--- title: Passendo Reviews meta_title: 'Passendo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Passendo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 3 scale: '5' date_modified: '2026-05-10' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Passendo Reviews **Vendor:** Passendo **Category:** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) **Average Rating:** 4.5/5.0 **Total Reviews:** 3 ## About Passendo Passendo is the leading European platform commercialising newsletter inventory. Founded in 2016 by two digital advertising pioneers, our award-winning email ad server and SSP provides value for publishers and advertisers worldwide with over 4000 premium publishing house newsletter inventories across the world. Partnering with some of the world’s largest media publishers, we help them activate new incremental revenues in an existing and untapped media channel, reaching new audiences that unlock new opportunities. Our email ad server reduces manual work by up to 80 percent, helping clients improve and optimise their workflows, booking their own sold campaigns across their own inventory, while continuing to build trust and understanding towards their subscribers. Passendo works with in-email inventory - we make email relevant again for tomorrow’s ad formats. One of the key advantages with this is that the users opt-in to receive newsletters from a specific publisher or brand - they are expecting to hear from them - so are very loyal to them. Within this, you have the luxury of dedicated time, alongside serious editorial content, with none of the distractions you face with other channels. Our unique inventory, delivered in real time, results in higher click rates, higher conversion rates and higher time on site (TOS) in newsletters. ## Passendo Reviews ### 1. A very neat ad server **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2022 **What do you like best about Passendo?** Passendo is a really easy interface to work with. I can create campaigns and it is easily managed. The reports that are generated are very detailed and break down more than our previous programs. I also like the team I work with. They're really nice, and responsive, and I always get the impression they really want to help me. **What do you dislike about Passendo?** I don't like how there's a lot of limitations. For example, there's an image size upload limit, an inability to accept html/css for minor customizations, a save target settings, add more filters, to name a few. While there is a workaround to specific problems, it will be great if this can be done directly. **What problems is Passendo solving and how is that benefiting you?** Passendo has been able to solve targetting and design problems that our team has previously ran into with other programs. The team was willing to go that extra mile to help us really get the layout we wanted. The system also appears to perform better than our previous one. ### 2. Great platform and fantastic customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2022 **What do you like best about Passendo?** I like that the Passendo team provides 1:1 customer service and troubleshooting **What do you dislike about Passendo?** The team is aware of this and is working on it, but the programmatic demand in the US is still not as strong for unused inventory **What problems is Passendo solving and how is that benefiting you?** Passendo allows us to preset our email deployments and futureproof our ad server for privacy issues and programmatic backfill ### 3. Egmont **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2018 **What do you like best about Passendo?** It works, so we get the right banners in the right newsletter and we make profit on our unsold inventory. **What do you dislike about Passendo?** The workflow is still not very intuitive. **Recommendations to others considering Passendo:** Just do it. **What problems is Passendo solving and how is that benefiting you?** Getting banners in newsletters ## Passendo Discussions - [What is Passendo used for?](https://www.g2.com/discussions/what-is-passendo-used-for) - [View Passendo pricing details and edition comparison](https://www.g2.com/products/passendo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+12%3A10%3A22+-0500&secure%5Bsession_id%5D=e6368a7a-db01-48d4-8079-3d028f7850c8&secure%5Btoken%5D=b231deb919e9d2cd8d58321bbf0114247449f49a8178eee1629174e4c24cc0ee&format=llm_user) ## Passendo Features **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Passendo Alternatives - [AdSense](https://www.g2.com/products/adsense/reviews) - 4.2/5.0 (247 reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - 4.2/5.0 (232 reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) - 4.2/5.0 (186 reviews)