--- title: Pathmatics by Sensor Tower Reviews meta\_title: 'Pathmatics by Sensor Tower Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 345 reviews by the users' company size, role or industry to find out how Pathmatics by Sensor Tower works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 345 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Pathmatics by Sensor Tower Reviews & Product Details Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video. * * * Seller [Pathmatics (By Sensor Tower)](https://www.g2.com/sellers/pathmatics-by-sensor-tower) Discussions [Pathmatics by Sensor Tower Community](https://www.g2.com/products/pathmatics-by-sensor-tower/discuss) Languages Supported English Solution Type All-in-One Overview by Ben Rabner Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 21 months [ View More Pricing Information ](https://www.g2.com/products/pathmatics-by-sensor-tower/pricing) ## Top-Rated Alternatives [ ![Similarweb](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Similarweb") Similarweb 4.4/5(1,179) ](https://www.g2.com/products/similarweb/reviews) [ ![MediaRadar](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MediaRadar") MediaRadar 4.5/5(135) ](https://www.g2.com/products/mediaradar/reviews) [ ![Semrush](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ View All Alternatives ](https://www.g2.com/products/pathmatics-by-sensor-tower/competitors/alternatives) ## User Insights Average based on 345 real user reviews. Implementation Time 5 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 5/16/2023 "Best of the Bunch for quick and easy media planning data and visual pulls" 5/5 What do you like best about Pathmatics by Sensor Tower? Pathmatics is so easy to use and offers a range of features to help in every phase of media strategy, planning, buying & execution. Their visualizations make it easy to drop into decks as well and save time. I can easily see the competitive landscape, where we are, how we stack up, where we need to be. I can easily comp creative on a prospective publisher, pull competitive creative and spend. Its an all around backbone for anyone in digital marketing. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? Pathmatics adds functionality all the time but there is still work to do in order to be utilized as a true global partner. They do cover most crucial geographies though. The main caveat you often here is when it comes to spend analysis you have to take it with a grain of salt and use the data directionally. It isn't 100% accurate but nor can it be. At the least I have confidence in their methodology but there will be blind spots (albeit sometimes large blind spots). Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? All around strategic fuel for ad intelligence, competitive intelligence, and marketing analytics. It is a complete dashboard to tap into when planning a campaign, buying inventory, optimizing, and keeping an eye on the competition's plans, spend/media mix, and creative messaging. Review collected by and hosted on G2.com. Show More 5/26/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Rama Krishna Reddy C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rama Krishna Reddy C.") RC Rama Krishna Reddy C. Sr Strategist Enterprise (\> 1000 emp.) 5/17/2022 "Excellent Pathmatics" 5/5 What do you like best about Pathmatics by Sensor Tower? We can have this Pathmatics used on a daily basis as we get more realistic information from all the advertisers we need and also real-time numbers to have the hourly reports too! Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? There is nothing much to dislike, but everyone will like the product once they use it on a daily basis. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? I have been using this Pathmatics For one Year and got many reports, which do help me grow my advertiser spending and realiability. Thanks much Pathmatics. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 4/6/2021 "Going down the happy Path..." 5/5 What do you like best about Pathmatics by Sensor Tower? understanding what clients are spending in the digital/social world Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? not being able to find client that i know are spending Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: It is a great tool for prospecting Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? What clients are spending on in digital world Review collected by and hosted on G2.com. Show More 4/6/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Enterprise (\> 1000 emp.) 4/8/2021 "Good Stuff!" 5/5 What do you like best about Pathmatics by Sensor Tower? Seeing all the creative and where it's being placed. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? So much to navigate it's easy to get side-tracked. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? I like being able to add businesses Review collected by and hosted on G2.com. Show More 10/10/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Blake R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Blake R.") BR Blake R. Associate, Media Activation Enterprise (\> 1000 emp.) 4/8/2021 "Powerful and Simple to Use" 5/5 What do you like best about Pathmatics by Sensor Tower? It's incredibly user-friendly and has beautiful visuals. Data is well-formatted and little cleaning is involved before it's ready to share with other team members. The platform makes it very easy to compare multiple advertiser spends and creatives. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? Sometimes it's difficult to ascertain whether or not two data sets can be compared, such as the YoY spend of one company as compared to another. While most advertisers are available within the platform, there is considerable variability with regards to subbrands of larger CPG and pharmaceutical companies. It's difficult to segment audiences and understand how they compare to one another. Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: If you are used to using other market research platforms that are difficult to learn how to use effectively and take a while to pull data, you owe it to yourself to try Pathmatics. After using clunky, older research tools, Pathmatics is nothing short of a delight. It feels modern and is user-friendly to the extent that you can learn to pull meaningful data in only a few minutes as compared to the hours of onboarding other research tools required to be effective. Additionally, the platform seems to be consistently updated and is always adding new features. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Understanding client competitor spend and use of creatives. The platform allows for quick pulls which makes it a go-to tool when I have to quickly turnaround research requests for RFPs. The visualization tools on the platform have made it easier to understand trends in spend over time and how competitors approach different activation strategies like creative rotations. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![William M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "William M.") WM William M. Associate, Integrated Media Planning Enterprise (\> 1000 emp.) 5/7/2020 "I use Pathmatics regularly as a media planner for information on my clients competitors." 5/5 What do you like best about Pathmatics by Sensor Tower? I like the quick and straightforward infographics that are provided with each data pull - I often implement the spend/impressions over time charts directly into tactical decks for my client. I also track quite a few brands, so it's helpful to be able to 'follow' those advertisers and see impression spikes right away on my homepage.\ Another small thing I wanted to call out is that I love how it's easy to switch between advertisers and the date range stays the same- that was a nice little piece of UX because I'm often pulling for a bunch of different advertisers among the same date range so that saves me time. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? Sometimes looking at the pieces of creative, it isn't easy to identify which landed where and when, especially when the same image shows up a bunch of times over within the advertisers profile. A month or two ago I was trying to get a read out on promotion behind a few specific Facebook posts that I knew were live based on Facebook Ad Library, however it took about three weeks for them to show up. I understand this is due to the Panel data collection, and likely low spend behind the posts - but if Pathmatics were to be improved, larger panel sizes might be helpful! I've often noticed that when a piece of Facebook creative does show up, the date on the screenshot is from a few weeks prior, which makes me wonder if the data isn't being pulled in that fast. Review collected by and hosted on G2.com. Recommendations to others considering Pathmatics by Sensor Tower: I'd reccomemend pairing with other competitive analysis tools such as Nielsen Ad-Intel to get a full readout on media spend across non-digital channels. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Finding out where our clients competitors are spending and when, and what their creative looks like. Using pathmatics digital reporting is the fastest we get data compared to other tools. Review collected by and hosted on G2.com. Show More 4/7/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Maia T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maia T.") MT Maia T. Digital Account Executive Enterprise (\> 1000 emp.) 4/7/2021 "Great Prospecting Experience - iHeartMedia" 5/5 What do you like best about Pathmatics by Sensor Tower? I love the ability to sort by category and by site to see the top advertisers in specific spaces. I've seen a lot of success in reaching out to new prospects with a targeted opportunity for them. I've been able to do this because of Pathmatics' category and site-specific advertiser data. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? I'm disappointed that Pathmatics (to my knowledge) doesn't seem to allow for sorting geographically. It would be a massive help to me if I had the ability to view advertisers based on their home city / main DMA / area where they are serving impressions / or something else along those lines. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Pathmatics has helped me sort through the overwhelming number of potential advertisers and leads & allowed me to choose only the most qualified and highest quality. This has benefited me greatly because it has really improved my efficiency in the prospecting process. I have a higher success rate with my seed emails and am scheduling more meetings ever since using Pathmatics to guide my prospecting choices. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Lindsey M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lindsey M.") LM Lindsey M. Marketing Strategist Enterprise (\> 1000 emp.) 5/4/2021 "GAME CHANGER!!" 5/5 What do you like best about Pathmatics by Sensor Tower? Showing up to client meetings full of insights and data. This has helped my overall CNA process and prevents me from asking questions that I can easily research myself. This way, we can be 5 steps ahead of where we were before. REALLY LOVE FEELING LIKE A TRUE EXPERT/RESEARCHER WHEN I WALK INTO A MEETING! Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? I wish we could view local accounts. Right now I believe it is only large MMP accounts. Also- every time I submit a request I have never seen them added into the Pathmatics systems. Sometimes I feel restricted on what I have access to. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Finding out digital spend and strategy! Never before have I been able to walk into a client meeting and know exactly where their digital spend is going and what platforms they invest in over others. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller SS Shauna S. Director Enterprise (\> 1000 emp.) 11/18/2021 "Pathmatics is an excellent tool for sales & marketing insights!" 5/5 What do you like best about Pathmatics by Sensor Tower? I like that it shows me where brands are investing their $$ in media platforms. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? I dislike that it's not always accurate. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? I appreciate that they've added OTT to media platforms for insights in media investments. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 7/22/2021 "Excellent Insights for your Customers and Competitors" 5/5 What do you like best about Pathmatics by Sensor Tower? The UI is very intuitive and easy to understand. The insights in the platform are very valuable (although use directionally), and the data loads super quickly. The graphs that are provided make the data easily digestible and can be exported in different formats (PDF or PPT), which makes it very easy to provide competitive insights to your client and/or for to help put together more robust strategic plans for RFPs. Review collected by and hosted on G2.com. What do you dislike about Pathmatics by Sensor Tower? The data isn't always accurate and needs to be used directionally. It would be nice if Pathmatics provided some insight into how the data is being collected and what confidence level percentage they have for the advertiser being researched. Review collected by and hosted on G2.com. What problems is Pathmatics by Sensor Tower solving and how is that benefiting you? Competitive insights regarding the following; media spend, list of partners and sites that are also spending, and creative currently in rotation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Pathmatics by Sensor Tower? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Pathmatics by Sensor Tower ](https://www.g2.com/products/pathmatics-by-sensor-tower/discussions/new) ![Allie L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allie L.") AL Allie Lucchetti • Last activity over 5 years ago Am I able to see news for brands I'm following using Pathmatics? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/34134-am-i-able-to-see-news-for-brands-i-m-following-using-pathmatics) [ View all Discussions ](https://www.g2.com/products/pathmatics-by-sensor-tower/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 21 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/pathmatics-by-sensor-tower/pricing) Pathmatics by Sensor Tower Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3f0cfaac4f003a39de7a769ae051686b/similarweb.png "Product Avatar Image") Similarweb 4.4/5(1,179) [ Compare Now ](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-similarweb) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a43f78e6713efa0eacf5bfbf38717652/mediaradar.png "Product Avatar Image") MediaRadar 4.5/5(135) [ Compare Now ](https://www.g2.com/compare/mediaradar-vs-pathmatics-by-sensor-tower) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9996734e94c69fce4855fe8116694a89/kantar-advertising-insights.png "Product Avatar Image") Kantar Advertising Insights 4.2/5(14) [ Compare Now ](https://www.g2.com/compare/kantar-advertising-insights-vs-pathmatics-by-sensor-tower) ##### ##### Pathmatics by Sensor Tower Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Reports and Dashboards Campaign Stickiness Platform Basics Centralized Platform Web Tracking Platform Data Product Details [ View More Features ](https://www.g2.com/products/pathmatics-by-sensor-tower/features) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence)[Digital Advertising Intelligence](https://www.g2.com/categories/digital-advertising-intelligence) ##### Explore More [Which freelance platforms work best for a project manager who needs to hire and manage multiple contractors across different skill sets without using a separate tool for each?](https://www.g2.com/discussions/which-freelance-platforms-work-best-for-a-project-manager-who-needs-to-hire-and-manage-multiple-contractors-across-different-skill-sets-without-using-a-separate-tool-for-each)[Which asset leasing platforms are most scalable for a global organization managing thousands of lease contracts across multiple currencies and legal entities?](https://www.g2.com/discussions/which-asset-leasing-platforms-are-most-scalable-for-a-global-organization-managing-thousands-of-lease-contracts-across-multiple-currencies-and-legal-entities)[What are the best spend management software available](https://www.g2.com/discussions/which-is-the-best-spend-management-software-available-in-the-market) [Configit vs Threekit for B2B product configuration: one is built around rules logic, the other around 3D visuals, which matters more to buyers?](https://www.g2.com/discussions/configit-vs-threekit-for-b2b-product-configuration-one-is-built-around-rules-logic-the-other-around-3d-visuals-which-matters-more-to-buyers)[Is there an FSM platform that delivers a clear return on investment without needing expensive customization or consultants to get started?](https://www.g2.com/discussions/is-there-an-fsm-platform-that-delivers-a-clear-return-on-investment-without-needing-expensive-customization-or-consultants-to-get-started)[What cloud security monitoring tools are worth using for teams that are still learning their cloud environment and need to reduce configuration complexity during onboarding?](https://www.g2.com/discussions/what-cloud-security-monitoring-tools-are-worth-using-for-teams-that-are-still-learning-their-cloud-environment-and-need-to-reduce-configuration-complexity-during-onboarding) [Show MoreShow Less](javascript:void(0);)