ROI Hunter Features
Social Functionality (1)
Social Functionality
Product functionality for social advertising. 70 reviewers of ROI Hunter have provided feedback on this feature.
Campaign Management (12)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 83 ROI Hunter reviews.
Campaign Optimization
As reported in 82 ROI Hunter reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 76 ROI Hunter reviews.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 67 reviewers of ROI Hunter have provided feedback on this feature.
Brand Safety
As reported in 60 ROI Hunter reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites. 54 reviewers of ROI Hunter have provided feedback on this feature.
Frequency Capping
Based on 53 ROI Hunter reviews. Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
As reported in 61 ROI Hunter reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 71 ROI Hunter reviews.
Rich Media Capabilties
Based on 59 ROI Hunter reviews. Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps. 52 reviewers of ROI Hunter have provided feedback on this feature.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. This feature was mentioned in 50 ROI Hunter reviews.
Targeting (4)
Targeting
Based on 75 ROI Hunter reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates. 73 reviewers of ROI Hunter have provided feedback on this feature.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 64 ROI Hunter reviews.
Contextual Targeting
Based on 57 ROI Hunter reviews. Able to match the marketer's ad with specific content on a site or page.
Platform (13)
API / Integrations
Based on 58 ROI Hunter reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators. 72 reviewers of ROI Hunter have provided feedback on this feature.
User, Role, and Access Management
Based on 73 ROI Hunter reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Based on 74 ROI Hunter reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
As reported in 67 ROI Hunter reviews. Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 70 ROI Hunter reviews.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 62 ROI Hunter reviews.
Internationalization
As reported in 59 ROI Hunter reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
As reported in 66 ROI Hunter reviews. Alerts marketer of the performance of particular campaigns.
Regulation Compliance
Ensures product listing and order fulfillment complies with online retail regulation
Multichannel Publishing
Based on 11 ROI Hunter reviews. Publishes products and services to desired channels
Accounting Reports
Reconciles orders, sales, and settlements across multiple channels
Marketplace Integration
Integrates with third-party online marketplaces This feature was mentioned in 10 ROI Hunter reviews.
Marketing Operations (6)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs This feature was mentioned in 23 ROI Hunter reviews.
Data Collection
As reported in 21 ROI Hunter reviews. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
As reported in 18 ROI Hunter reviews. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results 23 reviewers of ROI Hunter have provided feedback on this feature.
Spend Management
As reported in 23 ROI Hunter reviews. Includes features for budgeting, forecasting, and managing marketing investments
White Label
Based on 13 ROI Hunter reviews. Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy 23 reviewers of ROI Hunter have provided feedback on this feature.
Reports and Dashboards
As reported in 25 ROI Hunter reviews. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities This feature was mentioned in 19 ROI Hunter reviews.
Multichannel Tracking
As reported in 18 ROI Hunter reviews. Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 17 ROI Hunter reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization This feature was mentioned in 17 ROI Hunter reviews.
Operations (2)
Optimized Business Operations
As reported in 13 ROI Hunter reviews. Optimizes business operations across multiple channels
Data Synchronization
Based on 13 ROI Hunter reviews. Creates a single data repository of inventory and customer information
Inventory (3)
Order Fulfillment
Streamlines order fulfillment and processing
Catalog Management
As reported in 12 ROI Hunter reviews. Optimizes product copy, images, and information
Product Intelligence
Based on 12 ROI Hunter reviews. Monitors and updates product/inventory data, pricing, and availability to stay up-to-date
Processing (3)
Internationalization
As reported in 10 ROI Hunter reviews. Allows products or services to be sold internationally
Order Management
Automates and manages orders, sales, shipping, and returns
Scan and Ship
Scans products or services before shipping to ensure accuracy
Platform Interoperability (1)
Close Ecosystem API
Based on 47 ROI Hunter reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Data management - Catalog Management (4)
Centralized Product Information
Stores product information in one centralized location and sync across all sales channels
Data Import/Export
Imports and export of product data in formats such as CSV, Excel, or XML
Product Data Enrichment
Allows adding product attributes and other multimedia such as images, videos etc
Data Mapping
Allows to map data fields between the catalog management system and other systems
Product catalogs - Catalog Management (3)
Category Management
Allows organizing products into categories and subcategories based on attributes, tags, or other criterias
Search and Navigation
Provides search capabilities to help users find products quickly
SEO Optimization
Allows optimization product pages for search engines
Integration - Catalog Management (2)
API Integration
Allows integration with other systems such as ERP, CRM, PIM, and e-commerce platforms
Third-Party Integration
Supports integration with payment gateways, shipping providers, and marketing tools
Analytics and Reporting - Catalog Management (2)
Catalog Effectiveness
Reports catalog effectiveness and collects valuable information about a catalog's performance
Customer Insights
Analyzes customer behavior and preferences based on product interactions
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Catalog Management (3)
Multi-step Planning
Ability to break down and plan multi-step processes
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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