Introducing G2.ai, the future of software buying.Try now
Compare Looker and OWOX 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Omni Analytics
Visit Website
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (47.8% of reviews)
Entry-Level Pricing
No pricing available
Free Per Month
Looker
Star Rating
(1,580)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerOWOX
Star Rating
(296)4.9 out of 5
Market Segments
Small-Business (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Looker excels in its Data Modeling and Blending capabilities, with a score of 8.6, allowing for complex data queries and filtering. In contrast, OWOX BI, while strong, scores slightly lower at 8.5, indicating that Looker may offer more robust options for users needing advanced data manipulation.
- Reviewers mention that OWOX BI shines in Data Collection with a score of 9.9, significantly higher than Looker's 8.7. This suggests that OWOX BI provides a more seamless experience for gathering and integrating data from various sources, which is crucial for small businesses looking to optimize their marketing operations.
- G2 users highlight that Looker's Reports Interface is user-friendly, scoring 8.6, but OWOX BI surpasses it with a score of 9.0. This indicates that OWOX BI may offer a more intuitive and efficient reporting experience, which is essential for users who prioritize ease of access to insights.
- Users on G2 report that OWOX BI's Quality of Support is exceptional, with a score of 9.8, compared to Looker's 8.7. This suggests that OWOX BI may provide more responsive and helpful customer service, which can be a deciding factor for businesses needing reliable support.
- Reviewers mention that Looker's Predictive Analytics features score 7.6, which may not meet the expectations of users looking for advanced forecasting capabilities. In contrast, OWOX BI scores 9.6 in this area, indicating a stronger offering for businesses that rely on predictive insights for decision-making.
- Users say that OWOX BI's Campaign Tracking capabilities are particularly robust, scoring 9.7, while Looker scores 8.8. This suggests that OWOX BI may provide more comprehensive tools for tracking and analyzing marketing campaigns, which is vital for businesses focused on optimizing their marketing strategies.
Pricing
Entry-Level Pricing
Looker
No pricing availableOWOX
Community
Free
Per Month
Ideal for teams automating business reporting while valuing data autonomy: gaining full control over data connectivity and enablement.
- Everything in Community Apps Script, plus:
- Store your data in Snowflake, Databricks, AWS Athena, Azure Synapse
- Data Mart Management
Free Trial
Looker
Free Trial is available
OWOX
Free Trial is available
Ratings
Meets Requirements
8.7
1,082
9.7
267
Ease of Use
8.2
1,087
8.8
266
Ease of Setup
8.2
566
9.0
66
Ease of Admin
8.3
429
9.1
69
Quality of Support
8.6
920
9.8
260
Has the product been a good partner in doing business?
8.9
407
9.4
67
Product Direction (% positive)
8.8
1,014
9.5
259
Features by Category
Reports
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Not enough data
Reports
8.5
108
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
111
Not enough data
8.4
110
Not enough data
8.6
111
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Not enough data
Reports
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Not enough data
Data Preparation
8.4
281
|
Verified
Not enough data
8.2
259
|
Verified
Not enough data
Data Modeling and Blending
8.4
309
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.3
309
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
35
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
34
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
35
Not enough data
7.9
34
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Reports
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Metrics
8.8
238
Not enough data
8.7
238
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Not enough data
Reporting
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Data Source Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Exporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.7
122
Not enough data
9.7
121
Not enough data
9.8
121
Not enough data
9.7
118
Not enough data
9.2
105
Not enough data
9.7
105
Administration
Not enough data
9.8
115
Not enough data
8.8
98
Not enough data
9.7
118
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
222
|
Verified
9.8
205
|
Verified
8.7
241
|
Verified
9.9
215
|
Verified
8.5
227
|
Verified
9.5
201
|
Verified
8.9
244
|
Verified
9.5
204
|
Verified
8.3
129
9.6
69
|
Verified
Feature Not Available
9.1
56
Campaign Activity
8.6
230
|
Verified
9.7
203
|
Verified
8.8
260
|
Verified
9.8
215
|
Verified
8.5
212
|
Verified
9.2
200
|
Verified
8.5
213
|
Verified
9.8
206
|
Verified
8.4
199
|
Verified
9.3
189
|
Verified
7.9
119
|
Verified
9.6
58
|
Verified
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and OWOX are categorized as Marketing Analytics and Analytics Platforms
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OWOX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.3%
Financial Services
7.7%
Internet
6.2%
Other
55.2%
Marketing and Advertising
19.7%
Information Technology and Services
12.5%
Computer Software
10.7%
Retail
9.3%
Internet
4.2%
Other
43.6%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is OWOX BI used for?
1 Comment
Official Response from OWOX
OWOX BI is an all-in-one marketing analytics platform that covers everything from data collection and user behavior tracking to attribution modeling and...Read more
OWOX has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
