The ability to create (what feels like) endless landing pages / sales funnels for different products or campaigns I want to run. Their website builder is very easy to use - just drag and drop, and they offer premade funnels as well depending on your industry.
I also really like their Email Marketing tool - I have already created many lists with email sequences, helping my business become more automated.
Cost is ok, nothing too crazy especially for all the tools you get to use.
Watch their training videos. They have a lot within the platform itself and there are also plenty on YouTubes. Use the platform to its full advantage
So much of my marketing is taking place in one place which is what I like. I create my sales funnels, which easily connect to the email marketing tool which I can easily create email sequences on it. It makes the process much more seamless, instead of me having to use different platforms and integrations.
Also, I cannot wait to create my elearning course within the same platform as well!