Madison Logic Platform Reviews & Product Details

There ability to find the right account with the right intent makes reaching out to the right target accounts easy with the help of madisionlogic Review collected by and hosted on G2.com.

At times, the report doesn’t update or sync, and I’m unable to locate it using multitouch attribution. Review collected by and hosted on G2.com.

I like the team of account managers at Madison Logic Platform; they've always been very strong and quick to act. It's also great that I can clearly see my results broken down by account and by pieces of content. This helps to speed up time because I can identify which pieces of content perform well and then choose to promote them more on other channels. The clear breakdown of results is really helpful. Also, the initial setup is fairly straightforward with the platform, as I just need to provide the relevant landing page, email copy, and content to the account manager, which is pretty quick. Additionally, I can guarantee exposure to large-sized companies and good quality contacts at those companies. Review collected by and hosted on G2.com.

I think cost per lead is naturally quite high, I guess, you could say. There's a challenge because costs are rising. As well, sometimes contacts don't fully know what business they downloaded from, which can be a bit jarring when telemarketers then phone them up. Review collected by and hosted on G2.com.

II thought the overall concept was very solid! I also thought the weekly cadence calls were very valuable.Margaret facilitated the meetings with value. Review collected by and hosted on G2.com.

After the series of TALs was given to Madison, the sequences seemed like the best I had worked with. However, about a month into the program, I began to realize that the TAL information was—or at least seemed to be—very inaccurate. The prospect information started to look very similar across all accounts, and worse yet, we were unable to reconnect with 98% of the alleged leads, or the contacts stated they had never had a conversation with Birlasoft/Madison. Review collected by and hosted on G2.com.

I like how Madison Logic Platform delivers quality leads with a near-immediate impact on our pipeline. The leads' quality and true engagement stand out when compared to those from other vendors, driving our pipeline more quickly and organically. I also appreciate the seamless integration of the lead upload process, which means once the programs are set up, there's very little I need to worry about. The setup was very easy too, and I find Madison Logic to be one of the highest-performing products among the multiple vendors and products we use. Review collected by and hosted on G2.com.

N/A Review collected by and hosted on G2.com.

I appreciate how Madison Logic Platform acts as a strong partner in managing our campaigns and brings structure and strategic oversight to our platform mix. Their proactive approach in optimizing targeting, creative performance, and pacing improves efficiency and lead quality. I like the clear reporting and actionable insights they provide, which align campaign performance with our broader demand goals. The intent data and ability to identify in-market accounts are the most valuable aspects, allowing us to prioritize the right accounts, reduce wasted spend, and focus marketing efforts where there is real buying interest. It helps us reach users generating leads, aligning with our clients' KPIs, and ultimately making our clients happier. Additionally, the platform is easy to set up. Review collected by and hosted on G2.com.

Reporting and insights can take some time to be given to us. We'd like the team to be more responsive. Monthly insights have taken longer than a month to arrive to us previously. Review collected by and hosted on G2.com.

I use the Madison Logic Platform to manage, monitor, and report on my campaigns through its dashboard, which provides a single point for all campaigns performance data. I like the UI/UX as it's friendly, and I appreciate the granularity in data, which makes it easier to monitor and report on campaigns. The initial setup was quick and easy. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

The detailed analysis of the keywords that worked and buyer signals. Also the dashboards. Review collected by and hosted on G2.com.

The leads were much colder than I expected, but overall the experience was pretty satisfactory. Review collected by and hosted on G2.com.

I use Madison Logic for content syndication. It provides high quality leads from exactly our target account list. We get useful insights through their dashboard. Review collected by and hosted on G2.com.

There is nothing I dislike about the platform. Review collected by and hosted on G2.com.

I like the user experience and ease of accessing information on the Madison Logic Platform. The granularity of reporting, down to the account and job title level, is fantastic. Insights into website visits from these accounts really inform discussions with client partners by allowing us to surface high-quality accounts engaged by the programs. The initial setup was very easy and completed within 30 days. Review collected by and hosted on G2.com.

I think it could surface more recommendations on optimizations. Review collected by and hosted on G2.com.

I prefer the data models that Madison Logic uses, versus other ABM targeting platforms. I also like the build in capabilities to run paid media with our targeting in a way that is seamless (vs broken and siloed by channel). Review collected by and hosted on G2.com.

I do not have any dislikes so far! The platform offers everything that other platforms do. Review collected by and hosted on G2.com.