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Pathformance Reviews & Product Details

Pathformance is a real time data and shopper marketing platform, designed to provide full service digital mobile activation near store or in-store for activations for precise activations for cpg brands to drive traffic and increase sales.

Seller

Pathformance

Discussions

Pathformance Community

Overview by

Elizabeth Johnson (CEO Pathformance -Drive CPG Sales & Win at Retail with Real Time Data & Precision Shopper Marketing)

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EC

Verified User in Consumer Services

Small-Business (50 or fewer emp.)

5/1/2021

"Undervalued service to improve digital marketing insights and shopper marketing performance"

5/5

What do you like best about Pathformance?

Specialized expertise gave rich insights into retail performance, ad attribution and ROAS. Review collected by and hosted on G2.com.

What do you dislike about Pathformance?

Team seeemed a bit stretched at times / growing pains Review collected by and hosted on G2.com.

Recommendations to others considering Pathformance:

As we thought about our different strategies and corporate goals we increasingly valued the type of insights that Pathformance was giving us. We also appreciated the continuous proactive insights and creative thoughts from the Pathformance team. True innovation requires trying and doing things differently and we have found Pathformance to be an excellent partner to help us think through things in different ways. Review collected by and hosted on G2.com.

What problems is Pathformance solving and how is that benefiting you?

Improve the sales impact of digital marketing and shopper marketing.

Increase our confidence about the impact of different campaigns and strategies.

Continuous learning on how to generate the most impact, ROI and ROAS. Review collected by and hosted on G2.com.

UP

Verified User in Packaging and Containers

Enterprise (> 1000 emp.)

2/15/2020

"In store - in stock data"

5/5

What do you like best about Pathformance?

Pathformance provides realtime data on product distribution and availability. When managing a promotion it crucial to know that products actually are in store and scanning. The ability to determine that our products are in store has been a tremendous benefit in our forecasting and eliminating OOS with our customers using store inventory to support shop on-line pick up in store services. Pathformance has a CPG acumen that is not common in tech. With optimization being important as measuring the impact of digital spend against sales in store not being measurable using other services the fact the Pathformance provided us with the analytics and measurable and actionable insights from which we realized high ROAS. Review collected by and hosted on G2.com.

What do you dislike about Pathformance?

Pathformance is helping to solve for issues and bringing forth new ideas so, for now , no complaints. Review collected by and hosted on G2.com.

Recommendations to others considering Pathformance:

One one else can execute or optimize a digital campaign and then quantify the results with the proficiency of Pathformance. I highly recommend them to anyone who is seeking actionable in campaign insights opposed to post mortem reporting. Review collected by and hosted on G2.com.

What problems is Pathformance solving and how is that benefiting you?

New product distribution, understanding where we are now support Review collected by and hosted on G2.com.

UF

Verified User in Food & Beverages

Mid-Market (51-1000 emp.)

2/22/2020

"Real knowledge, data, analytics and credibility"

4.5/5

What do you like best about Pathformance?

Unique data, reasonable pricing, great support and flexibility Review collected by and hosted on G2.com.

What do you dislike about Pathformance?

Turnaround time can sometimes be long when they are overloaded Review collected by and hosted on G2.com.

What problems is Pathformance solving and how is that benefiting you?

We have limited budgets so really want to pinpoint marketing spend to shoppers in very specific stores, that actually have specific products in our portfolio and can prove that it is really working. We have now asked our agency to use Pathformance data, measurement and analytics for our campaigns. [Note: For transparency, this content originated off of this platform and I'm transferring it] Review collected by and hosted on G2.com.