--- title: ORM Technologies Reviews meta\_title: 'ORM Technologies Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 27 reviews by the users' company size, role or industry to find out how ORM Technologies works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 27 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# ORM Technologies Reviews & Product Details

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ORM Technologies delivers advanced analytics to sales and marketing organizations. The three pillars of Advanced Analytics are: 1. Analyze - Report and measure your historical sales and marketing performance. 2. Predict - Use machine learning and AI to make predictions about where your business is headed based on your current sales and marketing strategy. 3. Optimize - Determine how to invest in sales and marketing to achieve your company's growing revenue goals. ORM Technologies' cloud-based software natively integrates with your marketing automation and customer relationship management platforms to provide key insights and recommendations for your business. 4 Solutions: 1. ORM Marketing Analytics 2. ORM Sales Analytics 3. ORM SaaS Metrics 4. ORM Account Targeting

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Seller
[ORM Technologies](https://www.g2.com/sellers/orm-technologies)
Discussions
[ORM Technologies Community](https://www.g2.com/products/orm-technologies/discuss)
Solution Type

All-in-One

Overview by
Pete Furseth (Sale &amp; Marketing Analytics)

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

3 months

### Return on Investment

6 months

[
View More Pricing Information
](https://www.g2.com/products/orm-technologies/pricing)

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## User Insights

Average based on 27 real user reviews.

Implementation Time

3 months

[Log in to unlock pricing and user insights](/login)

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Enterprise (\> 1000 emp.)

8/3/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"A lot to be desired"

2/5

What do you like best about ORM Technologies?

Being able to roll up programs for a singular view of campaign Review collected by and hosted on G2.com.

What do you dislike about ORM Technologies?

- Not being able to customize touchpoints based on position

- Very poor understanding of organic traffic - SEO, social, referral

- Reports/dashboards only update once per week

- Clunky workflow to make dashboards - can't get full funnel (leads + opportunities) in one view Review collected by and hosted on G2.com.

What problems is ORM Technologies solving and how is that benefiting you?

- Multi-touch attribution based on campaign performance Review collected by and hosted on G2.com.

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Response from Pete Furseth of ORM Technologies

[Editedit](https://www.g2.com/survey_responses/orm-technologies-review-4323164/official_response/edit)

We are glad you to hear you are using ORM technologies' software for measuring campaign performance and marketing ROI with multi-touch attribution.

The marketing program roll-up (Marketing Initiatives) is a great way to understand and measure campaign performance -- happy to hear you like it!

Thank you for your additional feedback, it was constructive for our team.

Based on your feedback we updated our dashboard to give you a full-funnel view on both attributed leads and opportunities. We also updated them to dynamically filter for your quarterly reports.

Each customer has the option to update their analytics and dashboards on either a weekly or a daily basis. Please let us know if you'd like to move to daily syncs.

Social and referral traffic is captured and measured in the Custom Campaigns section of ORM's software. You are able to appropriately attribute value to these by setting the channel attribution weights for Custom Campaigns.

Your feedback on position-based attribution is appreciated and well understood. ORM's philosophy is to use weighted attribution based on how a specific engagement moved a prospect towards a purchase.

Rather than only counting in the first and the last touch, ORM counts all touches and calculates attribution based on weights customized for your business. For example, if a prospect attends your event that shows more intent to buy than simply clicking through an email and should be counted accordingly.

ORM strives to meet all of our customers' expectations by providing actionable insights. If you have other specific feedback please reach out to your solution architect or to me directly.

Thank you again for your great feedback.

Validated ReviewerSource: Seller invite

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

3 months

### Return on Investment

6 months

[
View More Pricing Information
](https://www.g2.com/products/orm-technologies/pricing)

ORM Technologies Comparisons

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##### Categories on G2

[AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Sales Analytics](https://www.g2.com/categories/sales-analytics)[Sales Performance Management](https://www.g2.com/categories/sales-performance-management)

[AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Sales Analytics](https://www.g2.com/categories/sales-analytics)[Sales Performance Management](https://www.g2.com/categories/sales-performance-management)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Account Data Management](https://www.g2.com/categories/account-data-management)[Attribution](https://www.g2.com/categories/attribution)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics)

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