--- title: OWOX Reviews meta_title: 'OWOX Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 296 reviews by the users' company size, role or industry to find out how OWOX works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 296 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # OWOX Reviews **Vendor:** OWOX **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.9/5.0 **Total Reviews:** 296 ## About OWOX OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you! ## OWOX Pros & Cons **What users like:** - Users praise the **ease of use** of OWOX, highlighting its quick setup and intuitive interface. (21 reviews) - Users value the **excellent support team** at OWOX, appreciating their flexibility and commitment to solving problems. (15 reviews) - Users value OWOX for its **data ownership and flexibility** , enabling efficient management and utilization of business data. (14 reviews) - Users value the **excellent customer support** from OWOX, noting their responsiveness and helpful assistance throughout the process. (13 reviews) - Users value the **easy-to-use analytics** of OWOX, enabling effective tracking and improved advertising insights. (7 reviews) - Customizability (7 reviews) - Easy Setup (7 reviews) - Flexibility (6 reviews) - Attribution Accuracy (5 reviews) - Attribution Tracking (5 reviews) **What users dislike:** - Users report **data management issues** with OWOX, including bugs and unreliable scheduling that affect data accuracy. (4 reviews) - Users face **error handling issues** , requiring dedicated troubleshooting to unearth fundamental data errors and ensure reliability. (3 reviews) - The **expensive pricing** structure for hourly schedules limits accessibility, despite overall satisfaction with the product's functionality. (2 reviews) - Users find the **integration issues** with custom external services a barrier to achieving optimal functionality. (2 reviews) - Users desire **more detailed instructions** and features like reliability in scheduling and data updates in OWOX. (2 reviews) - Learning Curve (2 reviews) - Limitations (2 reviews) - Slow Loading (2 reviews) - Data Management (1 reviews) - Difficult Learning (1 reviews) ## OWOX Reviews ### 1. We use more than a year - a great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Mihail L. | Генеральный директор, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2019 **What do you like best about OWOX?** Technical support responsive, quickly react, understand the problem and can provide real help. Problems from the service for all time was not. Possibility of obtaining data without sampling. **What do you dislike about OWOX?** Data from the advertising system may arrive with a delay. Prices for someone may seem high. **Recommendations to others considering OWOX:** A versatile tool with multiple integrations is a good choice. If you need to combine data from different systems (data on the costs of advertising systems, Google Analytics, etc.) - try, here all the settings are intuitively clear and simple. We combine the data in Big Query in the format we need, and then visualize it in Data Studio **What problems is OWOX solving and how is that benefiting you?** Owox is used to import and merge data from various systems, and further processing and storage in BigQuery. The service is a ready-made multifunctional solution for us, and it copes well with this function. ### 2. Easy to use and automate your cost data to GA **Rating:** 5.0/5.0 stars **Reviewed by:** Ng Fang K. | Business Owner, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2019 **What do you like best about OWOX?** You can automate import non-Google Analytics advertising data to Google Analytics without doing it manually with OWOX BI pipeline. The data can be import including the cost, click, and impression data. Not only that, they will also allow it you to pull the non-GA ads historical cost data up to 6 months! **What do you dislike about OWOX?** So far, I couldn't found anything I dislike yet. I'm good with this product **What problems is OWOX solving and how is that benefiting you?** It's a timesaver! Using OWOX BI will help you automate and saved a ton of time on exporting and importing the cost data to the Google Analytics from FB ads. Everything's automated from exporting to importing, you can right away focus on growing your business and planning the strategy for your online advertising. ### 3. CPA reports are great **Rating:** 5.0/5.0 stars **Reviewed by:** Vitaliy K. | Full Stack Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2019 **What do you like best about OWOX?** The set of informative dashboards for our business is really good **What do you dislike about OWOX?** Don’t know yet, but not sure if there will be anything that actually dislike **What problems is OWOX solving and how is that benefiting you?** Not long ago our CPA expenses went high up, but the revenue from our partners remained the same. Moreover, the bids on our brand ads rose as well. As we have multiple CPA partners, it was a sticky situation trying to find out who exactly acted in bad faith. We came across the Raiffeisen and OWOX BI’s case and read how these guys fought CPA fraud. This is how we started cooperating with OWOX BI and never regretted it. We had to stop cooperating with some of the CPA partners, but we finally knew the reason for the unexpected expenses growth. Today we only work with the affiliates that are reliable and trustful. ### 4. Provides an advanced insight into your marketing strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2019 **What do you like best about OWOX?** Awesome integration with different API tools, easy-to-set data import, vast options on building smart reports, and comprehensive dashboards. OWOX BI doesn’t limit the amount of processed marketing data and lets you evaluate such uncommon but important things as ROPO effect. Those who aim to improve their marketing analysis should definitely try using OWOX BI. **What do you dislike about OWOX?** It would be great to have more flexibility with report customization, though it’s still better than with other software we used before. **What problems is OWOX solving and how is that benefiting you?** This service helps us visualize all marketing metrics we need in order to evaluate the effectiveness of our marketing strategies. The software easily integrates with other platforms and pulls up data from different channels like ad platforms, website, application, CRM system, and even a call-tracking tool. We get daily reports with insights, which help us re-allocate the budget on time. For us, OWOX BI means hours of saved time, better decision-making logic, higher profit and everything a marketing team would be thankful for ### 5. Very convenient service. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2019 **What do you like best about OWOX?** I import data from Facebook ads into analytics, everything works automatically. It's cool!! **What do you dislike about OWOX?** The subscription fee is overpriced. Not suitable for small businesses. **What problems is OWOX solving and how is that benefiting you?** I was able to generate a cross-analytics report with costs from FB ### 6. A perfect cure from all our analytics diseases **Rating:** 5.0/5.0 stars **Reviewed by:** Pavlo S. | Mr, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2019 **What do you like best about OWOX?** Raw unsampled data that we get and the offline orders that we now take into account **What do you dislike about OWOX?** Nothing so far as we enjoy the OWOX BI products **What problems is OWOX solving and how is that benefiting you?** Our first task was to make sure that we know of all the users’ actions on our site as the standard Google Analytics version engages sampling once there are over 500,000 sessions. But the guys from OWOX BI were so kind to help us connect our CRM data to the information from Google Analytics. This is how we discovered that we have about 11% of the offline purchases inspired by our website and online efforts. Oh, and we also find out which of our campaigns really bring money. Great job, OWOX BI! ### 7. Helps to measure metrics that you lack in analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksander K. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2019 **What do you like best about OWOX?** OWOX BI is probably the only marketing tool that lets you evaluate the ROPO-effect. You never can tell exactly how your online marketing campaigns influence physical purchases. But OWOX BI can help you calculate these figures and understand whether your ad costs are justified. **What do you dislike about OWOX?** It will require some analytical skills to work with ROPO analysis. Though, they provide extensive information in their blog and have very friendly customer support. **What problems is OWOX solving and how is that benefiting you?** When estimating the revenue brought by ad channels, we realized that it’s not enough to calculate online purchase only. We used OWOX BI to gather and merge raw data, including offline sales, online sessions, order completion rate, and data from the CRM system. After building dashboards, we saw that 32% of our clients visited the website before buying at the store. This helped us reconsider our online marketing strategies. ### 8. A timesaver with great functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Mike L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2019 **What do you like best about OWOX?** OWOX is a timesaver with great functionality that allows you to collect and merge enormous amounts of data and analyze it in a few hours instead of days. It’s a key solution for everyone who wants to avoid human errors in calculations and get all data in one place. Other than that, this product provides excessive information on ad costs and shows accurate reports. **What do you dislike about OWOX?** It’s somewhat hard to understand it if you are not a web analyst. However, OWOX has responsive customer support and helpful articles on the website. **What problems is OWOX solving and how is that benefiting you?** I use OWOX as an end-to-end analytical tool. It took me some time to figure out how to optimize all data processes. But now I use various metrics to evaluate users behavior on the site. I import all collected information in Google BigQuery, and this doesn’t take long. Then, I create reports on custom metrics to see the actual revenue and find out what channels brought the profit. ### 9. Fantastic solution for marketing teams **Rating:** 5.0/5.0 stars **Reviewed by:** Stanislav S. | Digital Marketing Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2019 **What do you like best about OWOX?** I love that OWOX BI helps my team to build really valuable reports that include as much information as possible. The service can digest huge portions of marketing data in a single serving. Basically, you can view and accurately calculate marketing metrics in one system and also, see what channel has brought more revenue to your business. **What do you dislike about OWOX?** We had a hard time with a few filters in some reports but then we found an explanation in the help section. **What problems is OWOX solving and how is that benefiting you?** Our team collects data from the website, CRM system, call tracker, and ad platform. Plus, we have a physical store. It was almost impossible to accurately calculate true revenue, and we actually got different numbers every week. OWOX BI is our rescue ranger. It automatically gathers all information, imports it to Google BigQuery, and from there, we manage everything on a single dashboard. As a result, we not only have a clear vision of our budget spend but are able to measure the ROPO effect on business. ### 10. A good solution to measure your ROPO effect **Rating:** 5.0/5.0 stars **Reviewed by:** Maryna K. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2019 **What do you like best about OWOX?** The detailed information about the number of ROPO purchases **What do you dislike about OWOX?** Took some time to find our way round the first setup **What problems is OWOX solving and how is that benefiting you?** Our CEO was planning to cut the budget for online advertising that we had on our site, unless we demonstrate that it really worked. The online sales were not enough to prove it, so we contacted the experts from OWOX BI and asked for their advice. As they said, because we had 134 brick-and-mortar stores, we could greatly influence our offline customers’ decisions with our online efforts. This lead us to ROPO analysis and with OWOX BI products we found out that about 23% of our customers buy offline, thanks to banners and special offers on our site. As a result, we even received additional money to experiment with our ad campaigns. ### 11. Thanks Owox for thier job! **Rating:** 4.5/5.0 stars **Reviewed by:** Valerie T. | Linkbuilder, Outreach, and Public Relations Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2018 **What do you like best about OWOX?** I enjoy how fast it is to integrate the OWOX BI in our business. Just 3-4 months later, we combined our data from different sources in one system and got raw data for processing and report building. I’m sure it’s vital for online stores to have a single interface for working with all your data. **What do you dislike about OWOX?** If you need a quick integration, you’ll have to pay for onboarding. Otherwise, you might spend some time, making your way through the guides and videos. **Recommendations to others considering OWOX:** I believe that OWOX BI is useful not only for big companies but for small online businesses too if they need to manage their marketing campaigns productively. **What problems is OWOX solving and how is that benefiting you?** We needed to bring together data from disparate systems: Google Analytics, ad services, a call tracking system, paid search service, and so on. Thus we realized how they all influence each other. ### 12. Improved marketing analysis for us **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2019 **What do you like best about OWOX?** It’s able to combine all marketing data on one dashboard by importing stats from many different sources. Basically, this service eliminates manual data processing and lets you set streaming the way you need it. Once we had all metrics on a single dashboard, we could explore valuable insights for future strategies. I’d say, OWOX BI not only helps you to collect data but also helps you to decide what marketing path is better and more profitable for business at the moment. **What do you dislike about OWOX?** At the initial stage of working with this product, we often consulted customer support. But later on, the functionality became clear **What problems is OWOX solving and how is that benefiting you?** We started using OWOX BI for bringing together data across all our channels. This includes CRM data, which covers specific metrics like orders completion rate, a number of not fulfilled transactions, ROI in CRM, and many more. Now we see it all in one interface along with other important marketing metrics that affect the total revenue. Such impactful reporting helped us to find new paths of growth. I have no doubt that OWOX BI is the best solution for marketing teams. ### 13. Great service for quick data import and comprehensive marketing reports **Rating:** 5.0/5.0 stars **Reviewed by:** Yuriy V. | Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2019 **What do you like best about OWOX?** If you need something more optimized than Google Analytics, this tool can handle even the most complicated marketing tasks. You can transfer and merge data from different channels, CRM tool,a call-tracking system,create massive reports, and do even more with unsampled data. Basically, OWOX covers all marketing needs and helps to improve your strategies. **What do you dislike about OWOX?** There’s nothing that can’t be figured out. Their tech team is very professional, so I got answers to every issue I had during the onboarding. **What problems is OWOX solving and how is that benefiting you?** Using OWOX, I could finally conquer the massive amounts of marketing data and pull it up in one place. OWOX is able to complete dozens of tasks. It automatically imports data from many sources, helps to build clear reports to calculate LTV, CAC, determine the ROPO-effect, evaluate the impact of each session of a customer journey so . I now understand at which point the customer decided to convert. All this invaluable data helped me actually increase profit almost twice. No way I could do it without OWOX. Thanks guys! ### 14. OWOX BI is the tool for marketing experts & professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2019 **What do you like best about OWOX?** Out of box functionality that advances data collection processes and helps you calculate multiple marketing KPIs. This tool works without any complications when it comes to merging data from different channels. Once you set automatic streaming, you’ll save hours of your time. Pleasantly impressed with obtained daily/monthly reports. For us, OWOX BI is like the ladder that we use to climb the mountain of success. **What do you dislike about OWOX?** Only 2 pipelines can be used for cost data import on a Start plan so we had to move with the Basic plan. Though, it’s more beneficial. **Recommendations to others considering OWOX:** Check it out, and if needed contact support team, they will help. **What problems is OWOX solving and how is that benefiting you?** OWOX BI helps us transfer cost data from advertising platforms to Google BigQuery. It also pulls up data from the CRM system and the website. We now build reports that evaluate user behavior and each session. Having all the necessary data we conduct cohort analysis and segment our users without any difficulties. This is amazing since it helped us improve LTV and drive 5 times more conversions last month. With OWOX BI, we re-examined our marketing schemes and made them more profitable. If that’s your business goal, we suggest you think of OWOX BI. ### 15. Must have for all who use data to make decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksey S. | Head of Marketing Vietnam, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2019 **What do you like best about OWOX?** Easy setup. User friendly. Plenty of opportunity. **What do you dislike about OWOX?** Really difficult to capture all of the options possessed by OWOX. **What problems is OWOX solving and how is that benefiting you?** Pipelines, attribution and bigquery ### 16. Seamless import of PPC data **Rating:** 4.0/5.0 stars **Reviewed by:** Anya A. | Web Analytics Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2019 **What do you like best about OWOX?** - Fast and seamless import of PPC campaigns data via OWOX BI connectors - Team is always up to help with aside upcoming questions - Diligent and customer oriented approach **What do you dislike about OWOX?** - Slight misunderstanding in the beginning of cooperation. Though we briefly came to the right direction **What problems is OWOX solving and how is that benefiting you?** Fast and stable PPC campaigns spends import ### 17. Simplifies marketing decisions based on data **Rating:** 5.0/5.0 stars **Reviewed by:** Алексей . | Head of Analytics Dept., Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about OWOX?** I like that OWOX BI lets you merge and calculate enormous loads of data without errors and also obtain detailed reports in one interface. Now we can review all ad costs, gather user behavior data, as well as path length before a customer makes the purchase. Actually, OWOX BI is capable of pulling up any required data, you just need to customize your reports by marketing metrics. **What do you dislike about OWOX?** It would be great if they could keep users informed on every update and provided additional articles on that. **What problems is OWOX solving and how is that benefiting you?** OWOX BI automates data transfer from different services and platforms. We mergeall data, including online and offline sales and get a clear understanding of how this or that marketing decision influences the revenue. This tool is really useful as it helped us improve our business strategies. ### 18. End-to-end analytics for your business **Rating:** 5.0/5.0 stars **Reviewed by:** Дмитрий . | SEO specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about OWOX?** When using OWOX BI, you can easily collect vast marketing data and display it on a well-set dashboard. It’s an ultimate service for marketing teams because it saves time on data processing and analysis. Plus, this tool integrates with any API service without a hitch. And there’s no need to download any add-ons **What do you dislike about OWOX?** Actually, I can’t think of any issues. These guys have done a great job developing such a unique system **What problems is OWOX solving and how is that benefiting you?** OWOX BI is a multipurpose tool. It helps our marketing team to overcome all the difficulties of the data analysis. The service has been very helpful in data collection from different advertising services, call tracking system and our CRM tool. We now get crafty reports with a bunch of useful KPIs that help us to optimize our marketing decisions. ### 19. OWOX for end-to-end analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2019 **What do you like best about OWOX?** I’m an ex web analyst in a chain of retail stores. I want to express my gratitude to OWOX team, in particular to Rita and Oksana. They are real professionals. I’ve been receiving immediate help and assistance on any question even the most difficult or stupid:) It was great experience working with such a great people! Thank you OWOX. **What do you dislike about OWOX?** Working with OWOX implies a lot of new information in the beginning. One should be prepared to it. But I liked it as well. **What problems is OWOX solving and how is that benefiting you?** We had problems with Google Analytics data - incorrect data transfer, which was fixed by OWOX team. The main issue is to build end-to-end analytics, which is in a progress now. ### 20. Hidden gem in the marketing platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2019 **What do you like best about OWOX?** Powerful platform to create analytics from other ad platforms. **What do you dislike about OWOX?** Definitely the learning curve. But that’s common with a lot of powerful software. **What problems is OWOX solving and how is that benefiting you?** Combined analytics from different Ad sources. ### 21. A great tool that helps to improve your marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Denis P. | Head Of Marketing, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2019 **What do you like best about OWOX?** We had like gigabytes of data to work with every day. And we were looking for a tool that would help us not only to combine the data on web behavior and from the app, along with the ad cost data and completed orders from the CRM system but also build a single automated marketing report based on this data. And we found such a tool in OWOX BI. **What do you dislike about OWOX?** No complaints, completely satisfied with the service. **What problems is OWOX solving and how is that benefiting you?** With all the combined data, we obtained an automated single report for our business KPIs. Thus now we control the bids for the ad campaigns in near-real time and ensure the marketing budget is not going down the drain. Plus due to this report, we can measure the performance of all the advertising channels, across different platforms that help us to optimize our marketing efforts. ### 22. The best solution for importing your data **Rating:** 5.0/5.0 stars **Reviewed by:** Kate K. | Global Partnership Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about OWOX?** Our main goal was to find proper products that could help us to conduct a well-timed analysis of all the marketing initiatives, correct the bids in ad services and properly re-allocate our budget. To be more specific we had to collect data on about 30 metrics necessary, like ROAS on two types of attribution models, CPC, CTR, and others. OWOX BI products became the best solution for our company. **What do you dislike about OWOX?** We are completely satisfied with these products. **What problems is OWOX solving and how is that benefiting you?** We needed to combine the data on web behavior and from the app, along with the ad cost data and completed orders from the CRM system, in a single automated marketing report. And OWOX BI helped us with this task for 100% ### 23. Your ads will be sure to pay off every penny you spend on them if you use OWOX BI! **Rating:** 5.0/5.0 stars **Reviewed by:** Зорин . | game designer, scriptwriter, creator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2019 **What do you like best about OWOX?** The OWOX BI family of products helped us understand which campaigns to get rid of and which ones to leave **What do you dislike about OWOX?** Hard to say, haven’t found anything like that yet **What problems is OWOX solving and how is that benefiting you?** Leveraging our advertisement campaigns has actually become quite a task because we got lost in literally tons of ads. We needed to unite all of them in a single interface and to save us from browsing so many systems in search of results. We started off with using the trial period for OWOX BI, and got really into them. Once we got to compare the performance of our channels in one system, we could easily define the ones we didn’t need anymore. And OWOX BI showed us the campaigns that we underestimated. What a find! ### 24. OWOX BI is our time saver! **Rating:** 5.0/5.0 stars **Reviewed by:** Yura S. | PM, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about OWOX?** The reports that we now automatically obtain help us save the precious burden hours and focus on more important and interesting tasks **What do you dislike about OWOX?** It took a while to connect all of our channels including the offline ones, but it was totally worth it **What problems is OWOX solving and how is that benefiting you?** Our chain of shopping malls suffered from a lack of time, spending days to create a single informative report to view the data on all of our channels. Our team sometimes even felt demotivated as they had to regularly waste time on tasks that could be automated. This is why we chose OWOX BI, to bring in more order and accuracy to the processes done by a man, and to let our analysts and marketers focus on what’s really important. ### 25. A helpful tool for data gathering and analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Vad S. | Marketing Director (A.I.), Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2019 **What do you like best about OWOX?** Outstanding customer support and brilliant functionality of this service helped us improve our marketing strategies. The tool works with raw data without sampling. We use it to bring up a gigantic amount of data from different channels. There’s no need to export data manually, everything is done automatically. **What do you dislike about OWOX?** Sometimes there’s a short delay with data import from ad services. But in general, it works without a hitch. **What problems is OWOX solving and how is that benefiting you?** It turns out that data storage and processing in Google BigQuery is a lot faster and convenient. OWOX automatically exports all marketing data from Google Analytics, CRM system, and ad platforms to BigQuery that displays everything within one interface. The obtained reports take into account all costs, CRM data, so now we can view all our KPIs in one place and make strategically efficient marketing decisions. ### 26. It’s like your best marketing-analytics assistant that does more than you expect **Rating:** 5.0/5.0 stars **Reviewed by:** Taras M. | QA Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about OWOX?** I love everything about OWOX BI. This advanced tool does so many tasks that you can just sit there and reap the benefits in the form of insightful reports. It helps us view daily reports with data from all our channels and determine metrics we need to know to optimize business almost on the go. **What do you dislike about OWOX?** Some may think the price is high, but we quickly realized that OWOX BI actually helps us save even more. **What problems is OWOX solving and how is that benefiting you?** As a retailer, we use many channels to connect with our customers. OWOX BI let us collect data from ad platforms, call tracker, CRM system, and Google Analytics, and then import and store it in Google BigQuery. We now adjust reports to view data on all users’ sessions and quickly determine our weaknesses. ### 27. A helpful consultancy about Google's products **Rating:** 4.5/5.0 stars **Reviewed by:** Risto K. | Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2019 **What do you like best about OWOX?** We were on the lookout for a good training about Google Tag Manager & Analytics. We looked their references up and decided to ask them over to Estonia. What was great about OWOX was that their Sales Manager, Mariia was really helpful and kind enough to keep the conversation going, even when we had some internal things to sort out. Once they arrived, she was a warm and compassionate presenter with her team. In the end, they stayed for an additional day to help us with our clients web analytics audits. **What do you dislike about OWOX?** There wasn't much to dislike. In some cases, when you present as a specialist and not as a sales person, you might go too deep into the subject and might be too monotonous about covering the topic. **What problems is OWOX solving and how is that benefiting you?** We asked for their consultancy and with it solved our lack of experience with some of the Google products ### 28. Outstanding performance **Rating:** 4.0/5.0 stars **Reviewed by:** Dmitri I. | Web Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2019 **What do you like best about OWOX?** Not only OWOX has proven to be one the best services for analytics ETL tasks, it also provides a truly customer oriented support via chat/phone at almost any time. No matter how difficult your problem/question is, they are always there to help you right away. Strange funnel attribution results? Fixed. Need to change pipelines’ VAT calculation results retrospectively? No problem! What a team! **What do you dislike about OWOX?** there are ghostly suspicions that even raw session/hit data is still subject for sampling **What problems is OWOX solving and how is that benefiting you?** building state-of-art product analytics reports involving offline/online data ### 29. Thanks for helping us find the narrow-gauges in our funnel **Rating:** 5.0/5.0 stars **Reviewed by:** Snizhana S. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2019 **What do you like best about OWOX?** The perfectly set system of metrics for our e-commerce project **What do you dislike about OWOX?** Nothing so far, but we’ll surely update this review if we find anything later **What problems is OWOX solving and how is that benefiting you?** We asked OWOX BI to develop the metrics for our online store. Their team performed a deep analysis of our company and suggested us metrics to implement, based on our business peculiarities. OWOX BI also helped us integrate with Google Analytics and Google Tag Manager, as well as with the Pipeline. As a result of these integrations, we substantially reduces our expenses on the campaigns that don’t really attract customers. Thanks, OWOX BI! ### 30. A very useful tool for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Eugene L. | Delivery Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2019 **What do you like best about OWOX?** A great data collector that’s useful for marketers. It provides an accurate ad cost evaluation. There’s a bunch of reports with valuable and detailed data that gives a clear understanding what channel brings profit. It’s like an optimized connector between various services that opens your eyes on what’s really effective. **What do you dislike about OWOX?** Works only with API platforms. This is the only cons so far. **What problems is OWOX solving and how is that benefiting you?** A handy tool for analytics and marketing. I like it because it saves hours of time.. It simplifies the work with loads of data. It quickly exports information from multiple channels so that it’s easy to see the results of your ad campaigns within one dashboard. . Also, I think OWOX has many advantages over Google Analytics because it works with unsampled data. The product lets you create custom reports without any restrictions on parameters. ### 31. This is not an average marketing tool, its authentic **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2019 **What do you like best about OWOX?** OWOX BI is a really useful service for marketing analysts who strive to bring value to the company. It not just saves time on data collection, it allows to see actual KPIs by analyzing the data from all the channels and thus helps to identify what channels perform best. OWOX BI is a 'must have' tool for those who want to contribute to the business goals **What do you dislike about OWOX?** Initially we thought that it is a bit costly, but it actually pays off. So, I got nothing to complain about. **What problems is OWOX solving and how is that benefiting you?** I get a huge pile of cost data. OWOX BI helped me bring up all stats in Google BigQuery. I store data, build informative marketing reports, and even do cohort analysis - all in one system. In fact, I can now review the exact revenue brought by each channel as well as CRM data and then redistribute our budget accordingly. Thanks to OWOX BI, our marketing costs got 15% more efficient, which is enough proof that this tool is worth a shot. ### 32. Awesome functionality to solve your marketing tasks **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2019 **What do you like best about OWOX?** I like OWOX BI because it’s a real time saver for our marketing team. This service combines data from the site, CRM system, and ad costs. It allows us to adjust all information in visually comprehensive reports. No more human errors or deviations that often occur when you combine and calculate data from different sources. OWOX BI enables you to view only actual data. **What do you dislike about OWOX?** You might need some analytical background to understand the entire functionality but if you have someone within your team, it won’t be a problem. **What problems is OWOX solving and how is that benefiting you?** First of all, we optimized data processing, saved hours of managers’ time, and managed to create in-depth marketing reports for our marketing team. The data collected from the website, CRM tool, and ad platforms is done automatically, and as a result, we get a clear picture of what works better for business. Other than that, OWOX BI can solve difficult marketing tasks like checking the traffic source, evaluating the impact of each step of the funnel, measure the ROPO-effect, and more. So, you might want to take time to dig into the functionality. ### 33. The best solution for working with raw data **Rating:** 5.0/5.0 stars **Reviewed by:** 🇺🇦 Ilya A. | Head of Growth & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2019 **What do you like best about OWOX?** When I first discovered OWOX, I was surprised how fast and easy it is to import data, combine reports with CRM data and online sales, and see all revenue on a single dashboard. Now I know exactly how effective is our advertising and what has attracted our clients. **What do you dislike about OWOX?** I don’t have complaints about the product. So far, so good. **What problems is OWOX solving and how is that benefiting you?** A great thing about is that it works with raw data. It lets you use various combinations of custom metrics in a single report, which you can’t do in Google Analytics, especially if you work with a huge amount of data. OWOX merges all data in Google BigQuery and calculates it right there. More to it, I can include the CRM data in such report to see if our marketing efforts were justified. ### 34. New level of analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan T. | Product expert, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2019 **What do you like best about OWOX?** Using OWOX BI, we managed to minimize the workload and took our analytics to a whole new level. This software simplifies data import and helps us collect all cost data from several different sources. It also brings up a complete picture of ad spend. What’s really helpful is the ability to determine how online advertising impacts offline sales. **What do you dislike about OWOX?** The onboarding process takes time. I’d say, don’t expect to get into it right from the start. Though OWOX has outstanding support so you’ll figure it out anyway. **What problems is OWOX solving and how is that benefiting you?** Now we see which channel performs better and which one drains our budget. It provides all marketing reports. It also allows us to analyze each users’ session before the purchase is made as well as take into account sales in physical stores. ### 35. Great service for marketing and web analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2018 **What do you like best about OWOX?** data streaming, uploading cost to google analytics from ad services such as: Facebook, Yandex, VK etc free plans for small companies **What do you dislike about OWOX?** too expensive pricing plans for small companies **What problems is OWOX solving and how is that benefiting you?** uploading cost to google analytics ### 36. Very useful marketing analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel Z. | sales ops, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2019 **What do you like best about OWOX?** I like that OWOX BI can be used in many ways for business. It works as a marketing analytics tool, providing data on ad costs, revenue, and user behavior, offline and online sales. But what really impresses is that it’s able to import loads of data from different systems and platforms, and genuinely interact with them without a hitch. **What do you dislike about OWOX?** It took me some time to find the needed filters and build reports as needed but I managed them anyway. **Recommendations to others considering OWOX:** Great tool **What problems is OWOX solving and how is that benefiting you?** With OWOX BI I can now build custom reports from the merged data that this tool exports to Google BigQuery. The reports show which ad costs didn't live up to my expectations. So I reduced them and increased sales through other channels almost 2 times. ### 37. Awesome tooling to know your customers’ journey **Rating:** 5.0/5.0 stars **Reviewed by:** Konstantin Z. | Руководитель, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2019 **What do you like best about OWOX?** OWOX BI’s great Attribution tool that helps us see all the user journey along the funnel, from beginning to the end, and the actual sales number **What do you dislike about OWOX?** Probably, the setting up could be simpler **What problems is OWOX solving and how is that benefiting you?** We couldn’t understand why our revenue wasn’t as great as in our Google Analytics reports. The trouble was that we didn’t compare the revenue from GA with the number of refunds and returned orders. OWOX BI fixed that, and now we see the real revenue that we get, getting rid of the campaigns that don’t generate money, and carefully allocating our budget. ### 38. A handy marketing software that automates data collections **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about OWOX?** I really like the OWOX BI product. It has useful features to meet our marketing needs. There’s an advanced option for a data export from ad services, CRM system and website to BigQuery and/or Google Analytics. This tool is also capable of solving such marketing tasks as measuring the ROPO effect and cohort analysis. Really worth the buck! **What do you dislike about OWOX?** Some parts of the functionality are a bit tricky to use; however, OWOX BI provides detailed how to articles. **What problems is OWOX solving and how is that benefiting you?** Ever since we've started using OWOX BI software, our revenue increased x2.5 times. The service helps us to evaluate the needed KPIs, review all cost data and sales, and conduct analysis for more effective budget allocation. In short, if you want to implement end-to-end analytics in your company and optimize the work of your marketing team, OWOX BI is the best choice. ### 39. Powerful and useful service for marketing-analysts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2019 **What do you like best about OWOX?** I like the way OWOX BI aggregates all marketing data from various channels, traffic sources, and even CRM system. It helps you visualize all needed metrics in comprehensive marketing reports, which you can share with your sales team and CMO. **What do you dislike about OWOX?** There isn’t anything that bothers me. Love the service as is. **Recommendations to others considering OWOX:** satisfied with the cooperation. **What problems is OWOX solving and how is that benefiting you?** I usually spent more than 4 hours to build reports and simply review cost data without analysis. OWOX BI helped me save this time by automatically merging all data and exporting it to Google BigQuery. I now can create an automatic marketing report on one dashboard to evaluate ad cost data and orders from the CRM tool. It’s a lot easier for me to visualize the results of our marketing efforts and then make important decisions as to the business strategies and budget allocation. ### 40. A super useful functionality that makes your marketing life easier **Rating:** 5.0/5.0 stars **Reviewed by:** Eugene S. | Head Of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2019 **What do you like best about OWOX?** It’s a flexible and handy service for marketing analytics that has literally made a world of difference in our daily routine tasks. It helps us collect data from different platforms, process it in near real-time, and then built full-fledged reports covering all marketing KPIs on a single dashboard or report. **What do you dislike about OWOX?** The onboarding may scare you off a bit. But once you dig in it all makes sense. **What problems is OWOX solving and how is that benefiting you?** OWOX BI is an indispensable tool when it comes to marketing reports. We finally get comprehensive datasheets with every metric we need to know. The data is merged from Google Analytics, CRM system, and ad platforms. No more discrepancies, just clear-cut insights on what works and what doesn’t. ### 41. A company that helps to make better decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Evgeniya D. | Marketing Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2019 **What do you like best about OWOX?** Besides the collecting user behavior data in a big data warehouse and building the needed reports, OWOX experts visualized the data in form of interactive dashboards. As a result, we received a dashboard displaying how purchases are segmented by ad source, region, business group of categories, and the path length before the purchase. **What do you dislike about OWOX?** Would be great to have more tutorials for working with this tool. **What problems is OWOX solving and how is that benefiting you?** With OWOX BI we understood which channels perform better at the upper funnel, middle funnel, and lower funnel and we also saw which channels perform better in a particular segment. Now we are planning to review and reallocate our marketing budget based on these results. ### 42. Like Google Analytics 360, but better **Rating:** 5.0/5.0 stars **Reviewed by:** Nikita Y. | Organizer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2019 **What do you like best about OWOX?** The fact that we additionally receive cost data on our campaigns **What do you dislike about OWOX?** Can’t say that there are any at all, we like it **What problems is OWOX solving and how is that benefiting you?** We finally got all the information on all our channels in one interface. But the coolest part is that there’s also the cost data on our campaigns, which helps us make proper and data-driven decisions and get rid of the ads that don’t work for us. No more budget leaks, and we can focus on the most efficient channels. And OWOX BI is way more affordable than a GA 360 license. ### 43. Great for marketing teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2019 **What do you like best about OWOX?** OWOX BI allows us to collect all marketing data, export and combine it in Google BigQuery. It’s more useful than Google Analytics because it’s able to process raw data and pull everything from different services, including CRM and call-tracking systems. Basically, it meets all marketing requirements. **What do you dislike about OWOX?** The onboarding may take more time for larger teams. In any way, they have very responsive support managers. **What problems is OWOX solving and how is that benefiting you?** We have gigabytes of information that we collect using Google sheets, Google Analytics, CRM system, and a call-tracking tool. It was challenging to combine all data to view the entire statistics on a daily basis. With OWOX BI, we finally can export and evaluate all marketing KPIs in one place. It saves time on routine work and helps us to allocate team efforts more effectively to achieve our marketing goals. ### 44. Easy way to analyze your data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2019 **What do you like best about OWOX?** I found that OWOX BI provides more accurate marketing data. It can handle a large amount of data from multiple channels without any deviation. Now, I can reallocate the budget without critical losses. It really saves time and money. **What do you dislike about OWOX?** I think the Basic package can be used only when you need to figure out how it functions and in the case you don't have huge amounts of data. To get the maximum out of this software for business, it's better to use Business pricing plan which might be a bit costly especially if don't get into the system right away. **What problems is OWOX solving and how is that benefiting you?** Using OWOX BI tool, I merge all data from Google Analytics, various ad services, Google Sheets, and our CRM. Now I can view all marketing KPIs on one dashboard and clearly see what channel brings me the targeted leads. This also helps me make right decisions and implement changes to improve results down the line. ### 45. OWOX is a great marketing assistance **Rating:** 5.0/5.0 stars **Reviewed by:** Alex K. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2019 **What do you like best about OWOX?** It does not just gather data, it provides valuable and clear information across all your marketing channels in one place. I usually work with tons of raw data, and OWOX BI helped optimize this process. **What do you dislike about OWOX?** It might seem a bit complicated at first sight but I don’t see any faults with the product. **Recommendations to others considering OWOX:** If you work with a lot of different ad services and want to connect all your data - OWOX BI is what you are looking for **What problems is OWOX solving and how is that benefiting you?** Turns out OWOX works as great marketing assistance for me. It provides profound analytics that precisely evaluated the effectiveness of your ad campaigns. Now I don’t deal with vague figures and able to re-allocate the budget on more profitable sources. ### 46. Great software with advanced analytical abilities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2019 **What do you like best about OWOX?** I like OWOX BI for its ability automatically to bring together the needed data on advertising costs, users’ sessions, and CRM data. Now I don’t have to pull dozens of reports because the software has advanced analytical abilities. It helps to track all important metrics and allows you to use more options other than default reports. Basically, you set up data export and merge it according to your needs. **What do you dislike about OWOX?** I’d recommend to consult their blog and learn a bit more about the software before getting started with the trial. Otherwise, you’ll waste at least two days on understanding what it does, which was my case. **What problems is OWOX solving and how is that benefiting you?** I solved ad costs reporting, discovered the channels that were not effective for my business and shut them down while re-allocating the budget to the ones that performed better. I also gave up on Google Sheets and started exporting data from there and from Google Analytics to Google BigQuery. It saves hours of time and simplifies the decision-making process. ### 47. No sampling, no problem **Rating:** 5.0/5.0 stars **Reviewed by:** Maksym T. | Customer Success Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2019 **What do you like best about OWOX?** The affordable pricing for the amazingly detailed data on our campaign performance. **What do you dislike about OWOX?** Definitely nothing with this kind of pricing considered **What problems is OWOX solving and how is that benefiting you?** We were looking for a Google Analytics 360 alternative but with lower pricing and the same level of functionality. After trying the OWOX BI trial, we decided to keep using their products, as we obtained raw unsampled data for our reports. With the level of accuracy that OWOX BI provides, we can certainly see all our costs on advertising and can carefully plan our marketing budget. ### 48. Amazing tool for quick data import **Rating:** 5.0/5.0 stars **Reviewed by:** Tanya G. | Head Of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2019 **What do you like best about OWOX?** It turned out that OWOX BI not only transmits full data on all ad campaigns, it also helps to find critical bugs on the website. Using this software, we set up a code to monitor and collect data on errors in Google BigQuery. So, it helped us determine the exact number of bugs we missed. **What do you dislike about OWOX?** Looks complex for me although the trial was useful to get a better understanding of the functionality. **What problems is OWOX solving and how is that benefiting you?** We've noticed a decrease in conversions in our online store due to various errors. Using OWOX BI, our team managed to find all bugs on our checkout page and determine how they affected the revenue. ### 49. Definitely great for analytics geeks! **Rating:** 5.0/5.0 stars **Reviewed by:** Irina M. | Co-Founder & Growth Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2019 **What do you like best about OWOX?** The raw unsampled data that we get for our reports **What do you dislike about OWOX?** Possibly the initial set up that took us some time **What problems is OWOX solving and how is that benefiting you?** We started cooperating with OWOX BI when we were looking to copy the hits tracked on our site. With Pipeline, we managed to send all the raw hit data straight to BigQuery and to later visualize the data in reports of the complexity we needed. What’s even better, is that we can still use two Pipelines for free even after the trial expired. ### 50. Great job with owox **Rating:** 5.0/5.0 stars **Reviewed by:** Azamat T. | Collect and analyze data with owox, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2019 **What do you like best about OWOX?** High level of specialists competence. Due to the expertise of our colleagues and their readiness to solve non-standard tasks, our project has been successfully implemented and we are actively continuing our cooperation. **What do you dislike about OWOX?** Everything is perfect. Currently, there were no negatives. **Recommendations to others considering OWOX:** The OWOX team is distinguished by high professionalism and customer-oriented approach. A great tool to move our business in the right direction. **What problems is OWOX solving and how is that benefiting you?** Realization of end-to-end analytics online-store. Segmentation of customer base. Construction of cohort analysis. ## OWOX Discussions - [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) - 1 comment - [View OWOX pricing details and edition comparison](https://www.g2.com/products/owox/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+08%3A50%3A23+-0500&secure%5Bsession_id%5D=e1e54b37-100f-4a02-b6dc-d691284e51bb&secure%5Btoken%5D=2f242a22f59d28fe50d1a78fe563b229977692e48f3c9f9acbc0f51513b855de&format=llm_user) ## OWOX Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Data Source Access** - Breadth of Data Sources - Ease of Data Connectivity - API Connectivity **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Functionality** - Data visualisation - Data transformation - Data migration - Process various formats - No-code functionality - Data manipulation - Analytics - Reporting **Data Preparation** - Connectors - Data Governance **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Data Interaction** - Profiling and Classification - Metadata Management - Data Modeling - Data Joining - Data Blending - Data Quality and Cleansing - Data Sharing - Data Governance **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Administration** - Data Storage - A/B Testing - Integrations **Data Modeling and Blending** - Data Querying - Data Filtering - Data Blending **Security** - Access Control - Roles Management - Compliance Management **Data Exporting** - Breadth of Integrations - Ease of Integrations - Data Workflows **Data Quality** - Data Preparation - Data Distribution - Data Unification **Maintainence** - Data Quality Management - Policy Management **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Analytics Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Deployment & Integration - Analytics Platforms** - No-code Dashboard Builder - Report Scheduling and Automation - Embedded Analytics and White-labeling - Data Source Connectivity **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Performance & Scalability - Analytics Platforms** - Large data handling and Query Speed - Concurrent User Support **Advanced Analytics & Modeling - Analytics Platforms** - Data Modeling and Governance - Notebook and Script Integration - Built-in Predictive and Statistical Models **Agentic AI Capabilities - Analytics Platforms** - Auto-generated Insights and Narratives - Natural Language Queries - Proactive KPI Monitoring and Alerts - AI Agents for Analytical Follow-ups **Personalized Intelligence - Analytics Platforms** - Behavioral Learning for Contextual Query Refinement - Role-based Insight Personalization - Conversational and Prompt-based Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs ## Top OWOX Alternatives - [Looker](https://www.g2.com/products/looker/reviews) - 4.4/5.0 (1,590 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,233 reviews)