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Sailthru by Marigold Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

15 months

User Insights

Average based on 155 real user reviews.

Implementation Time

4 months

Perceived Cost

$$$$$

Sailthru by Marigold Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Sailthru by Marigold, and what problem is it built to solve?

Sailthru by Marigold is used to combine customer behavior and profile data with email marketing and automation, helping teams move beyond generic campaigns. Teams use it to build personalized emails and automated customer journeys for engagement and retention.

What company sizes and industries is Sailthru by Marigold the best fit for?

Sailthru by Marigold is most represented among mid-market and enterprise users, with strong representation in publishing, retail, and media and entertainment. The clearest clusters are:
  • Company size: Mid-market and enterprise teams, with small businesses also represented.
  • Industries: Publishing, retail, and media and entertainment.

How long does it take to implement Sailthru by Marigold across a team?

Implementation most often takes one to three months, though timelines vary with the scope of the setup and the resources available.
Time to go live Relative frequency
1–3 months Most common
Under 1 month Also reported
3–6 months Also reported
6–12 months Also reported

What customer support options does Sailthru by Marigold provide, and how do users find the overall support experience?

Support is available through email/help desk, phone, and self-service resources such as a knowledge base. The experience can be helpful and responsive, particularly for account and campaign questions, though more complex issues may take longer to resolve or require escalation.

What is the experience like for teams switching to Sailthru by Marigold from another tool?

Switching from platforms such as ActiveCampaign, Salesforce Marketing Cloud, Listrak, and other email marketing tools was often driven by a need for stronger personalization, automation, testing, or broader functionality. Teams describe using Sailthru to build more tailored campaigns and lifecycle journeys, with some also valuing improved support or easier campaign workflows; the transition itself can require technical resources and careful setup.

What features or capabilities could make Sailthru by Marigold even more useful?

Sailthru by Marigold could be more useful with clearer reporting and more flexible ways to review campaign performance. Improvements users would value include:
  • More customizable dashboards and easier campaign comparisons, exports, and cross-campaign reporting.
  • More flexible audience segmentation and additional ways to build or adjust automated journeys.
  • A smoother campaign and template workflow, including easier organization, editing, and fewer steps for routine tasks.

Sailthru by Marigold Reviews (155)

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Reviews

Sailthru by Marigold Reviews (155)

View 1 Video Reviews
4.2
155 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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Verified User in Online Media
AO
Verified User in Online Media
Mid-Market (51-1000 emp.)
"Fantastic Email & On-site Messaging Tooling!"
5/5
What do you like best about Sailthru by Marigold?

SailThru empowers our marketing team to take full control over the entire user journey with simple-to-use self-service tooling. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

While the visual editor templates support drag & drop "what-you-see-is-what-you-get design", their overlays (on-site lightboxes) still require Designer resources who know CSS/HTML. Review collected by and hosted on G2.com.

Olivia M.
OM
Olivia M.
Executive Director
Enterprise (> 1000 emp.)
"Your platform is friendly!"
3.5/5
What do you like best about Sailthru by Marigold?

Marketing automation has boosted our sales! Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Clients have been satisfied with our services, so we have no problems using your software. Review collected by and hosted on G2.com.

JR
Jose R.
Small-Business (50 or fewer emp.)
"Sailthru Notorious Automation !!"
4/5
What do you like best about Sailthru by Marigold?

It's nice I don't have any point to find regarding the system, so I like why it has worked differently, it has allowed us to automate our original marketing and allow us to expand our client portfolio and so now it is much more complete in the sense of digital marketing so it is much more detailed and for this reason it reaches more clients and automates this point of the company. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

I find the system attractive and it works well, but I would change certain characteristics allowing it to be perfectly coupled to other types of software in order to work with most software in this way we avoid inconvenience or failures when using the system. Review collected by and hosted on G2.com.

Arnaud J.
AJ
Arnaud J.
Chief Marketing Officer
Small-Business (50 or fewer emp.)
"True SaaS ESP ideal for e-merchants and medias: Highly agile and reliable"
5/5
What do you like best about Sailthru by Marigold?

Sailthru platform is really agile and adapts to your data model instantly. This allows you to be completely autonomous. the combination of their Zephyr personalisation code with the easy integration of your own data feeds makes it the perfect platform for medias or retailers who update several times a day their inventory and website contents. Their APIs allow you to integrate very deeply with your other tools and their support is very responsive. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

The reporting needs a refresh but it's getting better and better. The Retention Analytics add-on is great to dig into your reports and data. Review collected by and hosted on G2.com.

MC
Martin C.
Small-Business (50 or fewer emp.)
"Sailthru Marketing Goal !!"
4/5
What do you like best about Sailthru by Marigold?

Sailthru has worked perfectly with this company, it is coupled in a very easy way for us and interacting with its interface is pleasant, no inconvenience for us, very intuitive when creating the campaigns send them by emails in this way customers can view the promotions, offers or advertisements that we want to deliver or show, in turn the interface that it offers us is very beautiful which makes it very interactive and pleasant to use, in opinions it allowed to save time specifically in the marketing area, we have also carried out different types of tests even with social networks and it has worked wonderfully. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Among some points that should be improved is being able to carry out campaigns through social networks, allowing this feature to be more optimal, it is very important or convenient for your service to be able to expand for the future, in turn allowing a specific edition from the same service sailthru. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Verified User in Retail
Enterprise (> 1000 emp.)
"Drives revenue and outstanding partnership"
5/5
What do you like best about Sailthru by Marigold?

UI is great. Account management is awesome. They are on top of everything. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Documentation is not up to date in some places but they are working on it. Review collected by and hosted on G2.com.

Verified User in Sporting Goods
US
Verified User in Sporting Goods
Mid-Market (51-1000 emp.)
Originally submitted 7/21/2020
"Sailthru Review"
4.5/5
What do you like best about Sailthru by Marigold?

Robust features, strong functionality, good customer service Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

the UI for some tools are not ideal (e.g. no live preview for template builder) Review collected by and hosted on G2.com.

AB
Alex B.
Executive Director of Technology
Small-Business (50 or fewer emp.)
Originally submitted 11/19/2019
"Solid product with questionable pricing"
4/5
What do you like best about Sailthru by Marigold?

Robust reporting, API functionality, Ad plans Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Inconsistent support, lack of documentation, expensive options (Site Personalization Manager) Review collected by and hosted on G2.com.

Brenda P M.
BM
Brenda P M.
Marketing Coordinator
Small-Business (50 or fewer emp.)
"Best advanced ESP on the market"
5/5
What do you like best about Sailthru by Marigold?

It’s highly customizable, has tons of features and great hands on training. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Because it is so advanced, you must be html friendly and it may not be good for entry level employees to use. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Mid-Market (51-1000 emp.)
"I like it but there are some analytics I find it tricky to see"
4.5/5
What do you like best about Sailthru by Marigold?

Easy to create campaigns, manage data feeds, see overall response to my campaigns. I also like the testing options, A/B Winner is fun to watch. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

I'd like to be able to rank links across campaigns, to assess what the best performing links across a period of time is. At present, I have to view campaigns individually and compile the data separately. A WYSIWIG editor would be useful too. Review collected by and hosted on G2.com.

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Pricing Insights

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

15 months

Perceived Cost

$$$$$
Sailthru by Marigold Comparisons
Sailthru by Marigold Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Dynamic Content
A/B Testing
Segmentation
Program Management