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Passendo Reviews & Product Details

Passendo is the leading European platform commercialising newsletter inventory. Founded in 2016 by two digital advertising pioneers, our award-winning email ad server and SSP provides value for publishers and advertisers worldwide with over 4000 premium publishing house newsletter inventories across the world. Partnering with some of the world’s largest media publishers, we help them activate new incremental revenues in an existing and untapped media channel, reaching new audiences that unlock new opportunities. Our email ad server reduces manual work by up to 80 percent, helping clients improve and optimise their workflows, booking their own sold campaigns across their own inventory, while continuing to build trust and understanding towards their subscribers. Passendo works with in-email inventory - we make email relevant again for tomorrow’s ad formats. One of the key advantages with this is that the users opt-in to receive newsletters from a specific publisher or brand - they are expecting to hear from them - so are very loyal to them. Within this, you have the luxury of dedicated time, alongside serious editorial content, with none of the distractions you face with other channels. Our unique inventory, delivered in real time, results in higher click rates, higher conversion rates and higher time on site (TOS) in newsletters.

Seller

Passendo

Languages Supported

English

Product Description

Passendo has made it possible for publishers to sell ads in their email inventory the same way they do on the web, with real-time, dynamic targeting and optimization, opening up brand new people-based Display & Native inventory and audiences for brands

Overview by

Anders Rantzau Rasmussen (Chief Commercial Officer & Founder at Passendo)

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Passendo Reviews (3)

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UO

Verified User in Online Media

Small-Business (50 or fewer emp.)

7/14/2022

"A very neat ad server"

4.5/5

What do you like best about Passendo?

Passendo is a really easy interface to work with. I can create campaigns and it is easily managed. The reports that are generated are very detailed and break down more than our previous programs. I also like the team I work with. They're really nice, and responsive, and I always get the impression they really want to help me. Review collected by and hosted on G2.com.

What do you dislike about Passendo?

I don't like how there's a lot of limitations. For example, there's an image size upload limit, an inability to accept html/css for minor customizations, a save target settings, add more filters, to name a few. While there is a workaround to specific problems, it will be great if this can be done directly. Review collected by and hosted on G2.com.

AP

Verified User in Publishing

Small-Business (50 or fewer emp.)

3/8/2022

"Great platform and fantastic customer service"

4.5/5

What do you like best about Passendo?

I like that the Passendo team provides 1:1 customer service and troubleshooting Review collected by and hosted on G2.com.

What do you dislike about Passendo?

The team is aware of this and is working on it, but the programmatic demand in the US is still not as strong for unused inventory Review collected by and hosted on G2.com.