--- title: ROI Hunter Reviews meta_title: 'ROI Hunter Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 205 reviews by the users' company size, role or industry to find out how ROI Hunter works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 205 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # ROI Hunter Reviews **Vendor:** ROI Hunter **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.8/5.0 **Total Reviews:** 205 ## About ROI Hunter ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform. ## ROI Hunter Reviews ### 1. Tool with great insights **Rating:** 4.0/5.0 stars **Reviewed by:** Marcos M. | Enterprise (> 1000 emp.) **Reviewed Date:** June 26, 2023 **What do you like best about ROI Hunter?** The interface is intuitive, the ability to bring good insights. **What do you dislike about ROI Hunter?** There is nothing that displeases me, but something that could be improved is the integration with MMPs. **What problems is ROI Hunter solving and how is that benefiting you?** The complexity of a catalog with tens of thousands of items can be easily managed through ROI Hunter. ### 2. facilitating and very useful tool, but very slow. **Rating:** 4.0/5.0 stars **Reviewed by:** Debora C. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2023 **What do you like best about ROI Hunter?** What I like most in general is how the platform opens up various possibilities for us, offering more freedom in working with templates, catalogs, etc. Dispensing with learning. It makes our work much easier! **What do you dislike about ROI Hunter?** the slowness of the platform in loading the pages **What problems is ROI Hunter solving and how is that benefiting you?** facilitating the implementation of catalogs, templates, and conditions ### 3. I work as social ads analyst **Rating:** 3.5/5.0 stars **Reviewed by:** José S. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about ROI Hunter?** Templates and creatives tools helps a lot to develop the campaing **What do you dislike about ROI Hunter?** Is difficul to understand the potencial and sort of things that I could do in ROI Hunter **What problems is ROI Hunter solving and how is that benefiting you?** Change the creatives without period of learning ### 4. Could you expand the experience to other vehicles **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2024 **What do you like best about ROI Hunter?** Possibility to easily highlight more profitable products. **What do you dislike about ROI Hunter?** No implementation with other vehicles in the market. **What problems is ROI Hunter solving and how is that benefiting you?** I believe that, with the intelligence of current products, the platform could connect with other catalog media platforms (such as retargeting), leading us to concentrate efforts and further measure efficiency in these other channels beyond Meta and Google. ### 5. Roi Hunter Validation - 2023 **Rating:** 3.5/5.0 stars **Reviewed by:** Lucas C. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about ROI Hunter?** possibility to apply various filters, has very attentive support. The implementation is quick. **What do you dislike about ROI Hunter?** I don't see a result that is so incremental overall in the account. Despite showing improvements in the metrics, overall it doesn't make much difference. It is a bit complex to learn to use, but once you learn, it becomes easier. **What problems is ROI Hunter solving and how is that benefiting you?** Create smart filters and a super attractive template to use in the catalogs ### 6. Use for changes in the catalogs **Rating:** 4.0/5.0 stars **Reviewed by:** Pedro A. | Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2024 **What do you like best about ROI Hunter?** Different solutions from the conventional market **What do you dislike about ROI Hunter?** When we use different fonts, I have to do a workaround to add it to the tool. **What problems is ROI Hunter solving and how is that benefiting you?** new solutions for catalogs ### 7. Good experience **Rating:** 3.5/5.0 stars **Reviewed by:** Chaymaa M. | Head Of Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about ROI Hunter?** the dashboard is very advanced & Amazing ROI Allows us to optimize our performance **What do you dislike about ROI Hunter?** Nothing, till now The ROI team solves all issues immediately **What problems is ROI Hunter solving and how is that benefiting you?** Catalog & Dynamic ads , ### 8. Great customer service! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2022 **What do you like best about ROI Hunter?** The account management team is on the ball. Always available to assist, responds in a timely manner and have a vast understanding of other channels relative to our business. **What do you dislike about ROI Hunter?** There were some technical integration requirements that hindered the initial kick start of our project. **What problems is ROI Hunter solving and how is that benefiting you?** ROI hunter is helping in 2 major areas, improved catalog creative and strategies around showcasing a bigger portion of our catalog i.e lower impression products. ### 9. Great platform and customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Amanda C. | Digital Brand Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2021 **What do you like best about ROI Hunter?** Great tool that helps us avoid learning phases when it comes to ad copy changes with different promotions and unlocks a variety of insights, including 'hidden gems' within our product catalogues. Google shopping sync has also helped us test different campaigns quickly. The customer success and support team are very proactive, friendly and always have a solution to a problem. **What do you dislike about ROI Hunter?** Nothing to consider a dislike, but looking forward to a TikTok connection in the platform. **What problems is ROI Hunter solving and how is that benefiting you?** Dynamic copy, efficient use of budget, feed filters for Google shopping campaigns. ### 10. roihunter allows us a lot of automation and facilitates campaign optimization. **Rating:** 4.0/5.0 stars **Reviewed by:** Sebastian B. | Head of PPC, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about ROI Hunter?** dynamic overlays on products, data from several sources in one tool **What do you dislike about ROI Hunter?** Nothing right now, everything is clear from my side **What problems is ROI Hunter solving and how is that benefiting you?** It facilitates work on projects that have a lot of promotion and speeds up the work of specialists ### 11. Great Product Marketing platform for paid social **Rating:** 4.0/5.0 stars **Reviewed by:** Mihai Irinel P. | Head Of Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2021 **What do you like best about ROI Hunter?** Being able to advertise product catalogs with insights beyond facebook data and integrating custom data, such as product BI information, Google Merchant center and attributed revenue. We also have very good support via our customer success manager David Havrila **What do you dislike about ROI Hunter?** Setting up different Facebook accounts and log-ins can be challenging to set up at the first time due to Facebook Business manager policies **Recommendations to others considering ROI Hunter:** Try it out, as it can simplify a lot of your social paid processes! **What problems is ROI Hunter solving and how is that benefiting you?** Advertising more efficiently our product inventory and getting better ROAS results through automation and easy campaigns and dynamic ads set up ### 12. Overall Good Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about ROI Hunter?** Google Data within the Platform, also to create Product Sets with it **What do you dislike about ROI Hunter?** That sometimes all the connection get broken **What problems is ROI Hunter solving and how is that benefiting you?** Layout for DPAs, Product Sets to target new customers ### 13. Great Support Team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2021 **What do you like best about ROI Hunter?** Our company has been working with ROIH for almost a year, and the support team has been great. Jan has been helping us and is always coming to us with new ideas to help move the needle. He's always showing us new features and ways to optimize our campaigns. If something isn't readily available, he'll work with the ROIH team to make it happen. **What do you dislike about ROI Hunter?** I think because ROIH offers so many more personalizations than Facebook, there are a lot of different features and options to choose from, which makes it slightly more difficult to use or there is a higher learning curve for the platform. But once you get use to it, it's good. **What problems is ROI Hunter solving and how is that benefiting you?** We love that you can connect your GA data with other platform data. This not only helps us make more informed decisions but create better custom catalogs to serve ads with. ### 14. Good, but can improve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2021 **What do you like best about ROI Hunter?** possibility to creat different dinamic ads, as well as lots of vides without a huge effort from design team. cortumer service is really helpfull, always ready for a hands on session. possibility to create a URL parameter rule for all the ads **What do you dislike about ROI Hunter?** few process and permissions that depend on the client. also to sync GA and shopping all the product ID have to match, otherwise they have to find a way to see if it is possible to do so. a few errors accouring during a meeting, so thy have to send to the technical team to solve the problem, such as access for the design team and URL parameter. **What problems is ROI Hunter solving and how is that benefiting you?** problems: creat new dynamic ads benefits: possibility to create diferent images to put in the dynamic ads and creating different video ads without a professional team for it ### 15. ROI Hunter improves the advertiser experience, and makes it easier to work with Facebook. **Rating:** 4.0/5.0 stars **Reviewed by:** Barbara d. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2020 **What do you like best about ROI Hunter?** The easy way to create similar Ads and the possibility to duplicate them to another campaign or even in a different account. Also the possibilities for the automatic ads, like templates and product sets using GA or FB data. **What do you dislike about ROI Hunter?** The interface to create templates is not really good, we have to zoom out a lot because the tool bar is e on the top of the creative, maki8ng it really small. **What problems is ROI Hunter solving and how is that benefiting you?** It´s great for creating new ads from similar ads, to edit catalog templates and also for using information from GA and create more selected and accurate product sets. **Official Response from Pavel Šafařík:** > Thank you so much for your detailed and thoughtful feedback, Barbara. It sounds the "ads creation shortcuts" help you a lot and I'm glad to hear that even product data from GA and FB helps you to enhance your product sets. We would love to hear your suggestions on how we can improve the template experience and make it more "user-zoom-friendly":) May I ask you to message me (pavel@roihunter.com) or our support (that usually replies within minutes) and we'll take a look on that together? ### 16. Good smooth onboarding **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2021 **What do you like best about ROI Hunter?** The integration of Data from different channels in one place. The flexibility and easiness to use products in the feed. **What do you dislike about ROI Hunter?** Some technical issues that happen on the setup on the campaign and leads to the usage of Facebook Business Manager to complete the task **What problems is ROI Hunter solving and how is that benefiting you?** Feed based issues and better understanding of the products in the feed ### 17. Actionable insights with business impact and great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Peter B. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2020 **What do you like best about ROI Hunter?** Contextual overview of Ads performance. Product insights dashboard and advanced conditions to set up Ad groups and campaigns to meet planed targets. Opportunity to upload custom data and optimize performance according to them **What do you dislike about ROI Hunter?** Price is high, but features of the tool and service provided by David is compensational **What problems is ROI Hunter solving and how is that benefiting you?** How to gain maximum peformance from Facebook Ads and how to meet the business targets ### 18. Perfect Tool & Support **Rating:** 4.0/5.0 stars **Reviewed by:** Kholoud H. | Online Advertising Sr. Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 10, 2021 **What do you like best about ROI Hunter?** ROI Hunter is a great tool in boosting E-commerce campaigns. We have been working with ROI Hunter for two years now. It was a pleasure working with Mohamed Ibrahim the Account Manager. He is very supportive and active person. **What do you dislike about ROI Hunter?** Nothing major to mention and whenever we face any issue, it is promptly solved **What problems is ROI Hunter solving and how is that benefiting you?** ROI Hunter is helping in the re-marketing campaigns ### 19. Great help for automation & creative design **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about ROI Hunter?** The automation options for texts and creative templates. This makes the work much easier when you have successive promotions. **What do you dislike about ROI Hunter?** It takes some time to master all the functions optimally. **What problems is ROI Hunter solving and how is that benefiting you?** Creative design for Dynamic Product Ads and time management. Also, automation of budgets. ### 20. ROI Hunter really helped our business in growth of revenue from social media. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2020 **What do you like best about ROI Hunter?** User friendly interface and customer support. **What do you dislike about ROI Hunter?** ROI Hunter is missing some features which Facebook has. **What problems is ROI Hunter solving and how is that benefiting you?** We are trying to maximize profit from social media and ROI Hunter and David Havrila, our Client success manager helped us with this a lot. ### 21. ROI Hunter assistance on Ecommerce campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2020 **What do you like best about ROI Hunter?** Product insights - to be able to report on all the various platforms from one screen/ **What do you dislike about ROI Hunter?** If you are used to the Facebook Ads Manager platform, there are a few things that are trickier on the ROI platform **What problems is ROI Hunter solving and how is that benefiting you?** With the product insights tool we have been able to identify the products that we need to make sure feature in our ads more - some higher margin products that are currently getting too little air time. ### 22. ROI Hunter review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2021 **What do you like best about ROI Hunter?** integration with both Facebook Ads & GAds **What do you dislike about ROI Hunter?** Image override not available for historic campaigns **What problems is ROI Hunter solving and how is that benefiting you?** increasing the number of campaigns with high ROI ## ROI Hunter Discussions - [Is it possible to see activity in both the 'Mixed Ads' & another virtual account?](https://www.g2.com/discussions/37561-is-it-possible-to-see-activity-in-both-the-mixed-ads-another-virtual-account) - 1 comment, 1 upvote - [View ROI Hunter pricing details and edition comparison](https://www.g2.com/products/roi-hunter/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+16%3A01%3A38+-0500&secure%5Bsession_id%5D=1512bf64-aa81-4b89-9ec4-292b362a0d95&secure%5Btoken%5D=6d97971b50a4b94dd9059a7f95501cb6b06f31ba6dfa2327d7b78e403a215dca&format=llm_user) ## ROI Hunter Features **Platform Interoperability** - Close Ecosystem API **Data management - Catalog Management** - Centralized Product Information - Data Import/Export - Product Data Enrichment - Data Mapping **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Operations** - Optimized Business Operations - Data Synchronization - Real-Time Data **Product catalogs - Catalog Management** - Category Management - Search and Navigation - SEO Optimization - Inventory Management - Pricing Management - Promotions Management - Data Storage Management - Campaign Management - Multi-Channel Management - Content Management - Order Management - Workflow Management - Document Management - Product Data Management - Sales Order Management - User Management - eCommerce Management **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Inventory** - Order Fulfillment - Catalog Management - Product Intelligence - SEO Management - Channel Management **Integration - Catalog Management** - API Integration - Third-Party Integration - Social Media Integration **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Platform** - Regulation Compliance - Multichannel Publishing - Accounting Reports - Marketplace Integration - Sales Reports - Third-Party Integrations - Accounting Integration **Analytics and Reporting - Catalog Management** - Catalog Effectiveness - Customer Insights - Online Catalog - Product Catalog **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Processing** - Internationalization - Purchase Order Management - Scan and Ship - Returns Management - Shipping Management - Discount Management - eCommerce Management - Promotions Management - Retail Inventory Management - Website Management - Product Data Management **Agentic AI - Catalog Management** - Multi-step Planning - Proactive Assistance - Decision Making **Additional Functionality** - Shopping Cart - Multi-Language - Localization Automation - AI Copilot - Content Library - Search/Filter - Customization - Data Synchronization - Access Controls/Permissions - Templates - Customizable Branding - Catalog Creation - Activity Dashboard - Product Comparison - Drag & Drop - Tagging - Categorization/Grouping - Cross Selling Functionality - Monitoring - Document Storage - Image Library - Database Publishing - Customizable Templates - Layout & Design - Generative AI - Reporting & Statistics - Multi-Channel Marketing - Merchandising - Sales Trend Analysis - Order Entry - Version Control **Additional Functionality** - Activity Dashboard - Customer Accounts - Shipping Labels - Electronic Payments - Customizable Branding - API - Reporting & Statistics - Inventory Tracking - Email Marketing - Mobile Commerce - Real-Time Updates - AI Copilot - Data Import/Export - Customizable Templates - Shopping Cart - Generative AI - Inventory Replenishment - Alerts/Notifications - Multi-Location - Multi-Currency - Multi-Channel Marketing **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top ROI Hunter Alternatives - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (433 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [Feedonomics](https://www.g2.com/products/feedonomics/reviews) - 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