--- title: OWOX Reviews meta_title: 'OWOX Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 296 reviews by the users' company size, role or industry to find out how OWOX works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 296 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # OWOX Reviews **Vendor:** OWOX **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.9/5.0 **Total Reviews:** 296 ## About OWOX OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you! ## OWOX Pros & Cons **What users like:** - Users praise the **ease of use** of OWOX, highlighting its quick setup and intuitive interface. (21 reviews) - Users value the **excellent support team** at OWOX, appreciating their flexibility and commitment to solving problems. (15 reviews) - Users value OWOX for its **data ownership and flexibility** , enabling efficient management and utilization of business data. (14 reviews) - Users value the **excellent customer support** from OWOX, noting their responsiveness and helpful assistance throughout the process. (13 reviews) - Users value the **easy-to-use analytics** of OWOX, enabling effective tracking and improved advertising insights. (7 reviews) - Customizability (7 reviews) - Easy Setup (7 reviews) - Flexibility (6 reviews) - Attribution Accuracy (5 reviews) - Attribution Tracking (5 reviews) **What users dislike:** - Users report **data management issues** with OWOX, including bugs and unreliable scheduling that affect data accuracy. (4 reviews) - Users face **error handling issues** , requiring dedicated troubleshooting to unearth fundamental data errors and ensure reliability. (3 reviews) - The **expensive pricing** structure for hourly schedules limits accessibility, despite overall satisfaction with the product's functionality. (2 reviews) - Users find the **integration issues** with custom external services a barrier to achieving optimal functionality. (2 reviews) - Users desire **more detailed instructions** and features like reliability in scheduling and data updates in OWOX. (2 reviews) - Learning Curve (2 reviews) - Limitations (2 reviews) - Slow Loading (2 reviews) - Data Management (1 reviews) - Difficult Learning (1 reviews) ## OWOX Reviews ### 1. Perfect solution for marketing reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmad K. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2022 **What do you like best about OWOX?** Now we can build reports of any complexity and depth in minutes. Finally no SQL queries, no data quality or completness issues. Just ROPO, ROI and ROPO, RFM, ROI and ability to compare the effectiveness of marketing channels and user cohorts any time we need this. **What do you dislike about OWOX?** We like everything, but crave for more report templates. **What problems is OWOX solving and how is that benefiting you?** Our marketing department analyzes all ad campaigns without delays and consider the real impact of channels. We've finally stopped looking for errors in reports and just create reports based on all our marketing channels, (online and offline), a website, actual sales, and returned orders. ### 2. OWOX BI helped my team start working smarter, not harder. **Rating:** 5.0/5.0 stars **Reviewed by:** Dmitry A. | Head of Product Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2022 **What do you like best about OWOX?** My user experience with OWOX BI is perfect in all the touchpoints around the product and their customer service. OWOX BI helped my data analysts team remove quite a lot of daily routine hassles! Like they give us business-ready data without a need of constant debugging and fixing broken reports. Due to this optimization, I can now do more with the same resource. **What do you dislike about OWOX?** I think I'm the right ICP for the guys from OWOX BI. I don't think I know something that doesn't match my expectations. **Recommendations to others considering OWOX:** You can configure the full setup on your own. But try to estimate how much time it would take in your case. At least consider their paid onboarding service. **What problems is OWOX solving and how is that benefiting you?** The main problem I solved was that my team is now working more effectively. And I feel that I now get more value from what I pay for. So I'd say OWOX BI helped me significantly increase ROI on all the investments around data analytics. ### 3. Great service for end-to-end analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Julia L. | Aimylogic Marketing Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about OWOX?** Easy to set up, affordable, excellent support team. **What do you dislike about OWOX?** I did not find any flaws so far. Everything is ok **What problems is OWOX solving and how is that benefiting you?** I implemented end-to-end analytics with this tool. Very satisfied with it ### 4. Had good productivity working with OWOX team and their services **Rating:** 5.0/5.0 stars **Reviewed by:** Anton S. | Head Of Digital Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2020 **What do you like best about OWOX?** Great service and high level onboarding. **What do you dislike about OWOX?** Nothing to mention. Everything was good. **Recommendations to others considering OWOX:** Try trial period to make your own opinion **What problems is OWOX solving and how is that benefiting you?** OWOX BI streaming helps us to receive real time data and make intime decisions. Also we combine online and offline data ### 5. Fast and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Alexandre P. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2022 **What do you like best about OWOX?** The easability to use the addon and the fast connection helps to improve the development of any analysis that is being made. The CS was also fast when facing a problem. **What do you dislike about OWOX?** Not dislike, but an improvement: Have a central platform with all the queries used and where are they being uploaded too. Apart from that OWOX provides a clean addon to be used. **What problems is OWOX solving and how is that benefiting you?** To upload data from the DW without the need to understand all the processes around it. ### 6. Best choice if you don't have your internal analytics team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2022 **What do you like best about OWOX?** These guys are very flexible. They are striving to solve your problem and not send data or reports. **What do you dislike about OWOX?** Sometimes there were our own ideas we wanted to have a look at (so we asked to create a report), but we didn't use this data to make any decisions, and the OWOX team could prevent this. **What problems is OWOX solving and how is that benefiting you?** We've created lots of useful reports to analyze a long registration funnel and increased the CR. Also, we worked a lot on the revenue attribution between different channels. OWOX helped our company to understand our bottlenecks and ### 7. Easy and friendly platform for boosting your analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Станислав . | Head of Internet Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2022 **What do you like best about OWOX?** We using OWOX primarily for cost import, its easy and fast to deploy **What do you dislike about OWOX?** Everything is good. Maybe add more languages to the interface. Ukrainian probably 🤞) **What problems is OWOX solving and how is that benefiting you?** Help to organise spend import from a couple of ads platform to google analytics and power bi ### 8. Thank"s to Victoriia for the support and patience! **Rating:** 5.0/5.0 stars **Reviewed by:** Larisa B. | Advertiser, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2022 **What do you like best about OWOX?** The employee was very responsive! Thanks to her! **What do you dislike about OWOX?** It took more than a day, but it didn't depend on Victoriia! **What problems is OWOX solving and how is that benefiting you?** Problem with pipelines ### 9. Great digital analytics platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2022 **What do you like best about OWOX?** OWOX helped us to restructure our analytics system to meet the limitations of the post-cookie world. It automated full raw data delivery from different sources to our GBQ project, ensuring data is always accurate and up to date. Now we can be sure of our data quality and completeness. **What do you dislike about OWOX?** For now we can’t identify any problems. The service works well and we were happy with everything **Recommendations to others considering OWOX:** We will think about who we can recommend and we will definitely do it. **What problems is OWOX solving and how is that benefiting you?** Nowadays nothing affects our data quality, it's huge! Tracking prevention, Ad blockers and data collection loss is not a problem for us anymore. It was perfect solutiont — trust our data to experts. ### 10. OWOX BI is great **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan I. | Middle PPC IM **Reviewed Date:** September 21, 2022 **What do you like best about OWOX?** It's free for some instruments inside, and help me to cover simple marketing needs **What do you dislike about OWOX?** Nothing to dislike. This is great instrument **What problems is OWOX solving and how is that benefiting you?** I'm using this for sent some data from Facebook ads to Google data studio ### 11. Very comprehensive marketing reporting and a great service **Rating:** 5.0/5.0 stars **Reviewed by:** Mary P. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2022 **What do you like best about OWOX?** Marketing reporting is oftentimes key to the business as shows where to add to and what to prioritize. OWOX has reporting capabilities of any depths (LTV, cohort analysis, RFM, ROI). Plus - the quality of all data collected and the logic of metrics calculation is what matters. **What do you dislike about OWOX?** There’s nothing that can’t be figured out. Completely satisfied. **What problems is OWOX solving and how is that benefiting you?** Easy in-depth reporting of any kind. ### 12. Professional and client-oriented team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2022 **What do you like best about OWOX?** It was very pleasant and comfortable to work with OWOX. I liked the thoughtful detailed approach to all our business goals and the willingness to offer different solutions **What do you dislike about OWOX?** Not the most favorable cost of services ( **What problems is OWOX solving and how is that benefiting you?** Collection and normalization of data from different advertising systems and traffic sources. Building end-to-end analytics ### 13. Marketing analytics can be easy **Rating:** 5.0/5.0 stars **Reviewed by:** Kate L. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2021 **What do you like best about OWOX?** "All you need is OWOX BI! It’s definitely one of the best solutions to apply marketing analytics into your business. We’re using this platform to collect, clean and blend data from all advertising services we have as well as from CRM system and call-tracking. And it works as great as it sounds! One of the best features we get from OWOX BI is getting all our data cleaned, normalized, and verified. No more hours spent on checking datasets and looking for mistakes. Now we have data monitoring 24/7 with a detailed overview on data status." **What do you dislike about OWOX?** Despite the interface being sometimes not so user-friendly, I can’t say that there's anything to dislike. The support team is awesome, the service itself works without any delays or errors. Afterall, we get everything we need from marketing analytics services. **What problems is OWOX solving and how is that benefiting you?** Now we have a holistic picture of what’s going on over all our marketing efforts. We get trustworthy data, our reports are updated automatically, and our dashboards show us the real-time status of the crucial metrics. Excellent job! ### 14. Great approach to find insights about your performance **Rating:** 5.0/5.0 stars **Reviewed by:** Alisa R. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2021 **What do you like best about OWOX?** What I like best is that OWOX has a set of tools for data collection, normalization and report creation. All-in-one platform that makes our life easier since the routine work is done automatically. It’s an extremely useful tool for both marketers and analysts thanks to which our team stopped spending time and resources on dull work. However, we started to get applicable insights from our marketing data. What’s more, we can finally trust our data as it’s constantly monitored for its quality to be the highest. **What do you dislike about OWOX?** The interface could be more understandable at first glance. Also, we’d like to have more video instructions on how to work with the platform. **What problems is OWOX solving and how is that benefiting you?** Our problem was how to be sure that our reports show us the accurate picture of what’s going on within the company's performance. We didn’t believe our own data as there were lots of mistakes and discrepancies. But thanks to OWOX service, we now can wipe the slate clean and get actual, real-life data for our dashboards. I'd recommend at least trying this platform as it’s a real gem for marketing analytics needs. ### 15. Must-have tool for business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about OWOX?** "OWOX has seamless integration with all advertising, call-tracking services we work with. Besides automated data collection, OWOX also verifies data with its data monitoring function. We can always be sure of the data quality which is really important for us." **What do you dislike about OWOX?** There’s no such thing right now. We’ve been using this platform for a couple of years and everything works great. **Recommendations to others considering OWOX:** No **What problems is OWOX solving and how is that benefiting you?** It’s a great service to keep your eyes on the ball and get a clear picture. With OWOX we are always aware of what's going on, where our risks are high, and where the campaign works out the best. Most importantly, by having these verified data and ad-hoc reports, we can prove to the stakeholders that our efforts aren’t useless and the company is evolving. ### 16. Marketing analytics at its best **Rating:** 5.0/5.0 stars **Reviewed by:** Ruslan M. | Front End Developer, Enterprise (> 1000 emp.) **Reviewed Date:** November 29, 2021 **What do you like best about OWOX?** "Nowadays, we get quick access to all our KPIs and can fix any problems that can appear. OWOX allows us to measure and analyze all crucial metrics within different data slices over various periods of time. With the help of the service we can analyze all our customer touchpoints, getting all the data from different marketing sources. What’s really important — all the gathered data is being monitored to avoid any mistakes (no duplications, gaps, etc.). For us, receiving the data we can trust had been a big problem before we started using OWOX." **What do you dislike about OWOX?** Building data architecture can be really hard, so you need the help of experienced analysts. Fortunately, the OWOX team has a great expertise and is there to consult their clients. **What problems is OWOX solving and how is that benefiting you?** We’ve improved our marketing as we can focus on real problems and foresee the risk zones that can appear. With a fast changing market that’s exactly why we need advanced analytics for our business. ### 17. The best choice for marketing analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Anastasia T. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2021 **What do you like best about OWOX?** "That’s the tool we use to prove our efficiency as marketers. We bring profit to the company and we can prove it. Improved reporting system built with OWOX is a must for us. We have overall performance monitoring, all kinds of reports to control effectiveness of advertising campaigns, landing pages, product lists, etc. As OWOX collects all the data we work with in GBQ data storage, we are sure that we have complete control over it. But, most importantly, this data we can believe — there’s a quality check for every byte of it. " **What do you dislike about OWOX?** Not often but there can be questions that you cannot find answers to in the help section. However, the support team is always doing their best. **What problems is OWOX solving and how is that benefiting you?** With the data we trust and the whole system of various reports we improve our performance and increase the total revenue. Marketing analytics is an amazing tool to build direct marketing and personalized communication with our customers. It’s like digital magic for marketers. ### 18. Highly recommend to all my colleagues **Rating:** 5.0/5.0 stars **Reviewed by:** Eduard K. | Marketing consulting, Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2021 **What do you like best about OWOX?** The platform has everything an enterprise would dream of in marketing analytics. All kinds of analysis including ROPO and cohort, fast ad-hoc reporting, lots of connectors, great support team, and consulting department. OWOX also has a free add-on for data transfer in between most popular Google Sheets|Excel <-> Google BigQuery data storage that is an awesome tool with many great functions. **What do you dislike about OWOX?** I’d like to have more step-by-step instructions via video format. Right now there’s only a typical Help section with articles. **What problems is OWOX solving and how is that benefiting you?** It’s a cost-effective solution that provides us with real-time analytics on marketing and sales performance. By using OWOX we now have lots of dashboards based on data we can believe in to get powerful insights about our risk zones and growth possibilities. ### 19. Amazing marketing analytics solution **Rating:** 5.0/5.0 stars **Reviewed by:** Julia A. | Growth Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2021 **What do you like best about OWOX?** OWOX BI does more than you ever expect, even if you start with a trial. There are so many options to acknowledge for data analysis that it’s hardly possible that you’ll miss any essential metric. In fact, OWOX BI helps to discover metrics you couldn’t measure before. It’s actually a great help for marketers, and you can turn your marketing strategies into success. **What do you dislike about OWOX?** I never encountered problems with OWOX BI, their support managers are always helpful. **What problems is OWOX solving and how is that benefiting you?** Our email marketing was weak and we couldn’t properly evaluate CRM data and compare it with data from other sources. OWOX BI provides tools that helped us merge everything on a visually-comprehensive and flexible dashboard. We used Google BigQuery as a final destination for further marketing analysis, and it turned out that OWOX BI could handle the entire processing and pull up some very important metrics we needed. This allowed us to see the real picture of our ad campaigns and customer acquisition via emails. So, we changed our marketing strategies and now direct our efforts on sources that are more efficient. ### 20. One solution that works **Rating:** 5.0/5.0 stars **Reviewed by:** Vlad B. | Security, Research & Development, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about OWOX?** We use a large number of data sources in our everyday work, so it was crucial for us to get a tool that can not only collect data but monitor its quality. Now we stop worrying about getting incorrect, sampled data or finding data discrepancies in the reports. Thanks to the data monitoring option in OWOX service, all our dreams came true. **What do you dislike about OWOX?** We got all the options we wanted from the analytical service. Right now there isn’t anything to dislike. Hope, OWOX will become even better (maybe a more user-friendly interface). **Recommendations to others considering OWOX:** - **What problems is OWOX solving and how is that benefiting you?** By applying marketing analytics our company remains flexible and quickly adapts to challenges. With OWOX we can finally say that we make full use of our data. Our team has all the data it needs to improve the customer experience and sales funnel and, as a result, we have higher income. ### 21. Great functionality, amazing support **Rating:** 5.0/5.0 stars **Reviewed by:** Evgeniy B. | CTO, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about OWOX?** Our company finally became data-driven thanks to OWOX! We’ve collected data before but it was pretty difficult to extract any powerful insights as we weren’t sure about the data quality and the correctness of our reports/dashboards was also under question. After we started using this tool, we started getting real benefits from our marketing data: - We have monitored data of the high quality - We have a bunch of automatically updated reports - We can edit existing reports or create new reports in minutes **What do you dislike about OWOX?** Not all information can be found in the help section, however, the CSM team is amazing. **What problems is OWOX solving and how is that benefiting you?** With the help of OWOX our analysts are able to automate lots of data processing while our marketing team can create reports for any question they need to answer. Previously, it took days and today it’s a matter of minutes. ### 22. Transparent reports with an accurate evaluation **Rating:** 5.0/5.0 stars **Reviewed by:** Dmytro S. | Co-Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2021 **What do you like best about OWOX?** Quick processing, onboarding, and support. OWOX BI helps you build consistent datasheets with clear figures. Their tech solutions for data transfer are capable of processing raw data from multiple channels. It’s easy to set up the transfer and manage reports. I love having such a service that can eliminate manual work with data. OWOX BI helps you outline the most important metrics and calculate essential KPIs. I feel like I have full control over stats now, which helps to make the right decisions for marketing. **What do you dislike about OWOX?** Sometimes the features that seem too obvious aren’t that easy to comprehend. But for this case, these guys have professionals who are ready to assist and there to help. **What problems is OWOX solving and how is that benefiting you?** Built end-to-end analytics for business, managed all cost data in one place, figures out the profitable channels, cut costs almost twice and improved email marketing tactics. Evidently, we put OWOX BI in good use for the company. The service contributed to the success of our marketing team and business in general ### 23. Valuable data insights in minutes **Rating:** 5.0/5.0 stars **Reviewed by:** Nikita S. | Software Engineer / Angular / Front-End Web Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about OWOX?** With OWOX BI we fulfil our demand of having reports in minutes which is what we’re looking for! The service collects data from advertising services, website and CRM in one storage (Google BigQuery), monitors its quality and we can be sure of the data completeness. Also, we’ve created the reports to monitor the efforts of the marketing team. These reports are easy to edit (by selecting parameters in the interface, great for use by non-technical users). **What do you dislike about OWOX?** Would be great to have more connectors in the future as there appears to be more and more channels. **What problems is OWOX solving and how is that benefiting you?** Great tool that helps us to control marketing performance in real time and avoid risks of not achieving the sales plan. With OWOX BI we can see when something goes wrong and quickly react. ### 24. Makes reporting easy **Rating:** 5.0/5.0 stars **Reviewed by:** Polina U. | Digital marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2021 **What do you like best about OWOX?** Possibility to measure everything in our marketing. Thanks to OWOX BI we can focus on the business goals and stop spending time and resources on routine, boring work. No more manual uploading/downloading of the data and looking for data errors. The platform helps to evaluate the performance of advertising campaigns and effectiveness of channels across different data slices. OWOX BI prepares applicable marketing reports in minutes, so business users can get fast answers to their questions without long waiting. **What do you dislike about OWOX?** User interface can be more friendly, though, the product is constantly updating, so improvings are on the way. **Recommendations to others considering OWOX:** - **What problems is OWOX solving and how is that benefiting you?** Preparing reports exactly the minute we need them. Along with a sophisticated reporting system, we have access to ad hoc reports that we don’t have to wait for years. ### 25. Recommend if you want to grow faster than your competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Bogdan R. | QA Engineer (Team Lead), Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about OWOX?** Our team used to spend most of the working hours on routine, repetitive tasks instead of analyzing and finding new ways to improve. Thanks to analytics service OWOX BI now we have advanced reporting dashboards that help to control every byte of data 24 hours a day. We can track performance of advertising campaigns, the traffic volume, and allocate the budget according to changes in the user behaviour. **What do you dislike about OWOX?** The service works without any delays or problems, so it’s not a thing to complain. **Recommendations to others considering OWOX:** - **What problems is OWOX solving and how is that benefiting you?** Planning new creative campaigns, testing new hypotheses, and overall control on the marketing efficiency: today our team spends its time on more important things. OWOX BI takes the mundane activities as collecting and normalizing data together with report creation. ### 26. Very professional service **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan K. | Senior QC Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about OWOX?** The best part of using OWOX BI as our main analytics service is to stop struggling with data processing. The service provides all preparation steps. Moreover, all collected data is being monitored and checked to avoid any mistakes in our reports. Now we have no bad data and no wrong decisions. **What do you dislike about OWOX?** As for now, it works for us as we hope. Besides, even if there are any questions due to service workflow we have great technical support from the OWOX BI team. **What problems is OWOX solving and how is that benefiting you?** Achieving full data usage and having access to raw, up-to-date, quality data boost our marketing performance. We track all parameters and get reports to monitor what’s going on on a daily basis. ### 27. Great digital business transformation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about OWOX?** The ability to work seamlessly with our data — that’s the best. OWOX automated all data work for our team, making it easier for us to measure and analyze all collected data. All our KPIs are monitored in real-time, so we’re always aware of any problems with the performance and sales plans. We also have the data under our full control as it’s been stored within Google BigQuery which makes it easy to share any datasets/projects with the colleagues from other teams. **What do you dislike about OWOX?** At this point there’s nothing to dislike — we have all the options we wanted. **What problems is OWOX solving and how is that benefiting you?** "The task was to transform our business according to modern digital demands. OWOX was the solution that really works for all our projects. We’ve got the reports we need, visualized in Data Studio and based on data that is verified. We were afraid of getting inaccurate results as usually there are lots of data errors when working with other data connectors but with OWOX we are backed up with data monitoring. " ### 28. Fine marketing reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Jurij K. | Ведущий специалист по сопровождению бизнес-процессов автокредитования, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2021 **What do you like best about OWOX?** Starting using OWOX service as our analytics tool helped us to advance our marketing performance. We got automated data collection and preparation as well as ready-made report templates and ability to customize them up to our needs. Using OWOX helps our marketers to justify their decisions and quickly find growth opportunities. **What do you dislike about OWOX?** As long as we’re using the tool everything works ok, so it’s no dislikes right now. **What problems is OWOX solving and how is that benefiting you?** Our team was in need of fast reporting and with OWOX we got everything we needed. Also, the ability to build reports without any SQL knowledge works awesome for us, as business users are able to create or edit reports as they wish. ### 29. It’s a cutting-edge technology for marketing teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about OWOX?** It is first and foremost useful because it saves the time of your entire team. The service is equipped with easy-to-set tools that help to collect and import data from all sources, plus the call-tracking and CRM systems. Actually, OWOX BI serves as brilliant marketing assistance that you’d love to have in your team. It helps you do some great tricks with your metrics. **What do you dislike about OWOX?** I experienced a few difficulties when conducting a cohort analysis. Managed it finally but only with OWOX BI team assistance. **What problems is OWOX solving and how is that benefiting you?** The most important is that we no longer rely on manual data collection. Even with Google Analytics, we had lots of issues due to its limitations. OWOX BI doesn’t have those, especially when we deal with raw data, ROPO, and cohort analysis. With OWOX BI, we are more confident in our marketing decisions because we are now able to identify profitable channels and prevent money losses. That’s to say, this service is cost-efficient and provides you with a clear vision of business performance. ### 30. Fast and easy marketing analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Igor E. | Категорийный менеджер, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2021 **What do you like best about OWOX?** We wanted a simple, user-friendly service to get fast answers on how to allocate the budget. With OWOX BI it became a reality. We have lots of pre-made report templates, we can visualize data we get in Google Sheets or Data Studio, or any other tool. We can customize the reports when we need it and make these changes fast. **What do you dislike about OWOX?** Right now everything is fine and we can't mention any issues **What problems is OWOX solving and how is that benefiting you?** We can quickly find all crucial data about the effectiveness of advertising campaigns, get ROPO and cohort analysis, allocate the marketing budget according to the changes. OWOX BI is a useful service that makes all things as we want them. ### 31. Reliable data for your reports and trustful insights **Rating:** 5.0/5.0 stars **Reviewed by:** Viktoriia R. | Менеджер проектов (страхование), Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about OWOX?** We’ve boosted our performance by using OWOX BI. It helps us to get fast access to business-ready data, reports and valuable insights. Overall, this service saved hours of routine work for our team. We’ve automated many processes and got data gathering, normalization and monitoring under one service **What do you dislike about OWOX?** At the moment everything works smoothly, so for now it’s nothing. Hope it’ll be the same in years ahead. **What problems is OWOX solving and how is that benefiting you?** Today we have a great system of advanced analytics. When there’s a question to answer, you can find the reliable data merged according to business logic. Marketing specialists and managers effortlessly create ad hoc reports they need to analyze collected data in different slices. ### 32. OWOX helps to improve productivity **Rating:** 5.0/5.0 stars **Reviewed by:** Pavel M. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2021 **What do you like best about OWOX?** We stop wasting our resources (time & money) on data collecting and normalizing, together with report building. With OWOX we have ready templates, standard reports and possibility to customize reporting in accordance with the needs of our company. **What do you dislike about OWOX?** For as long as we work with this service, there haven't been any huge problems. Besides, there’s a great Help Center and CSM team. **What problems is OWOX solving and how is that benefiting you?** We get reports that are understandable to business users. The digital market is changing every now and then, so it’s really important for us to be able to react fast. With reports from OWOX we are able to monitor performance 24/7 and control every penny within the budget. ### 33. Change our approach to analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Юлия . | Маркетолог, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2021 **What do you like best about OWOX?** We’ve implemented automatic data collection, quality monitoring and blending of all the data from our marketing sources (website, CRM, advertising platforms). OWOX does all the calculations and updates our reports in real time while we can visualize the reports in the service we want. **What do you dislike about OWOX?** We’ve worked with OWOX for several years already, and there haven't been any difficulties or problems so far. **What problems is OWOX solving and how is that benefiting you?** Data quality control was our main difficulty as there’s a huge amount of data every day and it’s impossible to manually check it. Now we have data we trust and can build reports we are 100% sure to be true. ### 34. Very helpful for my business **Rating:** 5.0/5.0 stars **Reviewed by:** Kate T. | M, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about OWOX?** OWOX helps to collect data about expenses on different commercial campaigns which I find very convenient and helpful The support team is the best - immediate response and help to resolve any issues **What do you dislike about OWOX?** Lack of some connectors, need to upload by myself but I strongly believe that the team is already working on it and as a result it will be cool **What problems is OWOX solving and how is that benefiting you?** To automatically import all expenses ### 35. Great for Google Sheets lovers! **Rating:** 5.0/5.0 stars **Reviewed by:** Olga M. | marketing consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2021 **What do you like best about OWOX?** It’s the easiest ever way to work with Google Sheets and data stored in Google BigQuery. Free add-on from OWOX is the magic button that saves the day. No more csv exports and struggling. **What do you dislike about OWOX?** Nothing! This add-on is free and there never were any troubles. **What problems is OWOX solving and how is that benefiting you?** Add-on from OWOX is our magic wand to transfer data with a few clicks. All in all, we’ve saved hours of team’s work and can instead concentrate on more important things: creating ad hoc reports, trying A/B tests and testing new strategies. ### 36. Best way to increase our effectiveness **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2021 **What do you like best about OWOX?** OWOX BI is there for us to track everything across our marketing performance. With it we know exactly what’s going on, what efforts are great and what campaigns haven’t worked out well. No uncertainty left, as we’ve got complete data that contains no errors. The Data Monitoring feature saves our nerves, time and money — no need to check every report/dataset to find gaps, duplications or discrepancies in data. **What do you dislike about OWOX?** The tool itself is great, however, the interface can be more user-oriented. **What problems is OWOX solving and how is that benefiting you?** We benefit from all the data we’ve been collecting for years. With OWOX we got advanced marketing analytics at its best: important metrics tracking, easy and fast creating of any reports we want, etc. As the service automates data processes, our team can focus on the decision-making process, testing new strategies and hypotheses. ### 37. Good platform for End-to-end analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Yana S. | Head of Traffic, Mid-Market (51-1000 emp.) **Reviewed Date:** December 31, 2021 **What do you like best about OWOX?** The working team with whom we interacted was constantly in touch and helped with all issues related to data analysis and not only. Very high expertise and great ideas on how to improve the quality of data and our dashboards. Thank you so much for the project and the collaboration! **What do you dislike about OWOX?** Misunderstanding at the start of the project **What problems is OWOX solving and how is that benefiting you?** Attribution and construction of a report on evaluating the effectiveness of advertising sources ### 38. Big data experts **Rating:** 5.0/5.0 stars **Reviewed by:** Vladyslav M. | Head of Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2022 **What do you like best about OWOX?** OWOX team - the real experts. Very helpful and responsible team which usually help you as soon as possible **What do you dislike about OWOX?** Nothing. Everything is fine and I don't remember any issues **What problems is OWOX solving and how is that benefiting you?** Collect big data. Use it. Build custom reports in the Data Studio and Google Spread Sheets ### 39. Best-in-slot for fast start in E2E analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Oleg K. | Web analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2021 **What do you like best about OWOX?** Easy to use tool for sending Google analytics data to Google Big Query. Super helpful support (which is quite essential when you just started E2EA). **What do you dislike about OWOX?** All is good! I wish OWOX to add more data streaming options **What problems is OWOX solving and how is that benefiting you?** We use OWOX BI solutions for data streaming (GA->GBQ, Facebook->GBQ, etc.) I like the most the fact that you don't need to be an experienced developer or coder. OWOX tools are easy to start and maintain. And, once again, you can ask for support for any issue you faced. ### 40. Powerful, flexible and friendly for business users **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2021 **What do you like best about OWOX?** The ease of getting new reports or editing the existing ones. OWOX put an end to our difficulties with report creation, providing a simple to use interface with lots of options. Overall performance, ROPO, cohort analysis, effectiveness of advertising campaigns and paid ads, we get covered every detail in our marketing. **What do you dislike about OWOX?** If you’re a newcomer to the industry, the implementation can be challenging. But it can be applied to any analytics tool. **Recommendations to others considering OWOX:** - **What problems is OWOX solving and how is that benefiting you?** The company’s marketing took up a higher level. We’ve got all the reports for improving our marketing efforts and we are sure that we can trust the obtained data as it’s always up-to-date, complete, and supervised. ### 41. collect your marketing data and identify improvements in your channels **Rating:** 5.0/5.0 stars **Reviewed by:** Max O. | Data Products and Analytics Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about OWOX?** OWOX BI provides easy access to all data in Google Cloud and an intuitive interface to advanced attribution modeling **What do you dislike about OWOX?** Sometimes it's tough to understand complex data structures, and you may need some colleagues who know SQL **What problems is OWOX solving and how is that benefiting you?** evaluate channels and campaigns performance, collect data in data warehouse ### 42. OWOX BI — great data-driven solution for business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about OWOX?** What do you like best? - Report configuration: we specify metrics that we need and the way to combine them. In case there’s a need to change some reports, it’s easy to add parameters, columns, etc. - Data quality: we’ve got a data monitoring feature that seeks for mistakes and discrepancies in data. - Free our team resources: no more waiting for reports and monotonous tasks. **What do you dislike about OWOX?** For big, complex projects can be challenging to start as there arise lots of questions. However, the client support is really helpful. **Recommendations to others considering OWOX:** - **What problems is OWOX solving and how is that benefiting you?** Now we benefit from having one trusted source of digital marketing data. We can calculate more KPIs than ever before, check the accuracy of received data, and find the risk zones faster. ### 43. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2021 **What do you like best about OWOX?** OWOX BI is a great analytical tool if you want to have a customizable service that can free your time for more important tasks. Thanks to OWOX BI we have high-quality data and as many reports as we need in real-time — a real treasure for our company. **What do you dislike about OWOX?** There are data connectors to popular data sources but to have a wide variety of them, would be nice. **What problems is OWOX solving and how is that benefiting you?** Measuring crucial metrics and parameters is an easy task now and our marketers have more time to prepare and test hypotheses. Simply put, OWOX BI improves our marketing reporting. ### 44. Thoughtful approach and data at last makes sense **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2021 **What do you like best about OWOX?** The best part was saying goodbye to manual work on data collection, normalization, and processing. Now we spend less time delivering the data we need and spend time on analysis. There are lots of pre-made reports and great customization options that help our team to effortlessly create ad hoc reports just in time for new, uprising questions. **What do you dislike about OWOX?** There were minor problems with setting up the whole reporting, but the support helped us, so in the end, things worked out well. **What problems is OWOX solving and how is that benefiting you?** Real-time analytics helps us empower business users with lots of hidden data insights. However, the most important thing is getting raw, complete, no mistakes data due to using our favourite Data Monitoring feature. ### 45. Data collection has never been so easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2021 **What do you like best about OWOX?** What do you like best? The data collection — it’s easy to understand and set up. Dozens of ad sources to be connected with and, what’s a real treasure — high quality data to get. There’s Data Monitoring that helps to avoid mistakes and saves our money **What do you dislike about OWOX?** Hard to say — the tool works as it promises **What problems is OWOX solving and how is that benefiting you?** All cost data from ad sources (as Facebook, LinkedIn, Twitter) checked and in one place for us to make fast business decisions! There's excellent data monitoring for getting high-quality data — no data errors at all. Also, OWOX can find syntax errors alongside unsupported dynamic parameters in the UTM-tags — no more worries of forgetting to add something. ### 46. Highly recommend for e-commerce **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in International Trade and Development | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2021 **What do you like best about OWOX?** Our reporting needs are fully covered! OWOX BI automatically collects all data from our marketing sources, merges it and structures it into one single format. We have complete data without any errors that is prepared in a business-ready structure. According to the manager's preferences we can visualize our reports into various tools: from Sheets to Data Studio, etc. **What do you dislike about OWOX?** Sometimes it’s not obvious what has to be done — maybe interface changes would be an answer. **What problems is OWOX solving and how is that benefiting you?** We can be 100% sure in our reports and data. Our business performance is under total control, we monitor more crucial metrics than ever and change any report we want as many times as it’s needed. ### 47. A companion for advancing in the most competitive battlegrounds becomes a liability **Rating:** 3.0/5.0 stars **Reviewed by:** Periklis (Peri) P. | Marketing Technology Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2020 **What do you like best about OWOX?** Apart from a complete and coherent capability portfolio, the educational content flows in systematically, which makes everything come together into a form of action. As long as there is no need for contacting a human. Even after three follow-ups **What do you dislike about OWOX?** Non-responsive support, overselling what comes after the onboarding **What problems is OWOX solving and how is that benefiting you?** We switched ### 48. Professional and customer-oriented team! **Rating:** 5.0/5.0 stars **Reviewed by:** Баходир . | Lead Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2021 **What do you like best about OWOX?** OWOX has been helping us achieve our goals and grow faster than the market for years. I like OWOX B I for its ability to automatically combine the necessary data about ad spending, user sessions, and CRM data. It helps you track all the important metrics and allows you to use more parameters. Basically, you configure the data export and combine it according to your needs. **What do you dislike about OWOX?** Of the disadvantages, you can only note the cost of the product. **What problems is OWOX solving and how is that benefiting you?** We collect all business data in one place ### 49. Great BI tool even if we use less features **Rating:** 5.0/5.0 stars **Reviewed by:** Antoaneta N. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2021 **What do you like best about OWOX?** Most helpful in our case is that we can automatically import cost data from Facebook to Google Analytics. **What do you dislike about OWOX?** Nothing at the moment. It was pretty easy to start using the tool. **What problems is OWOX solving and how is that benefiting you?** We now have all the information from digital marketing channels collected in Google Analytics, and we use this data to generate automated reports in Data Studio. OWOX BI just made our job easier. ### 50. A great tool for small business business intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Christian M. | Analyste / Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2021 **What do you like best about OWOX?** It's simple and intuitive and don't require advanced computer sciences skills to understand how to use. In particular, I like the google chrome addon as I can easily use with google sheet and other addons. **What do you dislike about OWOX?** Nothing I dislike so far. I have been using the addon for over a year and everything is fine. **Recommendations to others considering OWOX:** It's easy and intuitive. I see a great fit with google suite products (Analytics, Adwords, Big query, DataPrep, Storage, Sheet, Drive, DataStudio) **What problems is OWOX solving and how is that benefiting you?** I use Owox BI Big Query reports (google chrome addon) for Data flow automation. I process a lot of data from different sources for reporting purposes. Owox Big query reports help schedule and automate my data flow between Google sheet and Google Big Query. ## OWOX Discussions - [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) - 1 comment - [View OWOX pricing details and edition comparison](https://www.g2.com/products/owox/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-24+13%3A30%3A37+-0500&secure%5Bsession_id%5D=f5de8dad-9c87-455a-aaf1-3ae91ad2414c&secure%5Btoken%5D=e26978bf3c4d78a6abbc3a3e88a0f4e82a39dab02dce1e5fcf3af8e2b25dbe1a&format=llm_user) ## OWOX Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Data Source Access** - Breadth of Data Sources - Ease of Data Connectivity - API Connectivity **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Functionality** - Data visualisation - Data transformation - Data migration - Process various formats - No-code functionality - Data manipulation - Analytics - Reporting **Data Preparation** - Connectors - Data Governance **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Data Interaction** - Profiling and Classification - Metadata Management - Data Modeling - Data Joining - Data Blending - Data Quality and Cleansing - Data Sharing - Data Governance **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Administration** - Data Storage - A/B Testing - Integrations **Data Modeling and Blending** - Data Querying - Data Filtering - Data Blending **Security** - Access Control - Roles Management - Compliance Management **Data Exporting** - Breadth of Integrations - Ease of Integrations - Data Workflows **Data Quality** - Data Preparation - Data Distribution - Data Unification **Maintainence** - Data Quality Management - Policy Management **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Analytics Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Deployment & Integration - Analytics Platforms** - No-code Dashboard Builder - Report Scheduling and Automation - Embedded Analytics and White-labeling - Data Source Connectivity **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Performance & Scalability - Analytics Platforms** - Large data handling and Query Speed - Concurrent User Support **Advanced Analytics & Modeling - Analytics Platforms** - Data Modeling and Governance - Notebook and Script Integration - Built-in Predictive and Statistical Models **Agentic AI Capabilities - Analytics Platforms** - Auto-generated Insights and Narratives - Natural Language Queries - Proactive KPI Monitoring and Alerts - AI Agents for Analytical Follow-ups **Personalized Intelligence - Analytics Platforms** - Behavioral Learning for Contextual Query Refinement - Role-based Insight Personalization - Conversational and Prompt-based Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs ## Top OWOX Alternatives - [Looker](https://www.g2.com/products/looker/reviews) - 4.4/5.0 (1,589 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,217 reviews)