--- title: OWOX Reviews meta_title: 'OWOX Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 296 reviews by the users' company size, role or industry to find out how OWOX works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 296 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # OWOX Reviews **Vendor:** OWOX **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.9/5.0 **Total Reviews:** 296 ## About OWOX OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you! ## OWOX Pros & Cons **What users like:** - Users praise the **ease of use** of OWOX, highlighting its quick setup and intuitive interface. (21 reviews) - Users value the **excellent support team** at OWOX, appreciating their flexibility and commitment to solving problems. (15 reviews) - Users value OWOX for its **data ownership and flexibility** , enabling efficient management and utilization of business data. (14 reviews) - Users value the **excellent customer support** from OWOX, noting their responsiveness and helpful assistance throughout the process. (13 reviews) - Users value the **easy-to-use analytics** of OWOX, enabling effective tracking and improved advertising insights. (7 reviews) - Customizability (7 reviews) - Easy Setup (7 reviews) - Flexibility (6 reviews) - Attribution Accuracy (5 reviews) - Attribution Tracking (5 reviews) **What users dislike:** - Users report **data management issues** with OWOX, including bugs and unreliable scheduling that affect data accuracy. (4 reviews) - Users face **error handling issues** , requiring dedicated troubleshooting to unearth fundamental data errors and ensure reliability. (3 reviews) - The **expensive pricing** structure for hourly schedules limits accessibility, despite overall satisfaction with the product's functionality. (2 reviews) - Users find the **integration issues** with custom external services a barrier to achieving optimal functionality. (2 reviews) - Users desire **more detailed instructions** and features like reliability in scheduling and data updates in OWOX. (2 reviews) - Learning Curve (2 reviews) - Limitations (2 reviews) - Slow Loading (2 reviews) - Data Management (1 reviews) - Difficult Learning (1 reviews) ## OWOX Reviews ### 1. UBRR Bank + OwoxbI Feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Pavel O. | Company Owner, Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2021 **What do you like best about OWOX?** We use owox to build end-to-end analytics in the bank. We chose this solution based on the optimal price and a large volume of cases. I also want to note the convenient and intuitive interface of the owoxbi personal account. He is constantly refining it and everything is clear **What do you dislike about OWOX?** We have been using owox for over a year. So far, nothing bad has been noticed. The service fulfills its tasks by 200% **Recommendations to others considering OWOX:** You will have high-quality end-to-end analytics. I will be happy for you. Thanks owox for this opportunity **What problems is OWOX solving and how is that benefiting you?** 1. A single repository for our data. Advertising rooms, data from mobile applications, Web site. 2. High-quality attribution that helps make the right decisions ### 2. Great tool and nice team **Rating:** 5.0/5.0 stars **Reviewed by:** Олег . | Веб-аналитик, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2021 **What do you like best about OWOX?** An easy to use tool thanks to a very helpful and responsive support team. **What do you dislike about OWOX?** everything looks good to me, good experience with this company **What problems is OWOX solving and how is that benefiting you?** Data gathering and analysis for marketing department. ### 3. Great tool for data analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Сергей . | Руководитель отдела интернет-маркетинга, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2021 **What do you like best about OWOX?** High accuracy of the received data. Fast working speed through Google BigQuery **What do you dislike about OWOX?** Long and difficult setup process. But now everything is fine. **What problems is OWOX solving and how is that benefiting you?** Getting non-sampling data, in contrast to Google Analytics ### 4. Full-featured analytical tool for your marketing team **Rating:** 5.0/5.0 stars **Reviewed by:** Lyudmila Z. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2021 **What do you like best about OWOX?** I like that there are no problems with sampling, no limits in data amounts, and everything is automated. The service easily integrates with API platforms, pulls up data from the CRM tool, the mobile application, and the website. All data is automatically gathered on one intuitive dashboard. I can adjust settings to view critical KPIs, conduct cohort analysis, and measure the performance of all ad channels without additional manual work. Quite an awesome marketing tool! **What do you dislike about OWOX?** It’s not always easy to understand how transferred data is merged in reports, sometimes it takes more time to settle data as required. **What problems is OWOX solving and how is that benefiting you?** It’s a lot easier now to manage Big Data in OWOX BI BigQuery reports. We set importing from more than 7 different ad channels and get actionable reports with important metrics through pipelines. Also, we can analyze even non-Google campaigns and accurately measure ROAS. OWOX BI always updates the data and helps us identify small errors. So, we are satisfied with this software as it provides fresh insights on a daily basis. ### 5. Invaluable tool for better marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksandra K. | Public Relations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2021 **What do you like best about OWOX?** I enjoy using OWOX BI because it does all the hard work on data collection. It’s designed for gathering marketing metrics from many different sources and making quick export for further analysis. I love that it helps you to explore data you always lack for analysis. Along with basic marketing metrics, it calculates spends, sessions, LTV, CRR, CPA, ROPO, and a lot more. I really like the way it helps you focus on essential points and find new areas of profit. **What do you dislike about OWOX?** Some aspects of the service are difficult to comprehend at first. Plus, I’d wish the price for the basic plan was a bit smaller. **What problems is OWOX solving and how is that benefiting you?** We streamlined our marketing workflow by saving time on manual data processing and working within one platform. OWOX BI helped us analyze more KPIs and figure out the weakest areas of business. We clearly see where our marketing efforts lead us to, and now understand how to improve the strategies. Not only we realized the value of each lead, but we also learned to make predictions. ### 6. Great tool and responsive customer support! **Rating:** 5.0/5.0 stars **Reviewed by:** Serhiy N. | Системный администратор, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2021 **What do you like best about OWOX?** Amazing integration capabilities for gathering all necessary data in one place, customer support is always ready to help **What do you dislike about OWOX?** Nothing to complain about, service works well **What problems is OWOX solving and how is that benefiting you?** Data consolidation for marketing purposes ### 7. Great tool to stream user behaviour date to Google BigQuery **Rating:** 5.0/5.0 stars **Reviewed by:** Анастасия . | Старший специалист направления сервис, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2021 **What do you like best about OWOX?** The tool is ease to use. Few steps and you got totally fresh data in your GBQ. More powerful than other services. Good and fast support team. **What do you dislike about OWOX?** Difficult just when starting. But not a problem with such a professional team. **Recommendations to others considering OWOX:** Pay attention that in case of GTM using, you must set up customTask with the OWOX code to get user behaviour data. Because they aren't import such data from Google Analytics, they collect data from the site in real time. **What problems is OWOX solving and how is that benefiting you?** Streaming user behaviour data from the site to Google BigQuery to calculate each session cost. ### 8. Great service to keep ads costs together and to stream hits to Google BigQuery **Rating:** 5.0/5.0 stars **Reviewed by:** Konstantin A. | iOS Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2020 **What do you like best about OWOX?** OWOX cost imports are very helpful as well as user behaviour data streaming. We can keep all cost data in one place and we can see the costs attributed on sessions. It helps us to understand initual session price. Also support team is fast and helpful. **What do you dislike about OWOX?** I can’t find anything critical on the site. **Recommendations to others considering OWOX:** Check OWOX for more insights! **What problems is OWOX solving and how is that benefiting you?** I use OWOX BI to collect Facebook, Insatagram, Bing ads cost data in Google Analytics And to collect user behaviour data. WIth OWOX I can see full infromation about cost data and make decisions on it. Aslo seeing session price, I can make decisions about how to redistribute money between marketing campaigns. ### 9. OWOX BI for business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Investment Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about OWOX?** OWOX helps to set pipelines from multiple sources **What do you dislike about OWOX?** Hovewer, some options are not available and custom changes are quit costly **What problems is OWOX solving and how is that benefiting you?** OWOX helps to set pipelines from multiple sources ### 10. Great tool to streaming in BigQuery **Rating:** 5.0/5.0 stars **Reviewed by:** Anton P. | IT Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2021 **What do you like best about OWOX?** simple data streaming tool, support many services **What do you dislike about OWOX?** lack of ability to manage shipping times **What problems is OWOX solving and how is that benefiting you?** Data streaming from Yandex direct, Vk, mytarget, google analytics to bigquery ### 11. A convenient tool for processing a large amount of data **Rating:** 5.0/5.0 stars **Reviewed by:** Alisa S. | Специалист по digital-коммуникациям, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2021 **What do you like best about OWOX?** OWOX BI helps process and link an extensive array of raw data. Automating the collection of statistics from many different sources saves a great deal of time. Thanks to the service's ability to collect analytical data in one place, we competently build a business strategy and, as a result, increase the number of sales. **What do you dislike about OWOX?** We have no difficulty working with the analytical product. **What problems is OWOX solving and how is that benefiting you?** With the service's help, we combine the analytical data necessary for analyzing and adjusting our workflow. We collect data on user activities on websites/applications for further processing and visualization and combine them with CRM/ERP data. Advantages: access to a single data platform with analytical data from all the necessary sources and the ability to quickly calculate and compare critical indicators. ### 12. good service for my ads costs and attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Владимир . | Владелец, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2021 **What do you like best about OWOX?** Import Cost Data to Google Analytics and BigQuery **What do you dislike about OWOX?** Don't import TikTok cost to Import Cost Data to Google Analytics **Recommendations to others considering OWOX:** good service for e-commerce and e-learning **What problems is OWOX solving and how is that benefiting you?** I make end-to-end analytics with cost and user-data from owox ### 13. A highly efficient tool for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Oksana M. | Freelance Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2020 **What do you like best about OWOX?** As a marketer, I realize all the benefits of a platform with its extensive data processing features and dedicated customer support. And that’s what OWOX BI is about. I think today, it’s a top-of-the-line service for marketing analytics. It lets you unite data from all platforms, import it to the unified dashboard, add up your CRM data, call-tracking records, and then pull it all up in all-inclusive reports that showcase the critical areas for your company along with areas of growth. Basically, without OWOX BI, it’s like leaving your marketing data to chance. And that’s not something a smart marketer would do. **What do you dislike about OWOX?** Actually, I can’t see anything to dislike because I know exactly how this service can help our company grow. **Recommendations to others considering OWOX:** - **What problems is OWOX solving and how is that benefiting you?** OWOX BI empowers our team with substantial data that gives us a holistic view of business performance. One of the goals of a marketing team is to ensure that we make the most of the received data and cover analytics entirely. Thanks to this advanced instrument, we were able to calculate the ROPO effect and got a better understanding of our consumers' behavior. Not only we have improved our online promotional strategies, but we also figured out how to improve the retention rate and LTV. ### 14. A very useful tool to automate marketing routine **Rating:** 5.0/5.0 stars **Reviewed by:** Iryna P. | директор, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2021 **What do you like best about OWOX?** There are a well-described help center and great support team, who are ready to help with the setting up process. Besides, collecting data from different touchpoints is easy enough with OWOX BI. **What do you dislike about OWOX?** At this time, there were no troubles with the tool. **What problems is OWOX solving and how is that benefiting you?** Thanks to this tool our team can combine ad costs and behavior data, and build dashboards that are needed. ### 15. Affordable service for raw data collection **Rating:** 4.5/5.0 stars **Reviewed by:** Anna K. | Global Shaper, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2021 **What do you like best about OWOX?** The service is quite simple to use. Set up is done in a few clicks. Maintenance requires minimum time. **What do you dislike about OWOX?** Limited amount of available connectors. Adform would be useful. **What problems is OWOX solving and how is that benefiting you?** We were looking for a simple solution to collect solve data sampling issue in Google Analytics. With OWOX we collect raw GA data in Big Query. ### 16. Takes your data analysis up a level **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2021 **What do you like best about OWOX?** They provide an easy start with their trial. You check the key features, test pipelines, customize reporting, and then become amazed at the scope of metrics and the entire processing flow. For me, OWOX BI saves time and solves so many issues concerning data analysis that I can hardly measure its great impact on our decision-making and marketing strategies. **What do you dislike about OWOX?** We’ve just started to work with the system, and so far no faults found. **What problems is OWOX solving and how is that benefiting you?** Fully-covered daily reporting, we now calculate up to 12 different marketing KPIs, which includes ROAS, LTV, attribution, CAC, and everything is transferred to BigQuery dashboards. It helped us identify several errors in our initial indicators. We could check the accuracy of calculations for user sessions. With OWOX BI, our data now makes more sense. This means we can finally benefit from the obtained insights when adopting growth strategies for business. ### 17. Great tool and great team to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Viktor K. | PPC Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2021 **What do you like best about OWOX?** Professional support and quality service. **What do you dislike about OWOX?** I didn't have any issues with the product. **Recommendations to others considering OWOX:** OWOX can help you with a lot of Analytical stuff. **What problems is OWOX solving and how is that benefiting you?** Helpful tools if you have a lot of digital marketing sources and use Google Analytics, Google Big Query etc. ### 18. Awesome data collection experience **Rating:** 5.0/5.0 stars **Reviewed by:** Елена . | Client Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2021 **What do you like best about OWOX?** Very easy onboarding process. Great service to keep costs together. Helpful support. **What do you dislike about OWOX?** Can tell nothing at the moment. Maybe in future. **Recommendations to others considering OWOX:** Read support articles and you won't have any issues. **What problems is OWOX solving and how is that benefiting you?** I get all cost data, impressions and clicks together in the utm key. ### 19. Advanced analytics assistant **Rating:** 5.0/5.0 stars **Reviewed by:** Elena M. | Интернет-маркетолог, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2021 **What do you like best about OWOX?** Customer focus and professional skills of employees. **What do you dislike about OWOX?** At the moment, everything is fine, we have been using it for several years. **What problems is OWOX solving and how is that benefiting you?** We use OWOX BI to collect Facebook, Instagram, Mail.Ru, Yandex, ads cost data in Google Analytics. WIth OWOX we can see full infromation about cost data and make business decisions on it. ### 20. Great platform for automation almost all analytical processes in a company **Rating:** 5.0/5.0 stars **Reviewed by:** Svetlana B. | Руководитель отдела аналитики и триггерных коммуникаций, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2020 **What do you like best about OWOX?** OWOX is a reliable and functional service that every marketer and analyst needs. It helps you to create analytical eco-system, where your companies data will be collect, transform and aggregated in Google cloud and futher using for forcasting, trigger communications and other predictive models. It must-have platform to implement end-to-end analytics. And OWOX has a strong support team. They will help you to set up and effectively use all the features of their service. **What do you dislike about OWOX?** There are min data limits for using some services. **What problems is OWOX solving and how is that benefiting you?** We have implemented end-to-end analytics with the help of OWOX. Also we correctly attribute our sales using funnel-based attribution. OWOX's technology has allowed us to collect and combine data about our customers in one data warehouse, so we can communicate more effectively with them and reduce the time before sale. All this allows us to save our advertising budget, spend less time and resources on data analysis. ### 21. Great solution for your data management **Rating:** 3.5/5.0 stars **Reviewed by:** Alexey M. | Doing Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2020 **What do you like best about OWOX?** I`m really satisfied with this software. Super easy to set up. In addition OWOX BI has very fast, qualified and friendly technical support. **What do you dislike about OWOX?** It`s not always obvious how to stream some specific metrics, but you could always ask a tech support or search through comprehensive OWOX help center. **What problems is OWOX solving and how is that benefiting you?** We`ve built our end-to-end analytics with OWOX BI`s help. On the first step we gather all cost data in google analytics. On the second step we export all raw data and cost data to google bigquery to use it with our own attribution model. ### 22. Intuitive service to help you explore better business strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Dmitriy B. | Frontend Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2020 **What do you like best about OWOX?** It’s a marketing tool that won’t make you suffer while creating reports and collecting data. OWOX BI simplifies the marketing routine and helps to create top-notch dashboards with extensive information on ad spending and your revenue. It automatically exports data from different channels, calculates required marketing metrics, and helps to visualize the actual picture of your business in figures. With OWOX BI, you’ll definitely be a better marketing-analyst. **What do you dislike about OWOX?** It’s somewhat difficult for beginners since you should have a minimum knowledge of web analytics. **Recommendations to others considering OWOX:** - **What problems is OWOX solving and how is that benefiting you?** This software allows us to gather data from traffic sources, website and CRM tool. We now can build many reports to analyze user behavior and check various bugs that prevent visitors from converting. We also process huge loads of unsampled data and conduct a cohort analysis. While using the tool, we finally obtained exact KPIs that helped us revise our marketing strategies. For the last quarter, our revenue increased almost 2 times. We started to grow with OWOX BI. There’s no doubt this service can help you achieve your marketing goals. ### 23. We use OWOX BI for import data from advertising cabinets to Google Analytycs. **Rating:** 4.5/5.0 stars **Reviewed by:** Evgeny M. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2020 **What do you like best about OWOX?** With OWOX you can download data from different sources and export their in Big Query, Google Analytycs. And all these possibilities are easy for use. **What do you dislike about OWOX?** Now I can't say about negatives factors. **Recommendations to others considering OWOX:** If you work with big data and you need to collect their in Big Query and Google Analytycs OWOX BI helps you. **What problems is OWOX solving and how is that benefiting you?** I had only one problem. I can't use my resource of Google Analytycs in 2 project at the same time. ### 24. Good product. Nice team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2021 **What do you like best about OWOX?** ROPO. ML Funnel Based attribution. This is flexible and convenient tool for marketing analytics. **What do you dislike about OWOX?** I can not answer. I really like OWOX BI. **Recommendations to others considering OWOX:** Try it. **What problems is OWOX solving and how is that benefiting you?** OWOX BI helped us take our analytics strategy up a level. ### 25. Fast data import and clear visualization **Rating:** 5.0/5.0 stars **Reviewed by:** Александр . | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2020 **What do you like best about OWOX?** It’s a must-have instrument for the entire marketing team. OWOX BI automates data import from ad platforms, website, CRM tool, and a call-tracking system. In general, it helps you avoid inaccurate reports and substantial money spends. This service is like marketer’s superpower in the fight for high ROI and growth. **What do you dislike about OWOX?** Some folks on our team would want to have more guidance through software. Though, even marketers with minimum analytical skills get used to the functionality. **What problems is OWOX solving and how is that benefiting you?** It solves the problems of processing loads of unsampled data and combining it within one interface. We set OWOX BI to import data from all our channels to Google BigQuery. It also helped us measure specific metrics for business and evaluate the ROPO impact on total sales. It appears that our ad campaigns are not useless. The obtained reports showed the most profitable channels so we could advance our marketing strategies and generate three times more sales. In short, to make the maximum out of marketing, you definitely need OWOX BI. ### 26. Improving the ROI for your campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Nadya M. | PR Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2020 **What do you like best about OWOX?** The fact that we now compare the performance of all our ad campaigns in a single interface, saving our precious time and money **What do you dislike about OWOX?** We spent some time studying the interface at the beginning, but then got totally used to the OWOX BI products **What problems is OWOX solving and how is that benefiting you?** We wanted to find the ways to boost our advertising performance, but couldn’t track the efficiency of our Facebook and Instagram campaigns. The OWOX BI Pipeline became our only tool in measuring social media ads. It also brought us the details on how much we spend on our ads, and we got to compare the performance of all our ads in one system, which is really comfortable. ### 27. OWOX BI is the best instrument for marketing data analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Dmytro B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2020 **What do you like best about OWOX?** It’s fully equipped with analytical features that enable your team to effectively merge data from many channels and systems like CRM and a call-tracker. There are various pipelines to use for data transfer and a very convenient dashboard for marketing reports. When building such reports, you can avoid dozens of errors that usually occur with manual processing. So, I’d say, OWOX BI is absolutely the tool you’d want to use in the marketing and sales departments, of course, if you actually value your company data. **What do you dislike about OWOX?** Additional metrics might be a bit painful to calculate at first. Though, it’s only when you do it for the first time. Afterward, you’ll be getting more KPIs than usual. **What problems is OWOX solving and how is that benefiting you?** We understand that data processing and resourceful marketing analysis are the core of the business. In this respect, OWOX BI proved to be a powerful instrument. It helps us to gather tons of essential KPIs, let us calculate metrics like ROPO, take into account data across all ad channels, and makes it easy to spot the profitable areas for business. Using the dashboards, we can timely re-distribute budget, shut down channels that drain our budget, and get more benefit from promo campaigns that work. ### 28. A great way to increase your ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Vova C. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2020 **What do you like best about OWOX?** I suppose the fact that we now take into account all user touchpoints with our omnichannel business. That actually helped us a lot and now we can see the whole picture. **What do you dislike about OWOX?** Probably, the process of setting everything up is a bit sophisticated. But now everything is great. **What problems is OWOX solving and how is that benefiting you?** After we had connected call centers, our application, and started using Instagram campaigns, we got confused with all of the data we were getting. Standard attribution models also didn't work, so we decided to try OWOX BI. Once we set everything up, we got to track every single step of our users going through our sales funnel. This way we understood that Instagram campaigns were not working out, and that we really need to focus on the ads in our application. And the result it turned out even better that expected. With app ads, we got 14% more completed orders. ### 29. Responsive and friendly team of professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Svetlana B. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about OWOX?** I would also like to note the expertise of the team, the high level of service and the willingness to solve our problems. **What do you dislike about OWOX?** There is nothing bad. Our company is glad to worh with OWOX BI. **What problems is OWOX solving and how is that benefiting you?** OWOX BI products have helped us get quality data, automate our work and grow our customer base. ### 30. A binding instrument for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2020 **What do you like best about OWOX?** This service helps me fulfill analytical tasks that usually take hours of time and additional knowledge. Basically, OWOX BI does the job of collecting marketing data from various sources, including CRM system, call-tracking tool, etc. It automatically exports everything to BigQuery where you build in-depth reports and view all KPIs. In short, I enjoy using OWOX BI. I’m sure marketers who value their time will find this tool useful. **What do you dislike about OWOX?** I had to learn how to build reports in Google BigQuery because I never used it before. However, I got used to it now. **Recommendations to others considering OWOX:** - **What problems is OWOX solving and how is that benefiting you?** I use OWOX BI to merge data from the website, CRM system, and a few ad services. It takes minutes to upload everything to BigQuery. In general, I save about two or three hours on calculations every day. More to it, I get all the essential KPIs in one dashboard. This helps to redistribute the budget and make prompt marketing decisions. Thanks to OWOX BI, I managed to save about 10% of my budget for the last quarter. It proved to be cost-effective. ### 31. Best solution and flexible tool for reports automation **Rating:** 5.0/5.0 stars **Reviewed by:** Yulia T. | Senior PPC specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2020 **What do you like best about OWOX?** OWOX helped me to accumulate all advertising cost statistics in Google Analytics, so now I don't need spending hours to check it manually. I enjoyed user-friendly interface and useful features. One more benefit - work with open-minded team, which is always ready to help and answer all questions. **What do you dislike about OWOX?** It may be difficult when starting work with new tools (Pipeline, Attribution and so on), but it really worth your efforts. **Recommendations to others considering OWOX:** Start with a trial and after it you don't need other solutions. **What problems is OWOX solving and how is that benefiting you?** I had a task to automate data import from all our sources in Google Analytics. Now I need just to check if statistics is correct and there's no problems with import. It takes me 5 mins instead of 1 hour of manual work. ### 32. Top-notch service that boosts your marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Viktoriya D. | Senior Communications Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2020 **What do you like best about OWOX?** I enjoy the entire process of data collection with OWOX BI. It’s never been so easy to work with data. Actually, I hated those days when I checked multiple sources one after another, compared stats and challenged the limitations of Google Analytics as well as statistics from ad platform to make all ends meet. OWOX BI is the best thing ever created for marketers who don’t want to waste their whole day on analysis. This technology has proved to be the best marketing assistant. **What do you dislike about OWOX?** I dislike that with OWOX BI I still have to learn a lot of stuff about data, I wish it could be a magical stick for all cases. But I suppose it’s the best version of what an analytical tool can be. **Recommendations to others considering OWOX:** - **What problems is OWOX solving and how is that benefiting you?** Our team imports all data from sources to Google BigQuery. We compare and analyze all metrics right there. It’s easy to customize settings and adjust data per marketing needed. With this software, we learned to upload raw data from Google ads and determine the most effective ad campaigns. Aside from that, we measure and combine all our CRM data, conduct cohort analysis, and even calculate the ROPO. We’re still learning to derive new essential KPIs for our business. Either way, OWOX BI saved a lot of time for us to tweak with data. And soon, I’m sure, we’ll see significant increases in the revenue. ### 33. OWOX BI opens new growth areas based on data **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2020 **What do you like best about OWOX?** This software allows you to gather data in one place. It covers all bases of your marketing efforts, helps to accurately evaluate all channels, and reveals weak points in your strategies. Using OWOX BI, I save time on data comparison and focus on the results. The reporting has become a piece of cake. I really think it’s cool when you can calculate almost every possible marketing KPI. Well, I say, if you want to see your business grow, start using OWOX BI. **What do you dislike about OWOX?** At some point, it’s difficult to understand how to calculate additional metrics. To be able to do it correctly, you should review their help articles or contact support. **What problems is OWOX solving and how is that benefiting you?** OWOX BI combines our data from Google Analytics, Google Ads, CRM into BigQuery and shows the actual effectiveness of ad campaigns. Using the OWOX BI streaming, we get the understanding of which keywords and ads bring more customers to the website and what helps to encourage purchases. All data is transmitted in real-time and so, we redistribute the budget on more effective channels almost instantly. For the last month, we improved our sales and reduced costs almost twice. Impressively, with OWOX BI, we act as professional marketers who base their decisions on data ### 34. A team of experts to help you out **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2020 **What do you like best about OWOX?** The work of the OWOX BI’s team and the high quality of the support services. They are just great and always in touch. **What do you dislike about OWOX?** Can’t tell as we didn’t need to set anything up and work with the product by ourselves **Recommendations to others considering OWOX:** - **What problems is OWOX solving and how is that benefiting you?** Our analytics team is relatively young and therefore lacks expertise in setting up necessary metrics, choosing the proper KPIs, and getting all the data of our business together. We read different reviews and chose OWOX BI to cooperate with. We have never regretted as our analysts got a better understanding of tools used for collecting, processing, and reporting data: Google Analytics, Google Tag Manager, and Google BigQuery. ### 35. Very satisfied with the services, punctual and on-time data + very helpful support team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2020 **What do you like best about OWOX?** As I mentioned in the title that the data is always on-time and accurate for us to analyze, although we have more accounts + the support - very helpful when you need to ask something, **What do you dislike about OWOX?** I don't think of anything that we don't like through the time we are using it or at the moment **What problems is OWOX solving and how is that benefiting you?** The cost of our Facebook account & ads is easily seen & analyzed - everything at one place in GA. ### 36. We use OWOX BI to have our data in a single repository **Rating:** 4.5/5.0 stars **Reviewed by:** Oleg S. | CEO & Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2019 **What do you like best about OWOX?** Our challenge is to build a comprehensive view of the business via Tableau. That’s why we structure the marketing and website data into a single repository (Google BigQuery) with the help of OWOX BI tools. It helps us make strategic and managerial decisions based on accurate, high-quality data. The advantage of working with OWOX BI is that you just have to set it up once for all. Also, the consulting service from professional analysts is available. We have been cooperating with OWOX BI since 2015 and their consulting is always the best one! OWOX BI specialists are always ready to help and answer all our questions. **What do you dislike about OWOX?** From my point of view, there is nothing critical. **What problems is OWOX solving and how is that benefiting you?** Our problem was the quick delivery of high-quality data from advertising services and our site. We need to access raw data with maximum detail to analyze user behavior on the site. With the tools from OWOX BI, we actively use raw data without any restrictions. ### 37. Perfect tool ad cost import to GA and for ga-to-bq import **Rating:** 5.0/5.0 stars **Reviewed by:** Khrystyna G. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2020 **What do you like best about OWOX?** The tool is simple and Owox support is really amazing **What do you dislike about OWOX?** No historical data import for GA to BigQuery, but it seems to be available on demand **Recommendations to others considering OWOX:** Don't hesitate to use a free trial to see the power of this tool **What problems is OWOX solving and how is that benefiting you?** Repport automation ### 38. Our personal marketing analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Daria F. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2020 **What do you like best about OWOX?** The accuracy and clearness that we finally obtained thanks to the OWOX BI products **What do you dislike about OWOX?** I’m not really sure if I can remember anything bad about working with this service **What problems is OWOX solving and how is that benefiting you?** It’s been over two years of our successful collaboration with OWOX BI. We’ve had a number of projects that we asked OWOX BI to develop metrics for, and all of the results we got were more than satisfactory. ### 39. A versatile and robust marketing instrument **Rating:** 5.0/5.0 stars **Reviewed by:** Yana V. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2020 **What do you like best about OWOX?** I think it’s the way it processes all kinds of marketing data. Multiple pipelines and dozens of options for data import. Flexible dashboard where you can measure more than 20 metrics. Works for small businesses as well as for enterprises; can be easily adapted for your marketing needs. Helps to reduce human errors and eliminate deviations while processing from different channels. Outstanding support that ensures you learn the best ways to cope with your data. **What do you dislike about OWOX?** When the tool was introduced to the team, it was clear that not everyone is getting it right away. So, some training videos for onboarding would be a plus. **What problems is OWOX solving and how is that benefiting you?** Data gathering from ad channels, the website, mobile app, and the CRM system. Thought the OWOX BI platform, we set importing to BigQuery. That’s how we save more time on campaigns’ evaluations and get complete reports with essential KPIs. We no longer struggle with long datasheets and just set up filters to review the needed marketing metrics. OWOX BI helped us improve our strategies and brought up some useful insights that we lacked before. ### 40. It’s nothing like I’ve used before for data analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Roman P. | Premium Client Support Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2020 **What do you like best about OWOX?** I really enjoy everything about OWOX BI. I’ve been looking for such a tool for quite a while. Once discovered, I was surprised to find out how much it can do with my data. It consolidated marketing stats, merges data from CRM, easily transfers data from Google Analytics, and saves days of work for your team. Plus, the tool is so approachable that it can actually help you figure out how to build amazing marketing reports. **What do you dislike about OWOX?** This advanced technology might be difficult for those who lack analytical skills. So, you’ve got to make sure you know why you need it. **Recommendations to others considering OWOX:** - **What problems is OWOX solving and how is that benefiting you?** Instead of dozens of spreadsheets with data from each channel, we now calculate important KPIs on a single dashboard in Google BigQuery. Our team saves a lot of time on building clear reports. Plus, we no longer rely on Google Analytics only, because when you deal with raw data, it has lots of limitations. OWOX BI easily consolidates raw data and saves us from numerous discrepancies. This how we see whether our marketing strategies live up to expectations and thus, can make informed decisions for the business. ### 41. Great marketing automation system **Rating:** 5.0/5.0 stars **Reviewed by:** Myroslav P. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2020 **What do you like best about OWOX?** It’s end-to-end analytics that drives your business potential by bringing up the most valuable insights. The tool processes huge loads of data without a hitch, it simplifies the daily marketing analysis across diverse channels and lets your team stay on top of things. I think it’s a must-have for every company that wants to be the leader in the industry. **What do you dislike about OWOX?** It is somewhat expensive to start. To justify the price, you have to learn to make the maximum of its functionality. **What problems is OWOX solving and how is that benefiting you?** It’s giving my team access to extensive data and it’s helping to build comprehensive reports in a blink of an eye. We collect data from over 10 different channels along with CRM statistics. Thus, the tool provides us with all features needed to make consistent and all-inclusive reports without the need to manually merge it on the dashboard. Overall, as we started using OWOX BI, our team solved many crucial issues on Big data analysis. ### 42. How create analytics system 360? **Rating:** 5.0/5.0 stars **Reviewed by:** Edgar L. | Web-analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2019 **What do you like best about OWOX?** I use Owox BI because: 1. I need to configure sreaming costs from different ads systemns into Google Analytics. 2. I don't want attract developers and spend many money for this task 3. I need finish this task very quickly. 4. I plan to use in the future data of Google Analytics in cloud Data Warehouse for predictive analysis user preferences. 5. Quality and fast support. Support gives answers for any questions. 6. 2 weeks did it take to go live. The most important thing is to correctly create markup with utm tags. 7. The composition of the command for configuring OWOX included: me (web-analyst) and PPC-specialist. 8. After a quick setup, you can focus on issues such as improving CPO, CR and ROI with reporting in BI tools. 9. Owox has partners who can help you with inplementation, if you don't want spend time for this. **What do you dislike about OWOX?** I don't know limitations. For me using inline BI tool is uncomfortable, because I'm used to using Google Data Studio and Power BI. Convenient to use bundle: Google Analytics for collect data, Google Bigquery for save, Power BI for visualization and reporting. **Recommendations to others considering OWOX:** Read the documentation carefully **What problems is OWOX solving and how is that benefiting you?** 1. Reporting for Cost Per Orders and Return on Investment without developers 2. Avoiding future sampling Google Analytics 3. Solution flexibility. You always can turn off and change tools without unnecessary costs 4. It is ideal solution for small and medium business, because you don't need have developers ### 43. Manageable reports full of quality insights **Rating:** 5.0/5.0 stars **Reviewed by:** Rostislav E. | PPC Specialist, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2019 **What do you like best about OWOX?** It combines data from various sources, helps to track about twenty metrics, and ensures that everything is displayed on visually-comprehensive reports. OWOX BI makes it so much easier to work with all types of data and allows you to analyze critical KPIs. Again, this service accounts CRM data, call orders, and offline activity of your customers. You can discover quite awesome stuff for your marketing strategies. **What do you dislike about OWOX?** I feel positive about this service. In my opinion, it offers great features. The only drawback is that you need to learn how to make them useful for you. No way to go without the onboarding. **What problems is OWOX solving and how is that benefiting you?** Our entire marketing team works with OWOX BI every day. It saves time on data transfer and helps to manage reports more efficiently. Today, we can quickly analyze ad channels, website visits, blog reviews, conversions, retention rate, LTV, well, basically everything, and have it displayed on dashboards. All KPIs are transparent and clear. We found the weak areas of business and could enhance our marketing strategies. Overall, OWOX BI provides us will more information on sales and costs than we got before. ### 44. Great service for importing data into Google analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2020 **What do you like best about OWOX?** Excellent customer support service. Help solve any problem **What do you dislike about OWOX?** I did not notice any significant flaws in the service. Owox team fully covers our needs **What problems is OWOX solving and how is that benefiting you?** Importing marketing data into google analytics and Bigquery ### 45. Amazing tool for marketing analytics and great support **Rating:** 5.0/5.0 stars **Reviewed by:** Andrey M. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2020 **What do you like best about OWOX?** It’s a pleasure to work with this tool. I really like that I can set various pipelines to import data from all our ad platforms to BigQuery. The functionality is a no brainer. Dozens of options let you set marketing reports to calculate your core KPIs. Basically, all required data is there on one platform, no need to switch. So the entire analysis and processing don’t take much time. **What do you dislike about OWOX?** Well, it could be less costly to upgrade from the basic plan, yet the price is justified by more benefits, support, and additional ways to improve your marketing data analysis. **Recommendations to others considering OWOX:** - **What problems is OWOX solving and how is that benefiting you?** With the help of OWOX BI, we have automated the processing of all marketing data from every channel along with CRM data. Beyond that, we now analyze our ad campaigns on one dashboard and calculate a dozen of marketing metrics. It became easier to identify potential risks and forecast the success of our strategies. We managed to improve our customers’ experience and acquisition right after an in-depth analysis of the user sessions and cohort analysis. All this is due to OWOX BI and its awesome features. Thanks to these guys, we now know the real value of data and effectively use it to grow business. ### 46. The power of 100 analysts in your hands **Rating:** 5.0/5.0 stars **Reviewed by:** Oleg K. | Oleg K, Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2019 **What do you like best about OWOX?** The world of web analytics is overloaded with data from different analytical services, CRM systems, advertising services, etc. Managing and getting truly valuable information from so many sources is difficult without a good tool. We use OWOX BI to centralize and structure our data in a single repository. Having worked with this tool for several months, I’ve realized why many customers choose OWOX. Besides the fact that it’s a wonderful tool that can solve most analytical tasks, the OWOX team has the best analytical expertise in the market. They’re always ready to help and answer all your questions about implementing analytical tools and can provide high-quality consulting. **What do you dislike about OWOX?** It’s difficult to capture all of the knowledge possessed by OWOX specialists. Of course, articles from the blog and webinars help, but it would be great to see some specialized courses for corporate clients or an invitation to courses in which OWOX specialists provide training so clients can get a deep understanding of the OWOX tools. **Recommendations to others considering OWOX:** I have only one recommendation: communicate more often with your project analyst and customer success manager. If you don’t understand something and don’t know how to implement something, they will definitely help you. ;) **What problems is OWOX solving and how is that benefiting you?** OWOX products address the challenge of centralizing marketing data for the purpose of building automated analytical reporting, allowing us to make marketing communications smarter and more profitable. ### 47. OWOX BI teaches you to make the real use of data **Rating:** 5.0/5.0 stars **Reviewed by:** Russ U. | Head of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2020 **What do you like best about OWOX?** It's a complete, helpful, multi-functional, robust, and incredibly smart service for marketing analytics. The best part about OWOX BI is that you don't have to be a professional analyst to create stunning reports that encompass entire marketing data. **What do you dislike about OWOX?** There's nothing to say, no critical points that can turn anyone down from using it. **What problems is OWOX solving and how is that benefiting you?** OWOX BI helped us to find out which channel is the most effective for returning visitors to the website. It provides marketing reports to calculate the revenue generated by users who have made purchases online and offline. Using this tool, we are able to accurately evaluate the cost of each targeted action, calculate CPA, post-click conversion, and post-view. All in all, OWOX BI gives us the entire picture of our business so that we have improved our decision-making process. ### 48. Favourite solution for cohort analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Olga M. | business development director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2020 **What do you like best about OWOX?** "1)great team of professionals; 2)always friendly support managers; 3) in overall great tool that helps to solve marketing issues." **What do you dislike about OWOX?** I can’t identify any big negative sides of this tool. Maybe some small issues with the setting up process but nothing critical. **What problems is OWOX solving and how is that benefiting you?** All-in-one-solution ### 49. Enhanced marketing analysis and quick data export **Rating:** 5.0/5.0 stars **Reviewed by:** Darya K. | Strategic Marketing PPC Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2019 **What do you like best about OWOX?** OWOX BI gave me more control over the processed data. I really like it better than Google Analytics because it doesn’t apply limitations as to how much data I need to analyze. Plus, this tool merges data from many different channels, CRM system, and even a call-tracking tool. It easily integrates with API platforms and allows you to combine all information in one place. In my opinion, OWOX BI is the best service to use when it comes to marketing analytics. **What do you dislike about OWOX?** You’ll have to adapt to some features and learn more about marketing analytics. I suggest you to prepare that it won’t be as easy as you think at first. **Recommendations to others considering OWOX:** - **What problems is OWOX solving and how is that benefiting you?** This software solved the problem of working with unsampled data. It helps to export raw data to BigQuery in a few clicks. WIth OWOX BI, I now get data from the website, app, and CRM service. Having it all in one interface, I build custom reports with over 25 different metrics for analysis. Overall, it saves about 3 hours of time each day. Plus, I now get accurate marketing reports that help me to make effective decisions. I guess marketers who value their time will surely love this service. ### 50. This tool changes the way you do marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Kateryna T. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2019 **What do you like best about OWOX?** As a marketer, I really appreciate its abilities. It’s the most advanced software out there that takes care of the entire marketing data. I love that you can easily work with pipelines and set automatic data processing for various channels at one time. It’s easy to build all kinds of reports to cover basic KPIs and calculate additional metrics. There are no hitches, just brilliant reports, and plenty of insights for business. **What do you dislike about OWOX?** The most difficult part is the price, which seems high. However, this tool will save you even more in the long term. **What problems is OWOX solving and how is that benefiting you?** OWOX BI not only helps us to combine data from all our sources, but it also drives important user data, which provides a better understanding of our consumers’ needs. We use the tool to build all-inclusive marketing reports, conduct cohort analysis, and properly segment our customer base. As a result, we improved the retention rate, found the weak spots in our promotional strategies as well as new areas of growth. Last month, just by re-allocating the budget on more profitable channels, we’ve got twice more customers. All this wouldn’t be realized without OWOX BI. ## OWOX Discussions - [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) - 1 comment - [View OWOX pricing details and edition comparison](https://www.g2.com/products/owox/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+08%3A35%3A19+-0500&secure%5Bsession_id%5D=190de54b-662c-429a-9ccf-77ca993f4f20&secure%5Btoken%5D=6e3f207a6280c5a96427018496a0fc3360ca377fffa5b34075678f08ef942a13&format=llm_user) ## OWOX Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Data Source Access** - Breadth of Data Sources - Ease of Data Connectivity - API Connectivity **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Functionality** - Data visualisation - Data transformation - Data migration - Process various formats - No-code functionality - Data manipulation - Analytics - Reporting **Data Preparation** - Connectors - Data Governance **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Data Interaction** - Profiling and Classification - Metadata Management - Data Modeling - Data Joining - Data Blending - Data Quality and Cleansing - Data Sharing - Data Governance **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Administration** - Data Storage - A/B Testing - Integrations **Data Modeling and Blending** - Data Querying - Data Filtering - Data Blending **Security** - Access Control - Roles Management - Compliance Management **Data Exporting** - Breadth of Integrations - Ease of Integrations - Data Workflows **Data Quality** - Data Preparation - Data Distribution - Data Unification **Maintainence** - Data Quality Management - Policy Management **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Analytics Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Deployment & Integration - Analytics Platforms** - No-code Dashboard Builder - Report Scheduling and Automation - Embedded Analytics and White-labeling - Data Source Connectivity **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Performance & Scalability - Analytics Platforms** - Large data handling and Query Speed - Concurrent User Support **Advanced Analytics & Modeling - Analytics Platforms** - Data Modeling and Governance - Notebook and Script Integration - Built-in Predictive and Statistical Models **Agentic AI Capabilities - Analytics Platforms** - Auto-generated Insights and Narratives - Natural Language Queries - Proactive KPI Monitoring and Alerts - AI Agents for Analytical Follow-ups **Personalized Intelligence - Analytics Platforms** - Behavioral Learning for Contextual Query Refinement - Role-based Insight Personalization - Conversational and Prompt-based Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs ## Top OWOX Alternatives - [Looker](https://www.g2.com/products/looker/reviews) - 4.4/5.0 (1,590 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,229 reviews)