
As a marketer and business owner, what I value most is the 'SEO-First' approach to translation. Unlike many tools that just swap text on a page via JavaScript (which Google often misses), MultiLipi handles the technical heavy lifting like automatic hreflang tags, localized metadata, and language-specific subfolders.
I also love the Visual Editor. It allows my team to make real-time tweaks to the layout and text directly on the live site preview, ensuring our brand voice stays consistent. The Glossary and Translation Memory features are also huge—they ensure that our brand name, 'Everfect,' and specific industry jargon aren't mistranslated by the AI, which saves us hours of manual QA. Review collected by and hosted on G2.com.
While the AI translation is incredibly accurate, there is still a small learning curve when first navigating the project dashboard, especially when setting up custom subdirectories for the first time. I would also love to see more advanced analytics directly within the platform—specifically, more granular data on which translated pages are seeing the most engagement compared to the original version. Currently, I have to rely heavily on my external Google Analytics setup to track that performance. Review collected by and hosted on G2.com.
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