Sailthru by Marigold Reviews & Product Details

The best thing about Sailthru is that is offers up tons and TONS of analytics and data-points to analyze every detail of your email/newsletter send. (You can view CTR, clicks, opens, open rate, soft bounces, hard bounces, bounce rate, spam, opt-outs, email domains, etc.) Review collected by and hosted on G2.com.

Honestly - I cannot think of anything i don't like about this platform. Review collected by and hosted on G2.com.

The emails appear clean and reporting via the Sailthru platform is available to give you a performance review Review collected by and hosted on G2.com.

Occasionally encounter errors that may be related to a direct integration we have with Sailthru, so cant necessarily blame them. Review collected by and hosted on G2.com.

The consistent communication and helpful support staff. Review collected by and hosted on G2.com.

Nothing to dislike with this vendor. This company needs to improve its email program and that's partially why I'm here. Doesn't look like there have been improvements in the last 3 years. Review collected by and hosted on G2.com.

Sailthru's Ad Targeter makes it extremely seamless to schedule and organize ads for all of our clients. Review collected by and hosted on G2.com.

Overall, Sailthru, while powerful, is pretty sensitive as well. For instance, the Analytics Campaign feature flitches every so often, and you're unable to copy and paste terms into the "Interest Rating" field under Audience Builder. Review collected by and hosted on G2.com.

The fact that the company really goes out of its way to find out what their customers need. Every upgrade to the platform comes out of direct customer feedback. Review collected by and hosted on G2.com.

Reporting is a little cumbersome - use of dynamic personalization was a bit difficult. Review collected by and hosted on G2.com.

Loyalty - it really does pay to not switch CRM tools every few years. I'd recommend building a good rapport over a number of years with your chosen platform, the benefits can often outweigh the small upside of saving a few £'s. This does not mean you do not challenge them when the tough questions come round.

Customer focussed - the support I've received is second to none. After the first year of using Sailthru, the main reason for signing up to a second term with Sailthru was due to the timely support I received in the critical first year of setting up Sailthru.

Staying one step ahead - Sailthru values feedback, they are always looking to find out what makes us marketers tick, and with that build solutions to fit our needs.

In the four years I have used Sailthru I have seen the tool make huge steps forwards, mainly in adding new features, revamping the look and feel of the product.

Also, ever wondered what is the best time to send an email? Well the answer is, it's different for each customer/user. Sailthru has a tool out of the box which will help you personalise the send time for each customer. Review collected by and hosted on G2.com.

Honestly - nothing comes to mind.

They bring great customer support (strategic and tech) which is super responsive and have a huge set of training assets. Review collected by and hosted on G2.com.

SailThru powers all of the marketing promotions and triggered campaigns for our company, Raise. The lifecycle flows take seconds to build all within one interface, and we use these to target specific audience segments via email and/or push. Within every email, we use SailThru's algorithms to feature personalized product recommendations based on our shoppers' browsing and purchase behavior—this has generated up to 10x lift in conversion for our personalized campaigns. Plus, their robust audience builder allows us to seamlessly create lists for targeting. Review collected by and hosted on G2.com.

We've been partnered with SailThru for almost two years now. In the beginning, SailThru Mobile (push) was a bit disconnected from email, but recently it has become integrated within their core platform. This has made it much easier for us to reach users through the channel that's most relevant to them. Review collected by and hosted on G2.com.

Sailthru makes sending out emails so simple. The interface is quick, makes sense, and customer service is on point as well. We are happy with the platform and have been using it for a while now. Review collected by and hosted on G2.com.

There is nothing I've found that I dislike about sailthru Review collected by and hosted on G2.com.

It is very easy to create emails and sending campaigns. The new template builder has drag and drop functionality that doesn't require a lot know how. It is also easy to see how many clicks or % where on the single items in the email. And the campaign summery shows the important things in one view.

The customer service is excellent. Inquires are dealt with in a speedy and professional manner. Review collected by and hosted on G2.com.

The new template builder is more the email builder now and therefore needs some more functionality like copy & paste from one "template" to another (apparently in progress). Also, because of having this tool now, the former way of setting up the campaign and having the email creation in there is a bit obsolete. Review collected by and hosted on G2.com.

User-friendly campaign build/send UI; easy to A/B test; lifecycle/journey-builder product is well-built and easy to use and test within; transparent updates from product team; prediction manager tool is powerful; great customer service. Review collected by and hosted on G2.com.

Analytics interface has been slower to develop and lacks sophistication; depending on their type of business some clients may find it more helpful to ship data from Sailthru to their internal data warehouse for consumption there. Review collected by and hosted on G2.com.