Top 10 Marketing Attribution Software Alternatives & Competitors

Top 10 Alternatives to Marketing Attribution Software Recently Reviewed By G2 Community

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HubSpot Marketing Hub
By HubSpot
4.4/5
(14,729)
Product Description
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
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Categories in common with Marketing Attribution Software:
Attribution

ActiveCampaign
By ActiveCampaign
4.4/5
(14,681)
Product Description
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster.
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Categories in common with Marketing Attribution Software:
Attribution

Agentforce Marketing (formerly Salesforce Marketing Cloud)
By Salesforce
4/5
(4,460)
Product Description
Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.
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Categories in common with Marketing Attribution Software:
Attribution

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G2 Advertising
Get 2x conversion than Google Ads with G2 Advertising!
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Demandbase One
By Demandbase
4.4/5
(1,941)
Product Description
The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer.
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Categories in common with Marketing Attribution Software:
Attribution

CallRail
By CallRail
4.5/5
(1,715)
Product Description
CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing.
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Categories in common with Marketing Attribution Software:
Attribution

Invoca
By Invoca
4.5/5
(967)
Product Description
Invoca is the leading provider of AI-powered conversation intelligence to help marketing, sales, contact center, and customer experience teams acquire and retain more customers. Invoca’s platform is made up of four primary components: • Call tracking, featuring the most actionable online-to-offline attribution data • Conversation analytics, powered by transcripts, powerful AI, and automated call scorecards that are tailored for your specific business needs • Call management, featuring easy-to-configure conversational IVRs and intelligent call routing Integrations, with dozens of no-code and low-code ways to connect your data to the leading marketing, analytics, and CX technologies
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Categories in common with Marketing Attribution Software:
Attribution

Constant Contact Advanced Automation
By Constant Contact
4.4/5
(960)
Product Description
Constant Contact Advanced Automation is a unified sales and marketing platform designed to help businesses get more leads, close faster, and deliver results.
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Categories in common with Marketing Attribution Software:
Attribution

AdRoll
By NextRoll
4.1/5
(774)
Product Description
Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.
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Categories in common with Marketing Attribution Software:
Attribution

CTM
By CTM
4.5/5
(758)
Product Description
CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.
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Categories in common with Marketing Attribution Software:
Attribution