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Maropost

Maropost

4.5
(81)

Maropost's on-demand digital marketing platforms help you turn prospects into clients by ensuring delivery of targeted messaging to the right contact at the right time.

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Maropost Reviews

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Maropost review by Andrew H.
Andrew H.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Marapost Offers an Elegant Soultion for Cross-Channel Marketing"

What do you like best?

Maropost provides a solid email marketing product. On top of that, it offers some basic social integration along with SMS capabilities. They're on-the-fly landing pages are great for quick promotions. Their API structure allows code to be developed for tasks like integrating with a predictive dialing software.

What do you dislike?

They need to update their SMS capabilities to meet the stringent US requirements. Additionally, you need a dedicated person to dive deep into the platform to really make use of all its capabilities. You'll sell yourself short without the proper training and time devoted to the platform.

Recommendations to others considering the product

Look into Maropost. It offers many features that others don't. And, their API feature makes it very customizable.

What business problems are you solving with the product? What benefits have you realized?

We are an agency that handles multiple client's email. Their are many products out there to choose from, however Maropost offers a sound solution with all the data management and reporting requirements. A big plus is their journey capabilities which allows the user to visually create complex campaigns with multiple operands i.e. if this, then this, etc. This allows us to create a campaign with multiple actions from start to finish.

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Maropost review by Allix H.
Allix H.
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Verified Current User
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content

"Maropost - Great for e-mail "

What do you like best?

I like that it has the ability to render preview, so you are able to see what your e-mail looks like throughout all e-mail clients and devices. Without it we would never know that there were certain rendering issues through clients like Outlook that needed to be fixed.

What do you dislike?

I dislike that as a first time user navigating the platform was confusing. I did not know that I needed to hover over the Maropost icon in order to view the e-mail tab.

What business problems are you solving with the product? What benefits have you realized?

The business problems we are solving involve how to better code our e-mails. Many of our clients user Outlook, and so we have focused our efforts on how to improve how our e-mails look through this client.

What Marketing Automation solution do you use?

Thanks for letting us know!
Maropost review by Administrator in Consumer Electronics
Administrator in Consumer Electronics
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"Customer Service is Unparalleled "

What do you like best?

The customer service. We're in the process of switching email providers because of the lack of support and functionality on top of the hefty price tag of our OG provider - from DAY ONE, the Maropost team has gone above and beyond to answer emails, take calls, and setup our account so we are up and running properly.

What do you dislike?

The content editor is a bit of a mess. I am confident this will be updated with time, however. It took me over an hour just to figure out how to add a link to some copy.

Recommendations to others considering the product

The setup process is lengthy - take your time and make sure to leave ample time for experimentation. As mentioned above, the content builder is not intuitive, so I would not anticipate hopping right in and making an email in one fell swoop.

What business problems are you solving with the product? What benefits have you realized?

With Maropost, you are able to do absolutely any type of journey imaginable. We were very limited by our last provider, so it's nice to see so many options!

Maropost review by Administrator in Hospital & Health Care
Administrator in Hospital & Health Care
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"New platform with a lot of kinks to be worked out"

What do you like best?

I like how simplified everything is. Needs to be more intuitive of an interface but the idea of simplifying the platform versus a complicated platform like Salesforce is needed.

What do you dislike?

The dynamic content. The whole process with the builder and how you have to go through some roundabout way of creating new content with the WYSIWIG, then drop in a short code, then highlight the short code then click the dynamic builder....this sucks. There should be a simple main nav link to take you to all dynamic content in a library or something and then it should be easily editable. OR, you could allow AMP script or something so dynamic content could be handled with pure HTML and not force people to use the builder.

Recommendations to others considering the product

If you're not a developer and want something simple then this is for you. If you're a dev/tech person then this platform has a lot of shortfalls.

What business problems are you solving with the product? What benefits have you realized?

We need automated journey mapping so that we can further automate our email process and make it more relevant to our users. This platform helps that although requires quite a learning curve.

Maropost review by Agency
Agency
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"Pretty good, with a few limitations"

What do you like best?

The overlay / email summary is helpful, knowing details like the open rate, click rate, location, etc. The "render preview" option is super helpful as well, and seems accurate. We like being able to edit our own code easily & being able to schedule journeys. A/B testing option is good.

What do you dislike?

Online support is limited (competitors like MailChimp has a lot more information available online). Chat support isn't always helpful either - we get a lot of "it's something wrong on your end," which may be true, but isn't super helpful regardless. Journeys require we enter emoji shortcode, instead of selecting from the emoji menu (shown in regular campaigns). There no support for sms: code. We wish we could do standard formatting for the integrated "view in browser" option for each client. Our integration with google analytics is not currently working, so we have to amend a utm string to every link in order to insure tracking. Grouping is tricky - the little gray tab on the left is VERY hard to find. I wish support for personalization was easier ot integrate.

What business problems are you solving with the product? What benefits have you realized?

We like being able to schedule journey emails, which reduces the work on our end (and client's end). We can keep in front of customers, and track their open rates and clicks.

Maropost review by Lara R.
Lara R.
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"Decent ESP is hampered by serious lack of reporting tools"

What do you like best?

Good account management and granular permissions. It's easy to switch between the different brands I work on.

What do you dislike?

The reporting is terrible. When I export campaigns from a date range, I only want to export campaigns SENT in that date range, not every campaign that has activity in that date range. The report exporting is extremely slow. Data visualization in Maropost is next to nothing, so I have to export all the data and create visualizations in Excel.

Recommendations to others considering the product

Ask a lot of questions about the reporting capabilities.

What business problems are you solving with the product? What benefits have you realized?

I'm not really sure, as I was not involved in the selection process.

Maropost review by Laurence H.
Laurence H.
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"Top Notch Experience So Far! "

What do you like best?

Not all business owners are tech minded. Therefore, having great support there when you need it is VITAL! Maropost's tech team are there within seconds to answer any questions we have or to help with any set up issues. And our account manager is faultless in making sure we have all our needs met. Fantastic customer service all round!

What do you dislike?

Not much really. Some of the reporting features could be a little easier to navigate but you can get all the metrics you need. And support has always been there if I've had trouble finding what I was after.

What business problems are you solving with the product? What benefits have you realized?

We've acheived our best deliverability and list growth since working with Maropost. I class them as a partner in our business and not just a service provider.

Maropost review by User
User
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content

"A Simple To Use and Reliable Email Marketing Sender"

What do you like best?

I like how a content piece can be used for multiple campaigns and that when you update the content, it will update all of the campaigns associated with it.

What do you dislike?

I am not a fan of the save system, how if you save it, it takes you to a different window when I would also like to update the "Plain Text" field after I update the HTML to make sure both are saved and my work is not lost.

What business problems are you solving with the product? What benefits have you realized?

We are solving our issue with easily having groups of users we need to send to and how we can easily reference them without needing to upload a new list everytime. It saves us a lot of time and provides an easier experience with sending emails.

Maropost review by Agency
Agency
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"I use it for work and it's pretty easy."

What do you like best?

I feel like the layout is simple and easy to use. I have not been using it for long because I just started at Haymarket Media but it was pretty easy to learn and get the hang of.

What do you dislike?

It can be slow at times, and exporting reports can take a long time but overall I like it.

Recommendations to others considering the product

N/A

What business problems are you solving with the product? What benefits have you realized?

I'm an ad operations specialist at Haymarket Media and I use the reporting tab to create custom reports and keep track of our e-newsletter metrics. I look at how many emails were sent and delivered, as well as total opens and unique opens. I like that I can open all this information in excel to transfer it to our reports.

Maropost review by Gabe F.
Gabe F.
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"Gabe at JTA"

What do you like best?

I like the safeguards that stop me from sending my test emails to our full list.

What do you dislike?

The user experience -- going back and forth between an image and content library, the way fields are filled in and formatted, etc -- is far more frustrating than previous platforms we have used, such as Mailchimp.

What business problems are you solving with the product? What benefits have you realized?

We have been able to develop complex email "journeys," and Maropost has helped scan our email lists for old unsubscribed accounts.

Maropost review by Olivia M.
Olivia M.
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"Maropost is an efficient, smooth email marketing platform that is expanding our email marketing."

What do you like best?

I like how the Maropost platform is organized and how easy it is to segment and group certain users. Their testing function is useful, and their preview rendering has helped us identify display errors across email providers and operating systems.

What do you dislike?

I don't like how you cannot delete a campaign once it's been sent. I often send test campaigns without using the "Send Test" function, and I like to keep my folders clean. The only dislikes I have are minor. Sometimes the counts for segments are slow, and segments do not always look accurate.

Recommendations to others considering the product

Take advantage of their online support staff. I had many questions and issues pop up and their staff always resolved them in a timely fashion. Their chat function is perfect for quick questions and instructions.

What business problems are you solving with the product? What benefits have you realized?

We are solving the issue of Spam blockers, list hygiene, and click-through/open rates. We have realized, through Maropost deliverability analytics, the many filters that ISPs put up for old emails. We are able to segment our users by open rates and improve our IP reputation with these functions.

Maropost review by Candy W.
Candy W.
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"Good experience"

What do you like best?

I like the fact that everything is in one place, I can upload photos and build newsletters in the same platform.

What do you dislike?

I dislike that the reports are sometimes not updated in real-time. It is also not easy to see at a glance the most updated figures. The support staff are sometimes not that helpful either.

Recommendations to others considering the product

I would recommend giving Maropost Marketing Cloud a try to see how the features and product works for your company.

What business problems are you solving with the product? What benefits have you realized?

We've been able to schedule and send email campaigns using Maropost. We've also been able to create content feeds and send recurring campaigns.

Maropost review by User
User
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content

"Needs help"

What do you like best?

customer service is responsive

sales team is very convincing

What do you dislike?

UI design is extremely faulty

The testing process is very tedious to set up and makes it easy to make mistakes

They constantly make updates that do little to effect the bigger issues and are not completely upgraded

They don't provide scheduling options like "send-time optimization" as an option for A/B testing

Backend team solutions usually provides workarounds on how to function on their ESP but hardly find solutions

Segmentation - is VERY clunky and not efficient whatsoever. Some options do not work properly, especially their location function.

Dynamic content - does not dynamically change content the way you structure it. Extremely faulty and not reliable.

If you pick out a bug in the system it could take weeks or months to get the issue resolved

Creating web page - most icons do not work or function properly

What business problems are you solving with the product? What benefits have you realized?

Overall, the ESP has many many challenges. I've personally worked with several different types of ESPs and this so far is the worse one yet. The only way to succeed with this ESP is to constantly figure out workarounds. This makes the user experience VERY challenging to do even the most minimalistic tasks and makes it difficult to execute. Whenever there is an update I am always cautious. Usually, it doesn't work properly or it comes up an array of other issues. I have very little faith in this ESP because it has been so painfully disappointing.

Maropost review by Candace K.
Candace K.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Not my favorite ESP"

What do you like best?

It sends emails. I like the render preview tool as well.

What do you dislike?

Lack of reporting features, lack of attrition reporting. UI isn't super intuitive.

Recommendations to others considering the product

Make sure to negotiate your terms, realize that many features are half (or not at all) baked, and be prepared to come up with creative solutions/workarounds.

What business problems are you solving with the product? What benefits have you realized?

Driving traffic to media sites with regular newsletters

Maropost review by Tyler B.
Tyler B.
Validated Reviewer
Verified Current User
Review Source
content

"Can't Say Enough Good About MaroPost"

What do you like best?

After growing our business to 6 million emails sent a month, we had some serious issues with deliverability that overnight slashed our profits by 33%! I talked to some friends and was introduced to MaroPost. Our open rates went from an average of 12.6% to 19.5% in a matter of weeks after switching! The best part is...

We are now sending over 15 million emails and open rates are still above 19%!

I couldn't recommend MaroPost enough for people who are serious about their email marketing and want to scale their business withut the hassle of their Email Service Provider failing on them.

What do you dislike?

There is nothing to dislike. They have great technical support and are always available for any emergency or question we might have.

Recommendations to others considering the product

Maropost is more expensive then other email service providers. However, this is our biggest profit center and if you're an online company my bet is that it's yours too! You can't make money off emails that aren't delivered. So why not go with the best. We made our money back month one!

What business problems are you solving with the product? What benefits have you realized?

Deliverability of our email and a utilizing a software that can handle our volume.

Our deliverability has increased and we are better able to track and segment our campaigns.

Maropost review by Amy K.
Amy K.
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Verified Current User
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"Made the switch and LOVE it!"

What do you like best?

The best part of Maropost is the continued customer service. You would think that after you have been a customer for a while they might put you on the back burner. Not true with Maropost- they are ALWAYS there for you. It's been such a huge help to have conference calls with the Maropost experts and you don't have to wait weeks.

We looked any many different ESP's before making the switch. We loved the Maropost platform and its ease of use. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for - Maropost is company we can grow with. We also appreciate the fact that they are still growing and developing. Have an issue? Want an improvement- Maropost can make that happen.

What do you dislike?

So far so good. We have not had any issues with our day to day emails. Implementation was smooth. We got this product up and running pretty quick. The only complaint I heard from our IT department was an issue transferring our large list. 1.2 million and this was resolved quickly.

What business problems are you solving with the product? What benefits have you realized?

Increased efficiency has allowed us to free up our designer for other projects. This is a big plus. And the great customer support. We are NEVER at a stand still waiting for feedback. If we have an question - it's answered- resolved and we move forward. Time is money...

Maropost review by Agency in Information Technology and Services
Agency in Information Technology and Services
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Verified Current User
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"Maropost is a strong platform with a good outlook, but a few blind spots"

What do you like best?

The automation tool is by far the most powerful aspect of the platform. It's extremely powerful, feature rich and easy to use. This is undoubtedly where Maropost made a name for themselves. I wish it had SMS and Push notifications included, but it doesn't. As far as email-related automations go, I don't think it's missing anything. It has contact-level tagging which is very important when doing marketing automation.

Other big plusses: segmentation, easy dynamic content, innovative delivery tools, web tracking script, landing page builder/form builder, blacklist checker in email sending workflow, and a really easy way to select/exclude lists during the message creation process.

What do you dislike?

I don't like how you have to create content in a separate area from the message creation workflow. This is a little cumbersome. It's the same with their multi-variant testing tool, it's time consuming to manually create many pieces of content before running the test.

I also think the UI has quite a few quirks and bugs. Strange menu layouts etc, but this goes for all email platforms. It just takes a bit of acclimation and fine tuning.

Lastly, although people seem to rave about their customer support, I have had the opposite experience. Not very helpful, short tempered, untruthful, pushy, and very sales-quota oriented.

Recommendations to others considering the product

Go through a very thorough evaluation. The initial answers their team gives you are not always trustworthy. On repeated occasions they have either blatantly mislead me or highly exaggerated what the platform can do.

What business problems are you solving with the product? What benefits have you realized?

We were looking for a more forward thinking, agile, innovative platform, instead of the older, legacy products we had been using for years. These older products just weren't innovating, whereas Maropost was really disrupting the scene with cutting edge features being shipped at a very fast pace.

Maropost review by Agency
Agency
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"Maropost review"

What do you like best?

Great deliverability rate, live chat, reliablility

What do you dislike?

Customer service from reps - sometimes I have had to ask for the same thing multiple times and there are a lot of delays in getting what we need. We've had 3 or 4 CSM's since starting 2 years ago and it feels like nobody truly owns our account.

Recommendations to others considering the product

yes - but CSM's for accounts could be more responsive.

What business problems are you solving with the product? What benefits have you realized?

Drip email marketing - the Journey setup works really well.

Manage large email lists without issues

Maropost review by Matt S.
Matt S.
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"All I Can Say Is WOW!"

What do you like best?

Maropost is a phenomenal product backed by an amazing team. We have been utilizing Maropost as a basis for the entire email marketing side of our business for over 1.5 years and they have not disappointed. Not only is the platform extremely simple to use, the analytics provided have help us zero in our campaigns to deliver they highest revenue results possible. In addition, the entire support team is ALWAYS there when you need them. They answer any and all questions I have while also providing immediate support for any issues that arise within a timely manner. I highly recommend Maropost.

What do you dislike?

There is nothing I can say as a "dislike" about Maropost.

What business problems are you solving with the product? What benefits have you realized?

With email providing nearly 80% of yearly revenue, it is essential that we are getting into the inbox every single time. Maropost's team goes above and beyond to help us ensure those goals are met. They are constantly monitoring our inboxing and making sure we have all of the insights we need to stay out of the spam folders and deliver all of our messages. We have doubled our business since working with Maropost, and our email program plays a HUGE part in the success.

Maropost review by User
User
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content

"Maropost Experience from a marketer, not an engineer"

What do you like best?

It has a host of important features, ability to send emails, create segments, lists, dynamic content, reporting.

What do you dislike?

The UX and UI don't make any sense and are not intuitive for laypeople who are not developers. I wish the reporting capabilities were better. It is a bit complicated to build journeys and clunky. Pulling reporting on unsubs is a pain.

What business problems are you solving with the product? What benefits have you realized?

Sending emails, mostly batch and blasts also triggers and transactionals, maintaining lists, etc.

Maropost review by Andrew C.
Andrew C.
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Verified Current User
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"I Will Name My First Born "Maropost" "

What do you like best?

The best thing about Maropost is the people behind the platform.

I can't count how many times I've come to them with a problem only to get it quickly resolved.

Plus Ross is a pretty hands on CEO, not shying away from customers.

For example I recently met up with Ross at a conference and asked him how we could accomplish setting up a button in our emails that allows readers to adjust the numbers of emails they get from us.

At first the answer wasn't apparent either of us, but Ross and I spent about 8 minutes to think it through and come up with a solution.

Second to that would be the increase in deliverability from what we were using before.

And third would be how easy it is to login and create segmented Autoresponder sequences.

Overall, if you're serious about upping your email game you'd be crazy to go with anyone else other than Maropost.

Thanks Ross and Team!

What do you dislike?

At first I didn't like how there wasn't much documentation on how things worked. But over the past year, the team at Maropost has come along way and have been a great help.

That's the only complaint I can really think of.

Sure there have been minor issues in the past, however I get those quickly resolved by just emailing support@maropost.com.

What business problems are you solving with the product? What benefits have you realized?

Our primary focus with email is getting the right message to the right customer at the right time. This way we can drive our engagement up and maintain that valuable brand real estate in the minds of our customers and prospects.

Maropost is helping us with that on all fronts. Especially when it comes to deliverability and segmentation.

Maropost review by Josh S.
Josh S.
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content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Reporting"

What do you like best?

The ability to create custom reports. It's very simple.

What do you dislike?

All of the fields are a default. Sometimes we don't need all the fields to export

What business problems are you solving with the product? What benefits have you realized?

Email marketing.

Maropost review by User in Marketing and Advertising
User in Marketing and Advertising
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Verified Current User
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content

"More streamline than other email applications"

What do you like best?

We previously used Ontraport for all our emails, Maropost has streamlined a lot of our processes and made our email system much easier to manage!

What do you dislike?

How tabs are nested can be confusing or hard to find.

Recommendations to others considering the product

Take advantage of the live chat when getting to know the application.

What business problems are you solving with the product? What benefits have you realized?

What we took two separate email systems before we can now do with one; Maropost.

Maropost review by Jeff R.
Jeff R.
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"Excellent support, solid delivery, very flexible"

What do you like best?

Maropost offers very responsive and personal support. The delivery is on par with industry leaders. And most importantly to us, they show a great deal of flexibility in the processes we test and support those changes as we make them on the fly.

What do you dislike?

Most of the functionality that is currently lacking is known to be in development. Although there are a handful of limitations on reporting and response features, I know they are being built and have great confidence in the viability of what is delivered based on Maropost's historical track record of churning out quality upgrades.

Recommendations to others considering the product

As with any software decision, it's important to vet not only the product, but the team around it. We felt very comfortable with Ross and his team of professionals. The team we are exposed to has a long history of success in the industry, and we felt very comfortable with their leadership and experience level.

What business problems are you solving with the product? What benefits have you realized?

We've enhanced deliverability on Hotmail and Yahoo, as well as found a true partner in our building process.

Maropost review by Administrator in Publishing
Administrator in Publishing
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"Great ESP "

What do you like best?

We started with MaroPost when they were still in their infancy. Now almost four years later they have added a robust host of features and their support staff is super to work with on issues - FAR BETTER THAN INFUSION SOFT WHO ARE TERRIBLE!

What do you dislike?

They do things a little differently, and their product layout is not necessarily intuitive.

Recommendations to others considering the product

Ontraport (Office Auto-Pilot)

What business problems are you solving with the product? What benefits have you realized?

Mass emailing up to and around 4M every month.

Maropost review by Daniel M.
Daniel M.
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"Amazing product and exceptional deliverability "

What do you like best?

We had an easy time transitioning from our previous email program to Maropost. The setup was quick, and the team there was readily available for us if we needed it.

Using Maropost, we have been able to quickly set up automated campaigns and split test them to continuously improve our email program.

And deliverability has been top notch! We have had little to no issues with our emails reaching the inbox.

What do you dislike?

Can’t say there is anything in particular that stands out to me. We were missing the ability to run a certain API call right off the bat, but Ross’ team was quick to implement a fix and we had a solution ready within 24 hours.

What business problems are you solving with the product? What benefits have you realized?

Our company relies completely on email, and therefore we need a solution that we can trust.

Maropost has been that solution for us, delivering top notch customer support, and deliverability.

Of course an added benefit we’ve found has been the simplicity of testing our email program. Anything from subject lines, all the way to complete automated series’ can be tested faster than we’ve ever been able to with previous solutions.

We couldn’t be happier with the results we have seen from Maropost.

Maropost review by Jackie H.
Jackie H.
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"AMAZING Support & GREAT Platform"

What do you like best?

I absolutely love the 24/7 chat support. There has been numerous times I had a quick question and most other companies would make you fill out a ticket or wait an hour to reach a rep on a 1-800 number, but Maropost chat reps will answer you in seconds!

What do you dislike?

There is not one thing i don't like about Maropost! I can honestly say this is the first ESP that is perfect for our company. The support is great, the platform is easy to use and it does everything we want. The A/B Split testing is super easy and the reporting is exceptional.

Recommendations to others considering the product

I would recommend using Maropost over anyother Email Provider. It will be the best decision you can make for your company.

What business problems are you solving with the product? What benefits have you realized?

Maropost has helped with our inbox issues and they have saved us SO much time. It used to take us over an hour everyday to set up and schedule our daily emails, and now with Maropost we can set-up and schedule all of our emails for the upcoming week in just minutes.

Maropost review by Gabriel T.
Gabriel T.
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"Amazing platform and amazing customer service"

What do you like best?

The staff assisting with on boarding and their commitment to ensure we maximize our results.

What do you dislike?

Honestly, nothing. Everything was easy to use and the staff made it very simple to transition.

What business problems are you solving with the product? What benefits have you realized?

Email marketing optimization became MUCH easier.

Maropost review by Craig C.
Craig C.
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"Our experience with Maropost has been outstanding"

What do you like best?

The support is second to none. We can submit a ticket and receive a response within minutes with a resolution.

What do you dislike?

In comparison to other solutions, Maropost is priced on the higher end of the spectrum. There is no integration with services such as LeadPages, which means we have to manually create squeeze pages and landing pages that integrate with Maropost. There's no ability to split test emails (subject lines) in the autoresponder series.

Recommendations to others considering the product

We have used 5 other ESPs over the last few years and Maropost has proven to be the most reliable, responsive, and forward thinking by far.

What business problems are you solving with the product? What benefits have you realized?

We are able to segment our list, which enables us to send highly relevant newsletters and offers. We are able to better communicate with our prospects and customers on a daily basis.

Maropost review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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content

"Review of Maropost"

What do you like best?

The ease of the platform and how it consistently functions the same way

What do you dislike?

learning the layout can be confusing (hovering over the logo for the menu to drop down) and the number of contacts being sent to number not updating immediately

What business problems are you solving with the product? What benefits have you realized?

drip emails, new subscriber emails, marketing emails, automation of necessary emails

Maropost review by Mark K.
Mark K.
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"Couldn't Be Happier With Their Product...And Team"

What do you like best?

- Intuitive interface

- Great support team

- Adaptable.

In our fast paced business it's nice to have our mailer adapt and move as quick as we do when we need changes, product suggestions, etc.

What do you dislike?

The UI could use an update in the next couple years, but this is minor, it's minimalist layout is still ideal.

Recommendations to others considering the product

I'd recommend talking over the phone to get a real idea of how they can specifically help grow your business. Don't just jump in blind.

What business problems are you solving with the product? What benefits have you realized?

Reaching out to millions of users in our unique industry requires a lot of emails, but delivered in a customized way. The ability to segment and reach out to our users based on particular actions is ideal.

Maropost review by User in Marketing and Advertising
User in Marketing and Advertising
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"Excellent Marketing Platform"

What do you like best?

Use Maropost to manage variety of marketing for my company. Works great + good customer support.

What do you dislike?

Not much to dislike. Initial learning curve was a little more difficult - but the tools are more advanced than programs we've used in the past, so it was worth the time.

What business problems are you solving with the product? What benefits have you realized?

Needed better delivery rates and automation options for our email marketing program. Delivery rates have not fallen below 99% since we started using it. Automation tools have helped us retain and monetize leads that would otherwise have been lost.

Maropost review by Manny G.
Manny G.
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"The best email solution in the industry!"

What do you like best?

Ross, the CEO is available and makes an appearance at several industry events

The software is easy to use and effective.

The deliverability to better than any other service I've ever used and I've used most of them

The customer service is stellar

What do you dislike?

It's very expensive but at the end of the day, you get what you pay for and if you want the best, sometimes you have to pay the most.

This is the Bentely so if you're looking for a Honda then this isn't a fit

What business problems are you solving with the product? What benefits have you realized?

Ability to engaged our audience and to hard code our affiliates in Maropost to ensure they get credited. Happy affiliates, happy business!

Maropost review by david s.
david s.
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"Excellent Product, Great Support"

What do you like best?

Maropost is incredibly simple, fast, and straight up works. It was very easy to migrate to, setup, and immediately start sending emails. And their customer service is incredibly helpful -- unlike some other companies.

For example, when we got started, their postmaster and their livechat support staff were there every step of the way to make sure that our e-mail settings were setup properly, our deliverability challenges were taken care of, and they even got us certified with ReturnPath. Other companies should take note of the accessibility of Maropost's customer support, for sure.

What do you dislike?

There are some features missing that I'd love to be added, however, it seems as if they add in new features every week, so they should get caught up soon!

They have all of the basic features that are necessary for you to send out e-mails - the only thing missing is some more advanced segmentation like infusionsoft - but that is not mandatory for me.

Recommendations to others considering the product

If you're on a shared server and your list is over 100,000, I'd recommend Maropost. If you're not having deliverability issues now, you will eventually, and you will be screwed on shared email hosting.

What business problems are you solving with the product? What benefits have you realized?

We're able to easily e-mail our large e-mail list, and have set ourselves up for long term solid deliverability through Maropost. E-mail has been harder and harder to get delivered, and I believe that Maropost will set us up properly for the long term.

The biggest thing is that I've learned quite a bit about e-mail/list hygiene and deliverability, so even if one day Maropost no longer meets our requirements, my experience with them will prepare me for any other service we may try to use later down the line.

Maropost review by Richard L.
Richard L.
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"Amazing support, great features best Gmail delivery around!"

What do you like best?

Maropost is the perfect mix of "enterprise level" technology and "they still listen to their customers". The software was good when we made the switch but has become GREAT in the last 6 months. I’m pretty sure they have added almost every feature, improvement and integration I’ve asked for - plus several I didn’t even know I wanted but couldn’t live without now!

What do you dislike?

My main complaint is the lack of documentation and training they have available on their platform. *BUT at the rate they're adding new features, system integrations and improvements I get it. Plus Ross and his team have always been quick to jump on and do a personalized training session with my team. (I'd still like some documentation ;)

What business problems are you solving with the product? What benefits have you realized?

Maropost is the 9th (yep NINTH) email platform we've used in the past 10 years... we kept "outgrowing" them or the deliverability of the provider dropped or they just didn't have the features we needed to deploy our marketing campaigns effectively.

Maropost is different.

They're system gets great deliverability (especially into the Gmail primary inbox), mails go out quickly, the integrations allow us to leverage our existing shoppingcart for what they do best and then apply logic and deploy campaigns based on individual user activity in Maropost.

Maropost review by Michael S.
Michael S.
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"Love the Support"

What do you like best?

The customer support is off the charts. They've offered quick service and detailed, but simple, solutions to any issues we've run into. Support agents are well-versed in every aspect of the software.

Continual addition of features is also a huge plus.

What do you dislike?

There are occasional user experience difficulties. Some areas of the software could be a bit more intuitive. Overall, not a big problem at all though. This is to be expected with any system that does as much as Maropost does.

Recommendations to others considering the product

They are continually adding new features.

What business problems are you solving with the product? What benefits have you realized?

We're able to segment more effectively than previously and the workflows allow us to "set it and forget" (hat tip Ron Popeil...), even when using fairly complex logic.

Maropost review by User
User
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"Tool for Successful Email Marketing Campaigns"

What do you like best?

Campaign and contact tags are great for segmenting purposes.

What do you dislike?

Overlay shows link clicks grouped together. If there are multiple instances where the same link is use, it would be helpful to have this broken out by placement. Also, it would be great to select multiple mailings by clicking on individual emails.

Recommendations to others considering the product

Utilize the journey campaigns to automate emails, and allow for more personalized messaging.

What business problems are you solving with the product? What benefits have you realized?

Journey campaigns have proven to be easy to set up and allowed us to automate more campaigns.

Maropost review by Lanny M.
Lanny M.
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"So.. This is what happens when a company delivers emails..."

What do you like best?

My open rates... I didn't realize how bad my current provider was until I saw how insane my open rates were. I didn't just become a ninja copy writer overnight, these guys get emails in the inbox, so stoked.

What do you dislike?

NOTHING. Wish it was a little cheaper, but the ROI is still insane. I am hoping that they add a feature to push unsubscribes back and forth from infusionsoft. Right now, it is a somewhat manual process.

Recommendations to others considering the product

The price scared me, the results are ridiculously good. When I saw my increase in opens and clicks, it wasn't a subtle change, I have 2.5 more opens on each email, 250% increase over infusionsoft. Also very cool, I got to talk to the CEO Ross, he's a great guy. The features can't be touched, they are A+, best in class at emails. The sending options are sick, the split testing ability is amazing.

What business problems are you solving with the product? What benefits have you realized?

More emails in the inbox. More Clicks. More Money

Maropost review by Rob M.
Rob M.
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"Designed for marketers "

What do you like best?

Their focus is on deliverability and they get it done better than anyone. Also, the customer focused mindset really comes across in the top tier customer service and support.

What do you dislike?

Any technical issues we've ever had have always been dealt with quickly. Maybe having some online video tutorials but I'm sure they're working on it.

Recommendations to others considering the product

All I can say is talk to Ross and try it. The rest will take care of itself, the product stands on its own.

What business problems are you solving with the product? What benefits have you realized?

Deliverability is probably the most important thing when it comes to email marketing. If your customers aren't getting your emails in their inboxes, nothing else about your email matters. Look, feel, content, subject line--all secondary compared to deliverability. By addressing email deliverability so well, this product turns email marketing into a strength--one that you don't have to worry about anymore, which saves an unbelievable amount of time and stress. That's worth a lot to me.

Maropost review by Merlin H.
Merlin H.
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"Maropost rocks because of excellent service and an excellent product!"

What do you like best?

In an industry where every number counts Maropost rises above. After 2 years of working with Maropost I have nothing but accolades for them. The entire team invests in my company's success which is evident in every interaction I've had with them and their product delivers exactly what it promises - results!

What do you dislike?

Maropost is slightly more expensive than several of their competitors, but that extra expense is far out-weighed by the results we receive when using Maropost.

What business problems are you solving with the product? What benefits have you realized?

We have increased out email deliverability by over 20% with puts more money to our bottom line every single month.

Maropost review by User
User
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"Efficient, with interesting options"

What do you like best?

I like the WYSWIG templates and tracking abilities. I like that you can see how much time remains before something is scheduled to deploy.

What do you dislike?

Strongly dislike the testing function in that it's unclear whether the test or real newsletter has been sent out. Editing/cloning is not intuitive. Campaigns default into a general folder and have to be moved over.

What business problems are you solving with the product? What benefits have you realized?

I believe there is better tracking ability, and appreciate that we can provide better data to clients.

Maropost review by Kayvon F.
Kayvon F.
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"Exceptional customer service and vision"

What do you like best?

I have used multiple tools for my companies needs and by far Maropost has surpassed all my needs in one. I have completely put my trust into this company and they have turned my business into an automated system. The customer service when needed is exceptional and they are very diligent to my needs.

What do you dislike?

We had our internal issues with our team reaching out to Maropost. I would like Maropost to help initiate my internal team to make sure the system is running smoothly and we are receiving high deliverability.

Recommendations to others considering the product

As long as they keep innovating and staying ahead of the industry standards than I will not look else ware. Keep the customer service to a premium and staying ahead of all defaults and or bugs will give you the position to be the leading company in this industry.

What business problems are you solving with the product? What benefits have you realized?

Since I have joined and teamed up with Maropost all of my online marketing and customer retention problems have been resolved. They helped me create an automated system that allows my company to focus on other aspect of our business. Knowing I have Maropost in charge of my online needs gives me more time and energy to focus on whats best for my customers.

Maropost review by Ed S.
Ed S.
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"Excellent email marketing software... highly recommended!"

What do you like best?

Since moving to Maropost from a different company, that shall go unnamed, we have been very happy. The interface is straight forward, it's very simple to set up split-tests, and track incoming data. The support we receive is also top-notch. Great software, great customer service, and just a flat out great user experience.

What do you dislike?

Can't think of anything at this time. All good

What business problems are you solving with the product? What benefits have you realized?

Using Maropost has allowed us to greatly step up our email marketing. That's always been a primary revenue driver for us, but it's only increased since we started.

Maropost review by User
User
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"Email marketing for leafgroup"

What do you like best?

The support team is very responsive. Haven't had issues with deliverability at all.

What do you dislike?

UI can be frustrating to use at times. Reports are a headache to pull.

What business problems are you solving with the product? What benefits have you realized?

Email marketing and reaching out email list

Maropost review by Chaeli  M.
Chaeli M.
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"User friendly system! "

What do you like best?

The reports are labeled and organized cleanly

What do you dislike?

It can sometimes be slow when I log in and search.

What business problems are you solving with the product? What benefits have you realized?

We can track accurately and see the rise and fall of participation in our subscribers

Maropost review by Mike H.
Mike H.
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Verified Current User
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"Solid Delivery"

What do you like best?

The Maropost delivery has been above and beyond any system we have used to date. Their teams knowledge of delivery needs, combined with their contacts inside of the necessary companies, has been instrumental in ensuring all of our clients receive maximum delivery potential. I was a little worried because I referred so many clients at once, but the ROI has made every client know this was a great decision.

What do you dislike?

Because of the advanced nature of the software, and our brining together multiple worlds and niches in direct marketing, we have experienced a few language and systems challenges. But Ross and team have been great about responding quickly, and taking reasonable steps to ensure our satisfaction.

Recommendations to others considering the product

If you are looking to a "does it all" solution, you should move on. If you are looking for the best delivery, then you should consider Maropost. If you are not willing to sign a long term contract, without being able to get your own log in to "test it out", you should move on and come back after you have validate your concerns from other users.

What business problems are you solving with the product? What benefits have you realized?

Email delivery, in-boxing, and monitoring are the largest problems that have been solved since we began working with Maropost. As mentioned previously, delivery of your message is the only thing that matters. Any other problems are secondary and dwarfed in comparison.

Maropost review by Josh L.
Josh L.
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"Best Email Platform Hands Down!"

What do you like best?

The workflows and the support are better than anyone else. Not just marginally better, but actually kick-butt super better.

What do you dislike?

There are a few things that we have suggested and things we'd like changed, but nothing major. And, some of the suggestions we have made have been implemented that day.

What business problems are you solving with the product? What benefits have you realized?

We rely heavily on segmentation and automated workflows. Maropost takes are care of that. We are better able to target our unresponsive subscribers and we are better able to make sure our customers are getting the emails they want to get, both because of deliverability and ease of use.

Maropost review by John R.
John R.
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"Best service PERIOD!!"

What do you like best?

We love working with the team at Maropost! Top notch service at a fantastic price. Whenever we need something done its done on the spot. When we have suggestions on how to make it better Ross gets his team on it and gets it done. We Have tried it all and we love this company.

What do you dislike?

I cannot think of anything. Other then the occasional technical issues that you would get anywhere, but Ross and his team has it fixed usually before we even notice it. Top notch!!

Recommendations to others considering the product

Only recommendation would have already been addressed with the team at Maropost and are currently being developed.

What business problems are you solving with the product? What benefits have you realized?

We millions of emails per month through our company. That being said This ESP enables us to do that without a hitch. Everything works flawlessly. If you are considering using another company you are truly missing out. Reach out and allow Ross' team to PROVE that they are what you have been yearning for.

Maropost review by Jim R.
Jim R.
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"MaroPost is by far the the BEST ESP out there."

What do you like best?

I have tried tons of the current "best options" and MaroPost blows them all away in regards to delivery and the top notch level of service they provide to their clients. By far the best delivery rates I have ever seen!

What do you dislike?

There is the occasional technical issue but they are always resolved expediently and they always keep me aware of what is going on and how things are progressing.

Recommendations to others considering the product

If you are having any concerns that MaroPost wont meet your needs, talk to them. If they do not have the tools you currently need, they will make sure to have them soon. They are always rolling out new features and client requests take a high priority.

What business problems are you solving with the product? What benefits have you realized?

Because of the fact that email marketing is one of our primary revenue streams, we send millions of emails a month. We had spent years trying to find an ESP with the best delivery and the best support, we have finally found a company that offers both,,,that company is MaroPost

Maropost review by Igor L.
Igor L.
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"The Undisputed Leader In The Field Of Email Marketing"

What do you like best?

Ross Andrew, the CEO, runs a very tight ship and takes personal care of his customers. This is not to be underestimated if you value good old-fashioned customer support, something that is sadly lacking in many software solution services these days.

He also has the leading ESP platform that is ranked #1 for email deliverability. That's no mean feat and the value of it is almost priceless in today's world where it's getting harder and harder to get into the inbox of our customers and subscribers.

Also the automation and split-testing is industry leading. My particular favorite is split-testing subject lines to a portion of the list and then automatically sending the winner to the bulk of the list. This one innovation to our marketing has already more than covered our investment in Maropost.

I am also extremely impressed with the ongoing innovation of the platform and the fact that suggesting from customers are listened to and then implemented!

Give it a try and you'll see for yourself.

What do you dislike?

Really there is so little to dislike. What they could improve on is having more video tutorials.

Recommendations to others considering the product

Has the most advanced automation tools currently available in the industry AND has the best deliverability, plus it also has the best customer service experience. Definitely request a demo of the product, you won't be disappointed.

What business problems are you solving with the product? What benefits have you realized?

DELIVERABILITY!

Also the advanced automation tools are a real goldmine for those who want to get a better return on investment from their marketing efforts.

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