--- title: Pulsar Platform Reviews meta_title: 'Pulsar Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 93 reviews by the users' company size, role or industry to find out how Pulsar Platform works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 93 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Pulsar Platform Reviews **Vendor:** Pulsar Platform **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 93 ## About Pulsar Platform Pulsar is the AI platform for Audience and Social Intelligence. Pulsar's products power real-time, data-driven decisions in critical marketing, insights and comms functions of global enterprise companies, governments, and agency groups. Products include Pulsar TRAC for social listening and advanced audience segmentation, Pulsar CORE for owned-channel performance tracking and benchmarking, Narratives AI for tracking public opinion trends, Pulsar CLEAR for advertising compliance and Pulsar Crisis Oracle for brand crisis monitoring. Unlike traditional social listening tools that focus on keyword volume, Pulsar uses vertical-specific AI and network analysis to identify the specific communities driving online conversations. Pulsar is primarily used for brand tracking, trend spotting/analysis/discovery, campaign measurement, narrative analysis and detection, reputation intelligence, brand crisis monitoring, customer experience, competitive intelligence, and product and marketing innovation. Pulsar collects social, search, news media and web data from 195 countries, detecting and understanding sentiment, topics and emotions in all languages. Beyond national and language coverage, Pulsar collects territory-specific data sources including VK, Naver, and Chinese data sources (Weibo, Little Red Book, Wechat, Baidu). ## Pulsar Platform Pros & Cons **What users like:** - Users commend the **exceptional customer support** of Pulsar Platform, which greatly enhances user experience and project success. (2 reviews) - Users find Pulsar Platform **exceptionally user-friendly** , benefiting from valuable insights and supportive team guidance. (2 reviews) - Users find the **exceptionally helpful team** at Pulsar invaluable for enhancing audience understanding and project success. (2 reviews) - Users value the **comprehensive analytics** of Pulsar Platform, enhancing audience understanding beyond traditional research methods. (1 reviews) - Users find **Pulsar Platform invaluable** for deep audience insights and seamless integration with their reporting tools. (1 reviews) - Users highlight the **enhanced audience insights** from Pulsar Platform, significantly improving understanding and project success. (1 reviews) - Users value the **client satisfaction** provided by Pulsar Platform, enhancing audience understanding and streamlining communications effectively. (1 reviews) - Users value the **expertise of Customer Representatives** , enhancing project success and providing valuable support and insights. (1 reviews) - Data Quality (1 reviews) - Features (1 reviews) **What users dislike:** - Users find the **heavy reliance on X data** challenging, leading to frustrations and complications in their experience. (1 reviews) - Users express frustration with the **heavy reliance on incomplete data** , which complicates their experience with the Pulsar Platform. (1 reviews) - Users are frustrated by the **lack of geo-filtering** for Reddit data, limiting relevance for specific audiences. (1 reviews) - Users find the inability to **geo-filter Reddit data** frustrating, affecting their audience targeting in specific markets. (1 reviews) - Users find the heavy reliance on X data a **painpoint** , which can lead to inaccuracies in relevant information. (1 reviews) - Insufficient Information (1 reviews) - Users find the **limited audience reach** of Pulsar Platform frustrating, especially for geo-targeted insights. (1 reviews) - Users find the **limited search functionality** of the Pulsar Platform frustrating, especially for geo-targeting specific regions. (1 reviews) - Platform Limitations (1 reviews) ## Pulsar Platform Reviews ### 1. Incredible Support and a wide array of tools. **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew F. | Social Media Officer, Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Pulsar Platform?** Incredible support. Assistance on how best to use the platform is quickly to hand and incredibly useful. Rare technical issues are fixed promptly. **What do you dislike about Pulsar Platform?** Difficult sometimes to integrate new features into existing workflows. **What problems is Pulsar Platform solving and how is that benefiting you?** The platform’s products are now fully embedded in the day-to-day operations of our small team within a large organisation, allowing us to track sentiment and conversations across many channels and stakeholders in a tangible, useful way. ### 2. Clean, Intuitive UX That Delivers **Rating:** 4.0/5.0 stars **Reviewed by:** Nathan L. | Digital Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Pulsar Platform?** Clean UX / Great Support Team / Useful Insights **What do you dislike about Pulsar Platform?** It's not always easy to manage data usage on the platform **What problems is Pulsar Platform solving and how is that benefiting you?** Conducting Social Listening & Building Audience Insights ### 3. Intuitive, Researcher-First Platform with Outstanding Client Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Pulsar Platform?** As a platform, it’s intuitive, flexible and the inbuilt data visualisations are strong. I value the training modules and webinars. It still feels like a service designed for researchers, by researchers. The client service is second to none, compared to other platform providers. Big shout out to Emily and Alex in particular! **What do you dislike about Pulsar Platform?** There are some limitations on functionality. The data cap impedes how our team use the platform. **What problems is Pulsar Platform solving and how is that benefiting you?** It’s solving our team’s need for a flexible and powerful social analytics engine, to help us deliver integrated insights + analytics solutions. ### 4. Versatile Analytics and Broad Data Capture, but Historic Loads Can Be Slow **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in International Affairs | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Pulsar Platform?** Versatility when it comes to analysis and breadth of data capture **What do you dislike about Pulsar Platform?** Loading times for historic data and sometimes query building is not as flexible as it could be **What problems is Pulsar Platform solving and how is that benefiting you?** Allowing us to have a comprehensive read of our online operating environment both at large as an organisation and how we are positioned in online discourse and in context/emergency specific situations. ### 5. Amazing Pulsar Team Ensuring Smooth Onboarding and Insight Delivery **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Pulsar Platform?** The team over at Pulsar are amazing. Doing there best to ensure smooth onboarding and delivery of insights using the trac platform **What do you dislike about Pulsar Platform?** So many features, sometime easy to forget use particular aspects of the platform. **What problems is Pulsar Platform solving and how is that benefiting you?** Generating credible customer insights from social media using AI tech. ### 6. Easy to Use for Brand Snapshots and Trend Research, but Tricky to Configure **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Pulsar Platform?** Quite easy to use. Useful snapshot of brand performance and easy to research trends in the category. **What do you dislike about Pulsar Platform?** It can be tricky to set up dashboards and add the correct boolean but I have had a lot of help from the team. would benefit from more AI for searches and answering specific questions **What problems is Pulsar Platform solving and how is that benefiting you?** It helps us to keep track of our social performance and to see what our competitor brands are doing in this space. Useful assessment to support planning of digital work ### 7. Market-leading visualizations and metrics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Pulsar Platform?** The visualizations and metrics are above the other tools on the market. **What do you dislike about Pulsar Platform?** It takes a long time to collect the data recorded in the alert. **What problems is Pulsar Platform solving and how is that benefiting you?** Determine if any negative sentiment is being associated with a brand ### 8. Powerful Data Customization, but a Complex Learning Curve **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Pulsar Platform?** There's an incredible number of ways to cut and customise the data requests **What do you dislike about Pulsar Platform?** It's quite complex. Most other platforms have straightforward functionality but there are quite a few steps that make the platform difficult to use if a user is new or rusty **What problems is Pulsar Platform solving and how is that benefiting you?** Understanding who is talking about my brand or how people are engaging with particular topics online to deliver new insight or campaign performance ### 9. Impressive Variety of Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2026 **What do you like best about Pulsar Platform?** - Variety of features - Customer support - Audience features **What do you dislike about Pulsar Platform?** - Mention cap - Graph personalisation capability **What problems is Pulsar Platform solving and how is that benefiting you?** Ongoing monitoring and alerts it is excellent ### 10. User-Friendly Platform with Outstanding Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2025 **What do you like best about Pulsar Platform?** Very user friendly, exceptionally helpful team **What do you dislike about Pulsar Platform?** Relies on X data heavily (understand the reasons why but it is a painpoint!) **What problems is Pulsar Platform solving and how is that benefiting you?** It supports us in understanding audience conversations about specific topics, including motivations and painpoints ### 11. The worst piece of software I have ever used. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Pulsar Platform?** The support team are always very responsive and helpful. **What do you dislike about Pulsar Platform?** If you are considering Pulsar as a platform, save yourself the time and move on to a different tool. Each time I use it there is a bug or an issue that prevents me from doing the task at hand. It's slow, it's clunky, the UX is impossible to use. I'm writing this review as I'm waiting for a job to finish running in the platform. **What problems is Pulsar Platform solving and how is that benefiting you?** Analysis of Social Media data ### 12. My PhD data vanished & the team inactive for 4 months. Without data security, the tool is useless **Rating:** 1.5/5.0 stars **Reviewed by:** zineb a. | Change and People Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2024 **What do you like best about Pulsar Platform?** I like the software, and how it evolves! I have been using the tool for years now, and I have always been happy by the sales and support team. **What do you dislike about Pulsar Platform?** Recently the current team is irresponsive when it comes to resolving issues. I had to rewrite the plan for my PhD because the data vanished. I sent countless email, received countless promises to resolve the issue but none has been implemented. I wrote an email to my university to state that the two years contract was useless and the contract was not respected by Pulsar. I am astonished by this as I am not at all used to this level of unprofessionalism especially that I used the tools for years. **What problems is Pulsar Platform solving and how is that benefiting you?** I based my PhD data on Pulsar needed the historical data. ### 13. Positive aspects outweigh the negative ones **Rating:** 3.5/5.0 stars **Reviewed by:** Antonello C. | dottore, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2023 **What do you like best about Pulsar Platform?** Allows the identification of the target audience with easily understandable data visualizations and with speed **What do you dislike about Pulsar Platform?** They should eliminate the need to use boolean information to access deeper dives in research. **What problems is Pulsar Platform solving and how is that benefiting you?** Provides customizable and engaging reports with impressively high-quality resources ### 14. Robust & holistic product suite, coupled with excellent technical and strategic support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Pulsar Platform?** I have been using Pulsar for around a year now and I am constantly amazed by the depth of analysis that can be conducted and the insights that can be derived using Pulsar, all within a very user-friendly platform! Our dedicated Pulsar account managers also always provide excellent technical and strategic support - giving us advice on how best to use the platform and providing us with tips & tricks that can help us make the most of the tool & uncover brilliant insights that we might not have found otherwise. Their team is always available to support in any way they can. **What do you dislike about Pulsar Platform?** The only real limitations come down to the historical data restrictions imposed by platforms such as Facebook & Instagram (where, due to GDPR, we are only allowed to historically analyse the past 30 days of data) - but this isn't really a Pulsar limitation. In fact, the ability to collect realtime data on Pulsar helps us mitigate against that. **What problems is Pulsar Platform solving and how is that benefiting you?** Using Pulsar, we have been able to uncover hidden truths/insights that we have used as the basis of some brilliant campaigns for some of our clients. The ability to create custom dashboards and share these with wider teams has really helped us achieve that. ### 15. Excellent Support and Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Pippa D. | CX Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Pulsar Platform?** The Account Management and onboarding training is excellent! **What do you dislike about Pulsar Platform?** Need more Facebook and LinkedIn insight! **Recommendations to others considering Pulsar Platform:** Would certainly recommend Pulsar - easy to use, excellent training and support and nice, clean reporting. **What problems is Pulsar Platform solving and how is that benefiting you?** Getting more brand insight and keeping key stakeholders informed ### 16. The best and most cost effective social listening software out there. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2020 **What do you like best about Pulsar Platform?** Pulsar is great, whether you're a social listening pro with superb boolean skills or a complete novice who is not sure where to start. Pulsar caters to both and allows you to listen across a wider variety of platforms than many others. It also, and this is really important, looks good. So much social listening software is horribly designed, and Pulsar isn't. The insights are easy to understand, you're in complete control of how you search, what you look for and the charts you create. You can export everything in a variety of formats depending on what you want to do with it, and the charts are good looking enough you can drag them straight into client decks. The customer service is amazing, and if you have a suggestion they will often add it to the backlog. I've used loads of listening software in my time and Pulsar is the one I come back to time and time again as it's the best all round product. Oh, and that was before the integration with Audiense, which has added an extra layer of awesome to my insights. If you're serious about data-backed decisions, Pulsar is the clear choice. **What do you dislike about Pulsar Platform?** There's not much I dislike, I think the only thing is that RTs and shares are counted as mentions so it's quite easy to run out of mentions if you're listening around bigger topics and you don't want to switch off RTs. **What problems is Pulsar Platform solving and how is that benefiting you?** I am at heart a social media strategist, and I wouldn't dream of creating a strategy without doing some listening with Pulsar first. It helps me identify my audience, flag potential pain points, streamline my sales funnel and inform my content strategy. And that's just for starters. ### 17. Tracking, Competitor Analysis, Social Listening & more! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2020 **What do you like best about Pulsar Platform?** I like the competitor analysis feature. You can see the industry standard and your top competitors' overall performance and where you stand. Very helpful when you are trying to build brand affinity and make sure you stand out in the industry. **What do you dislike about Pulsar Platform?** Not all social media platforms are connected yet. For example, no data from LinkedIn. Understand that it's a privacy issue, but other major platforms have their data collected. Also, the API connection for Facebook and IG analytics for six hours. We need more data and accuracy, please! **Recommendations to others considering Pulsar Platform:** A robust tool that may require some training to really get what you're looking for. **What problems is Pulsar Platform solving and how is that benefiting you?** We are solving how to collect accurate data. The benefits of having Pulsar Platform are seeing the actual impact (a measure of success) in our campaigns and our reach. We've developed better mythologies because of using the tool. ### 18. Strong Data Capturing Abilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Pulsar Platform?** Best quality is the step-by-step set up guide to help ensure queries are focused on the business outcomes the data is meant to support or validate. Ease and ability to specifically track and report upon unique content or brand profiles. Variety of modules and additional solutions to build out a robust insights engine for marketers and their clients. **What do you dislike about Pulsar Platform?** Limitations with Twitter data with respect to country filter - unable to set country in order to collect data; must always be left open to "All" and rely upon strength of rest of query parameters to focus in on desired location. **What problems is Pulsar Platform solving and how is that benefiting you?** Campaign performance, brand health of online communities, competitor audits, conversation scans, influencer identification, trending topics, persona creation and audience insights. ### 19. Crucial platform for insight and content planning **Rating:** 4.0/5.0 stars **Reviewed by:** Ben R. | Strategy Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Pulsar Platform?** TRAC - building out insightful profiles that relate to key topics/ trends. **What do you dislike about Pulsar Platform?** The bugs and some of the UX issues on the platform. **Recommendations to others considering Pulsar Platform:** Best supporting technology partner for social listening and brand monitoring. **What problems is Pulsar Platform solving and how is that benefiting you?** Good customer service. ### 20. Social listening done right **Rating:** 5.0/5.0 stars **Reviewed by:** Tom V. | Research Analyst, Market Research, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2019 **What do you like best about Pulsar Platform?** Pulsar is a great platform with a relatively more user-friendly interface compared to many competitors. It offers a good blend of quality insight for your research, and ease of use. The minimalist design works well overall and the AI-generated visualisations are very intuitive. The support that comes with the platform is another strength. As well as available online support, the teams at Pulsar are always helpful and pleasant to deal with. **What do you dislike about Pulsar Platform?** Sometimes the platform may take a while to load the data. The search setup took some getting used to. However, this has been largely improved following the recent update allowing search setup with Boolean. **Recommendations to others considering Pulsar Platform:** Take your time to read through the definition of the metrics used throughout the platform before using **What problems is Pulsar Platform solving and how is that benefiting you?** Operating within market research, we utilise tools such as Pulsar to provide social insight besides our human analysis. Pulsar platform provides us with sufficient qualitative and quantitative output, helping us frame our research and produce reports efficiently. ### 21. A powerful and beautiful platform for deep social exploration **Rating:** 5.0/5.0 stars **Reviewed by:** Damian E. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2018 **What do you like best about Pulsar Platform?** Pulsar is by far and away the most user-friendly out there. It makes setting up searches super simple and then when it comes to exploring data it enables you to cut through quickly. The setting-up advanced filters is simple and intuitive and the ability to create clusters is great for getting to really specific insights. Extraction of charts and data is very helpful and makes reporting easy. The regular stream of updates is always exciting to see coming through at such a pace. Plus the team are amazing - super helpful and very responsive. **What do you dislike about Pulsar Platform?** My main bugbear for a while now has been the search set-up wizard and the lack of advanced search set-up - it was an irritation as it could take a while to input your syntax, but this I am pleased to say has now been sorted out with a new update this week! Like many others, the platform can be a little slow at 'crunching the data' sometimes, especially at busy times of day, but its not too bad and often quickly picks up. :) **Recommendations to others considering Pulsar Platform:** It's a great platform! Easy to use, constantly developing and fab team. **What problems is Pulsar Platform solving and how is that benefiting you?** Pulsar allows us to get really deep into the data, really quickly. Specialising in healthcare we need to hone in on target audiences (typically patients, healthcare professionals, advocates etc.) across all our work and Pulsar enables us to do that. ### 22. A modern social listening tool that is always improving **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos R. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2018 **What do you like best about Pulsar Platform?** We have been Pulsar customer since 2016 and the best part is that is always improving. We have use Trac, Core and the recent one Trends. All of them are easy to use and gives a lot of data. The best thing is that we can have plenty of users, so everyone can have access to the data. The one we use the most is Core, that helps us analyze our own channels and competition. With owned channels, the plus is we can link our accounts. This permits us a clean are more throughout analysis of every channel (FB, INS; TW and YT). With the competition we can get public data so that helps to have it organized everything in one cluster. With Trac is the same as Core, the thing you like the most is the easy way of using it and it´s visually clean. **What do you dislike about Pulsar Platform?** There is a few things one can dislike about Pulsar, most of the issues aren´t really their fault. With all the privacy actions that are being made by social platforms they have limited certain data. Besides that we haven´t had a real issue that made me dislike the tool. **Recommendations to others considering Pulsar Platform:** Easy to use and with a good price. **What problems is Pulsar Platform solving and how is that benefiting you?** Analyzing owned channels and reporting clients how is their channels behaving in social. The benefits are that is easier to show clients the data represented. ### 23. Social listening at its finest. **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew P. | Director Of Operations, Food Production, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2018 **What do you like best about Pulsar Platform?** I have been using Pulsar to give me a better understanding of my company, Two Ugly Mugs social performance across FB, IG, Twitter, and YouTube. This has allowed me to create my own competitor landscape and learn where there are areas that I can improve on. It has also given me the opportunity to learn more about my customers and listen to their feedback. My account manager has been very patient with me, as this is the first social listening tool that I have used and he has shown me some very cool ways of how I can segment my data. Also, the visuals are badass. **What do you dislike about Pulsar Platform?** I do not like how you can not go back historically on CORE. Also, it would be great if they incorporated LinkedIn data to the platforms. **What problems is Pulsar Platform solving and how is that benefiting you?** Adding social data to my pitches with new grocers has helped me establish my brand across the salsa and CPG landscape. ### 24. Robust, multi-platform social listening in a minimalist design **Rating:** 5.0/5.0 stars **Reviewed by:** John F. | Social Insights Strategist, Entertainment, Enterprise (> 1000 emp.) **Reviewed Date:** June 19, 2018 **What do you like best about Pulsar Platform?** We've used Pulsar's social listening and profile monitoring suite to serve corporate research projects for two years. Our intelligence team uses Pulsar TRAC to measure conversation surrounding our own and our competitor's IPs, and the talent management team uses the CORE product to track post performance across our roster of on-air personalities. Data are presented in minimalist, modern graphs and treemaps that scale well, offer customization in the displayed results and can be exported for use in our own presentations. The way the products have evolved over time reflects a development priority on understanding audiences through connected networks of influencers, and standard capabilities like top keywords and bio terms are available. From a usability standpoint, Pulsar's products are lightweight and responsive, and reliably remember your browser. This makes them easier to open for a quick glance at data than competing services which can be slow to load or to log you in. Pulsar's people are smart and resourceful, from account to tech teams to their own staff of researchers. As a US customer, they're often available for support very early in the morning and on weekends. The social listening product (TRAC) covers data from Facebook public pages, Twitter, Instagram, YouTube, Tumblr, and news/blogs/forums. The monitoring product (CORE) can pull in public-facing data from Facebook, Twitter, Instagram and YouTube. When we signed in December 2016, there was no limit on users or seats at any pricing level. **What do you dislike about Pulsar Platform?** Be aware that Pulsar is not a publishing platform, and cannot measure private data (e.g., video views on Facebook or impressions on any platform), even on pages you own. The syntax for building query strings is proprietary and can require some clunky workarounds that are less intuitive than boolean-style queries. **What problems is Pulsar Platform solving and how is that benefiting you?** Pulsar is a purpose-made social listening platform that compares favorably to the combination publishing and search solutions from all-in-one competitors. We prefer it to more prominent saas options because of the breadth of social channels captured, rich filter options to drill down to specific slices of a conversation, and the flexibility of its visuals. ### 25. Intuitive platform with forward thinking product innovations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2018 **What do you like best about Pulsar Platform?** Pulsar's usability and intuitive design is by far it's standout feature, making data collection and navigation more streamlined and straightforward, in what is often a complex arena. The platform itself is constantly evolving, with new features and innovations being incorporated into the platform regularly, meaning Pulsar always stays ahead of the curve and in-line with customer needs. **What do you dislike about Pulsar Platform?** A more extensive FAQ/product guide on platform would be useful, as current version contains only very high level information. That being said, the chat function they have, which I believe spans time zones, is incredibly useful and the team are extremely responsive and take the time to address your query fully, so you're rarely left stuck with an issue. **What problems is Pulsar Platform solving and how is that benefiting you?** Pulsar enables an easy and straightforward way to hone into specific online audiences to quickly understand different segments and uncover insights, useful for us in the healthcare space. ### 26. Social Brand Analysis to the core **Rating:** 4.5/5.0 stars **Reviewed by:** Enzo Paolo B. | Head of Digital & Delivery, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2018 **What do you like best about Pulsar Platform?** The accesible pricing, the friendliness of the visual graphs and metric summaries. The Pulsar team is also readily available to solve any questions and even offer a workshop to teams. **What do you dislike about Pulsar Platform?** Might need to work a bit more on clarification of metric calculations. i.e. impressions, reach, ER **Recommendations to others considering Pulsar Platform:** Start tracking a couple of brands and channels in Pulsar, Core you'll immediately see the advantages vs other ways of successfully Tracking owned social media channels as well as competitors. **What problems is Pulsar Platform solving and how is that benefiting you?** We were trailblazers for Pulsar in Central America, and are glad to have successfully believed in their solution for our needs. Easy access for agency's social team and account team to always on data as well as benchmarks. ### 27. Excellent product and valuable consultancy **Rating:** 4.5/5.0 stars **Reviewed by:** Alison D. | Marketing Specialist, Education Management, Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Pulsar Platform?** Pulsar offer a very professional social media monitoring, research and evaluation service. They are at the forefront of their field and I found them to be responsive and creative in their thinking and analysis. **What do you dislike about Pulsar Platform?** There was nothing I disliked about Pulsar. I would be happy to work with them again. **What problems is Pulsar Platform solving and how is that benefiting you?** In my previous role we wanted to monitor our social media performance against that of our competitors, gain an early heads up of issues and work up a strategy to mitigate the impact of these. With Pulsar's monthly reports we were able to demonstrate the growth in our engagement and the impact of our campaigns. ### 28. Social listening never was esier than nowaday **Rating:** 5.0/5.0 stars **Reviewed by:** Jaime C. | Digital Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2018 **What do you like best about Pulsar Platform?** The best part working with Pulsar is have the power to manage enough data to track and measure, this is helpful to understand certain insights and then put it on practice with all the campaings and brands that we work with. **What do you dislike about Pulsar Platform?** when we want to create a new cluster of brands on Pulsar Core we need to wait at least one week or one month until create a good historical searches. **What problems is Pulsar Platform solving and how is that benefiting you?** We solved problems with differents kind of categories, for example, the last year one of our brands related with beverage had a problem on Mexico, it was a good oppotunity to make the different searches and reviewing a possible crisis. Also is a good tool when a new brand start to competing in the same category in the country and maybe could become a risk and lose market share, thats way we use Pulsar to monitoring all the actions and make a good report in social listening to prevent all kind the crisis ### 29. Audiense & Pulsar Integration rocks **Rating:** 5.0/5.0 stars **Reviewed by:** 💾 Javier B. | CEO & Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2018 **What do you like best about Pulsar Platform?** Pulsar is a very robust platform with a very good user experience for Social Intelligence and Social Analytics that integrates uniquely with other Digital analytics. Audiense integrates with them seamlessly providing the ability to segment any conversation and understanding the audience much deeper **What do you dislike about Pulsar Platform?** Being one of the most innovative products pursuing this area (Social Analytics + Digital Analytics), they are in the path to integrates much more with digital analytics. **What problems is Pulsar Platform solving and how is that benefiting you?** - Conversation analysis - Social Analytics (+ digital analytics) - Audience Segmentation (via Audiense) ### 30. Robust data access but with a few UX difficulties **Rating:** 4.5/5.0 stars **Reviewed by:** Pamela C. | Data & Distributions Lead, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2018 **What do you like best about Pulsar Platform?** Pulsar has access to Twitters full archive search and historical data is always a 100% sample which is different to Brandwatch which provides queried data. The platform is built to be quick and easy to use for people who aren't necessarily data scientists and I think it hits the nail on the head here. **What do you dislike about Pulsar Platform?** The UX experience isn't top notch, some things are a bit fiddly and as someone who is very comfortable with building boolean queries I found the limitations on search building a bit frustrating. **What problems is Pulsar Platform solving and how is that benefiting you?** I used Pulsar to drive data driven strategies and research into a brands sentiment and consumer perception. I also used Pulsar to track owned brands and competitors sentiment, growth and engagement. ### 31. Experts in their field who know their stuff **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2018 **What do you like best about Pulsar Platform?** Professional and accommodating experts in their field who really know their stuff. And a great online tool for self-serving insights. **What do you dislike about Pulsar Platform?** Not a lot to dislike - I wish Pulsar could do the work for me! **What problems is Pulsar Platform solving and how is that benefiting you?** Insights into the performance of our owned and earned media, and how we stack up against our competitors. Monitoring the sentiment of our earned media, and that of our competitors. Greater understanding of our social media KPIs ### 32. Fantastic social data platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Pulsar Platform?** Pulsar has a broad but very detailed range of data and a great suite of customisable visual reports that are easy to use and export. **What do you dislike about Pulsar Platform?** Sometimes a search is a little confusing to set up but then again I'm not an analyst and work more on the commercial side of the business... **What problems is Pulsar Platform solving and how is that benefiting you?** Reporting on commercial instagram content we post out, to see who is engaging with our content, when and why... ### 33. A core part of our social media programmes **Rating:** 5.0/5.0 stars **Reviewed by:** Michael W. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2016 **What do you like best about Pulsar Platform?** Pulsar are the social media listening experts. The platform has become a core part of our clients' social media programmes, allowing us to tweak content and maintain online performance. Having tried every major social media platform on the market, Pulsar has the best capabilities and frequently introduces or refines its technology - in turn this allows Lansons teams to offer a more advanced service. **What do you dislike about Pulsar Platform?** The only niggle we face is reporting. Some of our clients prefer charts to be in their branding. So whilst Pulsar reports look great online, it can be tricky keeping things clearly understandable in a PowerPoint presentation. However, the Pulsar team always listen to feedback and eventually changes are made to the tool - so watch this space. **What problems is Pulsar Platform solving and how is that benefiting you?** We're a multi-specialist communications agency, so we work across a variety of business issues. From managing digital marketing campaigns to providing online crisis management support. We find Pulsar flexibly suits all these situations, making it a universal social media listening tool that we would be poorer without. One of my favourite pieces of functionality is social media network mapping - especially that graphs can be exported to Gephi. ### 34. An all in one solution to social media measurement. **Rating:** 4.5/5.0 stars **Reviewed by:** Philip E. | Content & Social Media Consultant, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2016 **What do you like best about Pulsar Platform?** Pulsar is one of the only social measurement platforms I've used where you can log in and get all the information you need, it's the complete package. From the very basics of having all your channels metrics in one dashboard to being able to explore and better understand how your content's performing by analysing sentiment, your network and it's influencers the platform has everything you could ever need. One of my favourite features within the tool is how easy it to filter activity, when there's a lot of noise around your brand and you have multiple campaigns running it's sometimes hard to sift through the activity on other tools to find the key insights. However with Pulsar the filtering system make it so simple to find the information you are looking for. The team are also always on hand to help, if I ever have any questions about the platform they are always quick to respond and happy to help. **What do you dislike about Pulsar Platform?** The view of reporting when logged into the tool is great, however one downfall is how that reporting loses it's effectiveness when downloaded from the tool. When you use Pulsar you get fantastic visual graphs which show everything really clearly, however when sharing the downloadable graphs externally they can lose their impact being a static image. I appreciate that there are limitations regarding formatting but it would be great to see greater detail in the downloadable reporting. **What problems is Pulsar Platform solving and how is that benefiting you?** Through using Pulsar we've been able to easily identify our earned activity and attribute our social performance to other existing business metrics allowing us to prove the value of our social media activity. ### 35. Great tool for providing social listening insights **Rating:** 4.0/5.0 stars **Reviewed by:** Catherine C. | Head of Social Media, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2016 **What do you like best about Pulsar Platform?** Having worked with a number of social listening tools in the past - I find that Pulsar is easy to use and the layout of the dashboard means that you can very easily find useful and relevant information. The tool has great segmenting ability too. Generally the quality of data is very good. **What do you dislike about Pulsar Platform?** Having to have my backfill requests approved - but then again that's to stop me or my team going over my data limit and being charged so it's good too. **Recommendations to others considering Pulsar Platform:** A great tool for quickly and easily pulling insights that make all the difference in that big pitch, or in presenting that key marketing strategy. **What problems is Pulsar Platform solving and how is that benefiting you?** Audience insights and opinions on particular topics relevant to our clients. We are using Pulsar mainly in the planning phase of our campaigns. We find out what people think about a particular topic and then incorporate the results into creative brainstorms to come up with data led campaigns we're sure will resonate. ### 36. Easy to set up **Rating:** 4.0/5.0 stars **Reviewed by:** Caspar A. | Social Media Community Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2016 **What do you like best about Pulsar Platform?** Setting up searches is very easy - the step by step process means you can't go wrong. It has access to all historical data on the platforms we use, so we know what it pulls is in comprehensive and will let us arrive at a definitive answer. **What do you dislike about Pulsar Platform?** Differentiating between each product is awkward, I have no idea which name relates to which product and the icons don't really help. I'd love there to be text in that navigation bar at the top. Historical searches don't happen immediately, which is understandable, but there's no real indication of when they will start to show data. A note such as 'The next historical search will launch at 10am BST' or similar would be useful. **Recommendations to others considering Pulsar Platform:** There are some features it doesn't include. We remain users of other software which gives us great page-level analysis of client social media profiles so we can easily compare things like levels of reach and engagement on an ongoing basis, whereas Pulsar is much better at analyising the actual content of what is posted. **What problems is Pulsar Platform solving and how is that benefiting you?** We use each product in different ways, depending on the client need. We monitor the content posted on client pages, and analyse keywords to identify topics we should post about in the future. It may not be obvious to the community manager that there is a common question until we see a large set of data together. For some clients we monitor competitor pages and run comparisons which really helps us see where they are doing well and where we can help them improve. Similarly, for new business pitches it helps us identify where clients are struggling on social media and where we should suggest they concentrate their efforts. Having the data to back up our suggestions has definitely help us win new business. ### 37. Great for quick insights! **Rating:** 4.0/5.0 stars **Reviewed by:** Zina G. | Social Community Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2016 **What do you like best about Pulsar Platform?** Pulsar interface is really easy to navigate. With the in depth training given at point of sign up, the tool is really easy to get to grips with compared to other tools I've worked with. With the ability to pull quick analysis on UGC and competitor activity, it makes a great resource for last minute insights for client meetings or ongoing monitoring. **What do you dislike about Pulsar Platform?** I would love to see more insight into Instagram - popular filters, locations etc. I would also like to see a way to click through from the influencer mapping, to click directly to the profiles. Having to copy and paste the handles to see the content posted is a time consuming task. **What problems is Pulsar Platform solving and how is that benefiting you?** Analysing sentiment of a community is important for our clients. Having a quick stat to hand and also the deeper dive of emotions makes life easier! Also the image recognition makes it easier to analyse trends in beauty, seeing how the community use products etc. ### 38. Leading the Charge for Social Listening **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2016 **What do you like best about Pulsar Platform?** Pulsar provides great depth and excellent companion graphical illustrations that help bring our analysis to life while imbuing our clients with a better sense of understanding of the Pulsar and its capabilities to shed light on impact to their business. There are distinct advantages of being able to slice and dice the pipeline of data via geography and platforms that we have found to be immensely useful in adding value to our existing reporting depth. It also does not hurt that we have gained a lot of confidence in the natural language processing capabilities sentiment attribution as well as image processing capabilities. The support team has been nothing short of excellent albeit time differences in meeting our requests and asks. What is greatly encouraging is the constant ambition of the development team to keep growing features and incorporating feedback into future developments. The support team and account designee has always been accommodating and encouraging in making themselves available. **What do you dislike about Pulsar Platform?** Would definitely appreciate a more accurate geographical attribution of data pull being as we might be listening to diverse Asian markets but from a purpose of platform and depth of data, there are no issues that we have yet to encounter. A more precise prediction by markets definitely helps us in our budget allocation and forecasting for pitches. **Recommendations to others considering Pulsar Platform:** To keep up to speed with innovations and constantly have a say in the direction of platform development. What is really encouraging is that the support teams really do listen to feedback and escalate real issues to the development team. **What problems is Pulsar Platform solving and how is that benefiting you?** We deploy Pulsar primarily as the digital intelligence platform of our choice for our clients and have found that the returns on our investment to be more than satisfactory. There is a great appreciation for the diversity and depth of data across digital universes of our clients plus the ease of setting up quick landscape studies. The platform offers great combinations of slicing data and extraction across geography and natural language processing with image attribution as key advantages of the platform above its peers. The flexibility of the team and platform has added more depth of analysis than we had before and in presenting our case for championing Pulsar and our capabilities in our market and our region, Pulsar's team has been very supportive and ever willing to provide materials and learnings from time to time. ### 39. Easy to use social media monitoring service **Rating:** 3.5/5.0 stars **Reviewed by:** Henry C. | Account Director, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2016 **What do you like best about Pulsar Platform?** Clean and clear design for topic analysis. Excellent customer service with on-hand account manager and regular tutorials/webinars to update and teach users of available services **What do you dislike about Pulsar Platform?** We use the service mostly for social media monitoring. The alerts system could therefore be easier to set up and use. Having the ability to copy keywords already set up from topic analysis rather than inputting again, Also ensuring alerts are sent through as they happy (as with Google alerts) rather than hourly or after a certain % increase in mentions. **What problems is Pulsar Platform solving and how is that benefiting you?** Pulsar allows us to update our clients of mentions or useful social media conversations early so they can make a decision on whether or not to engage ### 40. Great tool for social media monitoring & reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Rory H. | Senior SEO Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2016 **What do you like best about Pulsar Platform?** Pulsar provides us with data which would not otherwise be accessible from the analytics platforms on the major social networks such as Facebook & Twitter. We like to export the raw data and create our own graphs - the more data, the better - and Pulsar provides us with everything we need to gain insights into our client's social media strategy. **What do you dislike about Pulsar Platform?** We would like to ability to gather historical CORE data, and historical data for Facebook in TRAC, however we're aware this is in development. **What problems is Pulsar Platform solving and how is that benefiting you?** We've ensured that we can report regularly on social media for all of our clients, and provide them with the detailed insights that they need. ### 41. Great social listening tool **Rating:** 4.0/5.0 stars **Reviewed by:** Alex J. | Account Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2016 **What do you like best about Pulsar Platform?** The graphics make the data incredibly easy to understand. Everything is clickable and its quick to find useful insights. **What do you dislike about Pulsar Platform?** You can't run image analysis and emotional analysis in the same search **What problems is Pulsar Platform solving and how is that benefiting you?** Currently analysing owned conversations around brands. Particularly useful at identifying influencer networks. Will be moving onto earned conversations soon and I imagine it will be just as handy. ### 42. More detailed than other monitoring software **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2016 **What do you like best about Pulsar Platform?** This software provides more ways to filter your search as well as generating great visual accompaniments. **What do you dislike about Pulsar Platform?** Not easy to run multiple searches at once/ do search comparisons. **Recommendations to others considering Pulsar Platform:** Definitely give this software a try if you're looking for a more advanced alternative to existing social monitoring. However, if you really only need the basics this pricepoint might not be worth it to you since Facebook and Twitter offer that level of analytics on their own platform. I would really recommend this more for monitoring versus trying to measure your own account's social engagement. **What problems is Pulsar Platform solving and how is that benefiting you?** I have primarily used this for social monitoring and have found it to be more in-depth than other services I have subscribed to. ### 43. Great platform to understand the conversations in Healthcare **Rating:** 4.5/5.0 stars **Reviewed by:** Sofia F. | Research Manager, Market Research, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2016 **What do you like best about Pulsar Platform?** How easy it is to use, the amazing data outputs and the service the team give you. They reply fast and have provided me with their time to enter data when I didn't have the resources **What do you dislike about Pulsar Platform?** Not really encountered a problem with it. **What problems is Pulsar Platform solving and how is that benefiting you?** Looking to understand conversations between patients and/or doctors in specific therapy areas ## Pulsar Platform Discussions - [What is Pulsar Platform used for?](https://www.g2.com/discussions/what-is-pulsar-platform-used-for) - [View Pulsar Platform pricing details and edition comparison](https://www.g2.com/products/pulsar-platform/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+17%3A01%3A01+-0500&secure%5Bsession_id%5D=3d0c503a-da52-4814-8e09-3c2ebf60418d&secure%5Btoken%5D=114643daf194ae2772d41f93573d4a723f0d1743e00e1d67f1fcbbf4b42bdaee&format=llm_user) ## Pulsar Platform Integrations - [Audiense](https://www.g2.com/products/audiense/reviews) - [GWI](https://www.g2.com/products/gwi/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Vuelio Media and PR](https://www.g2.com/products/vuelio-media-and-pr/reviews) ## Pulsar Platform Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Platform Basics** - Centralized Platform **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Brand Signals** - Comparison - AI - Brand Health **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Platform Data** - Product Details - Customer Feedback & Reviews **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Brand Analytics** - Trend Analysis - Tracking **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Pulsar Platform Alternatives - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (709 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,628 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,543 reviews)