# OWOX Reviews **Vendor:** OWOX **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.9/5.0 **Total Reviews:** 296 ## About OWOX OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you! ## OWOX Pros & Cons **What users like:** - Users find OWOX to be **extremely easy to use** , facilitating quick data exports and report generation. (21 reviews) - Users value the **excellent support team** at OWOX, which offers personalized assistance for their marketing data needs. (15 reviews) - Users value OWOX for its **data ownership and transparency** , enhancing accessibility and flexibility in data management. (14 reviews) - Users appreciate the **excellent customer support** from OWOX, ensuring prompt assistance and professional guidance throughout their projects. (13 reviews) - Users appreciate the **ability to track user behavior** with accurate metrics, enhancing data-driven marketing strategies. (7 reviews) - Customizability (7 reviews) - Easy Setup (7 reviews) - Flexibility (6 reviews) - Attribution Accuracy (5 reviews) - Attribution Tracking (5 reviews) **What users dislike:** - Users report **data management issues** that require dedicated staff, affecting reliability and schedule adjustments within OWOX. (4 reviews) - Users face **error handling challenges** in OWOX, highlighting the need for better reliability and alert mechanisms. (3 reviews) - Users find the pricing structure **expensive** for hourly schedules, wishing for more affordable options. (2 reviews) - Users feel that **integration issues** hinder their experience, especially with custom external services like Affilka and Affise. (2 reviews) - Users desire **more detailed information** through videos and updated features for better usability of OWOX. (2 reviews) - Learning Curve (2 reviews) - Limitations (2 reviews) - Slow Loading (2 reviews) - Data Management (1 reviews) - Difficult Learning (1 reviews) ## OWOX Reviews ### 1. Nice team and Tracking & Attribution Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Serhii K. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2024 **What do you like best about OWOX?** I like their team which always helps with our requests. They are improving their products according to appearing challenges in the market such as the 'cookie-less world'. I like the way how they calculate attribution using Markov chains. **What do you dislike about OWOX?** Overall, I am satisfied with the product so nothing to add in this section. **What problems is OWOX solving and how is that benefiting you?** OWOX BI is solving the Marketing Attribution problem. We use attribution reports daily. Also, they solve user behavior tracking problems on the web. All our internal reports about web user experience are built over the tables that OWOX BI collected for us. ### 2. Simple and helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2024 **What do you like best about OWOX?** I've been using OWOX BI and couldn't be happier with the service. It's incredibly convenient and offers fantastic features at an affordable price. The integration was smooth. The support team is also top-notch, always ready to assist with any questions or concerns. Highly recommended! **What do you dislike about OWOX?** Nothing, everyting is more than great so far. **What problems is OWOX solving and how is that benefiting you?** Our marketing team at chose to use OWOX BI because it offers unparalleled data integration and analytics capabilities. With OWOX BI, we were able to automate the collection and processing of data from various channels, creating a unified view of their marketing performance. This streamlined approach allowed them to make data-driven decisions with greater accuracy and agility. Additionally, the affordability and excellent support provided by OWOX BI ensured that they could implement and utilize the platform effectively without breaking the budget. Ultimately, OWOX BI empowered our marketing team to optimize our campaigns and boost ROI with ease. ### 3. Creating a traffic attribution system and transferring costs to advertising campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Dmytri B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2024 **What do you like best about OWOX?** - Excellent support, they promptly help with any questions - High expertise in the formation of data, pointing out inaccuracies, aiming for a quality result - Flexible in solving non-standard tasks - A large selection of system functionality - Quite simple implementation with advertising accounts **What do you dislike about OWOX?** - At the moment, there are no problems with the interaction between our company and OWOX **What problems is OWOX solving and how is that benefiting you?** The main problem was to pull in the cost data from more than 30 advertising accounts + affiliate costs of the system and convert all currencies to USD at the exchange rate With the help of OWOX, we managed to automate this process - in fact, once and all the data is now correctly collected in DWH Also, a lot of work was done with the formation of attribution models so that we could better manage the sources of traffic that lead to the target ### 4. OWOX BI Review **Rating:** 4.5/5.0 stars **Reviewed by:** Игорь . | Частный консультант, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2024 **What do you like best about OWOX?** After Google replaced Universal Analytics, we were on the lookout for a flexible server-side analytics tool and came across OWOX. The initial consultation was quite straightforward, and after a few coordination meetings, the onboarding process began. The OWOX team worked with us in close collaboration, accommodating their services to our needs and demonstrating a genuine desire to make everything work as smoothly as possible. They were able to deliver complex transformations for our data model, decreasing the amount of unidentified traffic in our reports by more than three times. Thanks to OWOX, our decision-making process has improved drastically with higher quality data now at our disposal. **What do you dislike about OWOX?** Some specific issues were detected through daily debugging by our team. If our company had not allocated a dedicated specialist within our staff, fundamental errors in the data would not have been discovered for a long time. **What problems is OWOX solving and how is that benefiting you?** - bypass cookie blocking - CAPI - flexible dashboard - correct track of events on the site - custom attribution models ### 5. Reliable Product **Rating:** 4.5/5.0 stars **Reviewed by:** Mark P. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about OWOX?** We have used this addon for at least 5 years now and one of the things that I like is that it is very stable and reliable and it does what it says on the box. We have a lot of teas inside our organisation that use the output produced by this add-on. Super easy for the BI team to integrate it to the current systems in place. **What do you dislike about OWOX?** sometimes it is slow to load but it is not something that is of concern. **What problems is OWOX solving and how is that benefiting you?** Non Technical or Power users have the ability to have access to data from BigQuery without needing to know how to code. ### 6. Excellent solution for aggregate and transfer data to google bigquery **Rating:** 5.0/5.0 stars **Reviewed by:** Богдан . | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2023 **What do you like best about OWOX?** friendly interface. Realy fast and multilanguage support team. Good final data presentation **What do you dislike about OWOX?** We haven`t found any downsides while working with OWOX. If I can`t find something or some feature is strange for me I ask about support team and they help to figure out **What problems is OWOX solving and how is that benefiting you?** It helps aggregate data from facebook and transfer it to google bigquery. After that I can combine those data with data from anothers services we use to see productivity of our facebook ads ### 7. Senior Performance Marketing Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Wojciech W. | Senior Performance Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2023 **What do you like best about OWOX?** Owox BI excels in analytical platforms, offering precise data attribution and internet source analysis. Our experience is marked by exceptional support and product quality. During onboarding, Owox BI provided seamless support, making platform implementation effortless. Their team demonstrated professionalism, patience, and prompt responses to our inquiries. The company's outstanding organizational culture fosters a friendly and inspiring work environment, ensuring each team member feels valued. Commendation goes to the swift response and support from the Owox BI team. Every issue during implementation was promptly addressed, instilling confidence in their role as a reliable business partner.Transparent cooperation terms set Owox BI apart, demonstrating an honest and professional approach. In summary, Owox BI has exceeded our expectations, offering a top-quality analytical solution with excellent support and a positive organizational culture. We highly recommend Owox BI. **What do you dislike about OWOX?** there were probably no flaws. Everything met our expectations. **What problems is OWOX solving and how is that benefiting you?** we have more accurate data that can bring us more revenue ### 8. Super Convenient BigQuery extension to keep data fresh on Google Sheets reports **Rating:** 4.0/5.0 stars **Reviewed by:** Omesh G. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2023 **What do you like best about OWOX?** I have used the OWOX BI's Bigquery extension for the past 2 years to keep data fresh on the Google Sheets reports. You can schedule it to update hourly/daily/weekly, etc **What do you dislike about OWOX?** The pricing structure is expensive for hourly schedules - **What problems is OWOX solving and how is that benefiting you?** Helps keep the data on Google sheets reports fresh on schedule ### 9. Excellent solution for new web data era **Rating:** 5.0/5.0 stars **Reviewed by:** Eugenia T. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2023 **What do you like best about OWOX?** - high-level onboarding - easy to set up - excellent support team - a transparent system that allows us to see what is happening with our data - ready to find a unique solution to the project if needed **What do you dislike about OWOX?** All is ok; I can't remember any significant thing I disliked **What problems is OWOX solving and how is that benefiting you?** - To comply with GDPR requirements, our Legal team instructed us to store data from European Union users on servers located within the EU. However, we encountered restrictions in certain EU countries when using Google Analytics with its default settings. To overcome these challenges, we turned to OWOX, which provides a BI solution that resolves these issues. As a result, we are now fully GDPR-compliant and have successfully stored all our raw data in Big Query - Due to the new Google Analytics data structure changes, we still require sessions. OWOX also assists in resolving this issue ### 10. Data blending from different sources, combining into one BI. **Rating:** 4.5/5.0 stars **Reviewed by:** Konstantin Y. | E-Commerce Director, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2024 **What do you like best about OWOX?** Nice project team, real professional of their business. We have a very large data sets and types ones, so the project team could manage all project tasks without any determination and issues. Overall functional pretty much easy to use and for further support. **What do you dislike about OWOX?** General no complains, but you have more less clearly understand what is the reason to implement this type of service, this would be very useful for OWOX project team briefing **What problems is OWOX solving and how is that benefiting you?** All end-to-end analytics in one dashboard, ROPO, cohort analytics ### 11. Experience has been great **Rating:** 5.0/5.0 stars **Reviewed by:** Shoma L. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2024 **What do you like best about OWOX?** It is very easy to use and provides great data. **What do you dislike about OWOX?** Nothing as of yet. I just started using this. **What problems is OWOX solving and how is that benefiting you?** Showing volume reports. ### 12. Perfect solution for unsampled GA4 reporting **Rating:** 5.0/5.0 stars **Reviewed by:** David C. | VP of Ecommerce and Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2023 **What do you like best about OWOX?** Unsampled GA4 data that we own and can customize. A superior solution to GA4 and GA4 360. Before you spend any money on Google Analytics ... I highly recommend that you speak with OWOX. **What do you dislike about OWOX?** We have not found any downsides working with OWOX. Their implementation team, professional services and on going support have been exemplary. I recommend them without any hesitation. **What problems is OWOX solving and how is that benefiting you?** We went from highly sampled GA3 data to unsampled GA4 data. We now own our analytics data. The Looker interface is a pleasure to use. We have been able to customize traffic channel definitions to suit our needs. During the implementation process, the OWOX professional services team helped us to identify and solve problems in our analytics code. They diagnosed and solved problems that we could not do on our own. In addition to their mastery of all things analytics, they are an absolute pleasure to work with. ### 13. A Comprehensive Solution with Room for Enhancement: Our Experience with OWOX BI **Rating:** 5.0/5.0 stars **Reviewed by:** Gavin T. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2023 **What do you like best about OWOX?** In the increasingly complex arena of Direct-To-Consumer (DTC) business, the need for centralized and accessible data cannot be overstated. Being an omnichannel leader, Chemical Guys has been on a quest for a data solution that complements our existing infrastructure. It is in this context that we found OWOX BI to be a compelling proposition. What stands out for us with OWOX BI is its unique approach to data ownership. Unlike other solutions like Dataroma, OWOX BI offers a level of transparency and accessibility that we found truly refreshing. They provide us with a 'data pipeline', a process that transforms our data and stores it in our personal 'bucket'. This flexible setup empowers us to utilize the transformed data in diverse areas of our business, fully understanding where and how our data is being used. In other words, with OWOX BI, we get to truly own our data while they operate within it. **What do you dislike about OWOX?** While OWOX BI offers a robust and tailored solution for our data needs, one area that can feel somewhat intricate at first is the handling of data transformations. Understanding which transformations to apply for our ad-hoc reporting demands some familiarity with the system. It’s a process that invites us to delve a bit deeper, to fully leverage the system's capabilities. In summary, OWOX BI is a promising, flexible, and transparent platform for data management. There's a small learning curve around data transformations, but it's just part of the journey to mastering this comprehensive tool. **What problems is OWOX solving and how is that benefiting you?** OWOX BI has emerged as a game-changer for us by bridging the gap between our ERP (Enterprise Resource Planning) revenue data and our Analytics data. This integration provides us with a comprehensive financial snapshot, enabling us to track daily gross and net revenue in a more nuanced way. Traditionally, relying solely on analytics might not present the full financial picture, but with OWOX BI, we can delve into a more detailed and accurate financial analysis. This empowers us to make informed business decisions based on a holistic view of our revenue flows. In essence, OWOX BI is helping us solve the challenge of disjointed financial data, and the benefits have been significant in terms of enhanced decision-making and strategic planning. ### 14. Great Experience & Support **Rating:** 4.5/5.0 stars **Reviewed by:** Tatuka B. | IT Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2023 **What do you like best about OWOX?** First, OWOX team members have extensive knowledge and experience in working with marketing data and generating reports with an attribution model. It is possible to generate new reports in a short time and it is very easy to adapt to changes. **What do you dislike about OWOX?** I can not remember any significant thing/action I disliked. **What problems is OWOX solving and how is that benefiting you?** It helps us to process the data with a special attribution model and to generate the required dashboards/reports. ### 15. - **Rating:** 5.0/5.0 stars **Reviewed by:** Валерий . | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2024 **What do you like best about OWOX?** automatics uploads data in google sheets, comfortable workspace. Ease of Implementation **What do you dislike about OWOX?** I didn’t see the platform minuses, all worked comortable **What problems is OWOX solving and how is that benefiting you?** cofortable analytics data ### 16. The best choice for daily basis **Rating:** 5.0/5.0 stars **Reviewed by:** Volodymyr M. | Junior Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about OWOX?** The managers are constantly assisting us with implementing different custom tasks and even improved some service functionalities for our unique needs. **What do you dislike about OWOX?** Not much to dislike. Hope our collaboration will improve in future. **What problems is OWOX solving and how is that benefiting you?** The solution saved us a lot of time and money! ### 17. OWOX BI is an excellent platform for end-to-end web analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Denys D. | Gambling & Casinos, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2023 **What do you like best about OWOX?** -- ability to match internal user id with google analytics session id - building a flexible tracking system user`s road map - constant consultation and assistance in setting up the internal product - ongoing support - people who manage and customize your project **What do you dislike about OWOX?** in general everything is ok I think the integration system with custom external services needs to be improved (Affilka, Affise) **What problems is OWOX solving and how is that benefiting you?** Problem: matching internal user id with a user from google analytics Result: user web tracking system on the site, end-to-end analytics. Streaming user data Problem: understanding how effective media advertising Result: the attribution model made it possible to evaluate the contribution of media advertising ### 18. Good and reliable solution **Rating:** 5.0/5.0 stars **Reviewed by:** Tom P. | Adviser, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about OWOX?** I use OWOX to import my BigQuery data to Google sheets. It's reliable, helpful and also a free solution **What do you dislike about OWOX?** nothing I dislike. It's a good tool and I recommend it **What problems is OWOX solving and how is that benefiting you?** It's much easier to do my analysis in Google Sheets rather than directly on BigQuery. OWOX is helping me do so efficiently. ### 19. They seem to have a solution to most of the data challenges a company might have. **Rating:** 4.5/5.0 stars **Reviewed by:** Domas R. | Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2023 **What do you like best about OWOX?** - Comprehensive knowledge of data, analytics and systems in general - Experienced technical staff - They seem to have a solution to most of the data challenges a company might have. **What do you dislike about OWOX?** - Sometimes the result that you get really depends on the technical person who is assigned to the project. - Technical personnel usually lacks decent English language skills (that usually gets compensated by Project Managers who speak English well) **What problems is OWOX solving and how is that benefiting you?** - Hybrid app session deduplication. This provides us with app data that we can actually trust. - Attribution modelling. This provides us with a better understanding of every channel's impact on the results that they drive. - GTM tracking. More detailed and useful data that is used across the business. ### 20. Great toolfor actual website user behavoir data collection **Rating:** 5.0/5.0 stars **Reviewed by:** Pavel M. | Full Stack Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2023 **What do you like best about OWOX?** I really like the ability to track website user behaviour and interaction. Now we have the source of truth and the number of sessions that GA4 identified as direct and significantly lower now. It's helpful to get the data to prove that advertising works actually better than we've seen in our reports before OWOX **What do you dislike about OWOX?** All is good on the product side. I don't have any questions to product side **What problems is OWOX solving and how is that benefiting you?** OWOX BI solved the problem of collecting user behavior data from our website. We've been getting over 60% of direct traffic to our website. The problem is we never knew that was a tracking issue or that our brand awareness is great. ### 21. Great way to extract data from BigQuery (better than the native solution) **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2023 **What do you like best about OWOX?** Easy to use. UI is very easy to understand and self-serves. **What do you dislike about OWOX?** Nothing specific as of now. This may change if there are restrcitions put later in future. But all good right now. **What problems is OWOX solving and how is that benefiting you?** Optimizing datasets when I have got something on bigquery and need to work with live data on google sheets -- this is my go to! ### 22. Data solution for our business challenges **Rating:** 5.0/5.0 stars **Reviewed by:** Valentyn K. | Ui/Ux designer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2023 **What do you like best about OWOX?** "OWOX BI is a solution for almost every marketing data challenge a company may face: - Hybrid app session deduplication and marketing attribution modeling - Server-side tracking for detailed and useful website and app user data" **What do you dislike about OWOX?** The outcome can depend on the analytics expertise on client side. The tool gives the instrument, we need to make business decisions ourselves. **What problems is OWOX solving and how is that benefiting you?** "What we got: - Cross-device and cross-platform user tracking. We have both a web version and a mobile app. - Attribution modeling for understanding channel impact on results. - GTM tracking implementation We’ve been able to deduplicate the app user data and website users with server-side GTM tracking by OWOX. Thank you." ### 23. Helpful, Easy and intuitive **Rating:** 4.5/5.0 stars **Reviewed by:** Rakshith N. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2023 **What do you like best about OWOX?** Setting up new data transfers are really easy and schedule option is also a life saver! We utilize this to cater to most of the daily raw data requests for operational processes. Saves a lot of time and energy! **What do you dislike about OWOX?** the schedule option can be a little more reliable. All schedules do not work all the time. Also displaying last updated time in the data tab itself can be a good addition. **What problems is OWOX solving and how is that benefiting you?** Mainly for raw data requests for operations and sales. ### 24. Comprehensive solution to marketing data tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Lukas D. | Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2023 **What do you like best about OWOX?** OWOX personnel have deep knowledge related to marketing data and its analysis, however what distinguishes them the most is willingness to go an extra mile for their clients 😊 **What do you dislike about OWOX?** Ideally, tasks could be completed faster, but completion timelines are reasonable. **What problems is OWOX solving and how is that benefiting you?** Marketing data tracking and its analysis. Benefits include better data tracking and ability to customize reports. ### 25. Easy to export data to sheet **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2024 **What do you like best about OWOX?** Easy to export and refresh schedule data **What do you dislike about OWOX?** limit time free plan time to refresh data **What problems is OWOX solving and how is that benefiting you?** Export data from BigQuery to Google Sheet and automate ### 26. Level-up for your digital analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Olga A. | Web analytics manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2023 **What do you like best about OWOX?** Ease and speed of implementation; Custom approach to our specific goals; All-in-one solution solving many digital analytics challenges; Webinars and content providing useful info. **What do you dislike about OWOX?** All is fine, we haven't noticed any critical moments with the tool or OWOX team. **What problems is OWOX solving and how is that benefiting you?** GDPR requirements. Our Legal team asked us to store data from EU users on EU data servers. We relied on Google Analytics while it's restricted in some EU countries with its default settings. OWOX offers BI solution that solves these problems. So now we are GDPR-friendly and have all raw data in Big Query. OWOX also helped with sessionizing this data, so we have ready-to-use tables in BQ. Some business-specific questions have been solved with the help of OWOX. ### 27. All-in-One marketing analytics platform with advanced Attribution Modeling **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about OWOX?** - Effective evaluation of paid ads through attribution modeling; - Custom algorithmic attribution model based on our sales funnel structure; - Matching transactions with sessions; - Flexible tracking system for mapping user journeys; - Ongoing consultation, support, and reports customization from the data team. **What do you dislike about OWOX?** Overall, everything is fine, but it would be nice to have more custom integrations with third-party apps. **What problems is OWOX solving and how is that benefiting you?** Business problems we are solving: - Matching internal transaction ID with session ID for better user behavior analysis. - Understanding the real effectiveness of paid media advertising campaigns from the helicopter view; The benefits: - Enhanced our web tracking with extended cookie lifespan and server-side tracking; - Sessionization to match users with sessions; - Accurate evaluation of media advertising through attribution modeling. ### 28. Very helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel d. | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about OWOX?** Light, quick and easier to update then Google conected directly to the BQ **What do you dislike about OWOX?** The admistrator of the network always check for automated reports, so i can't leave it to update automatically **What problems is OWOX solving and how is that benefiting you?** Conecting a BQ search directly into Google Sheets ### 29. Great experience and support. **Rating:** 5.0/5.0 stars **Reviewed by:** Predrag B. | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about OWOX?** Application is user friendly, provides great user experience and user flow. **What do you dislike about OWOX?** Nothing at this moment but will be monitor the application and we will let you know if something pop-up. **What problems is OWOX solving and how is that benefiting you?** Unified analytics with spending across all channels. ### 30. Works seamlessly & easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Anna V. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about OWOX?** I love OWOX BI for Google Sheet. It's so easy to use, and quick to install and run. I've used it for years now and never run into a problem. Very reliable. Plus there is no row limit compared to other tools. **What do you dislike about OWOX?** When I create a refresh schedule, no one can adjust it apart from me or I'd have to remove the schedule myself first. **What problems is OWOX solving and how is that benefiting you?** Pull data from BigQuery to Google Sheet and auto refresh data ### 31. Reliable and intelligent partners **Rating:** 5.0/5.0 stars **Reviewed by:** Marina T. | Head of Product Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2022 **What do you like best about OWOX?** I've worked with the OWOX team on several projects, and they proved to be a very confident and reliable source of support. OWOX provides a list of 'out-of-box' solutions that will cover 99% of all possible requests on setting up data steams & launch behaviour analytics. And what I value the most is that they are ready and capable to find a unique solution to your project if needed. **What do you dislike about OWOX?** There is nothing that I can mention for now **What problems is OWOX solving and how is that benefiting you?** In the current project we used 1) OWOX solutions for setting up Traffic&Costs data streams and 2) their expertise for building up a cost attribution model on the customer level, as a result, we became wiser in marketing budget spending ### 32. The best helper for lightweight ETL **Rating:** 5.0/5.0 stars **Reviewed by:** Alexey S. | Web Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2023 **What do you like best about OWOX?** I've been working with OWOX for over 5 years and still can't find a better tool for getting analytics into my BI reporting. OWOX helps me: - Unloading and storing raw data - Quick and easy management of my data sources - Collecting my data in BigQuery - Constant help in any of my questions and difficulties **What do you dislike about OWOX?** I like OWOX in everything.I have nothing to add. **What problems is OWOX solving and how is that benefiting you?** Thanks to OWOX, our marketing and BI reporting system currently exists. Without them, it would be long and difficult to implement. ### 33. Real Analytics Power **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2023 **What do you like best about OWOX?** "I like that now we have everything in one place. And it is surprisingly easy to setup data collection to our Google BigQuery. OWOX has a really helpful team to get visualizations." **What do you dislike about OWOX?** Honestly, nothing significant comes to my mind. OWOX BI has been a reliable analytics partner for us. **What problems is OWOX solving and how is that benefiting you?** "Now we collect marketing data in one place and get professional help to build marketing reports and visuals. We got impressive marketing charts from reports. And also we decreased advertising costs by 30% by better optimizing TOF and MOF campaigns." ### 34. OWOX consultancy and support on Google analytics and measurement services **Rating:** 5.0/5.0 stars **Reviewed by:** Alexey P. | Director, Digital Advertising , Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about OWOX?** OWOX team is highly professional and has excessive experience in multiple industries, which results in comprehensive advice and the ability to resolve complicated issues. And it's not just about problem-solving capabilities - OWOX team professionally develops and executes project plans, efficiently communicates and reports on progress and time spent on resolution. **What do you dislike about OWOX?** Our experience has been successful so far, so I can't remember any significant thing I disliked. A couple of years ago, we had to wait for several weeks to get extra support hours, but now it doesn't seem to be a problem. **What problems is OWOX solving and how is that benefiting you?** OWOX has built web data infrastructure on Google Big Query - helped to merge Google Ads, Google Analytics, Facebook and other platform data into a single data set for more straightforward analysis. OWOX has helped to design and deploy Google consent mode and optimize Google Analytics setup (including GA4 and server-side GTM deployment). ### 35. AMAZING product **Rating:** 5.0/5.0 stars **Reviewed by:** Yossef E. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about OWOX?** Life changing. Use it everyday to update my company's results, create dashboards and automated analyses, and more. LOVE IT. **What do you dislike about OWOX?** Only thing would be, I would love to be able to insert parameters through spreadsheets cell. Not something I dislike, it's just a feature I'd like. **What problems is OWOX solving and how is that benefiting you?** It makes my life easier by allowing me to automate the tracking of my company results. ### 36. Very convenient tool **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksei C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2023 **What do you like best about OWOX?** Simple to use and a very convenient tool. Good manager who is always happy to help. **What do you dislike about OWOX?** Everything is ok, but if it would be a little cheaper, it will be amazing **What problems is OWOX solving and how is that benefiting you?** Streaming data from different ad service to GBQ ### 37. If you need help with marketing data - you need OWOX! **Rating:** 4.5/5.0 stars **Reviewed by:** Maksym T. | Product Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2022 **What do you like best about OWOX?** - collected data from two our sites - collected ads data from different source - create in bigquery tables with information from our sites and tables with ads information about this sites - create logic for table in bigquery where out team can find a lot of information about our users (sessions/regs/transactons/etc) As a result now we can create a lot of marketing dashboards with a lot of information and merge this tables with our database and create not only marketing funnels. **What do you dislike about OWOX?** At the moment I have no dislikes. Maybe at first time I don`t understand some pipelines and tables but OWOX support and managers help me for understand all things and all data. **What problems is OWOX solving and how is that benefiting you?** We solved a lot of problems which were connected with marketing data and ads data, and now we can used this information for understand our ads cost, understand how relevant our ads campaigns and merge this information with behavior our users. ### 38. OWOX can do your job for you **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2022 **What do you like best about OWOX?** Personal Manager is assigned to your company so it is easy to communicate. You can ask questions either in chat or set up a meeting. You can address any related question, and Manager is always here to help you. They ask for feedback and very carefully respond to it. **What do you dislike about OWOX?** The whole integration process was much longer than we expected. **What problems is OWOX solving and how is that benefiting you?** They have good expertise in Google Analytics and Google Big Query, so everything related to these products (tracking, attribution etc) they can solve. So that we can rely on them in terms of any technical questions. Tracking data is a crucial for our business (and for any business) because all decisions we make are based on data insights. ### 39. Easily created an import between GA and Meta accounts. The support answered all my questions. **Rating:** 5.0/5.0 stars **Reviewed by:** Tetiana L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about OWOX?** Convenience and clarity of the interface **What do you dislike about OWOX?** Everything was ok. There was nothing to dislike. **What problems is OWOX solving and how is that benefiting you?** Tracking of Meta account expenses ### 40. I'm delighted about the work with OWOX. **Rating:** 5.0/5.0 stars **Reviewed by:** Bohdan V. | QA Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about OWOX?** OWOX is a great company for data analysis and marketing research. It could give you a clear marketing signal for the way to move your promotions :) Also, they have great analysts and support, surely. **What do you dislike about OWOX?** Sometimes personal tasks take a long time, but it is ok. **What problems is OWOX solving and how is that benefiting you?** Sending data from several marketing services to Universal Analytics and GBQ. All costs are stored in one place. ### 41. Great solution for marketing reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Виталий . | Head of Project Management Office, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about OWOX?** With the help of OWOX we: - collected raw data from our website - collected ad cost data from all our ad accounts - merged all data collected into Google BigQuery As a result, we built a report based on this data (plus CRM data as well) **What do you dislike about OWOX?** At the moment we have no dislikes, everything is fine **What problems is OWOX solving and how is that benefiting you?** We solved our sampling problems with OWOX BI, as it was an issue for us while working with Google Analytics only. Now we have all raw data stored in our GBQ project, build any reports we need and make decisions based on complete data that we can trust. ### 42. Individual analytics with high-speed data aggregation **Rating:** 5.0/5.0 stars **Reviewed by:** Andrii L. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2023 **What do you like best about OWOX?** high-speed data aggregation and relevant accurate metrics **What do you dislike about OWOX?** You should be well aware of the capabilities of OWOX BI and understand how to apply it to your project. OWOX BI should not be considered as a replacement for classic counters. **What problems is OWOX solving and how is that benefiting you?** Analysis of different advertising sources of traffic for the site and application with relevant attribution. ### 43. A good experience **Rating:** 3.5/5.0 stars **Reviewed by:** Davide V. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2023 **What do you like best about OWOX?** It is user friendly and it' s easy to understand where you can find what you are searching for **What do you dislike about OWOX?** I miss an automatic alert that notify me an error in receiving data **What problems is OWOX solving and how is that benefiting you?** Thanks to OWOX we are able to manage sessions streaming data even if with the free version of Universal Analytics ### 44. OWOX BI can automatically merge the required ad spend data, user sessions and CRM data **Rating:** 5.0/5.0 stars **Reviewed by:** Artem S. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about OWOX?** Customer support, prices, no event limits. **What do you dislike about OWOX?** Seems complicated at first. No android\ios app support **What problems is OWOX solving and how is that benefiting you?** OWOX BI makes it possible to collect and combine vast amounts of data and analyze them in a few hours. This is the leading solution for anyone who wants to avoid human error in calculations. ### 45. Very Useful product for data extraction in google sheets **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolas D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2023 **What do you like best about OWOX?** Great at extracting data from big query! **What do you dislike about OWOX?** Requires basic SQL at the very least to be able to use properly. **What problems is OWOX solving and how is that benefiting you?** It helps us extract data from big query into google sheets allowing us to easily analyse the data. ### 46. Not very simple, but great! **Rating:** 5.0/5.0 stars **Reviewed by:** Daria M. | Marketing And Public Relations Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2022 **What do you like best about OWOX?** OWOX gave us great insights about ways users found us, and helped optimize our ad cost spenses. It's a great marketing / analysis platform, I highly appreciate that moment, when I found them :) Great service and great support. **What do you dislike about OWOX?** It was hard enough to understand usability and tasks we could proceed using OWOX. It took several days, to get it:) **What problems is OWOX solving and how is that benefiting you?** We increased amount of our users and decreased advertisement cost. Very good for data insights. ### 47. excellent cooperation on clinic with owox **Rating:** 5.0/5.0 stars **Reviewed by:** Mikhail S. | Консультант по интернет-маркетингу, Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2022 **What do you like best about OWOX?** clarity in work and communication, speed of work and accuracy **What do you dislike about OWOX?** nothing to say, great teamwork experience **What problems is OWOX solving and how is that benefiting you?** set up an end-to-end analytics system to better understand the effectiveness of traffic acquisition channels in the work of the marketing department and set up an attribution model ### 48. Comprehensive marketing data accumulation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Sergey G. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2020 **What do you like best about OWOX?** With OWOX solutions, you can easily import aggregated or raw marketing data into GBQ. Especially often we use data from marketing platforms such as Google Ads, Yandex Direct, Facebook, as well as data from mobile and web analytics - Google Analytics and Appsflyer. Custom connectors for importing any data from Google spreadshhet and the ability to enrich raw session data with additional metrics are absolutely irreplaceable. The service has much more additional features, but for us the priority is to stream raw data to build a unit economy (for web/apps). **What do you dislike about OWOX?** The OWOX Smart Data visualization tool is looks unpolished and often works with errors. In my opinion, if you need marketing reports and dashboards, it is better to choose a third-party solution. **What problems is OWOX solving and how is that benefiting you?** 1) Building a unit economy for mobile app marketing 2) The enrichment of session data and events with additional post-web events from our database 3) Aggregating data from different marketing services in one place ### 49. I definitely recommend OWOX for all companies, who need to get funnel based marketing analytics. **Rating:** 5.0/5.0 stars **Reviewed by:** Oleg P. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2022 **What do you like best about OWOX?** Great support from OWOX team during implementation, rich product functionality. Special thnx to Anna Panchenko, Vitaliy Skyba and Farid Afandi! **What do you dislike about OWOX?** I think Smart Data reports templates could be a bit winder. **What problems is OWOX solving and how is that benefiting you?** OWOX BI for us is the main marketing analytics tool to estimate product traffic efficiency, plus it is reporting tableau for our management. ### 50. Simple and powerful tool for marketing analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan B. | Marketing analytics specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2022 **What do you like best about OWOX?** SLA makes you feel confident that needed data will be there in time. Good documentation, support, and turnkey solutions provide strong abilities for reporting aiming at performance improvement. A wide variety of data import connectors as well as pretty simply adjusting algo attribution makes OWOX one of the leading suppliers in digital analytics market. **What do you dislike about OWOX?** Some concerns were about writing SQL in natural language, but after trying the tool and getting ready reports the result was contrary to expected - marketing specialists and target users even started to do some simple analysis themselves. As for analytics specialists exporting the queries helped to enhance their own ones. **What problems is OWOX solving and how is that benefiting you?** First of all, now we have ready marketing reports combining web and app data, and sources for constructing our own more mature product reporting such as cohorts, retention, and LTV. Secondly, comparing different types of attribution helped us make more robust marketing mix and reach target goals faster. ## OWOX Discussions - [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) - 1 comment - [View OWOX pricing details and edition comparison](https://www.g2.com/products/owox/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+08%3A30%3A44+-0500&secure%5Bsession_id%5D=295844a6-5b5a-4a3a-8e6a-a4e7ec2e35ff&secure%5Btoken%5D=34a66e69e8cefe01ac623042cac9501d7b81ae9ffd12b1f6b002f27097fb1798&format=llm_user) ## OWOX Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Data Source Access** - Breadth of Data Sources - Ease of Data Connectivity - API Connectivity **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Functionality** - Data visualisation - Data transformation - Data migration - Process various formats - No-code functionality - Data manipulation - Analytics - Reporting **Data Preparation** - Connectors - Data Governance **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Data Interaction** - Profiling and Classification - Metadata Management - Data Modeling - Data Joining - Data Blending - Data Quality and Cleansing - Data Sharing - Data Governance **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Administration** - Data Storage - A/B Testing - Integrations **Data Modeling and Blending** - Data Querying - Data Filtering - Data Blending **Security** - Access Control - Roles Management - Compliance Management **Data Exporting** - Breadth of Integrations - Ease of Integrations - Data Workflows **Data Quality** - Data Preparation - Data Distribution - Data Unification **Maintainence** - Data Quality Management - Policy Management **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Analytics Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Deployment & Integration - Analytics Platforms** - No-code Dashboard Builder - Report Scheduling and Automation - Embedded Analytics and White-labeling - Data Source Connectivity **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Performance & Scalability - Analytics Platforms** - Large data handling and Query Speed - Concurrent User Support **Advanced Analytics & Modeling - Analytics Platforms** - Data Modeling and Governance - Notebook and Script Integration - Built-in Predictive and Statistical Models **Agentic AI Capabilities - Analytics Platforms** - Auto-generated Insights and Narratives - Natural Language Queries - Proactive KPI Monitoring and Alerts - AI Agents for Analytical Follow-ups **Personalized Intelligence - Analytics Platforms** - Behavioral Learning for Contextual Query Refinement - Role-based Insight Personalization - Conversational and Prompt-based Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs ## Top OWOX Alternatives - [Looker](https://www.g2.com/products/looker/reviews) - 4.4/5.0 (1,570 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,245 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,058 reviews)