8/16/2019 "Complete program to manage and send content via mail." 4.5/5 What do you like best about Sailthru by Marigold? The program has three very good features that I want to highlight, the generation of dynamic content, great user interface and customer profile management. In the first, I like it because it offers excellent functionality to send relevant content to email subscribers. In the second, it is important to say that its functionality is clearly simple to inform and send email implementations. In the third, it gathers extensive information about the interests of each subscriber and the habits of content consumption. For these three characteristics is that this program fills me with satisfaction. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? This program is very good, however I have a complaint that does not leave me quiet; It is often difficult to find exactly what you are looking for. This does not leave me quiet because of the simple fact that it would be It would be ideal to add more precise filters save time in the search process. Review collected by and hosted on G2.com. Recommendations to others considering Sailthru by Marigold: Sailthru is a highly recommended program to have your email as a fundamental tool for marketing. It is very useful in terms of reports and data on campaigns, I also recommend your purchase for the simple fact that it is a cheap program with very explicit functionalities. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? The marketing department is very pleased with this program. We use it to send weekly newsletters and promotional emails. We can also have an informative client base in detail with this program. It sincerely helps us manage all email content in one place. Advertising operations is something that is also achieved in our company with its use. It works very well and gives us important benefits. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite DD Doug D. Mid-Market (51-1000 emp.) 8/6/2019 "Intuitive application, great customer support" 4.5/5 What do you like best about Sailthru by Marigold? The Sailthru application interface is easy to navigate. Having worked with several different ESPs, I really appreciate Sailthru's efforts to simplify the template building and campaign development stages. I'm able to setup a new template in a matter of minutes instead of hours, and the campaign workbook is very easy to navigate and review before launching a campaign. I've also really enjoyed working with the account and support teams. They have been very responsive and shown significant interest in helping us utilize the application in the best ways possible. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? The application requires longer times than desired to process segment counts. I also wish the dashboard would indicated the final send size (lists/segments minus suppression files) on the Confirmation page before launch. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? I really appreciate the efforts Sailthru takes to educate users about its product. That has certainly driven wider adoption and has made my life as a marketer/developer/operations manager much easier. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") UP Verified User in Publishing Enterprise (\> 1000 emp.) 11/19/2019 "Great, but slow" 3/5 What do you like best about Sailthru by Marigold? Sailthru is really user-friendly and intuitive. It's easy to add and edit content (for the most part), and the data about mailings (clicks, opens, etc.) are great and accessible. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? Building and editing newsletters; benefits include previews, easily switching out photos, and not needed to load urls on our own (they autofill). Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Human Resources](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Human Resources") UH Verified User in Human Resources Mid-Market (51-1000 emp.) 11/26/2019 "Sailthru is a great partner!" 5/5 What do you like best about Sailthru by Marigold? I have really appreciated Sailthru's account management and customer service efforts. My dedicated account manager is always responsive and quick to work on finding any solutions to problems that occur. They also have a great customer service team that does the same. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? While I don't think this is a large downside and it's easily helped, I think there is a slight learning curve that comes with Sailthru, especially for those who haven't worked in email marketing before. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? Sailthru has given us the possibility to send several different weekly email campaigns to our users that are attractive and clean-looking. They've also helped troubleshoot and solve random problems/issues that tend to pop up every so often, like a high bounce rate, a sending issue, or something else. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Wade B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wade B.") WB Wade B. Senior Director of Advertising Operations Mid-Market (51-1000 emp.) 8/6/2019 "Sailthru Marketing Center is an excellent tool for reaching my audience." 4.5/5 What do you like best about Sailthru by Marigold? The reporting dashboard capabilities are better than any other provider I've worked with. It is easy to get total send and open numbers when A/B testing. Instead of manual addition. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? To get at the detailed link clicks, however, I still have to open up each report and manually add each click. It would be nice if custom URL clicks could either be elevated into a dashboard or downloaded into a spreadsheet to which could be pivoted. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? We've just started to embark on personalizing our emails. We're eager to see how this might increase engagement and clicks to our website. Review collected by and hosted on G2.com. Show More 8/13/2019 Current UserValidated ReviewerSource: Organic ## Questions about Sailthru by Marigold? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Sailthru by Marigold ](https://www.g2.com/products/sailthru-by-marigold/discussions/new) GU Guest User What is Sailthru used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-sailthru-used-for) [ View all Discussions ](https://www.g2.com/products/sailthru-by-marigold/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 15 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/sailthru-by-marigold/pricing) Sailthru by Marigold Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ecffbcc525c61efc944dafcc553f01b8/agentforce-marketing-formerly-salesforce-marketing-cloud.jpg "Product Avatar Image") Agentforce Marketing... 4/5(4,629) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sailthru-by-marigold) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-sailthru-by-marigold) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_75ab972d2f2d35ee8320e0db083c0a22/campaign-monitor%282%29.png "Product Avatar Image") Campaign Monitor 4.1/5(731) [ Compare Now ](https://www.g2.com/compare/campaign-monitor-vs-sailthru-by-marigold) ##### ##### Sailthru by Marigold Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content A/B Testing Lead Management Segmentation Campaign Management Program Management [ View More Features ](https://www.g2.com/products/sailthru-by-marigold/features) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Deliverability](https://www.g2.com/categories/email-deliverability) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Landing Page Builders](https://www.g2.com/categories/landing-page-builders)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[Pop-Up Builder](https://www.g2.com/categories/pop-up-builder)[Personalization](https://www.g2.com/categories/personalization)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Transactional Email](https://www.g2.com/categories/transactional-email)[Push Notification](https://www.g2.com/categories/push-notification)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[Email Testing](https://www.g2.com/categories/email-testing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which AI video generator integrates with marketing automation tools?](https://www.g2.com/discussions/which-ai-video-generator-has-given-you-the-best-balance-of-marketing-automation-integration-and-video-quality)[Which MFA platform supports the widest range of authentication factors?](https://www.g2.com/discussions/which-mfa-platform-supports-the-widest-range-of-authentication-factors)[Best AI tools for 24/7 customer inquiry handling](https://www.g2.com/discussions/what-are-the-best-ai-tools-for-24-7-customer-inquiry-handling) [Top-rated ASM tools for continuous security scanning](https://www.g2.com/discussions/top-rated-asm-tools-for-continuous-security-scanning)[What are the best contact center payments platforms combining digital phone lines with all-in-one service and 24/7 support?](https://www.g2.com/discussions/what-are-the-best-contact-center-payments-platforms-combining-digital-phone-lines-with-all-in-one-service-and-24-7-support)[Pros and Cons Details](https://www.g2.com/products/sailthru-by-marigold/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)