Pulsar Platform Reviews & Product Details

TRAC has been a valuable resource in helping us enhance our existing third-party audience platforms and build deeper audience understanding. By giving us access to both qualitative and quantitative insights, traditionally only available through formal research methods, it allows us to explore dimensions of audience behaviour that pure quantitative data alone can’t capture.

In addition, our Account Manager Emily has been on hand to tackle a variety of questions, suggesting approaches for niche sectors and challenging client requests. We definitely would not have had as successful an uptake to projects without her support and exceptional platform knowledge to guide us through.

We have been able to integrate Pulsar data from the platform into our own reporting tools. This has been valuable to reduce time spent on client comms while still providing a view of top performing content and category themes for their internal reporting. Review collected by and hosted on G2.com.

We rely on Reddit data heavily due to the long-form posts available across niche categories and we've found it valuable for that deep audience insight. However, a lot of our clients are UK or US focused specifically so being unable to geo-filter Reddit has been frustrating. Review collected by and hosted on G2.com.

Very user friendly, exceptionally helpful team Review collected by and hosted on G2.com.

Relies on X data heavily (understand the reasons why but it is a painpoint!) Review collected by and hosted on G2.com.

The support team are always very responsive and helpful. Review collected by and hosted on G2.com.

If you are considering Pulsar as a platform, save yourself the time and move on to a different tool.

Each time I use it there is a bug or an issue that prevents me from doing the task at hand. It's slow, it's clunky, the UX is impossible to use.

I'm writing this review as I'm waiting for a job to finish running in the platform. Review collected by and hosted on G2.com.

I like the software, and how it evolves! I have been using the tool for years now, and I have always been happy by the sales and support team. Review collected by and hosted on G2.com.

Recently the current team is irresponsive when it comes to resolving issues. I had to rewrite the plan for my PhD because the data vanished. I sent countless email, received countless promises to resolve the issue but none has been implemented. I wrote an email to my university to state that the two years contract was useless and the contract was not respected by Pulsar. I am astonished by this as I am not at all used to this level of unprofessionalism especially that I used the tools for years. Review collected by and hosted on G2.com.

Allows the identification of the target audience with easily understandable data visualizations and with speed Review collected by and hosted on G2.com.

They should eliminate the need to use boolean information to access deeper dives in research. Review collected by and hosted on G2.com.

I have been using Pulsar for around a year now and I am constantly amazed by the depth of analysis that can be conducted and the insights that can be derived using Pulsar, all within a very user-friendly platform! Our dedicated Pulsar account managers also always provide excellent technical and strategic support - giving us advice on how best to use the platform and providing us with tips & tricks that can help us make the most of the tool & uncover brilliant insights that we might not have found otherwise. Their team is always available to support in any way they can. Review collected by and hosted on G2.com.

The only real limitations come down to the historical data restrictions imposed by platforms such as Facebook & Instagram (where, due to GDPR, we are only allowed to historically analyse the past 30 days of data) - but this isn't really a Pulsar limitation. In fact, the ability to collect realtime data on Pulsar helps us mitigate against that. Review collected by and hosted on G2.com.

The Account Management and onboarding training is excellent! Review collected by and hosted on G2.com.

Need more Facebook and LinkedIn insight! Review collected by and hosted on G2.com.

Pulsar is great, whether you're a social listening pro with superb boolean skills or a complete novice who is not sure where to start. Pulsar caters to both and allows you to listen across a wider variety of platforms than many others. It also, and this is really important, looks good. So much social listening software is horribly designed, and Pulsar isn't. The insights are easy to understand, you're in complete control of how you search, what you look for and the charts you create. You can export everything in a variety of formats depending on what you want to do with it, and the charts are good looking enough you can drag them straight into client decks. The customer service is amazing, and if you have a suggestion they will often add it to the backlog. I've used loads of listening software in my time and Pulsar is the one I come back to time and time again as it's the best all round product. Oh, and that was before the integration with Audiense, which has added an extra layer of awesome to my insights. If you're serious about data-backed decisions, Pulsar is the clear choice. Review collected by and hosted on G2.com.

There's not much I dislike, I think the only thing is that RTs and shares are counted as mentions so it's quite easy to run out of mentions if you're listening around bigger topics and you don't want to switch off RTs. Review collected by and hosted on G2.com.

I like the competitor analysis feature. You can see the industry standard and your top competitors' overall performance and where you stand.

Very helpful when you are trying to build brand affinity and make sure you stand out in the industry. Review collected by and hosted on G2.com.

Not all social media platforms are connected yet. For example, no data from LinkedIn. Understand that it's a privacy issue, but other major platforms have their data collected.

Also, the API connection for Facebook and IG analytics for six hours. We need more data and accuracy, please! Review collected by and hosted on G2.com.

Best quality is the step-by-step set up guide to help ensure queries are focused on the business outcomes the data is meant to support or validate. Ease and ability to specifically track and report upon unique content or brand profiles. Variety of modules and additional solutions to build out a robust insights engine for marketers and their clients. Review collected by and hosted on G2.com.

Limitations with Twitter data with respect to country filter - unable to set country in order to collect data; must always be left open to "All" and rely upon strength of rest of query parameters to focus in on desired location. Review collected by and hosted on G2.com.