Compare Looker and OWOX 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (47.8% of reviews)
Entry-Level Pricing
No pricing available
Free Per Month
Looker
Star Rating
(1,621)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerOWOX
Star Rating
(296)4.9 out of 5
Market Segments
Small-Business (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user interface and design, making it easy to build interactive dashboards quickly. Users appreciate the clarity of KPIs and the flexibility to customize across multiple integrations, which enhances their overall analytics experience.
- Users say OWOX stands out for its exceptional support team, which is always ready to assist with requests. Reviewers highlight the team's responsiveness and the product's continuous improvement to meet market challenges, such as adapting to a cookie-less environment.
- According to verified reviews, Looker has a higher overall satisfaction score, reflecting its strong performance in analytics platforms. However, some users mention that it can struggle to meet specific workflow needs, indicating potential configuration challenges.
- Reviewers mention that OWOX offers a smooth integration process and fantastic features at an affordable price, making it particularly appealing for small businesses. The ability to import cost data into Google Analytics is frequently praised for its role in analyzing ROI across channels.
- G2 reviewers highlight that while Looker has a robust feature set, OWOX outperforms in ease of setup and administration, with users noting a more intuitive onboarding experience and simpler management of user access.
- Users report that both platforms provide valuable insights, but OWOX is noted for its superior capabilities in ROI tracking and campaign insights, with reviewers appreciating the detailed analytics that help inform business decisions.
Pricing
Entry-Level Pricing
Looker
No pricing availableOWOX
Community
Free
Per Month
Ideal for teams automating business reporting while valuing data autonomy: gaining full control over data connectivity and enablement.
- Everything in Community Apps Script, plus:
- Store your data in Snowflake, Databricks, AWS Athena, Azure Synapse
- Data Mart Management
Free Trial
Looker
Free Trial is available
OWOX
Free Trial is available
Ratings
Meets Requirements
8.7
1,111
9.7
267
Ease of Use
8.3
1,116
8.8
266
Ease of Setup
8.2
594
9.0
66
Ease of Admin
8.3
430
9.1
69
Quality of Support
8.6
948
9.8
260
Has the product been a good partner in doing business?
8.9
408
9.4
67
Product Direction (% positive)
8.7
1,042
9.5
259
Features by Category
Reports
8.6
667
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
665
|
Verified
Not enough data
Self Service
8.4
623
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
587
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
635
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
667
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
665
|
Verified
Not enough data
Reports
8.5
111
Not enough data
8.5
107
Not enough data
8.0
103
Not enough data
Generative AI
7.0
100
Not enough data
7.1
100
Not enough data
Visualization
8.5
114
Not enough data
8.4
110
Not enough data
8.7
115
Not enough data
8.3
109
Not enough data
Data Updates
8.1
107
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
106
Not enough data
8.0
102
Not enough data
Data Updates
7.8
137
Not enough data
8.0
141
Not enough data
8.4
143
Not enough data
Reports
8.6
667
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
665
|
Verified
Not enough data
Data Preparation
8.3
290
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
Data Modeling and Blending
8.5
312
|
Verified
Not enough data
8.7
331
|
Verified
Not enough data
8.4
310
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
40
Not enough data
7.1
39
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
623
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
587
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
38
Not enough data
8.2
39
Not enough data
7.6
34
Not enough data
8.3
47
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
635
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
7.6
47
Not enough data
7.9
35
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.0
41
Not enough data
7.1
34
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.1
34
Not enough data
7.5
35
Not enough data
7.6
34
Not enough data
7.3
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.5
34
Not enough data
7.2
35
Not enough data
7.5
34
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Reports
8.6
667
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
665
|
Verified
Not enough data
Self Service
8.4
623
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
587
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Metrics
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.4
15
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Data Source Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Exporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.7
122
Not enough data
9.7
121
Not enough data
9.8
121
Not enough data
9.7
118
Not enough data
9.2
105
Not enough data
9.7
105
Administration
Not enough data
9.8
115
Not enough data
8.8
98
Not enough data
9.7
118
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
221
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
209
Not enough data
Predictive Analytics
8.3
153
Not enough data
8.2
149
Not enough data
8.2
147
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
9.8
205
|
Verified
8.7
240
|
Verified
9.9
215
|
Verified
8.5
227
|
Verified
9.5
201
|
Verified
8.9
244
|
Verified
9.5
204
|
Verified
8.3
129
9.6
69
|
Verified
Feature Not Available
9.1
56
Campaign Activity
8.6
230
|
Verified
9.7
203
|
Verified
8.8
260
|
Verified
9.8
215
|
Verified
8.5
212
|
Verified
9.2
200
|
Verified
8.5
213
|
Verified
9.8
206
|
Verified
8.4
199
|
Verified
9.3
189
|
Verified
7.9
120
|
Verified
9.6
58
|
Verified
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
Categories
Categories
Shared Categories
Looker and OWOX are categorized as Marketing Analytics and Analytics Platforms
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OWOX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.5%
Information Technology and Services
11.0%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.1%
Other
55.6%
Marketing and Advertising
19.7%
Information Technology and Services
12.5%
Computer Software
10.7%
Retail
9.3%
Internet
4.2%
Other
43.6%
Discussions
Is looker an ETL tool?
3 Comments
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
What is OWOX BI used for?
1 Comment
Official Response from OWOX
OWOX BI is an all-in-one marketing analytics platform that covers everything from data collection and user behavior tracking to attribution modeling and...Read more
OWOX has no more discussions with answers
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