Madison Logic Platform Reviews & Product Details

I appreciate how Madison Logic Platform acts as a strong partner in managing our campaigns and brings structure and strategic oversight to our platform mix. Their proactive approach in optimizing targeting, creative performance, and pacing improves efficiency and lead quality. I like the clear reporting and actionable insights they provide, which align campaign performance with our broader demand goals. The intent data and ability to identify in-market accounts are the most valuable aspects, allowing us to prioritize the right accounts, reduce wasted spend, and focus marketing efforts where there is real buying interest. It helps us reach users generating leads, aligning with our clients' KPIs, and ultimately making our clients happier. Additionally, the platform is easy to set up. Review collected by and hosted on G2.com.

Reporting and insights can take some time to be given to us. We'd like the team to be more responsive. Monthly insights have taken longer than a month to arrive to us previously. Review collected by and hosted on G2.com.

I use Madison Logic for content syndication. It provides high quality leads from exactly our target account list. We get useful insights through their dashboard. Review collected by and hosted on G2.com.

There is nothing I dislike about the platform. Review collected by and hosted on G2.com.

I like the user experience and ease of accessing information on the Madison Logic Platform. The granularity of reporting, down to the account and job title level, is fantastic. Insights into website visits from these accounts really inform discussions with client partners by allowing us to surface high-quality accounts engaged by the programs. The initial setup was very easy and completed within 30 days. Review collected by and hosted on G2.com.

I think it could surface more recommendations on optimizations. Review collected by and hosted on G2.com.

I prefer the data models that Madison Logic uses, versus other ABM targeting platforms. I also like the build in capabilities to run paid media with our targeting in a way that is seamless (vs broken and siloed by channel). Review collected by and hosted on G2.com.

I do not have any dislikes so far! The platform offers everything that other platforms do. Review collected by and hosted on G2.com.

Madison Logic are consistently evolving the way they work to best suit the needs of the team, and our respective clients. They ensure any communication is handled in a timely manner, and no ask is too big.

The platform is extremely user friendly, giving options to set different KPIs dependant on the parameters of a campaign.

The team are always on hand to troubleshoot any issues that may occur, or to run through demos of how to get the best out of their service.

It's something we have integrated into our weekly workflow, and really helps with our reporting. The ease of integration and implementation means allows for holistic visibility across all activities. Review collected by and hosted on G2.com.

Some features may require a demo to talk through the full remit of functionality, but this is something the team are on hand to support with at any time Review collected by and hosted on G2.com.

Madison Logic is a one-stop shop for all of our needs, helping us streamline and simplify campaigns while still maximizing results. They’re stellar problem solvers and truly amazing partners. Review collected by and hosted on G2.com.

I don’t dislike anything about them—they’re great all around. Review collected by and hosted on G2.com.

I appreciate how easy it is to use, especially when it comes to integrating with other systems such as LinkedIn Campaign Manager or Marketo. Managing multiple campaigns simultaneously is straightforward, and I like that I can switch between programs to view results and make comparisons. Review collected by and hosted on G2.com.

One drawback is that for a global company needing to use different billing entities, the platform cannot be shared. As a result, even though we are part of the same company, we are forced to maintain several separate platform interfaces, each of which requires its own integration setup. Review collected by and hosted on G2.com.

I think the dashboard is straightforward, and clean. Review collected by and hosted on G2.com.

I feel the Madison Logic, especially the account based marketing, we can trace which "profile" we are reaching, doesnt give a holistic view of the execution Review collected by and hosted on G2.com.

Madison Logic platform offers valuable insights on the leads it generates, including their likelihood to engage with our content. It provides visibility at both the account and lead level, helping us identify the right contacts to reach out to. The data is detailed and goes down to a granular level, making decision-making more effective. It is easy to connect with Salesforce CRM and Marketing automation tools like Marketo and Pardot. Review collected by and hosted on G2.com.

At times, navigating between modules can be a bit confusing as the menu bar items have similar names Review collected by and hosted on G2.com.

it helps focus on the right accounts instead of spreading efforts too wide. The platform makes it easier to organize account-based campaigns and understand which accounts are worth prioritizing. Review collected by and hosted on G2.com.

Some parts of the platform take time to fully understand, especially for new users. Reporting and setup could be more intuitive Review collected by and hosted on G2.com.