It's been two months since this profile received a new review

plista Reviews & Product Details

plista is a global platform for data-driven native advertising in premium editorial environments. The Berlin based company successfully brings advertisers and publishers together since 2008 and is one of the pioneers in its segment. plista offers direct, single-source access to a broad portfolio of native solutions. With its proprietary real-time Recommendation Technology, plista is able to deliver both content and advertising that matches users’ individual interests – across all channels and devices. Thousands of advertisers and publishers worldwide trust in the unique tech know-how of plista. The native ad formats stand out through their strong engagement character and enable brands to efficiently target audiences along the entire sales funnel. This way, advertisers can easily pursue branding as well as performance marketing goals. At the same time, plista empowers publishers to engage their visitors with customized recommendations. This lets publishers get the best out of their website or app and benefit from outstanding content monetization, increased website stickiness and sustainable traffic growth.

Seller

plista

Languages Supported

German, English

Product Description

With our data-driven content and advertising platform we successfully bring advertisers and publishers together.

Overview by

plista GmbH (We turn your content into business outcomes)

Top-Rated Alternatives

StackAdapt

4.7/5

(821)

Facebook for Business

View All Alternatives

plista Media

plista

plista Reviews (3)

G2 reviews are authentic and verified.

Here's how.

MS

Megha S.

Business Consultant

Mid-Market (51-1000 emp.)

11/22/2021

"Plista - To Maximized Revenue For Digital Advertising Solution"

5/5

What do you like best about plista?

Plista is a one-stop advertising platform that connects advertisers with publishers, giving advertisers access to premium inventory and the ability to create, test and optimize their digital ad campaigns. Plista is an end-to-end solution for marketers, agencies and publishers, offering traffic acquisition tools, programmatic ad buying capabilities through a self-service platform, as well as advanced targeting capabilities using data such as device type and location. Review collected by and hosted on G2.com.

What do you dislike about plista?

Nothing found bad in this tool. Plista is a fresh and simple way to add a Shopify store to our business website. Review collected by and hosted on G2.com.

Recommendations to others considering plista:

The Plista Hub enables us to maximize revenue, reach and results, with technology that optimizes business outcomes by discovering the right content at the right time and in the right location for our audience. We should go with plista to boost marketing. Review collected by and hosted on G2.com.

What problems is plista solving and how is that benefiting you?

Plista is a secure digital advertising solution for e-commerce businesses. Plista knows customers and engages them in the right moments, leading to sales and better business outcomes. Plista is a full-service ad tech platform that caters specifically to premium publishers. By streamlining operations, integrating sales and advertising, and personalizing the ad experience for consumers, Plista allows publishers to maximize revenue and streamline operations. The Plista marketing platform is built to help publishers and advertisers sell more inventory, drive revenue and increase market share. It offers a suite of products that work together seamlessly to create a unified in-app experience for consumers, leading to higher sales and lower costs for customers. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/5/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Using Plista to reach individuals seamlessly across all native platforms."

5/5

What do you like best about plista?

I like that plista does not only offer one type of native advertising. Plista is a one stop shop from in-feed ads, outstream, etc. across desktop and mobile inventory in real time. Not only does plista accommodate display ads but you can also run video or rich media units. Review collected by and hosted on G2.com.

What do you dislike about plista?

It is hard to find scale when trying to target a specific audience within a small geo. Review collected by and hosted on G2.com.

Recommendations to others considering plista:

Talk to the rep at plista to understand which format will help reach the goal/KPI of your campaign. They are easy to work with and will provide you with all necessary information needed to explain to your client why the solution will work best and how to seamlessly get your campaign set up. Review collected by and hosted on G2.com.

What problems is plista solving and how is that benefiting you?

Not only building awareness for campaigns, but increasing sales with a great ROAS. Plista is also great to use for campaigns that are looking for a high click through rate. Review collected by and hosted on G2.com.

UR

Verified User in Real Estate

Mid-Market (51-1000 emp.)

1/11/2018

"Inventory good - dashboard abyssal - customer service ok"

3/5

What do you like best about plista?

Actually the best is the inventory they have - at least for Germany Review collected by and hosted on G2.com.

What do you dislike about plista?

The dashboard. No real customization of campaigns.

Minimum bid is 10 cents even though for smaller campaigns and a daily cap you could actually go lower with the cpc and have still a great campaign.

And the ad creation is really painful (cropping the pictures by hand and upload them in 3 sizes) Review collected by and hosted on G2.com.

Recommendations to others considering plista:

It is not as comfortable to use as taboola or outbrain (far from it)

The targeting options are not based on their data but are derived (e.g. someone visiting a website for real estate is put into an specific age group, not because they have account information)

And sadly no insights on publishers Review collected by and hosted on G2.com.

What problems is plista solving and how is that benefiting you?

Generating leads Review collected by and hosted on G2.com.