--- title: Sailthru by Marigold Reviews meta_title: 'Sailthru by Marigold Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 155 reviews by the users' company size, role or industry to find out how Sailthru by Marigold works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 155 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sailthru by Marigold Reviews **Vendor:** Zeta Global **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 155 ## About Sailthru by Marigold Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed. ## Sailthru by Marigold Pros & Cons **What users like:** - Users value the **automation capabilities** of Sailthru, enhancing engagement through sophisticated lifecycle campaigns and efficient management. (2 reviews) - Users value the **advanced automation features** of Sailthru, enabling tailored campaigns and improved customer engagement. (2 reviews) - Users value the **advanced personalization and automation** features of Sailthru, enhancing engagement through tailored customer experiences. (2 reviews) - Users value Sailthru's **effective personalization and automation** , enhancing customer engagement through tailored experiences across channels. (2 reviews) - Users value the **advanced personalization and predictive analytics** of Sailthru, enhancing engagement and tailored customer experiences. (2 reviews) - Intuitive (2 reviews) - Personalization (2 reviews) - Personalization Services (2 reviews) - Users value the **robust personalization and automation features** of Sailthru, enhancing their email and campaign management efficiency. (1 reviews) - Analytics (1 reviews) **What users dislike:** - Users find the **difficult learning** curve challenging, making it hard for smaller teams to effectively use Sailthru. (2 reviews) - Users find the **inadequate reporting** features of Sailthru challenging, making data interpretation and navigation cumbersome. (2 reviews) - Users find the **steep learning curve** of Sailthru challenging, especially for smaller teams or those lacking technical support. (2 reviews) - Users find **limited reporting** capabilities in Sailthru, making data interpretation and analysis a challenge. (2 reviews) - Users find the **reporting tools cumbersome** and difficult to interpret, impacting the overall usability of Sailthru. (2 reviews) - Reporting Issues (2 reviews) - Steep Learning Curve (2 reviews) - Complex Analytics (1 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) ## Sailthru by Marigold Reviews ### 1. Powerful for retail but limited use for media or B2B businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Sailthru by Marigold?** The best thing about Sailthru is its ability to integrate with our CMS, which allows us to target email campaigns based on the type of content our users are engaging with. **What do you dislike about Sailthru by Marigold?** The reporting is fragmented and severely limited. In the 5 years that I have been a customer there has been little improvement, if any. **Recommendations to others considering Sailthru by Marigold:** Improve the reporting functionality and expand on automation of common tasks (i.e. creating lists based on actions/engagement) **What problems is Sailthru by Marigold solving and how is that benefiting you?** We used Sailthru as our primary ESP. The pricing is competitive and it lends itself well to companies with multiple brands. ### 2. Sailthru is a simple to use ESP **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** Sailthru is a smaller ESP that has always offered exemplary customer support. I typically have received same day support for any issues I have had. Emails are timely and there is a lot of flexibility with regard to the email options. **What do you dislike about Sailthru by Marigold?** List building and data reliability have presented problems for us. We have had lists that never stop counting and then send to incorrect volumes of customers. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We send generally 1M+ emails a day. It is fairly easy to build and deploy them. ### 3. Creating unbelievably awesome templates in minutes **Rating:** 3.5/5.0 stars **Reviewed by:** Cara (Anna) v. | Private Tutor, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Sailthru by Marigold?** I love the visual editor for email template creation. It's super easy, creating what I want how I want and no code necessary. **What do you dislike about Sailthru by Marigold?** The entire system is a little complex because they have so much to offer and it has so many functions, it can take a little while to master it. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sending out personalised email campaigns with no effort at all. Creating flows that match our customer's needs and target them at different times depending on how we set it up. ### 4. SailThru a winner for all our email communication **Rating:** 4.5/5.0 stars **Reviewed by:** Valerie V. | Head of Digital Strategy & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2019 **What do you like best about Sailthru by Marigold?** We handle all of our newsletters, lead generation, event invites and nurturing campaigns in SailThru. It's been easy to train new users and to create on-the-fly custom lists and personalized content. Their support is very good, with quick responses and you can tell that everyone cares about the clients as well as the software and service. **What do you dislike about Sailthru by Marigold?** The only thing we grumble about are some limitations with editing - you really have to know HTML and even CSS. **Recommendations to others considering Sailthru by Marigold:** SailThru **What problems is Sailthru by Marigold solving and how is that benefiting you?** Higher delivery rates, ease of creating new newsletters and other emails, testing and scheduling. ### 5. Very robust ESP with all the bells and whistles included **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Sailthru by Marigold?** I love Sailthru's journey builder "Lifecycle Optimizer" tool, which is an easy-to-use UI for building automated customer message flows and segmentation. **What do you dislike about Sailthru by Marigold?** Sailthru's list segmentation tools are good but not the best I've seen. They enable us to use simple logic to filter, include and exclude specific items within a customer table, but they make segmentation based on a range of data very difficult to accomplish. **Recommendations to others considering Sailthru by Marigold:** Sailthru doesn't have native integration with many other platforms, but they do have APIs for segmentation, creation and campaign deployment, which can be used by most major vendors. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Currently, we are fully leveraging it's email capabilities, and it's a powerful tool for building, deploying and tracking campaigns. ### 6. Easy to use with solid data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** Sailthru makes it easy to organize our robust email portfolio and track KPIs in real-time. The interface is very easy to navigate and its integration with Storyports make it even better for us. Coding and troubleshooting is generally an easy process, too. **What do you dislike about Sailthru by Marigold?** I wish there were some more segmentation possibilities within Lifecycle Optimizer that didn't require custom fields **What problems is Sailthru by Marigold solving and how is that benefiting you?** We're currently working on solutions to retarget prospects and users who are beginning to disengage ### 7. A true source to engage the advertising community **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** I appreciate it's ease of use and analytics. It's been great to share programming and sponsorship messaging to the ad community via SailThru. **What do you dislike about Sailthru by Marigold?** There are some limitations in reviewing mailing lists that can be improved, but not a deterrent from using. **Recommendations to others considering Sailthru by Marigold:** SailThru is a good source for crafting, sharing and reviewing audience response to email marketing questions. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Reviewing the open and view rates have helped us refine our messaging. ### 8. Not scalable for my business **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Sailthru by Marigold?** SailThru covers the basics. It allows you to write emails, code them, and send them to various lists with (barely) enough flexibility built in. **What do you dislike about Sailthru by Marigold?** It's a clunky software that doesn't do as well when thinking about greater personalization and email coding capabilities. In order to do so, you'd need to build in vendors on top of that or take analytics in-house. However, their support team isn't great at offering integration advice. Features that should have been built in long ago are not live and require heavy financial and engineering investment to execute on an unideal workaround. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sending emails to users in a slightly targeted fashion. ### 9. Sailthru is an excellent tool for running marketing email automation and personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Tess M. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2019 **What do you like best about Sailthru by Marigold?** I like how much we are able to do with Sailthru, there were a lot of limitations on our previous systems and with Sailthru it is more a question of how we can do what we want versus if we can do what we want. Centralizing the data at the user level (instead of lists or subscriptions) allows us to truly see what is going on and provide a better experience to our customers. **What do you dislike about Sailthru by Marigold?** Some of the more advanced functionality requires more technical knowledge than other systems I have worked with, but the trade off is having a lot of control over what you are building and less limitations with what you can do. The reporting systems could be a bit more robust, but all of the basics are covered. **Recommendations to others considering Sailthru by Marigold:** Sailthru might require a bit more technical knowledge to get the most our of it, but it is definitely worth it. **What problems is Sailthru by Marigold solving and how is that benefiting you?** With Sailthru we have been able to centralize our personalization data and we were also able to get rid of a few separate systems to run all of our email and site personalization through Sailthru. We have also been able to integrate a lot more personalization throughout our site and marketing efforts. ### 10. Great product but complicated to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** Personalization, segmentation, testing. **What do you dislike about Sailthru by Marigold?** Interface even though it has improved significantly in the last year. Reporting is not flexible. It's hard to simply filter out a specific campaign openers. **Recommendations to others considering Sailthru by Marigold:** Its a great investment but prepare to spend one month on training the manager who will be using the product, and additional time for programmers. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Brining in revenue. Segmentation and suppression increase the response rate significantly. ### 11. Best ESP I have used to date **Rating:** 5.0/5.0 stars **Reviewed by:** Morgan G. | Publisher, Sports, Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Sailthru by Marigold?** The customer service is second to none. I feel as if my CSM is truly looking out for the best interest of our company and not just looking to onboard us for the money. I love the Sailthru Academy days and plan to attend everyone that I am given the chance to go to. When we have run into issues, the response time is nearly immediate and if what I am asking for isn't something currently available, Sailthru engineers create a hack for us and they note it for future product developments. I also love the flexibility with the drag and drop template builder. It is really intuitive and empowers the non-engineers on our team to use it freely. I actually used Sailthru at an old company as well before my current position at a new business. When our old contract ended, I vetting a least a dozen ESPs and selected Sailthru again. **What do you dislike about Sailthru by Marigold?** I think that the overlays feature is still a work in progress and would like it to be just an smart as the template builder. We have had to ask for a fair amount of coding hacks to get it to be as flexible as we would like to be, but based on the product call I listened in to, I believe a lot of these changes are on the roadmap. **Recommendations to others considering Sailthru by Marigold:** The product has really improved over the last few years! I used it back at my last job when there wasn't a drag-and-drop template builder and they are really listening to the needs of the customers. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Our team is really, really small here. We don't have a devoted design or engineering team to help with newsletters so we need to be nimble. Sailthru fully understands this and has built this product to be as easy as possible to operate independently. ### 12. Grear Customer Data Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** Excellent user management, customer journey, marketing automation platform **What do you dislike about Sailthru by Marigold?** Slightly complex onboarding process. Professional services often needed during the implementation. **Recommendations to others considering Sailthru by Marigold:** Powerful platform. Take time to implement properly. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We use Sailthru to power our email program. We send a variety of messages (transactional, newsletters, reviews, etc) through the platform. We've been able to automate and personalize many of our outbound messages on the platform ### 13. Overall a great email marketing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Tyrell C. | Management Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** It's fairly intuitive and their customer service is very helpful... definitely a great platform for marketers in medium to large sized businesses **What do you dislike about Sailthru by Marigold?** It can be fairly expensive (but almost all the email marketing platforms are) **Recommendations to others considering Sailthru by Marigold:** If you're int he market for an email platform, this is a good one to try. **What problems is Sailthru by Marigold solving and how is that benefiting you?** It's helped us reach our customers in an engaging way ### 14. MUST HAVE FOR MARKETING **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Sailthru by Marigold?** Sailthru makes it easy to deliver targeted advertising to users & curate a professional look. **What do you dislike about Sailthru by Marigold?** Data is sometimes confusing & appears to be not relevant for this kind of work. **What problems is Sailthru by Marigold solving and how is that benefiting you?** I've been able to try out new marketing techniques and optimize sending times, audience data, and subject line performance! ### 15. Great platform for personalization and email **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Sailthru by Marigold?** We have been able to do a lot more personalization and keep much better track of our customer data using Sailthru! **What do you dislike about Sailthru by Marigold?** It can take support awhile to get answers for you and sometimes they won't have updates for days or weeks. **Recommendations to others considering Sailthru by Marigold:** Sailthru is great for personalization, but may require a bit more technical knowledge from team members who set up emails and automation than other systems may. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We are using Sailthru for campaign marketing, marketing automation, on site overlays and on site personalization. ### 16. I use SailThru daily, primarily to generate email campaigns. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Sailthru by Marigold?** It works when our third-party provider keeps everything flowing. We've been told problems are not with SailThru but on the third-party end. **What do you dislike about Sailthru by Marigold?** Must erase "New Campaign" rather than overwrite on the Campaign Name page. On the Build Your Campaign from a Template page, the template dropdown list is a jumble, mostly reverse alphabetical order but sometimes latest to be produced on top, making templates difficult to find every time it's used. **What problems is Sailthru by Marigold solving and how is that benefiting you?** I can experiment with receptivity to stories based on numerical placement on the feeds. ### 17. Multi Year Ecom Client **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** Sailthru has made us as clients integral to their product roadmap. They've evolved their tools to align with best practices and often, specifically to our business needs. **What do you dislike about Sailthru by Marigold?** We often feel as though we are in the minority when it comes to retail personalization. We have on occasion found bugs within the various algorithms before Sailthru and still sometimes find it clunky to go beyond the interest algorithm. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We are solving CRM marketing, some retail personalization, and holistic marketing automation. ### 18. Solid ESP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** Sailthru has an ever-growing suite of sophisticated tools that make data-driven email marketing easy. **What do you dislike about Sailthru by Marigold?** Sailthru sometimes is missing key UX/UI features to make workflows streamlined and scalable. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sailthru is our primary driver for data-driven, automated email marketing, audience building, and recommendations. ### 19. Sailthru is a great email platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Sailthru by Marigold?** Their customer service is great, they have dashboards that are very useful, and their data can easily be exported to use in other platforms. **What do you dislike about Sailthru by Marigold?** The filtering is tough to figure out. We have a lot of newsletters and just being able to isolate one newsletter to determine things like "actives" or growth over time, etc is not easy. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We have a LOT of newsletters so Sailthru has been helpful in automating sends and providing high level reporting ### 20. I love sailthru **Rating:** 4.5/5.0 stars **Reviewed by:** robin c. | Senior Software QA Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2019 **What do you like best about Sailthru by Marigold?** I love the easy user interface. Although i have not used every aspect of the site, for the areas I use i have found it very user friendly from the beginning. From finding the templates to looking up particular users to statistics on email openings and such. **What do you dislike about Sailthru by Marigold?** I have a little trouble seeing the actual images on a few templates in the past. **What problems is Sailthru by Marigold solving and how is that benefiting you?** When i was having issues seeing some templates the customer service was very attentive at helping me to figure out what was going on. ### 21. Absolutely Love **Rating:** 5.0/5.0 stars **Reviewed by:** Tessa N. | Email Marketing, Entertainment, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Sailthru by Marigold?** This is the 3rd ESP I've used in my current position in media email marketing. I've used Experian and Salesforce, and neither begin to compare as far as ease of use and endless possibilities within personalization. **What do you dislike about Sailthru by Marigold?** My only complaint WAS that HTML coding became a bottle neck for our tiny team. As soon as email composer was released, our email marketing program took off. I'm able to tackle a huge volume of work that my coding team never would have been able to handle. **Recommendations to others considering Sailthru by Marigold:** I'd consider Sailthru the best of the best when it comes to ESPs. Just keep in mind as a marketer that you'll only be able to utilize the best capabilities of the tool if you have a Dev team that is on board with your goals and puts marketing at the top of their priority list. I've used Sailthru since October of 2017 and we're still working to get a lot of the most important APIs in place. Loop in your Dev team and prioritize getting them on board as quick as possible or the Sailthru on boarding process will hit a dead end and leave you disappointed. I believe this is the biggest obstacle for any marketer in the tech space. **What problems is Sailthru by Marigold solving and how is that benefiting you?** So many benefits--we've tested Personalized Send Time versus blast on several occasions and always prove its value within our open rate results. We use the user variables to segment our audience and send custom emails to members of our service and those we'd like to acquire. ### 22. Sailthru is an essential tool for managing large email or SMS marketing campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Russell P. | Senior Developer, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Sailthru by Marigold?** Sailthru's web interface is easy to navigate, extremely fast to look up individual campaigns and customers. Even hunting through the history of a campaign's emails or a customer's received emails over their lifetime is super fast.. Analysis of any big sales campaign is super well visualized so we know how much revenue we're generating in real time. It's API allows, among other things, dynamic updates of any part of a customer's data, meaning that when we send email or SMS, we know the most up-to-date preferences and data to be able to correctly personalize names, images, links and to know whether to send or not. **What do you dislike about Sailthru by Marigold?** We have had issues with legacy product data sitting in Sailthru when it comes to using it's product recommendation engine - at times we have to wipe out all of our catalog data and start over, meaning that we lose the valuable insights which lead to a better and more personalized set of recommendations. This may be something we could overcome with better integration on our side, but until now, we have been living with the ongoing issue of stale data being in our product rec. mix. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We use Sailthru for all Email and SMS marketing campaigns. It allows us to schedule these emails based on sale timing but also based on the local timezone and, potentially, when the customer is most likely to open their email (customized based on past behavior at a customer level). Sailthru also lets us A/B test different content and subject lines to see which gets a better open rate, click rate and conversion rate. We have also used Sailthru to generate birthday emails based on the customer's DOB. All of these have generated significantly increased revenue and lifetime value for a given customer. ### 23. Take action on your customers' behavior **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Sailthru by Marigold?** The Sailthru Content Library allows for robust data collection about your products, which allows you to analyze and take action on your customers' behavior. Tools like Lifecycle Optimizer let you automate specific actions based on behavior that's both granular or general. For building customized segments, Audience Builder has powerful tools to let you target your customers most likely to engage based on a myriad of different behaviors you can customize. Top it off with friendly, responsive support, and you've got the best marketing automation platform around. **What do you dislike about Sailthru by Marigold?** In certain parts of the admin backend, it would be nice to see a simpler way to navigate through the UI. Sometimes things take a few extra clicks. Luckily Sailthru makes regular updates to their backend, so by the time you're reading this my gripes may have already been addressed. **Recommendations to others considering Sailthru by Marigold:** Spend a little time getting to know the documentation and your CSR. You will benefit greatly from understanding the full scope of what the platform does, and how you can use it to improve your marketing efforts. Ask your CSR questions when you have them—you will get answers. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Before Sailthru, we sent manual email campaigns. Every one considered, designed, and built. Now, we can dial in specific parameters to target specific segments of customers based on their behavior and serve them personalized content of which they'll have a higher likelihood to purchase—and the emails send themselves. ### 24. Great product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** Very user friendly - has all of the right tools for your automation needs. **What do you dislike about Sailthru by Marigold?** I wish there were more options for showing and not showing content in emails. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We have been able to personalize content to our users which gives them what their want to read directly to their inbox and increases our open/click rates, along with our list sizes. ### 25. Sailthru offers comprehensive solutions for email marketing needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Sailthru by Marigold?** The drag-and-drop template builder and Lifecycle Optimizer are two great features. **What do you dislike about Sailthru by Marigold?** There's a bit of a steep learning curve when it comes to using the Zephyr language, personalization and integrations. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Sailthru allows us to easily manage recurring and one-off email campaigns featuring content dynamically pulled from our website, serving as a reliable source of web traffic and revenue. ### 26. Great product, easy to use, really have upped their functionality abilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2019 **What do you like best about Sailthru by Marigold?** We have had a great long-term experience with SailThru- customer support, improved platform functionality, consistent solicitation of customer feedback for improvements. **What do you dislike about Sailthru by Marigold?** The email campaign options are limited, but that is changing soon with new product updates. The team listens to customer needs and responds. **What problems is Sailthru by Marigold solving and how is that benefiting you?** The ease of use takes friction out of many workflows, so we have benefited with increased capacity. We have also seen positive impacts with the personalization tools. ### 27. Such great support and easy-to-use platform **Rating:** 5.0/5.0 stars **Reviewed by:** Danae Y. | Integrated Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2019 **What do you like best about Sailthru by Marigold?** I love the support team and how helpful they are! Any questions I have or things I need, they're right on top of it and there to help. **What do you dislike about Sailthru by Marigold?** Sometimes our weekly calls don't feel very productive. We have to bring issues and questions to the table. Most of the time we aren't given updates or helpful tips on their end unless prompted. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We are constantly testing things so everything from subject lines to entire creatives. We are able to drive results thanks to all of their many ways to set these tests up on the platform utilizing multiple different tools. ### 28. Great customization, okay interface **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Sailthru by Marigold?** I really like that we can customize our outgoing mail for whatever needs. **What do you dislike about Sailthru by Marigold?** I find the interface hard to use, and especially hard to find things in. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We notify our customers when we have shipped their orders, and we are able to upsell in a classy way. ### 29. Good platform but does have limitations **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Sailthru by Marigold?** its an easy to use platform, easy to navigate and send out emails **What do you dislike about Sailthru by Marigold?** Zephyr can cause some headaches. i feel this platform has been built with developers in mind, rather than your average marketer **Recommendations to others considering Sailthru by Marigold:** n/a **What problems is Sailthru by Marigold solving and how is that benefiting you?** Lifecycle optimiser is a great tool and makes automated campaigns simple to run ### 30. Email Service Provider Pro **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Sailthru by Marigold?** Campaign builder, easy of exporting custom audience listing to Facebook. **What do you dislike about Sailthru by Marigold?** I work with multiple brands and campaigns. I would like the reporting to be more robust instead of numbers. **What problems is Sailthru by Marigold solving and how is that benefiting you?** How my customers interact with my site and email as well as e-commerce platforms. ### 31. Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Francine E. | CRM Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2019 **What do you like best about Sailthru by Marigold?** The extent we can personalize our messaging is amazing. I've never work with another ESP that provide the level of granular personalization within our emails. **What do you dislike about Sailthru by Marigold?** Their reporting has been a little inconsistent lately. **Recommendations to others considering Sailthru by Marigold:** Sailthru offers amazing personalization and wonderful automation options. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Granular Personalization The ability to target/segment different groups and market to our customers on a personal level. ### 32. High Quality, Highly Capable, Highly Priced **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Sailthru by Marigold?** The omnichannel service is excellent, with strong opportunities for customization via WYSIWYG editors, templating language and APIs. **What do you dislike about Sailthru by Marigold?** The price of the product makes the ongoing relationship challenging. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Our current areas of focus are audience-oriented - elevating engagement, improving retention, etc. ### 33. Sophisticated email marketing tech for D2C businesses. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Sailthru by Marigold?** - Personalization - Targeted messaging - Brilliant UI - Responsive, empowered customer support team **What do you dislike about Sailthru by Marigold?** - Not built just to solve publisher problems - Not ideal for companies with multiple sub-brands **What problems is Sailthru by Marigold solving and how is that benefiting you?** - Subscriber acquisition - Subscriber retention - Subscriber engagement ### 34. Director of Email Marketing & CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah D. | Marketing Communications Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Sailthru by Marigold?** SailThru offers a wide variety of tools to drive conversion and revenue for our business. From their email and mobile marketing solutions to their site personalization manager, we are able to use various personalization algorithms to customize content and make every experience more relevant for our customers. Their email platform is very user-friendly with a lot of built-in functionality, which makes it easy to target users throughout the buyer lifecycle, from welcome and app-install campaigns to abandon cart/browse and re-engagement. **What do you dislike about Sailthru by Marigold?** Carnival, SailThru's recently acquired mobile solution, is not quite as marketer-friendly as their email tool. Basic targeting like platform and app install date exists out of the gate, but any additional targeting for automated push requires us to lean on our internal engineering resources. At the same time, our account manager and SailThru's support team has been more than helpful and willing to work with us to resolve our requests. **Recommendations to others considering Sailthru by Marigold:** I have recommended SailThru to multiple other companies looking for a new email service provider because their platform is very easy to use from a marketing standpoint, and their customer support is top-notch. **What problems is Sailthru by Marigold solving and how is that benefiting you?** One of the biggest focuses for our business right now is moving customers from their first to their second purchase within 30 days. Since the beginning of our SailThru implementation just over one year ago, we've been able to drive over 40% lift in movement among our customers. SailThru has enabled the Marketing Team to take ownership of this increase in conversion and continually optimize as our goals shift. ### 35. Solution for Simple to More Complex Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Mark R. | Program Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2018 **What do you like best about Sailthru by Marigold?** Others may disagree but the step-by-step process to schedule a campaign helps us ensure (1) we got the right details in and (2) it looks correct. In our customer service team, it allows us to see in-depth customer details (revenue, emails sent, link clicks, and other analytics data) to help us craft a better and more personalized experience. The preview feature (side by side HTML preview) is a huge plus and it updates real time to ensure we got the right format in before hitting send. **What do you dislike about Sailthru by Marigold?** There are some features which can be improved - for example, deleting user lists. I haven't figured out a way to delete old ones altogether. You have to click delete, confirm, and then it refreshes. Then repeat. When adding a user list, it would be best to take us directly to the list itself so we can add the emails right away versus searching for the newly created user list before being able to add the emails. **Recommendations to others considering Sailthru by Marigold:** This is a scalable solution which I believe will work in both startup and established environments. I have recommended this solution to other partners and so far they are happy with it. They have a great product support team and documentations. **What problems is Sailthru by Marigold solving and how is that benefiting you?** There are mainly two - targeting specific users based on set parameters (tenure, purchase history, engagement level, etc.) and doing batch emails to alleviate some workloads off our certain teams. ### 36. A good one **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Sailthru by Marigold?** Simplicity of email automation. This is the most valuable asset right now. **What do you dislike about Sailthru by Marigold?** Not beeing able to join branches after a split in LCO **What problems is Sailthru by Marigold solving and how is that benefiting you?** Email autimation on LCO and creating templates. Much more simple API rules. ### 37. Helpful to check validity. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Sailthru by Marigold?** Speed at which the search gives a result. **What do you dislike about Sailthru by Marigold?** Sometimes the options did not change when I changed the validity of an email. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Checking the validity of an email ### 38. Great for growing audiences **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Sailthru by Marigold?** Sailthru is a great tool for our company to get smarter with our distribution efforts. Most importantly, it is a very user-friendly, intuitive platform and the onboarding process was incredibly smooth thanks to their incredible support team. **What do you dislike about Sailthru by Marigold?** Nothing significant, although I am excited to see further developments in overlay customization. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We are able to turn around newsletters more quickly, we are able to build with a mobile-first audience in mind, and we are able to dive further into customization to ensure our audience receives content they are most interested in. Prior to transitioning over to Sailthru, we were unable to build multiple campaigns at once, let alone segment those campaigns to specific audiences in an automated manner. ### 39. Some of the best in the business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2019 **What do you like best about Sailthru by Marigold?** The thoroughness, patience, and willingness to help that you see at Sailthru is second to none. No matter how large or how small the question/ask, the Sailthru team is always happy to help, digs deep to find the issue, and really makes sure that you're kept aware throughout the entire process. As someone who has worked and continues to work in many different ESPs, I can say for certain that Sailthru is a gem - the team is always looking for ways to improve (and they actually implement updates in a reasonable time unlike some other ESPs!), keeps us as the customer engaged and kept in the loop, and really cares about who their customers are. From start to finish, every interaction I've had with the Sailthru team has been beyond my expectations, and I truly love working in the platform. **What do you dislike about Sailthru by Marigold?** It's really hard to say. To be honest, I can't think of much of anything that I dislike about Sailthru or their support team. It's a solid platform with solid folks working behind the scenes to deliver the best product they can. It's a great mid-level ESPs and really beats the competition pretty handily in every facet. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We've pitched some fairly intense work to the Sailthru team to get their input, advice, and help with - everything from setting up custom templates with feeds, dynamic calls, and all that fun stuff, as well as simpler items like building out LO workflows that perfectly address our target consumers. Really, we've run the gamut with Sailthru and their team always helps deliver a solid result. ### 40. not bad **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2019 **What do you like best about Sailthru by Marigold?** robust technology and metrics, A/B Testing, Algorithms **What do you dislike about Sailthru by Marigold?** sometimes the interface is difficult to figure out, but otherwise great. The handoff between 2 account reps which service our account was not great, but its not a huge deal. **What problems is Sailthru by Marigold solving and how is that benefiting you?** experimentation ### 41. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** anthony paul r. | shift lead, Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Sailthru by Marigold?** It does what it is designed to do on the account I'm currently using it for. The interface is as simple and straightforward as it can get. I like the option to switch from standard to classic view. **What do you dislike about Sailthru by Marigold?** Not really a big deal but probably the lack of option to export your data to Google docs or other Office apps **What problems is Sailthru by Marigold solving and how is that benefiting you?** Issues with clients not receiving email or are getting blocked in receiving contents ### 42. Simple, efficient, reliable delivery **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Sailthru by Marigold?** I've been using SailThru for about a year and I have virtually no problems with it. It's easy to use, it pulls the right stories to sort through in the feed without having to go back and add them, and the customer service has been great. I know that if there's a problem, I will get a personal response and almost immediate help. **What do you dislike about Sailthru by Marigold?** The only issue I have with the platform is that you can't go back to the feed after you've clicked "Build Campaign," but I was told they are working on a fix for this. **What problems is Sailthru by Marigold solving and how is that benefiting you?** SailThru newsletters help us deliver content to our readers, aiding our viewership. ### 43. Easy to use for the non-tech savvy **Rating:** 5.0/5.0 stars **Reviewed by:** Kaitlin G. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Sailthru by Marigold?** I'm new to email marketing and the Sailthru team has been so helpful in getting me up to speed. The platform is super easy to use and intuitive for someone like me to figure out who is not as tech savvy as others may be. I'm able to create new templates using the email composer tool (no knowledge of coding needed) and set up flows to control the customer journey through Sailthru's Lifecycle Optimizer feature. **What do you dislike about Sailthru by Marigold?** I wish we had the ability to send to users local time, rather than sending all at once. However, Sailthru does have a personalized send time option as well which I haven't tested yet. **Recommendations to others considering Sailthru by Marigold:** Great customer service and easy-to-use platform! **What problems is Sailthru by Marigold solving and how is that benefiting you?** I'm using Sailthru as a customer retention tool to mail campaigns and transactional templates to existing customers. Weekly email campaigns sent through Sailthru are one of the biggest revenue-driving channels for our company. ### 44. Solid automation with great customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Sailthru by Marigold?** Intuitive pipeline development through the Lifecycle Optimizer makes behavioural triggering effective and worthwhile. User segmentation is also automated using smart lists, keeping our users where they should be as they move down the comms funnel. Customer support is fantastic. Emma, our account manager, is extremely knowledgeable and keen to help Drag and drop system is really helpful. It's drastically reduced developer time to create templates and allows operators with a minimal coding background to create templates quickly. **What do you dislike about Sailthru by Marigold?** It would be helpful to be able to trigger a pipeline from the client side. Right now pipelines are triggered by user activity, which though helpful, stops me being able to create a smart group, send out a blanket email and start the automation from there. i.e. product launch > email all users > automated comms then start based on behaviour within that pipeline. Flows in Lifetime Optimizer can't be scaled and nodes(triggers, actions, etc) cannot be manually moved on the screen. When building large pipelines this can sometimes make the flow hard to follow. We've overcome this by pre-designing a draft of the flows and rebuilding in SailThru. **Recommendations to others considering Sailthru by Marigold:** If you're looking for an automated communications platform which is easy to use, has several helpful features, manages your userbase, and has great customer support, Sailthru is a very good choice. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Continued automation and distribution of communications (emails and overlays) with less developer time (i.e. building email templates) and able to be managed by a small group of people. ### 45. Marketing Specialist **Rating:** 4.5/5.0 stars **Reviewed by:** Kelly H. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2018 **What do you like best about Sailthru by Marigold?** Sailthru is a robust, marketer-friendly platform with an amazing client and support team. Our company has used them as an ESP, mobile messaging and site personalization platform. Their personalization algorithms and lifecycle optimizer have really set them apart from other ESPs we have used. **What do you dislike about Sailthru by Marigold?** We have had a bit of a hard time implementing mobile messaging through their mobile product Carnival. However, the Sailthru team has been there every step of the way to help us resolve the issues. **Recommendations to others considering Sailthru by Marigold:** I would definitely recommend Sailthru to companies looking for a marketer-friendly, robust product. **What problems is Sailthru by Marigold solving and how is that benefiting you?** We have used Sailthru as an omni-channel CRM solution. Because Sailthru has email, mobile and onsite solutions, we have been able to implement more personalized messaging to our members where it matters most. We have also been able to automate a lot of this messaging, allowing us to focus on developing more campaigns and personalized touch points. ### 46. Sailthru Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2019 **What do you like best about Sailthru by Marigold?** Sailthru is very easy to use and provides quality support to me and my team. **What do you dislike about Sailthru by Marigold?** I do not dislike anything about Sailthru. Any issue that has arisen was resolved quickly. **What problems is Sailthru by Marigold solving and how is that benefiting you?** My team uses Sailthru as our main Email Service Provider which helps us send out our daily newsletter while tracking performance. ### 47. Great for small teams **Rating:** 4.5/5.0 stars **Reviewed by:** Lisette D. | Sr. Lifecycle Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Sailthru by Marigold?** SailThru offers easy to use platforms with easy. As a growing company, we are limited to resources and time. SailThru allows us to power complex lifecycle efforts easily. I've used other ESPs that make even the smallest requests difficult to implement but with SailThru, you can manage an entire channel with as little as 1-2 people. **What do you dislike about Sailthru by Marigold?** Support is minimal if you don't have a CSM which in my case was double the contract price. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Lifecycle drips are super easy to create and maintain. Doesn't require any dev effort at all unless you're firing based on events. ### 48. Newsletter-focused organization **Rating:** 5.0/5.0 stars **Reviewed by:** Anisoara D. | Ms, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2019 **What do you like best about Sailthru by Marigold?** This product gives our organization a chance to run the majority of its pamphlets for our different properties, and is very adaptable in isolating out our rundowns. It's additionally been useful for boosting our send rates and limiting deliverability issues with the email administrations suppliers. **What do you dislike about Sailthru by Marigold?** The twofold check to sign in can be somewhat irritating. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Their client administration comprehends what they're doing, and they frequently run online classes to help further upgrade and utilize their numerous highlights. ### 49. Amazing software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2019 **What do you like best about Sailthru by Marigold?** It helps us to automate our email marketing and deliver better ROI in our campaigns. **What do you dislike about Sailthru by Marigold?** The software can be a bit clunky and slow to load - but overall it's been great for us. **What problems is Sailthru by Marigold solving and how is that benefiting you?** It has helped us to deliver better ROI on email. ### 50. Great recommendation engine but poor UI **Rating:** 3.0/5.0 stars **Reviewed by:** Huyen L. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Sailthru by Marigold?** The recommendation engine is very easy to use, which helps to generate personalized email content. If you are in the media industry that will be very helpful with breaking news content or last minute email campaigns. HTML display is located side by side which is pretty helpful, changes appear immidiately to the body of the email. New addition to a tool is drag and drop editor template is pretty great. **What do you dislike about Sailthru by Marigold?** Not an entry level product, the UI is not intuitive. Reporting is very hard to use, no way to search or filter by the campaign name. The tool is missing simple functionalities such as caping email lists or setting up a random 3-way split of the list. If you would to send a geo-targeted banners you need to send an email to support in order to do that. Very inefficient and time consuming. I wish they had more stratgeic guidance. The tool is mostly to send newsletters and is not focused on building strategy, hard to imagine using this tool if you are in ecommerse or retail industry. **Recommendations to others considering Sailthru by Marigold:** Definitely learning curve, make sure you have a correct level of support otherwise you end up reading a ton of documentation. Yet webinars are pretty helpful to start with. **What problems is Sailthru by Marigold solving and how is that benefiting you?** Daily and weekly adhoc campaigns, minimal triggered campaigns. Targeted lists, segmentation, building landing pages such as sign up or enroll pages. Banners and page breaks. Dynamic subject lines. ## Sailthru by Marigold Discussions - [What is Sailthru used for?](https://www.g2.com/discussions/what-is-sailthru-used-for) - [How do you use Sailthru?](https://www.g2.com/discussions/how-do-you-use-sailthru) - [What is cross channel campaign management?](https://www.g2.com/discussions/what-is-cross-channel-campaign-management) - [Is CB sailthru com legit?](https://www.g2.com/discussions/is-cb-sailthru-com-legit) - [What is sailthru?](https://www.g2.com/discussions/what-is-sailthru) - [View Sailthru by Marigold pricing details and edition comparison](https://www.g2.com/products/sailthru-by-marigold/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+13%3A32%3A37+-0500&secure%5Bsession_id%5D=567c2823-a74e-4fc1-8c00-c43192e3f498&secure%5Btoken%5D=14a9427d967e521f69877d60397be5ca28fd97b71710ff54295601e344955a01&format=llm_user) ## Sailthru by Marigold Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) ## Sailthru by Marigold Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Editing Platform - Spam Filter Testing - A/B Testing - Deliverability Testing - Design Testing **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Performance - Dashboard - Analytics **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Agentic AI - Email Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Generative AI** - AI Text Generation **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - 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