OWOX Features
Reports (5)
Reports Interface
Reports interface for standard and self-service reports is intuitive and easy to use.
Steps to Answer
Requires a minimal number of steps/clicks to answer business question.
Graphs and Charts
Offers a variety of attractive graph and chart formats.
Score Cards
Score cards visually track KPI's.
Dashboards
Provides business users an interface to easily design, refine and collaborate on their dashboards
Self Service (6)
Calculated Fields
Using formulas based on existing data elements, users can create and calculate new field values.
Data Column Filtering
Business users have the ability to filter data in a report based on predefined or automodeled parameters.
Data Discovery
Users can drill down and explore data to discover new insights.
Search
Ability to search global data set to find and discover data.
Collaboration / Workflow
Ability for users to share data and reports they have built within the BI tool and outside the tool through other collaboration platforms.
Automodeling
Tool automatically suggests data types, schemas and hierarchies.
Advanced Analytics (3)
Predictive Analytics
Analyze current and historical trends to make predictions about future events.
Data Visualization
Communicate complex information clearly and effectively through advanced graphical techniques.
Big Data Services
Ability to handle large, complex, and/or siloed data sets.
Building Reports (4)
Data Transformation
Converts data formats of source data into the format required for the reporting system without mistakes.
Data Modeling
Ability to (re)structure data in a manner that allows extracting insights fast and accurate.
WYSIWYG Report Design
Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get)
Integration APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Marketing Operations (6)
ROI Tracking
Based on 205 OWOX reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 215 OWOX reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Based on 201 OWOX reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 204 OWOX reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Based on 69 OWOX reviews and verified by the G2 Product R&D team. Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding 56 reviewers of OWOX have provided feedback on this feature.
Campaign Activity (6)
Campaign Insights
Based on 203 OWOX reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 215 OWOX reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Based on 200 OWOX reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 206 OWOX reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 189 OWOX reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Based on 58 OWOX reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Data Source Access (3)
Breadth of Data Sources
Provides a wide range of possible data connections, including cloud applications, on-premise databases, and big data distributions, among others
Ease of Data Connectivity
Allows businesses to easily connect to any data source
API Connectivity
Offers API connections for cloud-based applications and data sources
Data Interaction (8)
Profiling and Classification
Permits profiling of data sets for increased organization, both by users and machine learning
Metadata Management
Indexes metadata descriptions for easier searching and enhanced insights
Data Modeling
Tools to (re)structure data in a manner that enables quick and accurate insight extraction
Data Joining
Allows self-service joining of tables
Data Blending
Provides the ability to combine data sources into one data set
Data Quality and Cleansing
Allows users and administrators to easily clean data to maintain quality and integrity
Data Sharing
Offers collaborative functionality for sharing queries and data sets
Data Governance
Ensures user access management, data lineage, and data encryption
Data Exporting (3)
Breadth of Integrations
Provides a wide range of possible integrations, including analytics, data integration, master data management, and data science tools
Ease of Integrations
Allows businesses to easily integrate with analytics, data integration, master data management, and data science tools
Data Workflows
Operationalizes data workflows to easily scale repeatable preparation needs
Administration (7)
Data Modelling
Tools to (re)structure data in a manner that allows extracting insights quickly and accurately
Recommendations
Analyzes data to find and recommend the highest value customer segmentations.
Workflow Management
Tools to create and adjust workflows to ensure consistency.
Dashboards and Visualizations
Presents information and analytics in a digestible, intuitive, and visually appealing way.
Data Storage
The ability to store large quantities of data for analysis within the platform itself. This feature was mentioned in 115 OWOX reviews.
A/B Testing
As reported in 98 OWOX reviews. Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
Based on 118 OWOX reviews. Integrations with other software tools in order to fascilitate the exchange of data collected by various software.
Compliance (4)
Sensitive Data Compliance
Supports compliance with PII, GDPR, HIPPA, PCI, and other regulatory standards.
Training and Guidelines
Provides guidelines or training related to sensitive data compliance requirements,
Policy Enforcement
Allows administrators to set policies for security and data governance
Compliance Monitoring
Monitors data quality and send alerts based on violations or misuse
Data Quality (3)
Data Preparation
Curates collected data for big data analytics solutions to analyze, manipulate, and model
Data Distribution
Facilitates the disseminating of collected big data throughout parallel computing clusters
Data Unification
Compile data from across all systems so that users can view relevant information easily.
Analytics (6)
Reports
As reported in 122 OWOX reviews. Data collected and analyzed by the platform delivered in an easily digestible format.
Dashboard
Based on 121 OWOX reviews. Reports and other relevant data housed in a single, easy-to-navigate location.
Web Analytics
As reported in 121 OWOX reviews. Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
Campaign Tracking
Based on 118 OWOX reviews. Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base. This feature was mentioned in 105 OWOX reviews.
Predictive Analytics
Based on 105 OWOX reviews. Predictions of future behavior based on past and present data.
Functionality (8)
Data visualisation
Creates a visual map of the data from the source to the target database for the user to see.
Data transformation
Transforms the data into the appropriate format before being transferred.
Data migration
Moves the data from one database to another.
Process various formats
The software can process numerous type of data and formats.
No-code functionality
The software can create the data map with no use of code. This is typically done via drag-and-drop.
Data manipulation
Allows the data to be merged or executed before being mapped and transformed.
Analytics
Offers built-in analytics functionality.
Reporting
Offers reporting functionality.
Data Preparation (2)
Connectors
Ability to connect the analytics platform with a wide range of connector options for common data sources, including popular enterprise applications.
Data Governance
Connects to enterprise data governance software, or provides integrated data governance features to avoid misuse of data
Data Modeling and Blending (3)
Data Querying
Using formulas based on existing data elements, users can create and calculate new field values
Data Filtering
Business users have the ability to filter data in a report based on predefined or automodeled parameters.
Data Blending
Allows the user to combine data from multiple sources into a functioning dataset.
Management (5)
Business Glossary
Lets users build a glossary of business terms, vocabulary and definitions across multiple tools.
Data Discovery
Provides a built-in integrated data catalog that allows users to easily locate data across multiple sources.
Data Profililng
Monitors and cleanses data with the help of business rules and analytical algorithms.
Reporting and Visualization
Visualize data flows and lineage that demonstrates compliance with reports and dashboards through a single console.
Data Lineage
Provides an automated data lineage functionality which provides visibility over the entire data movement journey from data origination to destination.
Security (3)
Access Control
Authenticates and authorizes individuals to access the data they are allowed to see and use.
Roles Management
Helps identify and manage the roles of owners and stewards of data.
Compliance Management
Helps adhere to data privacy regulations and norms.
Maintainence (2)
Data Quality Management
Defines, validates, and monitors business rules to safeguard master data readiness.
Policy Management
Allows users to create and review data policies to make them consistent across the organization.
Generative AI (6)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Data Governance (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Analytics Platforms (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Deployment & Integration - Analytics Platforms (4)
No-code Dashboard Builder
Enables non-technical users to build dashboards through intuitive, drag-and-drop interfaces
Report Scheduling and Automation
Enables automated report generation and scheduled delivery to stakeholders
Embedded Analytics and White-labeling
Allows dashboards and analytics to be embedded into external apps with branding flexibility
Data Source Connectivity
Supports integration with major data sources like cloud data warehouses, SQL/NoSQL databases, and SaaS applications
Performance & Scalability - Analytics Platforms (2)
Large data handling and Query Speed
Efficiently processes large datasets with minimal lag and ensures high performance under load
Concurrent User Support
Maintains performance and uptime during high traffic from multiple users or teams
Advanced Analytics & Modeling - Analytics Platforms (3)
Data Modeling and Governance
Supports semantic data layers, role-based access controls, and metadata governance
Notebook and Script Integration
Integrates with Jupyter, Python, or R for custom analytics and modeling
Built-in Predictive and Statistical Models
Provides native tools for statistical analysis, forecasting, and trend prediction
Agentic AI Capabilities - Analytics Platforms (4)
Auto-generated Insights and Narratives
Uses AI to generate textual summaries, key takeaways, and data stories from dashboards
Natural Language Queries
Allows users to query data and build reports using conversational or plain language
Proactive KPI Monitoring and Alerts
Detects and notifies users about KPI anomalies or significant metric changes in real time
AI Agents for Analytical Follow-ups
Recommends next questions, analyses, or exploration paths using autonomous AI agents
Personalized Intelligence - Analytics Platforms (3)
Behavioral Learning for Contextual Query Refinement
Learns from historical user interactions to improve and personalize query results over time
Role-based Insight Personalization
Tailors dashboard views and suggestions based on user roles, access levels, and past behavior
Conversational and Prompt-based Analytics
Supports AI-driven exploration via prompts or multi-turn conversations for iterative querying
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