Lumar (formerly Deepcrawl) Features
Metrics (9)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
Retention
Accurately measure bounce rate.
Return
Track user return rates and related metrics.
Conversions
Track what proportion of users convert via a certain action.
Funnels
See how many users proceed down a certain path to conversion.
Reporting (11)
Real-Time Reporting
Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Prioritization
Prioritizes accessibility compliance issues by severity.
Site Comparison
Allows users to compare websites by accessibility compliance.
Page Reports
Provides accessibility compliance reports for individual pages.
Broken Link Checker
Checks for broken links on webpages.
Other (7)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
Report on keywords used in internal searches.
Load Time Monitoring
Track load times on different devices and systems.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Track revenue and transactions.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Functionality (20)
Baseline
Sets and allows adjustment of website baseline functionality and configuration.
Alerting
Generates alerts for whenever a website goes down, experiences an error, makes a major change, or other events.
Multi-Site Monitoring
Monitor multiple websites at once, organizing them with dashboards.
Reporting
Generate reports manually or automatically about website performance.
Multi-Channel Alerting
Alert over email, text, phone call, and more to multiple parties.
Server Monitoring
Continuously scan servers on a designated network to monitor health and search for any irregularities or failures
FTP Monitoring
Mail Server Monitoring
Transaction Monitoring
Monitor or audit historical and current transactions to analyze customer account activities
Multi-Location Monitoring
Monitor networks, websites, or other assets across multiple locations
Real-Time Monitoring
Active monitoring of systems, applications, or networks
SSL Monitoring
Ensure SSL certifications are active
Uptime Reporting
Track the availability time for a designated network or website over a given period of time
Automated Regression Testing
Automates regression testing for developers and QA teams
Customizable Testing Tools
Provides customizable content testing and/or site testing tools
Multi-User Testing
Contains incremental and multi-user testing tools
Filtering
Contains filtering tools that allow developers to experience the website as a visually impaired individual
Individual Page Auditing
Contains page by page auditing tools to determine accessibility
Quality Assurance Dashboard
Provides users with quality assurance dashboards to help track exactly how accessible your site is
Integration
Software is available as an integration for a larger platform.
SEO Auditing & Monitoring (5)
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SEO Alerting
Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health.
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SEO Auditing
Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content.
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SEO Change Tracking
Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups.
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Technical SEO
Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
SEO Content & Rankings (13)
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Link Building
Provides tools for backlink analysis and identifies relevant link building opportunities.
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Keyword Research
Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition.
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SERP Rank Tracking
Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc.
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Localization
Provides keyword ranking data based on geographic location and device type.
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Content Insights
Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant.
Customer Activity Tracking
A report showing what actions customers perform
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Referral Tracking
Log and store the source of contacts/leads
Visitor Tracking
Track visitors and purpose of visits
Mobile Keywords
Unique word that contains letters or numbers that identifies specific campaigns
Keyword Research Tools
Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns
Keyword Tracking
Track and monitor a specific set of keywords
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
SEO Reporting (7)
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Competitor Analysis
Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc.
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Data Visualization
Displays rankings and key metrics visually, such as through charts or graphs
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Custom Reports
Enables users to build customized SEO reports
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White Label
Enables users to add their own branding to SEO reports
Real-Time Data
Receive data and information in real time
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Scheduled/Automated Reports
Set a time to generate routine reports automatically
Monitoring (4)
Compliance Monitoring
Contains accessibility compliance monitoring for content and/or site layout
Real-Time Monitoring
Provides users with real-time information on how individuals are using accessibility accommodation tools to interact with the site
Dynamic Crawling
Contains dynamic crawling functionality to monitor a diverse range of content
Task Management
Allow users to assign and complete tasks related to compliance issues.
Automation (2)
Automated Testing
Automatically tests new web pages for accessibility compliance.
Automated Scan
Automatically scans or monitors websites for new accessibility compliance issues.
Support (2)
Recommendations
Offers recommendations on how to resolve an accessibility compliance issue.
Progress Tracking
Tracks progress toward site-wide accessibility compliance.
Generative AI (2)
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
AI Text-to-Speech
Simulates human-like speech from text inputs.
AI Visibility & Tracking (2)
AI Mention Tracking
Allows the user to monitor where and how often their brand appears in AI-generated search results and conversational AI platforms.
AI Search Ranking Insights
Provides users with the ability to analyze how AI platforms rank and surface their brand in AI-generated search results.
Sentiment & Brand Analysis (2)
AI Sentiment Monitoring
Enables users to evaluate how AI-generated content portrays their brand, detecting potential biases or misinformation.
AI Hallucination Detection
Provides users with the ability to identify incorrect or misleading AI-generated brand mentions that could impact perception.
Competitive Benchmarking (2)
Industry AI Sentiment Benchmarking
Provides users with the ability to analyze sentiment trends for their brand versus industry peers in AI-generated content.
Competitor AI Presence Comparison
Allows users to compare how frequently their competitors are mentioned in AI-generated search results relative to their own brand.
AI Content Optimization (2)
Semantic Optimization for AI Models
Allows users to adapt their content to align with the way AI platforms interpret and categorize information.
AI-Driven Content Recommendations
Offers users insights on how to refine messaging and content structure to improve AI-driven discoverability.
Reporting & Alerts (2)
Real-Time AI Mention Alerts
Enables users to receive instant notifications when their brand is referenced in AI-generated responses.
AI Visibility Reporting
Provides users with detailed reports on AI-generated brand mentions, rankings, and sentiment analysis.
Agentic AI - SEO Tools (6)
Adaptive Learning
Improves performance based on feedback and experience
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Multi-Language
Manage and support multiple languages
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Google Analytics Integration
Integration with Google Analytics to track and report website traffic
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Accessibility Platforms (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Accessibility Tools (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Website Monitoring (1)
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Additional Functionality (104)
Retargeting
Adding retargeting pixels to track users who click a link and show them targeted ads
API
Application programming interface that allows for integration with other systems/databases
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Website Analytics
Track and analyze information regarding website visitors
Broken Link Discovery
URL Shortener
Online tool that takes a longer URL and condenses the link to optimize sharing through copy and paste techniques
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Custom Domains
Create branded link campaigns or short links with one or multiple custom domains.
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Backlink Management
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Customizable Branding
Add customized logos and colors to align with company branding
Web Traffic Reporting
Collect and analyze traffic data about website visitors
For Marketing and Advertising
Used by marketers and advertisers
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Secure Data Storage
Securely stores data to prevent data loss or breaches
Real-Time Analytics
Analyze and gain insights into data in real-time
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Geotargeting
Geographic location of visitors determines behavior of the software
Link Editing
Change or redirect the destination URL of a short link
URL Customization
Modifying a website's URL to enhance readability, branding, or campaign alignment
Data Import/Export
Import and export data to and from software applications
Link Analytics
Track, analyze and report on click-through rates from URLs
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
WYSIWYG Editor
What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Localization Automation
Adapt content to display differently based on viewer location
Multi-Location
Manage and support multiple locations
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Link Management
Monitoring and organizing references from a webpage to external sites and internal pages
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Real-Time Updates
Receive system updates as soon as any changes are made
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Audit Management
Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws
Workflow Management
Create, design and manage workflows for repetitive tasks
Campaign Analytics
Track and interpret campaign performance metrics
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Multi-Campaign
Manage multiple campaigns in one system
Email Marketing
Create and send email blasts/campaigns
Website Management
Built-in website builder or integration with third-party site
Performance Management
Organize and manage the accomplishments and development of employees or performance of applications or systems
Backlink Monitoring
Discover the total number of backlinks, referring domains, and referring IPs going to a domain
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Advertising Management
Manage advertising space and its sales within your network or publication
Content Personalization
Personalize delivered content based on characteristics, preferences, behavior or other data across the network
Issue Management
Identify and respond to unexpected problems or failures (ie. "negative events")
Heatmaps
A visual display that uses a color spectrum to show how visitors interact with areas of a web page
Problem Area Alerts
Highlighting or otherwise flagging areas that require review or change
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Multivariate Testing
Create many versions of emails, forms, or actions and gauge which is most effective
Behavior Analytics
Track and analyze user behavior within a system or network
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Real-Time Reporting
Active reporting of data and metrics
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Product Recommendations
Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history
Session Recording
Record active support and chat sessions for auditing and training
Mobile Friendly Test
Measures how easily users can access, read, and navigate the site on mobile devices
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Customizable Reports
Alter the layout and content of reports
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Single Sign On
Allow users to access multiple services after entering their login credentials once
Remote Monitoring & Management
Remotely monitor and manage client networks, endpoints, systems, and devices via locally installed applications
Issue Management
Identify and respond to unexpected problems or failures (ie. "negative events")
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Chat/Messaging
Communicate using direct chat or messages within the system
Availability Testing
Test the availability of websites and/or browsers
Website Analytics
Track and analyze information regarding website visitors
Real-Time Analytics
Analyze and gain insights into data in real-time
Incident Management
Manage and track all disruptions and incidents
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Performance Management
Organize and manage the accomplishments and development of employees or performance of applications or systems
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Email Alerts
Receive and/or send email notifications for urgent updates, requests, or other information
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Data Visualization
Graphical representation of data
Activity Tracking
Track and document all activities across devices, networks, and other systems
Configurable Alerts
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Application Management
Track, manage and store the applications of potential future members, customers or candidates
Event Logs
A chronological record of actions or occurrences within a network, software, or process
Multiple User Accounts
Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service
Mobile Alerts
Notifications via mobile devices
Visitor Tracking
Track visitors and purpose of visits
Issue Tracking
Record and follow the progress of every issue
Risk Alerts
Notifying as a warning or reminder of a potential or imminent hazard
API
Application programming interface that allows for integration with other systems/databases
For Websites
Software is used for working on online pages
Scheduled Testing
Run diagnostic tests at predetermined times
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