[
Manychat Reviews
](https://www.g2.com/products/manychat/reviews)

[
Manychat Reviews
](https://www.g2.com/products/manychat/reviews)

# Manychat Features

##### 
## Integration (3)

Data Import & Export Tools

Ability to input, modify and extract data from the application in bulk through a structured file.

Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Breadth of Partner Applications

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

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##### 
## Platform (7)

Customization

System provides sufficient customization to meet business requirements

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

Sandbox / Test Environments

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Output Document Generation

Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

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##### 
## Email Marketing (4)

Building and Personalizing Emails

Create and design emails with an editor; manage templates; personalize dynamically

Sending Outbound Emails

Create targeted lists, schedule and manage bulk email sending.

Manage Email Deliverability

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Automated Email Responses

Set up automated nurturing emails based on events, online activities, and lead scores

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##### 
## Online Marketing (5)

Landing Pages and Forms

Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Dynamic Content

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

A/B Testing

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Mobile Optimized

Support mobile-optimized emails, online forms, and landing pages.

Search Tracking and Optimization

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

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##### 
## Lead Management (8)

Marketing Lead Database

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Data Quality Management

Data quality consists of deduplication, cleansing, and appending your marketing database.

Segmentation

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Lead Scoring and Grading

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Lead Nurturing

Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Online Behavior Tracking

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Automated Alerts and Tasks

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

CRM Lead Integration

Sync lead, contact, account, and opportunity information with your CRM system.

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##### 
## Campaign Management (4)

Program Management

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Event / Webinar Marketing

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Calendaring

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

Budgeting

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

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##### 
## Social (5)

Social Listening

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

Social Sharing

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Social Campaigns

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Social Media Engagement

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Social Media Advertising

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

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##### 
## Reporting & Analytics (5)

Basic Reporting

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Web Analytics

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

ROI Analytics

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Revenue Analytics

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

SEO / Keyword Analytics

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

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##### 
## User on/off Boarding (6)

Self Service Access requests

Users can request access to an application and be automatically provisioned if they meet policy requirements

Smart/Automated Provisioning

Automates account/access rights creation, changes and removals for on-premise and cloud apps

Role Management

Establish roles that create a set of authentication rights for each user in the role

Policy Management

Enables administrators to create access policies and applies policy controls throughout request and provisioning processes

Access Termination

Terminate access to multiple applications based on dates

Approval Workflows

Allow business stake-holders/managers to approve or reject requested changes to access via a defined workflow

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##### 
## User Maintenance (3)

Self Service Password Reset

Enables users to reset passwords without administrator interaction. Enforces password policies when resetting.

Bulk Changes

Change users and permissions in bulk

Bi-directional Identity Synchronization

Keep identity attributes consistent across applications whether the change is made in the provisioning system or the application

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##### 
## Governance (2)

Identifies and Alerts for Threats

Alerts administrators when inappropriate access occurs

Compliance Audits

Proactively audits access rights against policies

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##### 
## Administration (4)

Reporting

Standard and customized report creation to ensure appropriate access rights have been assigned

Mobile App

Provides mobile application that alerts administrators of potential issues and allows administrators manage access rights

Ease of set up for target systems

Support for wide variety of cloud and on premise apps to automate provisioning for existing and new applications procured

APIs

Provides appropriate application interfaces to enable custom integrations for unique business requirements

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##### 
## Messenger (4)

Sequencing

Mapped-out responses for conversations.

AI

Artificial intelligence (AI) and chatbot involvement.

Live Chat

Live human component of conversations.

Customization Interface

Quality of interface for designing and customizing conversation maps.

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##### 
## Channels (5)

Social Media

Conversations enacted over social media.

Website

Conversations enacted through embedding or pop-ups on websites.

Text Message (SMS)

Conversations enacted through text message (SMS).

Voice Assistants

Conversations enacted through voice assistants.

Other

Conversations enacted through other channels.

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##### 
## Customers (5)

Targeting

Overall quality of customer targeting based on needs or situations.

Profiles

Creation and modification of customer profiles based on conversations.

Analytics

Reporting based around specific and overall conversation results.

Lead Gathering

Capture and organization of leads from conversations.

Sales Conversion

Success rate of conversations leading to customer purchases.

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##### 
## Text Messaging (7)

Bulk SMS

Enables users to send mass text message campaigns

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Text Scheduler

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Automatic Replies

Provides automatic text message replies to recipients

Automatic URL Shortening

Provides automatic URL shortening to use less characters via text

MMS Marketing

Sends out multimedia via text messages, such as coupons, pictures, and audio

Personalization

Offers features for personalizing text messages based on customer information or past behavior

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##### 
## SMS Platform (3)

Reporting

Provides pre-built or customizable performance reports

Automation

Automates tasks and features for added convenience

API Integration

Facilitates the integration of text messaging into existing business applications through an SMS gateway API

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##### 
## Content (4)

Types

Manages multiple types of social content such as text, documents, videos, and images

Migration

Allows users to migrate content and product data from other systems such as Product information Management (PIM)

Publishing

Include workflows and rules for content sharing and publishing

UGC

Provide features or integrate with sfotware to manage user-generated content (UGC)

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##### 
## Engagement (5)

Live Streaming

Allows users to live stream content, which can be recorded and replayed on demand

Omnichannel

Support engagement on multiple channels such as email, phone, and in-store

Personalization

Provide pesonalization options such as dynamic templates, localized content, amd recommendations

Conversational Commerce

Provides chatbots and intelligent assistants for conversational commerce

Moderation

Include rules and workflows for moderation of social engagement

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##### 
## Social Shopping (4)

Promotions

Provide coupons or discounts that are available exclusively on social media

Shoppable Media

Manage shoppable content such as images or videos that buyers can click to access a store

AR/VR

Utilize augmented reality (AR) and virtual reality (VR) technology to engage with social media users

Social Store

Create social stores and customizable branded landing pages

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##### 
## Analytics (3)

Product Insights

Analyze social media sales to determine which products sell better

Social Listening

Monitor social media interactions to identify consumer trends

Campaigns

Track the performance of marketing campaigns and social media advertising

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##### 
## Agentic AI - SMS Marketing (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Agentic AI - Marketing Automation (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Agentic AI - Conversational Marketing (7)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### Categories on G2

[
Marketing Automation
](https://www.g2.com/categories/marketing-automation)[
SMS Marketing
](https://www.g2.com/categories/sms-marketing)[
Conversational Marketing
](https://www.g2.com/categories/conversational-marketing)

[
User Provisioning and Governance Tools
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