[ ROI Hunter Reviews ](https://www.g2.com/products/roi-hunter/reviews) [ ROI Hunter Reviews ](https://www.g2.com/products/roi-hunter/reviews) # ROI Hunter Features ##### ## Social Functionality (1) Social Functionality Product functionality for social advertising. Show More ##### ## Campaign Management (14) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Brand Safety Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. Fraud Protection Ensures marketer's ad reach and performance is not inflated by bots or spam websites. Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. Creative Optimization Tools offered for creating and optimizing creative components of campaigns. Rich Media Capabilties Supports rich media display and video ads that involve user interaction. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Retargeting Ads Ads that target individuals who have previously interacted with a brand or visited a specific website Show More ##### ## Targeting (5) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Contextual Targeting Able to match the marketer's ad with specific content on a site or page. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Show More ##### ## Platform (32) API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Customization Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Internationalization Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. Notifications Alerts marketer of the performance of particular campaigns. Budget Management Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Ad Inventory Management Manage advertised inventory that is featured and tracked across marketing campaigns Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Document Management Store, manage, and track all electronic documents in a centralized location File Management Create, save, and store files Workflow Management Create, design and manage workflows for repetitive tasks Email Management Manage, store and organize emails within the system or via third-party apps Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Calendar Management Track and manage schedules and meetings via an integrated calendar Task Management Create, manage and track all task activities and progression Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Deadline Management Specify or track the date/time a project, task, etc., is due for completion Client Management Manage contact details and communication with clients Project Management Plan and coordinate all the resources, costs and time needed to execute assignments Regulation Compliance Ensures product listing and order fulfillment complies with online retail regulation Multichannel Publishing Publishes products and services to desired channels Accounting Reports Reconciles orders, sales, and settlements across multiple channels Marketplace Integration Integrates with third-party online marketplaces Sales Reports Reports specific to sales analysis for trends and strategies Third-Party Integrations Set up connections to third-party platforms to improve business processes Accounting Integration Integrate with a third-party accounting system Show More ##### ## Marketing Operations (25) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Spend Management Includes features for budgeting, forecasting, and managing marketing investments White Label Offers a white labeling service for agencies or resellers to customize platform branding Multi-Channel Data Collection Collect information from multiple sources Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Keyword Tracking Track and monitor a specific set of keywords Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Campaign Tracking Track the performance of marketing campaigns across multiple channels. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Tag Management Generate or append custom campaign parameters to URLs Real-Time Data Receive data and information in real time Activity Tracking Track and document all activities across devices, networks, and other systems Click Tracking Track the amount of clicks on individual products to measure campaign results Contact Management Manage, organize, and store contact information Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Email Management Manage, store and organize emails within the system or via third-party apps Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Channel Management Manage various distribution channels, build relations with channel partners, and track their performance Template Management Create, save, and re-purpose templates for emails, forms, etc. Workflow Management Create, design and manage workflows for repetitive tasks Show More ##### ## Campaign Activity (14) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Multi-Campaign Manage multiple campaigns in one system Campaign Analytics Track and interpret campaign performance metrics Website Analytics Track and analyze information regarding website visitors Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Real-Time Analytics Analyze and gain insights into data in real-time Customizable Reports Alter the layout and content of reports Show More ##### ## Operations (3) Optimized Business Operations Optimizes business operations across multiple channels Data Synchronization Creates a single data repository of inventory and customer information Real-Time Data Receive data and information in real time Show More ##### ## Inventory (5) Order Fulfillment Streamlines order fulfillment and processing Catalog Management Optimizes product copy, images, and information Product Intelligence Monitors and updates product/inventory data, pricing, and availability to stay up-to-date SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Channel Management Manage various distribution channels, build relations with channel partners, and track their performance Show More ##### ## Processing (11) Internationalization Allows products or services to be sold internationally Purchase Order Management Create, send, and track purchase orders and their statuses Scan and Ship Scans products or services before shipping to ensure accuracy Returns Management Track and facilitate returns of products sold Shipping Management Manage and track orders being shipped to customers Discount Management Track products that are for sale at a reduced price or part of coupon promotions eCommerce Management Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Promotions Management Design, communicate, and distribute incentives to perform a specific action Retail Inventory Management Tracking, organizing, and controlling retail inventory throughout the supply chain and sales process Website Management Built-in website builder or integration with third-party site Product Data Management Capture, organize and track product-specific data and information in a centralized location Show More ##### ## Platform Interoperability (1) Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Show More ##### ## Data management - Catalog Management (4) Centralized Product Information Stores product information in one centralized location and sync across all sales channels Data Import/Export Imports and export of product data in formats such as CSV, Excel, or XML Product Data Enrichment Allows adding product attributes and other multimedia such as images, videos etc Data Mapping Allows to map data fields between the catalog management system and other systems Show More ##### ## Product catalogs - Catalog Management (17) Category Management Allows organizing products into categories and subcategories based on attributes, tags, or other criterias Search and Navigation Provides search capabilities to help users find products quickly SEO Optimization Allows optimization product pages for search engines Inventory Management Track and manage inventory levels to maintain proper supply Pricing Management Tool used to determine accurate pricing and product eligibility for borrowers Promotions Management Design, communicate, and distribute incentives to perform a specific action Data Storage Management Manage and store data in a database Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Multi-Channel Management Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Order Management Manage and track customer orders for goods, investments, or any other purchases Workflow Management Create, design and manage workflows for repetitive tasks Document Management Store, manage, and track all electronic documents in a centralized location Product Data Management Capture, organize and track product-specific data and information in a centralized location Sales Order Management An order generated by a seller to a customer, containing details about products or services User Management Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks eCommerce Management Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Show More ##### ## Integration - Catalog Management (3) API Integration Allows integration with other systems such as ERP, CRM, PIM, and e-commerce platforms Third-Party Integration Supports integration with payment gateways, shipping providers, and marketing tools Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Analytics and Reporting - Catalog Management (4) Catalog Effectiveness Reports catalog effectiveness and collects valuable information about a catalog's performance Customer Insights Analyzes customer behavior and preferences based on product interactions Online Catalog An online catalog of inventory that customers can view Product Catalog Present a catalog of inventory that customers can view Show More ##### ## Agentic AI - Marketing Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Third-Party Integrations Set up connections to third-party platforms to improve business processes Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Agentic AI - Catalog Management (3) Multi-step Planning Ability to break down and plan multi-step processes Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Social Media Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Cross-Channel Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Additional Functionality (91) Event Marketing Plan marketing campaigns for events Social Promotion Market event via social media tools Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Generative AI Use AI to generate content in the form of text, images, videos, etc. Data Import/Export Import and export data to and from software applications Lead Generation Manage the process of attracting and converting business prospects into leads Campaign Segmentation Group campaigns by project, client, or campaign for better management. Customizable Forms Customize contracts and forms to collect specific information Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Email Templates Pre-made examples and templates for emails Web Forms Web form that allows users to enter data that is sent and processed for different reasons Lead Capture Automatically identify and save contact information of potential customers Customizable Branding Add customized logos and colors to align with company branding Real-Time Reporting Active reporting of data and metrics Campaign Planning Plan and strategize marketing campaigns A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Segmentation Process of dividing customers into groups based on common characteristics Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Autoresponders Create and automatically send premade copy in response to customer messages Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Email Marketing Create and send email blasts/campaigns API Application programming interface that allows for integration with other systems/databases Customizable Fields Customize data fields to support various needs and use cases Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Data Visualization Graphical representation of data Ad hoc Reporting Generate one-off reports that meet information requirements Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Data Source Connectors Connect to big data sources Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Multi-Channel Attribution A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels KPI Monitoring Tracking the status of previously identified performance measurements Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Shopping Cart Checkout of online store Multi-Language Manage and support multiple languages Localization Automation Adapt content to display differently based on viewer location AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Content Library Centralized repository to store content and assets Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Customization Create labels for products that contain required information such as colors, sizes, dates, etc. Data Synchronization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Access Controls/Permissions Define levels of authorization for access to specific files or systems Templates Sample files or documents that could be customized as needed or used as is Customizable Branding Add customized logos and colors to align with company branding Catalog Creation Create catalogs of products and/or services Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Product Comparison Compare multiple products based on their features, capabilities, pricing, etc. Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Categorization/Grouping Organize and group data or items based on various criteria Cross Selling Functionality Automatically suggest related, complementary or add-on items to customers Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Document Storage Store and organize documents in a centralized system Image Library Store and manage images Database Publishing Partially or fully automated creation of formatted publications from unformatted data Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Layout & Design Configure publication's layout before publishing Generative AI Use AI to generate content in the form of text, images, videos, etc. Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Merchandising The activity of promoting the sale of goods at retail Sales Trend Analysis Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Order Entry Entering, storing, and transmitting electronic and/or online orders, tests and other services for all types of industries Version Control Track revisions and updates made to files and navigate between different versions Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Customer Accounts Record customer information, purchase history, and other notes Shipping Labels Generate or print labels that contain shipping information for packages Electronic Payments Electronically collect payments for goods or services Customizable Branding Add customized logos and colors to align with company branding API Application programming interface that allows for integration with other systems/databases Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Inventory Tracking Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items Email Marketing Create and send email blasts/campaigns Mobile Commerce Real-Time Updates Receive system updates as soon as any changes are made AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Data Import/Export Import and export data to and from software applications Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Shopping Cart Checkout of online store Generative AI Use AI to generate content in the form of text, images, videos, etc. Inventory Replenishment Track stock count levels to manage product reordering Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Multi-Location Manage and support multiple locations Multi-Currency Manage and handle various international currencies Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Show More ## 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