Sailthru by Marigold Reviews & Product Details

It does what it is designed to do on the account I'm currently using it for.

The interface is as simple and straightforward as it can get. I like the option to switch from standard to classic view. Review collected by and hosted on G2.com.

Not really a big deal but probably the lack of option to export your data to Google docs or other Office apps Review collected by and hosted on G2.com.

I've been using SailThru for about a year and I have virtually no problems with it. It's easy to use, it pulls the right stories to sort through in the feed without having to go back and add them, and the customer service has been great. I know that if there's a problem, I will get a personal response and almost immediate help. Review collected by and hosted on G2.com.

The only issue I have with the platform is that you can't go back to the feed after you've clicked "Build Campaign," but I was told they are working on a fix for this. Review collected by and hosted on G2.com.

I'm new to email marketing and the Sailthru team has been so helpful in getting me up to speed. The platform is super easy to use and intuitive for someone like me to figure out who is not as tech savvy as others may be. I'm able to create new templates using the email composer tool (no knowledge of coding needed) and set up flows to control the customer journey through Sailthru's Lifecycle Optimizer feature. Review collected by and hosted on G2.com.

I wish we had the ability to send to users local time, rather than sending all at once. However, Sailthru does have a personalized send time option as well which I haven't tested yet. Review collected by and hosted on G2.com.

Intuitive pipeline development through the Lifecycle Optimizer makes behavioural triggering effective and worthwhile. User segmentation is also automated using smart lists, keeping our users where they should be as they move down the comms funnel. Customer support is fantastic. Emma, our account manager, is extremely knowledgeable and keen to help. Drag and drop system is really helpful. It's drastically reduced developer time to create templates and allows operators with a minimal coding background to create templates quickly. Review collected by and hosted on G2.com.

It would be helpful to be able to trigger a pipeline from the client side. Right now pipelines are triggered by user activity, which though helpful, stops me being able to create a smart group, send out a blanket email and start the automation from there. i.e. product launch > email all users > automated comms then start based on behaviour within that pipeline. Flows in Lifetime Optimizer can't be scaled and nodes(triggers, actions, etc) cannot be manually moved on the screen. When building large pipelines this can sometimes make the flow hard to follow. We've overcome this by pre-designing a draft of the flows and rebuilding in SailThru. Review collected by and hosted on G2.com.

Sailthru is a robust, marketer-friendly platform with an amazing client and support team. Our company has used them as an ESP, mobile messaging and site personalization platform. Their personalization algorithms and lifecycle optimizer have really set them apart from other ESPs we have used. Review collected by and hosted on G2.com.

We have had a bit of a hard time implementing mobile messaging through their mobile product Carnival. However, the Sailthru team has been there every step of the way to help us resolve the issues. Review collected by and hosted on G2.com.

Sailthru is very easy to use and provides quality support to me and my team. Review collected by and hosted on G2.com.

I do not dislike anything about Sailthru. Any issue that has arisen was resolved quickly. Review collected by and hosted on G2.com.

SailThru offers easy to use platforms with easy. As a growing company, we are limited to resources and time. SailThru allows us to power complex lifecycle efforts easily. I've used other ESPs that make even the smallest requests difficult to implement but with SailThru, you can manage an entire channel with as little as 1-2 people. Review collected by and hosted on G2.com.

Support is minimal if you don't have a CSM which in my case was double the contract price. Review collected by and hosted on G2.com.

This product gives our organization a chance to run the majority of its pamphlets for our different properties, and is very adaptable in isolating out our rundowns. It's additionally been useful for boosting our send rates and limiting deliverability issues with the email services providers. Review collected by and hosted on G2.com.

The double check to sign in can be somewhat irritating. Review collected by and hosted on G2.com.

It helps us to automate our email marketing and deliver better ROI in our campaigns. Review collected by and hosted on G2.com.

The software can be a bit clunky and slow to load - but overall it's been great for us. Review collected by and hosted on G2.com.

The recommendation engine is very easy to use, which helps to generate personalized email content. If you are in the media industry that will be very helpful with breaking news content or last minute email campaigns.

HTML display is located side by side which is pretty helpful, changes appear immediately to the body of the email.

New addition to a tool is drag and drop editor template is pretty great. Review collected by and hosted on G2.com.

Not an entry level product, the UI is not intuitive. Reporting is very hard to use, no way to search or filter by the campaign name. The tool is missing simple functionalities such as capping email lists or setting up a random 3-way split of the list. If you want to send geo-targeted banners you need to send an email to support in order to do that. Very inefficient and time consuming.

I wish they had more strategic guidance. The tool is mostly to send newsletters and is not focused on building strategy, hard to imagine using this tool if you are in ecommerce or retail industry. Review collected by and hosted on G2.com.