--- title: Sailthru by Marigold Reviews meta\_title: 'Sailthru by Marigold Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 155 reviews by the users' company size, role or industry to find out how Sailthru by Marigold works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 155 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sailthru by Marigold Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Sailthru by Marigold but has limited features. Are you part of the Sailthru by Marigold team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed. * * * Seller [Zeta Global](https://www.g2.com/sellers/zeta-global) Discussions [Sailthru by Marigold Community](https://www.g2.com/products/sailthru-by-marigold/discuss) Solution Type All-in-One Overview by Allie Hardee Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 15 months [ View More Pricing Information ](https://www.g2.com/products/sailthru-by-marigold/pricing) ## Top-Rated Alternatives [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![Campaign Monitor](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Campaign Monitor") Campaign Monitor 4.1/5(731) ](https://www.g2.com/products/campaign-monitor/reviews) [ ![Dotdigital](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dotdigital") Dotdigital 4.4/5(1,236) ](https://www.g2.com/products/dotdigital/reviews) [ View All Alternatives ](https://www.g2.com/products/sailthru-by-marigold/competitors/alternatives) ## User Insights Average based on 155 real user reviews. Implementation Time 4 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Sailthru by Marigold Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews) Show More AR anthony paul r. shift lead Enterprise (\> 1000 emp.) 3/13/2019 "Easy to use" 5/5 What do you like best about Sailthru by Marigold? It does what it is designed to do on the account I'm currently using it for. The interface is as simple and straightforward as it can get. I like the option to switch from standard to classic view. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? Not really a big deal but probably the lack of option to export your data to Google docs or other Office apps Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? Issues with clients not receiving email or are getting blocked in receiving contents Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Enterprise (\> 1000 emp.) 11/27/2018 "Simple, efficient, reliable delivery" 3.5/5 What do you like best about Sailthru by Marigold? I've been using SailThru for about a year and I have virtually no problems with it. It's easy to use, it pulls the right stories to sort through in the feed without having to go back and add them, and the customer service has been great. I know that if there's a problem, I will get a personal response and almost immediate help. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? The only issue I have with the platform is that you can't go back to the feed after you've clicked "Build Campaign," but I was told they are working on a fix for this. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? SailThru newsletters help us deliver content to our readers, aiding our viewership. Review collected by and hosted on G2.com. Show More 3/13/2019 Current UserValidated ReviewerSource: Organic KG Kaitlin G. Digital Marketing Manager Small-Business (50 or fewer emp.) 11/27/2018 "Easy to use for the non-tech savvy" 5/5 What do you like best about Sailthru by Marigold? I'm new to email marketing and the Sailthru team has been so helpful in getting me up to speed. The platform is super easy to use and intuitive for someone like me to figure out who is not as tech savvy as others may be. I'm able to create new templates using the email composer tool (no knowledge of coding needed) and set up flows to control the customer journey through Sailthru's Lifecycle Optimizer feature. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? I wish we had the ability to send to users local time, rather than sending all at once. However, Sailthru does have a personalized send time option as well which I haven't tested yet. Review collected by and hosted on G2.com. Recommendations to others considering Sailthru by Marigold: Great customer service and easy-to-use platform! Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? I'm using Sailthru as a customer retention tool to mail campaigns and transactional templates to existing customers. Weekly email campaigns sent through Sailthru are one of the biggest revenue-driving channels for our company. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") UP Verified User in Publishing Mid-Market (51-1000 emp.) 11/8/2018 "Solid automation with great customer support" 5/5 What do you like best about Sailthru by Marigold? Intuitive pipeline development through the Lifecycle Optimizer makes behavioural triggering effective and worthwhile. User segmentation is also automated using smart lists, keeping our users where they should be as they move down the comms funnel. Customer support is fantastic. Emma, our account manager, is extremely knowledgeable and keen to help Drag and drop system is really helpful. It's drastically reduced developer time to create templates and allows operators with a minimal coding background to create templates quickly. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? It would be helpful to be able to trigger a pipeline from the client side. Right now pipelines are triggered by user activity, which though helpful, stops me being able to create a smart group, send out a blanket email and start the automation from there. i.e. product launch \> email all users \> automated comms then start based on behaviour within that pipeline. Flows in Lifetime Optimizer can't be scaled and nodes(triggers, actions, etc) cannot be manually moved on the screen. When building large pipelines this can sometimes make the flow hard to follow. We've overcome this by pre-designing a draft of the flows and rebuilding in SailThru. Review collected by and hosted on G2.com. Recommendations to others considering Sailthru by Marigold: If you're looking for an automated communications platform which is easy to use, has several helpful features, manages your userbase, and has great customer support, Sailthru is a very good choice. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? Continued automation and distribution of communications (emails and overlays) with less developer time (i.e. building email templates) and able to be managed by a small group of people. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic KH Kelly H. Marketing Specialist Mid-Market (51-1000 emp.) 11/7/2018 "Marketing Specialist" 4.5/5 What do you like best about Sailthru by Marigold? Sailthru is a robust, marketer-friendly platform with an amazing client and support team. Our company has used them as an ESP, mobile messaging and site personalization platform. Their personalization algorithms and lifecycle optimizer have really set them apart from other ESPs we have used. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? We have had a bit of a hard time implementing mobile messaging through their mobile product Carnival. However, the Sailthru team has been there every step of the way to help us resolve the issues. Review collected by and hosted on G2.com. Recommendations to others considering Sailthru by Marigold: I would definitely recommend Sailthru to companies looking for a marketer-friendly, robust product. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? We have used Sailthru as an omni-channel CRM solution. Because Sailthru has email, mobile and onsite solutions, we have been able to implement more personalized messaging to our members where it matters most. We have also been able to automate a lot of this messaging, allowing us to focus on developing more campaigns and personalized touch points. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Enterprise (\> 1000 emp.) 8/6/2019 "Sailthru Experience" 5/5 What do you like best about Sailthru by Marigold? Sailthru is very easy to use and provides quality support to me and my team. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? I do not dislike anything about Sailthru. Any issue that has arisen was resolved quickly. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? My team uses Sailthru as our main Email Service Provider which helps us send out our daily newsletter while tracking performance. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic LD Lisette D. Sr. Lifecycle Manager Small-Business (50 or fewer emp.) 11/27/2018 "Great for small teams " 4.5/5 What do you like best about Sailthru by Marigold? SailThru offers easy to use platforms with easy. As a growing company, we are limited to resources and time. SailThru allows us to power complex lifecycle efforts easily. I've used other ESPs that make even the smallest requests difficult to implement but with SailThru, you can manage an entire channel with as little as 1-2 people. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? Support is minimal if you don't have a CSM which in my case was double the contract price. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? Lifecycle drips are super easy to create and maintain. Doesn't require any dev effort at all unless you're firing based on events. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AD Anisoara D. Ms Mid-Market (51-1000 emp.) 3/17/2019 "Newsletter-focused organization" 5/5 What do you like best about Sailthru by Marigold? This product gives our organization a chance to run the majority of its pamphlets for our different properties, and is very adaptable in isolating out our rundowns. It's additionally been useful for boosting our send rates and limiting deliverability issues with the email administrations suppliers. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? The twofold check to sign in can be somewhat irritating. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? Their client administration comprehends what they're doing, and they frequently run online classes to help further upgrade and utilize their numerous highlights. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Design](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Design") AD Verified User in Design Mid-Market (51-1000 emp.) 8/6/2019 "Amazing software" 5/5 What do you like best about Sailthru by Marigold? It helps us to automate our email marketing and deliver better ROI in our campaigns. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? The software can be a bit clunky and slow to load - but overall it's been great for us. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? It has helped us to deliver better ROI on email. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic HL Huyen L. Mid-Market (51-1000 emp.) 7/31/2018 "Great recommendation engine but poor UI" 3/5 What do you like best about Sailthru by Marigold? The recommendation engine is very easy to use, which helps to generate personalized email content. If you are in the media industry that will be very helpful with breaking news content or last minute email campaigns. HTML display is located side by side which is pretty helpful, changes appear immidiately to the body of the email. New addition to a tool is drag and drop editor template is pretty great. Review collected by and hosted on G2.com. What do you dislike about Sailthru by Marigold? Not an entry level product, the UI is not intuitive. Reporting is very hard to use, no way to search or filter by the campaign name. The tool is missing simple functionalities such as caping email lists or setting up a random 3-way split of the list. If you would to send a geo-targeted banners you need to send an email to support in order to do that. Very inefficient and time consuming. I wish they had more stratgeic guidance. The tool is mostly to send newsletters and is not focused on building strategy, hard to imagine using this tool if you are in ecommerse or retail industry. Review collected by and hosted on G2.com. Recommendations to others considering Sailthru by Marigold: Definitely learning curve, make sure you have a correct level of support otherwise you end up reading a ton of documentation. Yet webinars are pretty helpful to start with. Review collected by and hosted on G2.com. What problems is Sailthru by Marigold solving and how is that benefiting you? Daily and weekly adhoc campaigns, minimal triggered campaigns. Targeted lists, segmentation, building landing pages such as sign up or enroll pages. Banners and page breaks. Dynamic subject lines. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Sailthru by Marigold? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Sailthru by Marigold ](https://www.g2.com/products/sailthru-by-marigold/discussions/new) GU Guest User What is Sailthru used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-sailthru-used-for) [ View all Discussions ](https://www.g2.com/products/sailthru-by-marigold/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 15 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/sailthru-by-marigold/pricing) Sailthru by Marigold Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ecffbcc525c61efc944dafcc553f01b8/agentforce-marketing-formerly-salesforce-marketing-cloud.jpg "Product Avatar Image") Agentforce Marketing... 4/5(4,629) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sailthru-by-marigold) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-sailthru-by-marigold) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_75ab972d2f2d35ee8320e0db083c0a22/campaign-monitor%282%29.png "Product Avatar Image") Campaign Monitor 4.1/5(731) [ Compare Now ](https://www.g2.com/compare/campaign-monitor-vs-sailthru-by-marigold) ##### ##### Sailthru by Marigold Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content A/B Testing Lead Management Segmentation Campaign Management Program Management [ View More Features ](https://www.g2.com/products/sailthru-by-marigold/features) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Deliverability](https://www.g2.com/categories/email-deliverability) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Landing Page Builders](https://www.g2.com/categories/landing-page-builders)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[Pop-Up Builder](https://www.g2.com/categories/pop-up-builder)[Personalization](https://www.g2.com/categories/personalization)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Transactional Email](https://www.g2.com/categories/transactional-email)[Push Notification](https://www.g2.com/categories/push-notification)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[Email Testing](https://www.g2.com/categories/email-testing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top recommended apps for sales commission tracking](https://www.g2.com/discussions/what-are-the-top-recommended-apps-for-sales-commission-tracking)[Best ABM ad targeting tools for sales-driven marketing teams](https://www.g2.com/discussions/best-abm-ad-targeting-tools-for-sales-driven-marketing-teams)[What are the best spend management software available](https://www.g2.com/discussions/which-is-the-best-spend-management-software-available-in-the-market) [Best third-party supplier risk management software for small business](https://www.g2.com/discussions/best-third-party-supplier-risk-management-software-for-small-business)[Most recommended sales software for small businesses](https://www.g2.com/discussions/most-recommended-sales-software-for-small-businesses)[Pros and Cons Details](https://www.g2.com/products/sailthru-by-marigold/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)