--- title: Sailthru by Marigold Reviews meta_title: 'Sailthru by Marigold Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 155 reviews by the users' company size, role or industry to find out how Sailthru by Marigold works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 155 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sailthru by Marigold Reviews **Vendor:** Zeta Global **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 155 ## About Sailthru by Marigold Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed. ## Sailthru by Marigold Pros & Cons **What users like:** - Users value the **automation capabilities** of Sailthru, enhancing engagement through sophisticated lifecycle campaigns and efficient management. (2 reviews) - Users value the **advanced automation features** of Sailthru, enabling tailored campaigns and improved customer engagement. (2 reviews) - Users value the **advanced personalization and automation** features of Sailthru, enhancing engagement through tailored customer experiences. (2 reviews) - Users value Sailthru's **effective personalization and automation** , enhancing customer engagement through tailored experiences across channels. (2 reviews) - Users value the **advanced personalization and predictive analytics** of Sailthru, enhancing engagement and tailored customer experiences. (2 reviews) - Intuitive (2 reviews) - Personalization (2 reviews) - Personalization Services (2 reviews) - Users value the **robust personalization and automation features** of Sailthru, enhancing their email and campaign management efficiency. (1 reviews) - Analytics (1 reviews) **What users dislike:** - Users find the **difficult learning** curve challenging, making it hard for smaller teams to effectively use Sailthru. (2 reviews) - Users find the **inadequate reporting** features of Sailthru challenging, making data interpretation and navigation cumbersome. (2 reviews) - Users find the **steep learning curve** of Sailthru challenging, especially for smaller teams or those lacking technical support. (2 reviews) - Users find **limited reporting** capabilities in Sailthru, making data interpretation and analysis a challenge. (2 reviews) - Users find the **reporting tools cumbersome** and difficult to interpret, impacting the overall usability of Sailthru. (2 reviews) - Reporting Issues (2 reviews) - Steep Learning Curve (2 reviews) - Complex Analytics (1 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) ## Sailthru by Marigold Reviews ### 1. Great Product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Sailthru by Marigold?** My favorite aspect of Sailthru is the Template editor which allows you make updates and preview your template without having to leave the page. **What do you dislike about Sailthru by Marigold?** I feel that the drag and drop template editor can use some improvements when it comes to customization. Updating this would absolutely make this feature my new favorite. **Recommendations to others considering Sailthru by Marigold:** If you want a solid product with a company that cares, go with Sailthru **What problems is Sailthru by Marigold solving and how is that benefiting you?** We are able to send out customized email templates quickly and easily without having to worry about most email client css issues. Another benefit would be that it integrates well with our existing platforms. ### 2. Favorite Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany V. | Sr. Manager, Digital Markting , Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Sailthru by Marigold?** I love the live dashboard and how easy it is to pull reporting and segment snapshots to get deeper dives. **What do you dislike about Sailthru by Marigold?** I wish there was a way to roll up click tracking when we mail by different segment. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sailthru is used for all of our promotional mailings, plus all of our triggers (outside of transactional emails). The usability is great and the UI is easy to maneuver. ### 3. Sailthru **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2019 **What do you like best about Sailthru by Marigold?** ability to track email users and also do custom parameters tracking so that we can verify where users are signing up for the newsletters. It has helped to increase user base and drive higher engagement **What do you dislike about Sailthru by Marigold?** The product is not so developed yet and lacks an effective marketing automation which allows brands to engage with loyal users on a more direct manner. **Recommendations to others considering Sailthru by Marigold:** Understand your business requirements and then go for it. **What problems is Sailthru by Marigold solving and how is that benefiting you?** To engage users with growing news content allow them to constantly review our news and visit all platforms. ### 4. Following progess of newsletters. **Rating:** 5.0/5.0 stars **Reviewed by:** Eduard P. | Eduard, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2019 **What do you like best about Sailthru by Marigold?** Simple and simple to utilize UI. Arranging show looks with outlines and charts included. **What do you dislike about Sailthru by Marigold?** Client bolster it not terrible, [delay in getting reports for issues]. **What problems is Sailthru by Marigold solving and how is that benefiting you?** The work we have done together with Sailthru to surface the connection between retention and revenue is of such significance that it should spark dialogue at all levels within retail and publishing organizations. ### 5. Great Way to Monitor Link Clicks **Rating:** 4.0/5.0 stars **Reviewed by:** Cassidy E. | Linear Associate Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2018 **What do you like best about Sailthru by Marigold?** I like being able to see which links have been clicked on the most, and specifically who clicked on them. **What do you dislike about Sailthru by Marigold?** I guess this could improve functionality a bit but other than that I don't dislike anything. **Recommendations to others considering Sailthru by Marigold:** Make sure you do your research and know what you are getting into! This website provides a lot of great info on clicks for different ads and links, but that's the majority of it's function. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Our company uses a lot of ads in emails and websites, so being able to find out how many clicks and CTRs we got is so important because clients will ask for that information from us often. ### 6. Makes every step from email builds to data reporting seamless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2018 **What do you like best about Sailthru by Marigold?** I love how easy it is to import newsletter builds from my company's CMS into Sailthru! For more complicated builds, simply copying HTML does the trick too. The ability to tailor our email sends to our audience based on the engagement rankings that Sailthru creates is excellent. This way we can strategize our communication based on market area, interest in our brands, subscription to our other products, and much more. This is great in the era of digital media where niche marketing is becoming more and more valuable to both consumers and companies. The data reporting feature under details is very helpful for us as well, it is great to be able to see open rates and more at a glance for all of our builds. As a company that manages multiple brands it is also helpful to be able to switch in between these brands. **What do you dislike about Sailthru by Marigold?** For data reporting I wish there was a way to more easily import data into excel or google sheets documents. Right now I do this manually and it goes fairly quickly, but I wish there was a way to do data downloads more directly. Additionally my company manages several brands and i wish it were easier for us to switch in between brands, organize co-branded sends, or view certain email blasts from different brands in one place. **Recommendations to others considering Sailthru by Marigold:** I would highly recommend this to other users working in major media companies. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We build email lists most relevant to certain market areas and can customize communication with our users on the basis of their engagement habits thanks to the Smart Lists in Sailthru. This helps us maintain an engaged audience for all of our newsletters. ### 7. Best in Class for Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2018 **What do you like best about Sailthru by Marigold?** The platform is extremely to use and manipulate to fit your business. Smart lists make targeting mindless for the builder but personalized for the receiver. **What do you dislike about Sailthru by Marigold?** Barely anything. Biggest pet peeve, you can't change from a standard campaign to a A/B test without starting the campaign build over, and you can't change the time or date of deployment without un-scheduling the mailing and then gong back to drafts, making the edit and then rescheduling **What problems is Sailthru by Marigold solving and how is that benefiting you?** we are much closer to 1-1 communication than in the past. we used to relay heavily on the data team to post lists and now we can build them ourselves in minutes. ### 8. Sailthru is a great ESP for growing companies **Rating:** 5.0/5.0 stars **Reviewed by:** Trishul P. | Director of Product - Big Data Products / Artificial Intelligence / Strategic Initiatives , Entertainment, Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Sailthru by Marigold?** We love the service, support, and features they are constantly rolling out. **What do you dislike about Sailthru by Marigold?** We had some challenges that are unique to our business given we own 300+ radio stations but Sailthru was able to overcome the challenge **What problems is Sailthru by Marigold solving and how is that benefiting you?** We leverage Sailthru primarily as an email service provider, then using it for newsletters, target our subscribers on social channels etc ### 9. Solid email platform **Rating:** 3.5/5.0 stars **Reviewed by:** Ted T. | Manager, Digital Operations, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Sailthru by Marigold?** Sailthru's personalization engine, Lifecycle Optimizer, Audience Builder, Smart Lists and the new drag-and-drop template editor are great. Customer support is quick to respond and stays on top of issues until they're resolved. **What do you dislike about Sailthru by Marigold?** While Sailthru gives us a lot of agency in how we run our emails, I sometimes wish they provided more strategic guidance to help us with our goals, such as list growth, churn reduction, segmentation, inboxing, etc. **Recommendations to others considering Sailthru by Marigold:** There's definitely a learning curve. Read up on the documentation, join webinars and ask questions along the way. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sailthru is a reliable platform for delivering our email campaigns as well as facilitating personalized relationships with our users. ### 10. Solid and Easy to Learn **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Sailthru by Marigold?** The user interface is laid out in a very comfortable and easy to learn way. The service and support is always great, and I appreciate the learning sessions they often have in our city. **What do you dislike about Sailthru by Marigold?** Not necessarily dislikes, but a wish list item here and there. A simple mobile app that allowed you to pause or cancel campaigns would be very helpful. Also custom color-coded tags on campaigns would also help to make it easier when dealing with multiple campaigns at once and knowing exactly where you are when it comes to needed changes and approvals. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Analytics, automatic messaging via LO, and making it easier to send a large volume of emails to multiple lists. ### 11. Is best for merchant / deliverability wise **Rating:** 5.0/5.0 stars **Reviewed by:** Lemuel C. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2018 **What do you like best about Sailthru by Marigold?** Their deliverability services. A client have deliverability issues on their previous esp...and when we move to sailthru, they help us solve/fix the issue. Plus, features...send time Optimization, product recommendations, predictions, overlays, coupon manager (they called it promotions) and lifecycle optimizer. **What do you dislike about Sailthru by Marigold?** Campaign Scheduling (spending too much time on scheduling)...take too many steps to complete scheduling 1 segment...and sometimes have to wait for 2 or 3 seconds freeze before you can proceed on next step. **Recommendations to others considering Sailthru by Marigold:** This is best for merchants and publishing companies **What problems is Sailthru by Marigold solving and how is that benefiting you?** Best time of the day to send via snapshot report. We can also use optimized send based on the ideal time the user may engage to emails. ### 12. Easy-to-use interface **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2019 **What do you like best about Sailthru by Marigold?** Sailthru's interface is very intuitive and easy to use, much better than our previous tool. I also like that it makes it easy to make manual edits to HTML and other code. **What do you dislike about Sailthru by Marigold?** Some of the steps to send could be a bit streamlined. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Ease of sending newsletters to many distribution lists ### 13. Great push and in-app notification company. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2018 **What do you like best about Sailthru by Marigold?** The ability to make their messaging system work however you want it. We are able to do a lot of custom things in our in app-messages. It works really well for us. **What do you dislike about Sailthru by Marigold?** The documentation is pretty short sometimes. They could definitely build out their mobile documentation to make it easier. **What problems is Sailthru by Marigold solving and how is that benefiting you?** It has made talking to our customers super easy. We can build rapport with our customers by constantly talking to them. ### 14. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2018 **What do you like best about Sailthru by Marigold?** Sailthru has a super easy to use interface - which is great for someone who doesn't have a tech background. We use a lot of custom vars, custom pages and flows to power our subscriptions. **What do you dislike about Sailthru by Marigold?** Early on, we had time-outs, but those have since subsided. The ability to organize templates and lists could be better. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Subscription sign up, email management, upsell/downsell, personalized offerings ### 15. Great personalization options! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2019 **What do you like best about Sailthru by Marigold?** Multiple features such as options to optimize, A/b testimg, creating audiences, understanding loyal audiences etc **What do you dislike about Sailthru by Marigold?** Dashboard could have bedn more intuitive **What problems is Sailthru by Marigold solving and how is that benefiting you?** Email Marketing of all three brands ### 16. Good stuff **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Sailthru by Marigold?** I like how easy is it to see all the data associated with the users. **What do you dislike about Sailthru by Marigold?** The new view makes some profiles bug out. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We locate accounts based on email addresses in a very dynamic environment. ### 17. Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2018 **What do you like best about Sailthru by Marigold?** I find this product easy to use and has a user friendly interface. I use the analytics tool a lot to gage the success of my sends. **What do you dislike about Sailthru by Marigold?** Sometimes the data feed lags when you're trying to rearrange the stories. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sending out newsletters. ### 18. Great platform and product team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2018 **What do you like best about Sailthru by Marigold?** Intuitive platform for delivering feed-based newsletters, with some flexibility for bespoke content. Analytics and smartlists allow the business to react to user interactivity. **What do you dislike about Sailthru by Marigold?** There are certain limitations around how bespoke content is authored, but there seems to be serious development around this. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Analytics are key to help us with our business decisions. ### 19. Easy to use, great service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2018 **What do you like best about Sailthru by Marigold?** Sailthru is user friendly by providing step-by-step set up. Their customer service is great and quick to respond. They also send out automated emails if there are any issues with their services. **What do you dislike about Sailthru by Marigold?** Sometimes the platform can be slow. There have also been times where the platform is down. **What problems is Sailthru by Marigold solving and how is that benefiting you?** sending mass emails to different email lists. ### 20. Happy but always improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2019 **What do you like best about Sailthru by Marigold?** That is it reliable and shows your instant stats **What do you dislike about Sailthru by Marigold?** I would prefer to have all uses on sailthru to use a WYSYUG look & feel **What problems is Sailthru by Marigold solving and how is that benefiting you?** B2C and B2B communications ### 21. Easy to use ESP for media publishers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Sailthru by Marigold?** The interface of Sailthru is easy to navigate and I especially like how you can quickly find sent campaigns. **What do you dislike about Sailthru by Marigold?** Sometimes, finding the specific data that you need can be time consuming. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Growing, expanding our newsletters. ### 22. Intuitive and powerful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2018 **What do you like best about Sailthru by Marigold?** SailThru has a clean and intuitive layout, but is nothing but power under the hood. It's able to handle basically any email marketing task imagineable **What do you dislike about Sailthru by Marigold?** There is still more work to be done from a data and reporting standpoint **What problems is Sailthru by Marigold solving and how is that benefiting you?** All things email marketing. ### 23. Sailthru **Rating:** 5.0/5.0 stars **Reviewed by:** Petar D. | Client Engagement Executive, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Sailthru by Marigold?** The ease to analyse customer experience and usage of our services. **What do you dislike about Sailthru by Marigold?** I dislike the new versions. It is more complicated. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We are tracking users usage of your eight platforms. We are building audience lists and tracking transactions logs. ### 24. Great interface, lots of features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2018 **What do you like best about Sailthru by Marigold?** I like the reporting features for SailThru also how each user's profile gives a detailed summary of their activity both via email engagement but also site activity. **What do you dislike about Sailthru by Marigold?** Sometimes it's hard to get reports to export quickly. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We're able to better track engagement while also targeting our message to the highest propensity to convert user. ### 25. User Friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Sailthru by Marigold?** Sailthru has a clean layout and is a very user-friendly platform. It provides us with a comprehensive stats on our newsletter sends. **What do you dislike about Sailthru by Marigold?** There have been just a couple of times where the platform was down. **Recommendations to others considering Sailthru by Marigold:** It's great to be able to have all newsletter send information and stats all from one platform. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We are able to pull user engagements and stats needed for our clients all from one platform. ### 26. Sailthru...it's pretty good **Rating:** 4.5/5.0 stars **Reviewed by:** Omar M. | Digital Media Producer, Publishing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2017 **What do you like best about Sailthru by Marigold?** The snapshot report is pretty good. I can look at lists and see at glance where they are and any assigned attributes to them. The audience builder is a big game changer since I'm able to drill down and segment certain lists. Though we don't use it here, the personalization features are great to have for newsletters. **What do you dislike about Sailthru by Marigold?** Support has improved a lot in the last nine months. It used to take a while to get responses back and now you get them fairly quickly. There is a pretty high learning curve using Sailthru but there are return on investment are worth it. This isn't mailchimp or babby's first email sender. This is for business' that need to do a/b testing, gauge engagement, segment and geo target users. Not something you'd use to pump up your etsy store. So there's that. **Recommendations to others considering Sailthru by Marigold:** This is definitely worth it if you are looking at the data side of things and need reporting. Engagement, open rates and geo location. The online help and support has greatly improved. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Geotargeting users and segementing users for email lists. We can now know where are users are and what the real engagement of our users actually is. ### 27. Great Partner, Not Just a Vendor **Rating:** 4.5/5.0 stars **Reviewed by:** George D. | Head of Email Strategy, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Sailthru by Marigold?** Sailthru has been a strategic partner of ours for almost three years now. While they are a vendor of email marketing services for the organization, they have proved themselves to be more than a vendor and have become a partner. During the early days of our relationship, there were definitely bumps in the road. They stood by our business and made sure that we knew that they could help us accomplish our goals and ensure that they were doing everything in their power to resolve whatever issues we were facing. In the last year, Sailthru has put resources in moving their platform and services further but have not lost track of why clients have signed with them in the first place. They are not distracted by bright objects and understand that email marketing is the core of what their business is. **What do you dislike about Sailthru by Marigold?** There aren't a lot of big things I'm not a fan of within the organization. **Recommendations to others considering Sailthru by Marigold:** If you are a publisher, this is a tool that you'll need to seriously look at for your newsletter campaigns. The ability to drive engagement in your campaigns, through personalization, is much easier done through the Sailthru platform. The important thing to understand is that to make any platform work for you, it is important to have your own assets in place to support the campaigns. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sailthru is a solid email marketing provider that has a lot of great tools for publishers. Personalization is something that is important to drive engagement within email and Sailthru has allowed us to move this forward in our own business. ### 28. Great for merchant companies **Rating:** 1.5/5.0 stars **Reviewed by:** Mark A. | IT Project Coordinator, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2016 **What do you like best about Sailthru by Marigold?** Sailthru has a ton of incredible features. The personalization engine, personlized send times, somewhat useful user interface, and a helpdesk that is readily available. The setup process was great. We were assigned a project manager and eventually a Customer Success Manager. The project manager was tremendously helpful in getting our platform off the ground. It was easy to get our newsletters out quickly and efficiently. **What do you dislike about Sailthru by Marigold?** Our CSM wasn't the best. When we finally decided to end that level of service, our whole platform was audited and found to be set up in a very odd way. Our biggest problem is that we are a publisher and send newsletters primarily. The entire system was set up for merchant services and not publishers. Our entire experience was trying to fit a square peg in a round hole. **Recommendations to others considering Sailthru by Marigold:** Be sure you are aware of the merchant heavy purpose SailThru serves. If you do anything other than that, you may find yourself frustrated. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We send out daily and weekly newsletters and occasional re engagement campaigns all in the name of driving traffic to our sites. We haven't realized many, but one key benefit is the metrics that are reported. Most data is easy to find and easy to understand. ### 29. Good Basic Data and User Inquiry **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Sailthru by Marigold?** Sailthru is good at some of the basics. It provides a decent breakdown of the daily numbers, orders, income, etc. But that's about it. There isn't a lot of customization. It is nice to look up specific users to see email campaigns, settings, and more, but beyond that, it's not something I entirely use on a daily basis. **What do you dislike about Sailthru by Marigold?** I wish there were more ways to integrate an internal systems with order identifiers to specifically lookup and/or resend certain emails. It doesn't have those capabilities, which may be chalked up to the internal system instead of sailthru. **What problems is Sailthru by Marigold solving and how is that benefiting you?** The main benefit I personally use is user email settings. It's great to alter or update those settings to best fit the customers needs. It doesn't help with emails retroactively, but at the least, it addresses any issues for the future. ### 30. What a great tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2018 **What do you like best about Sailthru by Marigold?** I love all of the webinar options. They're a really great learning tool to fit into your schedule. I also really enjoy the SailThru team. They're there for support just about 24/7. They really care about your business and are such a huge help at keeping it successful. **What do you dislike about Sailthru by Marigold?** There are certain things we want to do with email, but do not yet have the capabilities. **Recommendations to others considering Sailthru by Marigold:** Have an idea of what it is you will be needing SailThru for. that way you can be sure they have all of the right tools and training for you. **What problems is Sailthru by Marigold solving and how is that benefiting you?** There are way too many to mention them all! We have been on the forefront of mailing issues due to Hotmail changing their rules which helped to keep us from not reaching top customers. ### 31. Functional, but difficult to use **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2018 **What do you like best about Sailthru by Marigold?** Good customer service--my CSM is always available if I need her. **What do you dislike about Sailthru by Marigold?** Difficult to use--I do not have experience with html, so I cannot set up emails without external help. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sending marketing emails ### 32. Ideal for retailers, not other businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2017 **What do you like best about Sailthru by Marigold?** I like sailthru's campaign creation experience, as well as the audience builder (that they recently updated and made immense improvements to) and the new lifecycle optimizer product. The support responds quickly and is usually helpful. I find that they are constantly rolling out new updates across the board and are trying to catch up with some other more advanced ESPs. **What do you dislike about Sailthru by Marigold?** Sailthru sometimes makes tasks that you think would be easy *extremely* difficult to execute. For example, tracking opt-outs/overall churn with any sort of certainty is nearly impossible using just Sailthru. In addition, Sailthru has zero concept of how a user interacts with different emails -- they are either just universally an "engaged" or "disengaged" user on their scale -- for a publisher like us, that's not very helpful as many of our users are on multiple lists of ours. **Recommendations to others considering Sailthru by Marigold:** I think Sailthru is definitely on the up and up and is likely a great tool for retail companies (wouldn't know for sure though) but as a publisher, I frankly wish we had used a different tool from the beginning. I think you should have a complete in-depth understanding of all the bells and whistles you could ever want from your ESP and evaluate if Sailthru can meet those needs before making your decision. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Through its Zephyr coding, Sailthru has helped us develop more personalized/targeted marketing campaigns. Its lifecycle optimizer has also simplified our re-engagements series and allowed us to more easily develop drip campaigns for specific products. ### 33. Good product with strong customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2018 **What do you like best about Sailthru by Marigold?** The platform is primarily used by our ecommerce team, it's also user by the developers and product managers who can easily create templates using their visual code feature. **What do you dislike about Sailthru by Marigold?** The dashboard is a little messy, UI can be improved by focusing on main goals (such as campaigns and templating) **What problems is Sailthru by Marigold solving and how is that benefiting you?** Newsletter campaigns, events and mailing. ### 34. Sailthru is a great ESP, but could use some improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2017 **What do you like best about Sailthru by Marigold?** I like the step-by-step design for setting up an email. Everything is very easy to follow. I like the various options for A/B testing and the detailed reports provided by Sailthru. And Smart lists are amazing! **What do you dislike about Sailthru by Marigold?** I cannot go back and change a campaign type from a regular campaign to an A/B test or vice versa. If I need to add an A/B test, I have to set up an entirely new campaign. The click maps are also not always accurate and there is no easy way to isolate clicks that are spam. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Our business is defined by sending out daily newsletters. Without Sailthru, this would not be possible! Additionally, Sailthru is easy to integrate with our other platforms. ### 35. SailThru Academy is Amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Sailthru by Marigold?** I had a really great time at SailThru Academy & learned so much **What do you dislike about Sailthru by Marigold?** Having used other email clients, I have no problems with SailThru. I like the interface and ease of communication with their employees when I need help. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Communicating with customers in a way that keeps them connected to our product. ### 36. Sailthru is very easy to use **Rating:** 3.0/5.0 stars **Reviewed by:** Jason L. | SFChronicle.com producer, Newspapers, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Sailthru by Marigold?** I like how it allows you to set up campaigns fairly easily and publish your work. **What do you dislike about Sailthru by Marigold?** Sometimes it is indeed slow in preview mode for no known reason. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sailthru has helped us to optimize our use of newsletters and multiple versions of it. ### 37. Great platform if you have time and resources **Rating:** 4.0/5.0 stars **Reviewed by:** Alan M. | Digital Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2017 **What do you like best about Sailthru by Marigold?** This has automated all of our newsletters and very few people have to access the platform to put content into emails; it's all done via the various CMS platforms we use. Sending highly targeted emails to specific user segments is straightforward and can learned very quickly. The underlying data that is appended to each user profile is excellent and very in depth (you need to have good meta data to start with however) Integration into other platforms is relatively simple which is a definite plus We have found support to be very responsive and there has been a massive shift in account management in the past 9 months. **What do you dislike about Sailthru by Marigold?** This is not an entry level product; in order to get the most from Sailthru you need a talented development team. The automation platform is not intuitive and is currently limited however the latest version we believe will go a long way to solving this. There are definite improvements to be made in a number of areas such as reporting, the UI in general etc. but they seem to be working hard to solve them and the road map is good. Lack of wysiwig will be a killer for most people but we were fortunate to have the ability to build our own and integrate it The documentation needs work; it is difficult to find specifics on how certain features work and much of it is out of date. The video library for users is however a nice feature. **Recommendations to others considering Sailthru by Marigold:** You need to commit time and resource to make this work; if you don;t have experienced developers who have extensive knowledge working with API's then this isn't for you. Your initial set up is crucial; we have over twenty brands in our instance and now have a single customer view across those properties which is very powerful but you will also need to plug in a RaaS product to make this work and there are drawbacks around reporting. I would recommend Sailthru; it is a big commitment but worth the effort you put in. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Automated marketing for newsletters both for content and ecommerce - most importantly we have been able to build a digital SCV using Sailthru although this was only achieved by combining it with our RaaS product. Our online editors love it because there it has cut out workflow and they see tangible results; our general ROI has significantly improved ### 38. Clear Email Marketing Platform With Great Potential Growth On Capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2017 **What do you like best about Sailthru by Marigold?** Predictability on customer engagement was very helpful for what we were trying to accomplish. **What do you dislike about Sailthru by Marigold?** Reporting is really lacking in Sailthru platform. That can definitely be improved upon. **Recommendations to others considering Sailthru by Marigold:** If your company is not at the enterprise level, I highly recommend using Sailthru. Although, for an ecommerce platform standpoint, they are still growing in functionalities for triggered sends on that front. I'd wait until Q3 if you wanted to switch to Sailthru with those capabilities (such as cart triggered emails). **What problems is Sailthru by Marigold solving and how is that benefiting you?** For the line of business in my company, it was difficult to segment data based upon interests. Having the ability to send to customers based on their engagement with us was very helpful as a platform. Their ability to track tags based upon what their interests are on our website was also super helpful in identifying customers who may be interested in our promotional offers that were schedule at that moment in time. Real-time tracking on campaigns is great, but can be improved. Reporting interface was awful. ### 39. Functional but could be improved **Rating:** 2.5/5.0 stars **Reviewed by:** Jennifer P. | Director of Customer Service and Operations, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2016 **What do you like best about Sailthru by Marigold?** Sending emails is quick and easy. The change made to allow the html and display to show side by side was huge. The system is pretty straight forward, which is great for training new users. **What do you dislike about Sailthru by Marigold?** Not completely intuitive. Nothing that damages the usefulness of the product, but just a few quirky things that are a little annoying. For example, when you create a list, you are then sent back to the mail list screen and search for the list you just made to add emails. Why? If I just created the list, I was probably intending to use it. Their customer service definitely falls into the "needs improvement" category. It's about 50/50 between getting a person and leaving a message. And about the same for getting a prompt call back. The quality of person also varies widely. I've gotten amazing people on the phone before. However, more often I get someone who barely has a grasp over the software they are trying to troubleshoot, and that's incredibly frustrating. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We are sending marketing, personalized, and transactional emails for our business. Emails help us interact and impact user behavior, which is great. ### 40. Sailthru is the worst **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2017 **What do you like best about Sailthru by Marigold?** The customer service team was fine — they tried to help. **What do you dislike about Sailthru by Marigold?** Unfortunately, although the customer service team is responsive and tries to help, they do not have a broader picture of what is going on with your account. So any question that requires any more than just a quick explanation of how to do something, will confuse customer service too much as your question gets bounced from one agent to another every time you give them more information. Their onboarding process was flawed. They missed huge mistakes with the setup of our account that meant for years we were not capturing customer information in Sailthru! Everyone else who works there (other than customer support) is impossible to deal with. It really makes you wonder if there is anyone in charge there. Even the person who was supposed to be renewing our contract (and who was trying to get more money out of us) would usually completely forget to respond to our emails. At the end it became laughable. We would tell them we were having trouble setting up a certain functionality, and we would struggle with trying to fix it for months — and right after sending another follow up email to them for help on it, we would get a mass marketing email telling everyone how great that exact functionality was! All their marketing emails would crack us up because sure, that functionality exists, but was any client actually able to use it? Probably not. **Recommendations to others considering Sailthru by Marigold:** If you have great developers that can figure everything out on their own (with no support) it might work for you. Otherwise, do not use Sailthru. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Now that we've left Sailthru we have solved a lot of problems... ### 41. Functional, but there are better options out there **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2017 **What do you like best about Sailthru by Marigold?** Customer service is usually pretty responsive. **What do you dislike about Sailthru by Marigold?** The standalone product is extremely average, the real value comes from customizing the set up and integrations. Sometimes I feel like they create fancy features just to help market themselves, but they have no idea how to actually implement something if a client pursues it. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Email marketing & database marketing list management ### 42. Unreliable and quickly outgrew **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2017 **What do you like best about Sailthru by Marigold?** Interface was easy to navigate Many features were included with contract and ready to use **What do you dislike about Sailthru by Marigold?** Ran into issues with capacity, speed, and reliability **What problems is Sailthru by Marigold solving and how is that benefiting you?** Email automation ### 43. Sailthru for sending newsletters **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2016 **What do you like best about Sailthru by Marigold?** It's gotten the job done so far, which I want to emphasize because this part should not be overlooked. The documentation is pretty good too and some of their included functions (social share, opt-in/out) is helpful when they work (social share through Twitter on mobile is not working right now and a ticket I filed in late November is still active) It handles most things well, but there could be a lot of refinement on this product. **What do you dislike about Sailthru by Marigold?** The UI and terminology is very confusing. I have to train folks on how to use Sailthru and the logic surrounding campaigns templates and lists leaves much room for improvement. I still can't explain it and instead we force the people using it at our company to follow a step by step process that we've found to work albeit doesn't feel like the way Sailthru wanted it to work. **Recommendations to others considering Sailthru by Marigold:** It'll get the job done, but I find the interface to be confusing. The terminology is not very clear and the workflow is a bit convoluted. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sending emails to a list of subscribers to a newsletter every morning at a set time, which can be scheduled -- and most importantly, works. ### 44. Somewhat niche email marketing and content personalization tool **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2016 **What do you like best about Sailthru by Marigold?** My own job deals primarily with email design/development, so the ability to hand-code data displays and conditionals in their Zephyr scripting language is pretty amazing. Support is very attentive and usually both effective and timely. **What do you dislike about Sailthru by Marigold?** The lack of a WYSIWIG email editing interface is going to be crippling for the majority of business users. The way they distinguish email "campaigns" from "templates" has a certain internal consistency, but it isn't really intuitive and doesn't fit the way our business manages its recurring emails. The personalization engine itself is functional, but quirky. You can assign "team" labels to projects, but they have nothing to do with permissions; and you can assign permissions levels to users, but they're not nearly fine-grained enough to be useful. **Recommendations to others considering Sailthru by Marigold:** This is not an entry-level, dip-your-toes-in kind of product. You need a designer with serious HTML chops. You need a database developer to manage the API. You need a manager with a head for analytics and strategy. You also need an external CRM system, because this isn't one (although it can be coerced to play with yours). If you have all those things in place, though, Sailthru can do a lot for you. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We're trying to customize both email and website content for our user base. Sailthru has definitely enabled us to step up our game. ### 45. Easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2016 **What do you like best about Sailthru by Marigold?** Ease of use and flexibility of the platform. **What do you dislike about Sailthru by Marigold?** Can't add seed lists. Changes to templates don't automaticaly update to campaign. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Automation of email deployment. ### 46. Email Marketing Client of SailThru **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2015 **What do you like best about Sailthru by Marigold?** Ease of use, easily able to integrate with internal DB. Excellent team. **What do you dislike about Sailthru by Marigold?** Very slow third party integration, ie, Mobile, Creative testing agencies and GA reporting. At times slow response or not enough knowledge regarding reporting or query building. **Recommendations to others considering Sailthru by Marigold:** Make sure they are able to integrate with all of your third parties. Ask for full transparency on omni channel tracking and mobile direction **What problems is Sailthru by Marigold solving and how is that benefiting you?** Moving mass emails to more targeted campaigns, reducing frequency, becoming more targeted. Optimizing onboarding based on signup attribution, mobile and omnichannel messaging. ### 47. Team That Cares About Your Success **Rating:** 5.0/5.0 stars **Reviewed by:** Giselle G. | Full-Stack Web Development Student, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2015 **What do you like best about Sailthru by Marigold?** The team at SailThru truly cares about the success of your business and your email marketing. They are quick to share innovative ideas and explain new tools to help you optimize your email campaigns. They've gone above and beyond for our team - I've had a call with heads of the business to go over how to make sure we're getting the most visibility in the wild wild west of the email inbox. **What do you dislike about Sailthru by Marigold?** There's nothing I've really disliked with the platform thus far! **Recommendations to others considering Sailthru by Marigold:** Learn more about the opportunities that you can gain through using SailThru. You'll be stunned by just how many things you'll be able to do with the tool and it will help you make up your mind about going with them. **What problems is Sailthru by Marigold solving and how is that benefiting you?** They take extra care with their customers and their tool is robust. The email marketing possibilities you've dreamed of come with SailThru's platform. They've found the way to target and slice and dice your data within a beautiful interface. ### 48. Good extensive feature set; problems with bugginess and support **Rating:** 1.0/5.0 stars **Reviewed by:** Tobias W. | COO & CFO, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2014 **What do you like best about Sailthru by Marigold?** The feature set is very good - split-testing transactional emails without needing to involve developers; very intuitive email nudge systems; personalized send times; etc. **What do you dislike about Sailthru by Marigold?** We have experienced almost constant problems with the reliability and bugginess of the product: uploads and downloads get stuck often, reports don't run correctly often, we had (single) incidents where code in subject lines wasn't resolved correctly and even twice that we weren't able to send campaigns for 2-3 days. The sales / account management staff was hard for us to work with and frankly, very disappointing - it takes at times weeks for them to get back to you, and they seem to brush off what in our eyes are serious problems with their tools, causing significant business damage at times. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Our biggest business problem was being able to split-test transactional emails, and this tool solves this. Second to that, creating email nudge paths depending on user behavior, demographics etc. that is very intuitive to do with this product, yet also buggy in our experience (we had almost constantly a handful of paths not work correctly - out of 30-40). ### 49. Easy to use and endless growth opportunities **Rating:** 5.0/5.0 stars **Reviewed by:** Corinne C. | Head of Marketing - FamilyPet, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2015 **What do you like best about Sailthru by Marigold?** Sailthru allows a company to really dive in and customize endless email campaigns to your database. Creating unique and personalized campaigns is their #1 priority. **What do you dislike about Sailthru by Marigold?** I currently do not have anything i dislike about using sailthru **What problems is Sailthru by Marigold solving and how is that benefiting you?** we are now able to target our users on a more directly level as opposed to blanketed emails. This has help increase our conversion rates and sticky-ness factor with our customers. ### 50. Robust ESP for eCommerce merchants of all sizes **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan L. | Tech Manager, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2014 **What do you like best about Sailthru by Marigold?** I like Sailthru's API and documentation so technical employees can help setup a variety of campaigns from simple to complex. The system allows you to really interconnect data from one platform to another. **What do you dislike about Sailthru by Marigold?** Sailthru could work on their user interface for administration. The data analytics is all there but it could really help non-technical users to create campaigns and segmentations quicker. **Recommendations to others considering Sailthru by Marigold:** If you're looking for an ESP that allows for customization, their API is great to work with. **What problems is Sailthru by Marigold solving and how is that benefiting you?** As a user, we are looking for the best ways to increase customer retention. With Sailthru, we've been able to build campaigns that most ESPs would require much more customization to accomplish. We have seen improved conversion rates by using their triggers and abandoned cart features. ## Sailthru by Marigold Discussions - [What is Sailthru used for?](https://www.g2.com/discussions/what-is-sailthru-used-for) - [How do you use Sailthru?](https://www.g2.com/discussions/how-do-you-use-sailthru) - [What is cross channel campaign management?](https://www.g2.com/discussions/what-is-cross-channel-campaign-management) - [Is CB sailthru com legit?](https://www.g2.com/discussions/is-cb-sailthru-com-legit) - [What is sailthru?](https://www.g2.com/discussions/what-is-sailthru) - [View Sailthru by Marigold pricing details and edition comparison](https://www.g2.com/products/sailthru-by-marigold/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-09+04%3A41%3A49+-0500&secure%5Bsession_id%5D=c18d56ff-cc0b-4064-b9d9-ff8f57aade4d&secure%5Btoken%5D=85e45dce0f94d094506af94c72d390d975dcffdbfe101e76763e17875590a364&format=llm_user) ## Sailthru by Marigold Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) ## Sailthru by Marigold Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Editing Platform - Spam Filter Testing - A/B Testing - Deliverability Testing - Design Testing **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Performance - Dashboard - Analytics **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Agentic AI - Email Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Generative AI** - AI Text Generation **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Sailthru by Marigold Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews) - [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) - 4.1/5.0 (708 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,205 reviews)