Maropost Marketing Cloud Features

Based on 26 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 29 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 21 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 30 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements

Based on 28 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 29 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

As reported in 19 Maropost Marketing Cloud reviews. Enables users to view and transact business with the same content in multiple languages and currencies.

Based on 22 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 29 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 20 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Ability to define a custom domain from which emails are sent.

Able to send emails from multiple domains.

Ability to use a dedicated IP for deliverability.

Availability and quality of documentation for API, code library, implementation, and set up.

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

Tracks emails sent and delivery rates and compiles them into standard reports.

Provides features and infrastructure to allow scaling for large organizations.

Emails are consistently received and software performs reliably.

Based on 57 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically

Based on 58 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.

Based on 59 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Based on 48 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Based on 33 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Based on 40 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Based on 47 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 45 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.

Based on 32 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

As reported in 32 Maropost Marketing Cloud reviews. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Based on 38 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 49 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Based on 25 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Based on 28 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Based on 28 Maropost Marketing Cloud reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Based on 27 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Based on 33 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. This feature was mentioned in 34 Maropost Marketing Cloud reviews.

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. 25 reviewers of Maropost Marketing Cloud have provided feedback on this feature.

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. This feature was mentioned in 22 Maropost Marketing Cloud reviews.

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. This feature was mentioned in 20 Maropost Marketing Cloud reviews.

Based on 54 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Based on 37 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Based on 24 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Based on 25 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. This feature was mentioned in 20 Maropost Marketing Cloud reviews.

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

Quantity and quality of preset email templates for administrators to construct their own emails.

Able to customize the unsubscribe templates, handler, and tracking.

Able to segment transactional emails based on their purpose.

Detailed logs for tracking and debugging mail server activity.

Alerts administrator whenever a pre-set event occurs.

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

API used to track the status of emails.

API used to send emails (e.g. Web API, SMTP API)

Testing to ensure emails do not go to recipient's spam folder.

Based on 21 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 22 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 21 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 20 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Based on 23 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 25 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 21 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 18 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 22 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Based on 10 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors

Based on 11 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns

Adapt the selling process to each visitor, including content and pricing

Provide a library of templates for various purposes such as website engagement or e-commerce 10 reviewers of Maropost Marketing Cloud have provided feedback on this feature.

Allows users to customize templates and use them on multiple channels easily 12 reviewers of Maropost Marketing Cloud have provided feedback on this feature.

Track the performance of different versions of templates and suggest optimizations This feature was mentioned in 12 Maropost Marketing Cloud reviews.

Based on 19 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Allow users to edit text and themes on email templates

As reported in 13 Maropost Marketing Cloud reviews. Offer email proofing capabilities

Provide mobile responsive email templates

Based on 10 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior

Based on 11 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior

Deliver messages targeted at buyers who are about to leave an online store

Machine learning or artificial intelligence that powers the personalization features of the platform.

Tools to automatically recommend products to a customer based on their viewing or purchasing history.

Based on 14 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers.

Based on 12 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history.

Integrate personalized content and recommendations on websites

Based on 13 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Define customized email templates which are sent automatically

Include personalization features that are mobile-friendly and responsive

Offer pre-made email templates 15 reviewers of Maropost Marketing Cloud have provided feedback on this feature.

Based on 24 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Allow users to create their own email templates

Based on 22 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Use drag-and-drop HTML editing to create email templates

Based on 24 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Provide analytics reporting so that users can see how their campaigns perform

Based on 22 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Allow for users to identify potential issues that would stop their emails from sending

As reported in 22 Maropost Marketing Cloud reviews. Integrate with email software or email marketing and marketing automation platforms

Ability to share email templates via a link to collect feedback on the created emails easily

Enables users to send mass text message campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Provides automatic text message replies to recipients

Provides automatic URL shortening to use less characters via text

Offers features for personalizing text messages based on customer information or past behavior

Allows users to establish automated workflows and triggers to deliver transactional text messages

Based on 13 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data.

Based on 14 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform.

Based on 13 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software.

Based on 13 Maropost Marketing Cloud reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

Provides pre-built or customizable performance reports

Automates tasks and features for added convenience

Facilitates the integration of text messaging into existing business applications through an SMS gateway API

Engages in human-like conversation for task delegation