OneSignal Reviews & Product Details

What I like best about OneSignal is how many tools it gives me to engage users and grow my business in one place. I can easily send push notifications, create automated journeys, and send emails based on user behavior.

It makes it much easier to build consistent communication with my users, improve engagement, and automate important parts of the customer journey without having to manage several different platforms. Review collected by and hosted on G2.com.

I found it too difficult to add users to an audience... too many clicks to get it done. Review collected by and hosted on G2.com.

What I like best about OneSignal is how it lets me set up segmented push and SMS alerts for our B2B electronics buyers, and I can tag each client with their part number interests, allocated order status and preferred alert types all in one dashboard. Before we started using it, I was manually sending stock updates and lead time changes through separate emails and group texts, and I learned the hard way with our supplier Pacific Component Supply. They notified us that a batch of wireless controller chips would be delayed six weeks, and I only put that delay note in our shared spreadsheet. I was sending out a mass stock alert and forgot to exclude the buyers who had pre-ordered that exact chip. One of our biggest retail clients got the “in stock” notification, committed to a downstream sale, and then we had to call them to break the bad news. That cost us a small reorder and a lot of trust. After that mess, I knew I needed a tool that can filter audiences automatically before any alert goes out.

I really rely on the custom tags and journey automation features. I can tag every buyer by their SKU interests, pricing tier, and whether they only want critical delay alerts, not routine stock updates. When we get supply updates from vendors like Pacific Component Supply, I just update the tag on the affected product, and OneSignal keeps that segment separated. I also love the A/B testing and delivery scheduling; I can send alerts at times that work for our west coast and east coast buyers separately, instead of blasting everyone at once. A couple months ago, a buyer told us they didn’t want to get pings for anything except shipment release notices for their bulk HDMI cable order. I set their tag and built a simple journey rule, so they only get triggered alerts when their goods are ready. That would’ve been impossible to manage reliably when I was doing everything manually.

CSV bulk uploads also save me hours every time we onboard new reseller clients. I import their account details, tag their preferred product lines, and they are ready to receive relevant alerts right away. Every sent notification, click and reply stays attached to their subscriber profile. If our sales rep is out visiting clients and I have to cover their accounts, I can quickly pull up their alert history and see what messages they’ve received, no long phone calls to chase context. We’re just a small wholesale electronics shop, we don’t have a dedicated dev team to build custom notification tools. OneSignal is straightforward enough for me to manage without constant engineering support. It’s not perfect, I still double-check every segment before sending urgent supply alerts, but it stops those careless mix-ups where the wrong client gets the wrong update. It keeps our communications with resellers precise and helps us avoid the costly missteps we ran into before. Review collected by and hosted on G2.com.

Honestly, OneSignal works great for our stock and shipment alerts for electronics resellers, but there are some frustrating limitations that have burned me before, and the trouble with Pacific Component Supply is still fresh in my mind. I was doing a bulk CSV update to adjust subscriber tags, marking all buyers waiting on those delayed wireless controller chips so they would be suppressed from in-stock alerts. I mapped all the columns correctly, uploaded the file, but OneSignal didn’t properly overwrite the old tags for that group. The alert still went out, and one of our retail resellers got the wrong stock notice again. I thought I had locked that segment down, and I ended up spending the whole afternoon calling customers to apologize and reset expectations. Now I only update small batches of subscribers at a time, and I manually spot check every single suppressed account, which eats up a ton of my week.

I also find the alert rule logic pretty rigid for our supply chain workflows. We often have partial shipments from our vendors. For example, when we received a partial delivery of USB power modules from Zenith Electronics Parts last month, I tried to set up a rule that only alerts buyers whose order quantity matched the newly received stock. OneSignal’s filtering can’t split a single SKU’s subscriber list by the quantity they ordered. I had to manually split the list into two separate CSV files, one for customers getting partial fulfillment and another for those still waiting. It took me hours, and I almost mixed up the two lists before I sent anything out. I wish there was a way to build more nuanced conditional triggers around order quantity and partial shipments.

The notification preview is another weak spot. I can see how the message looks on mobile, but there’s no quick way to test it against a specific subscriber tag. I once drafted a delay alert for buyers waiting on parts from Zenith Electronics Parts, and I accidentally left in a placeholder for the revised ship date. I didn’t catch it until a buyer replied confused, asking what the new timeline was. There’s no sandbox test group that inherits the exact same tag rules as our real customers, so testing feels risky. Review collected by and hosted on G2.com.

What I like most about OneSignal is how reliable and straightforward it is. The integration process is well documented, and once everything is set up, it works consistently without requiring much maintenance.

I also like that it provides a good set of features without making the platform feel overly complicated. For our use case, especially push notifications, it has been easy to manage and dependable. Review collected by and hosted on G2.com.

There isn't much I strongly dislike. The main downside is that some of the more advanced features can take a little time to understand, and the dashboard can feel a bit overwhelming at first because there are so many options.

That said, once you get familiar with the platform, it becomes much easier to use. Review collected by and hosted on G2.com.

OneSignal is excellent at managing all aspects of our APNS and FCM communications. Having used it for over four years, we’ve never experienced an outage or fault. Setting up and managing the push notification system has always been effortless, and searching for messages, subscriptions, or user groups is straightforward. In-app messaging has been invaluable for both our day-to-day and emergency communications; we’ve come to rely on it so much that we’re currently expanding how we use it. The setup tools make creating dialogs so simple that anyone on our team can do it. Review collected by and hosted on G2.com.

Very little to dislike. Sometimes I need to set up a segment of 1 subscription to get a message to an individual which is a bit of a pain - it's not a problem though, this is about the worst thing I can think of Review collected by and hosted on G2.com.

The ability to include action buttons directly inside the push notifications makes OneSignal so effective and user-friendly. Review collected by and hosted on G2.com.

Adding custom sounds to notifications is difficult, much more than it needs to be. But it is really not a big deal, not some big thing or flaw to be seriously considered as a disadvantage. Review collected by and hosted on G2.com.

I really enjoy the seamless experience the OneSignal Platform provides. The recent time-scheduling upgrade has made it even more convenient to plan and manage notifications efficiently. I also appreciate how quickly notifications are delivered to users once they’re sent. Overall, it’s a reliable and easy-to-use platform that makes communication much smoother. Review collected by and hosted on G2.com.

One issue is the slow initial load time on mobile when opening the app. Might call it cold start. Don't know if I'm the only one experiencing that, but OneSignal is seamless on desktop/laptop compared to mobile app. Review collected by and hosted on G2.com.

Everything is clearly labeled and creating a new message takes just a few clicks. It is really that simple. Review collected by and hosted on G2.com.

I wish it had a better native system for managing multiple sub-accounts for different clients. Review collected by and hosted on G2.com.

Sending a basic blast of push notification with OneSignal is incredibly easy for anyone to do. There is really no problem in setting everything up and running for basic setup, but if you need something more advanced you will have to take some time to master it. Review collected by and hosted on G2.com.

Unlocking the full potential of their automation requires dedicated time to learn the system, which is a reasonable, but that part could be more intuitive and better in terms of time. Review collected by and hosted on G2.com.

OneSignal is a powerful customer engagement platform that helps businesses send push notifications, in-app messages, emails, and SMS. It enables real-time communication, user retention, audience segmentation, automation, and personalized messaging across web and mobile applications. Review collected by and hosted on G2.com.

While OneSignal offers powerful notification features, some users find advanced functions complex to configure. Delivery analytics can sometimes be limited compared to enterprise solutions, and pricing may become expensive as subscriber counts grow and messaging volume increases. Review collected by and hosted on G2.com.

Consolidating our tech stack by replacing three different tools (one for email marketing and communication, one for push notification and one for SMS time to time), with only one, which is OneSignal, is the best move in making our marketing efforts and client communication easier. Review collected by and hosted on G2.com.

Sometimes, it can be hard to track how often a single user is messaged across all channels, and that is risking fatigue. Review collected by and hosted on G2.com.