Link copied to clipboard

# Botify vs Lumar (formerly Deepcrawl) Comparison - What are their main differences?

Share
[
Export
](/compare/botify/lumar-formerly-deepcrawl/export.csv)

BotifyLumar (formerly Deepcrawl)[+ Add Product](#)

Pricing

**Botify**

**Contact Us** · Essential

**Contact Us** · Pro

**Contact Us** · Enterprise

**Lumar (formerly Deepcrawl)**
No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**Botify**
$$$$$

**Lumar (formerly Deepcrawl)**
$$$$$

Average Discount

**Botify**
Not enough reviews yet

**Lumar (formerly Deepcrawl)**
7%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Botify** 6 months
Based on 100 responses

**Lumar (formerly Deepcrawl)**6 months
Based on 100 responses

Return on Investment

**Botify** 6 months
Based on 100 responses

**Lumar (formerly Deepcrawl)**6 months
Based on 100 responses

 ![Botify](https://images.g2crowd.com/uploads/product/hd_favicon/1d0d2e44a6d7c9d4d963bc92afc35a1e/botify.svg "Botify")

 ![Lumar (formerly Deepcrawl)](https://images.g2crowd.com/uploads/product/hd_favicon/d570313f304d2b7c5a294c08d48ec499/lumar-formerly-deepcrawl.svg "Lumar (formerly Deepcrawl)")

G2 offers free advice on this comparison.

Chat with an expert

How would you like to receive Software Advice?

 ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg)

FormAnswer questions at your own pace, no call required.

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)

AI AgentChat live and get a recommendation in minutes.

 ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg)

Phone CallTalk it through live with a software advisor.

**Pros & Cons**
from reviews

**Botify**
[
Ease of Use (3)
](https://www.g2.com/products/botify/reviews?filters%5Bsentiment_snippet%5D=1733139&qs=pros-and-cons#reviews)[
Easy Integrations (3)
](https://www.g2.com/products/botify/reviews?filters%5Bsentiment_snippet%5D=2409093&qs=pros-and-cons#reviews)[
Learning Curve (3)
](https://www.g2.com/products/botify/reviews?filters%5Bsentiment_snippet%5D=1734094&qs=pros-and-cons#reviews)[
Learning Difficulty (3)
](https://www.g2.com/products/botify/reviews?filters%5Bsentiment_snippet%5D=2409078&qs=pros-and-cons#reviews)

**Lumar (formerly Deepcrawl)**
[
Ease of Use (5)
](https://www.g2.com/products/lumar-formerly-deepcrawl/reviews?filters%5Bsentiment_snippet%5D=1801590&qs=pros-and-cons#reviews)[
Features (5)
](https://www.g2.com/products/lumar-formerly-deepcrawl/reviews?filters%5Bsentiment_snippet%5D=1802887&qs=pros-and-cons#reviews)[
Limited Features (3)
](https://www.g2.com/products/lumar-formerly-deepcrawl/reviews?filters%5Bsentiment_snippet%5D=1802514&qs=pros-and-cons#reviews)[
High Costs (2)
](https://www.g2.com/products/lumar-formerly-deepcrawl/reviews?filters%5Bsentiment_snippet%5D=2205569&qs=pros-and-cons#reviews)

Integrations

**Botify**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a4aea6e512d19f5e2149db80788077e9/google-analytics-360.png "Product Avatar Image")

GA 360

](https://www.g2.com/products/google-analytics-360/reviews)[
View all
](https://www.g2.com/products/botify/integrations)

**Lumar (formerly Deepcrawl)**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a4aea6e512d19f5e2149db80788077e9/google-analytics-360.png "Product Avatar Image")

GA 360

](https://www.g2.com/products/google-analytics-360/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/311/large_detail_da820dfb0bceb23ead050c282acb6770.jpeg "Product Avatar Image")

Google Data Studio

](https://www.g2.com/products/google-google-data-studio/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_793034d14bb0f3fa12d97cf3cc0032c4/jira.jpg "Product Avatar Image")

Jira

](https://www.g2.com/products/jira/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db4c97d6a091779bee99b5765660281e/zapier.png "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)[
View all
](https://www.g2.com/products/lumar-formerly-deepcrawl/integrations)

Screenshots

**Botify**
 ![Botify screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/172123/Botify-analytics.png)

**Lumar (formerly Deepcrawl)**
 ![Lumar (formerly Deepcrawl) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1411927/Analyze-for-SEO.png)

**Ratings**
from reviews

Meets Requirements

**Botify**

**8.9** /10

Based on 70 responses

**Lumar (formerly Deepcrawl)**

**9.0** /10

Based on 77 responses

Ease of Use

**Botify**

**7.5** /10

Based on 71 responses

**Lumar (formerly Deepcrawl)**

**8.5** /10

Based on 78 responses

Ease of Setup

**Botify**

**7.2** /10

Based on 33 responses

**Lumar (formerly Deepcrawl)**

**8.9** /10

Based on 37 responses

Ease of Admin

**Botify**

**8.2** /10

Based on 30 responses

**Lumar (formerly Deepcrawl)**

**8.9** /10

Based on 29 responses

Quality of Support

**Botify**

**8.8** /10

Based on 67 responses

**Lumar (formerly Deepcrawl)**

**9.4** /10

Based on 70 responses

Has the product been a good partner in doing business?

**Botify**

**8.6** /10

Based on 31 responses

**Lumar (formerly Deepcrawl)**

**9.3** /10

Based on 28 responses

Product Direction (% positive)

**Botify**

**8.7** /10

Based on 70 responses

**Lumar (formerly Deepcrawl)**

**8.7** /10

Based on 73 responses

**Features**
ratings from reviews

SEO Tools

**8.0** /10

Based on 58 responses

**6.7** /10

Based on 67 responses

Digital Analytics

**8.7** /10

Based on 11 responses

Not enough data

Website Monitoring

Not enough data

**8.4** /10

Based on 7 responses

Uncover more feature rated insights from real users to improve your shopping experience.

See it for free

Content Analytics

**8.3** /10

Based on 9 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
22.8%

Mid-Market(51-1000 emp.)
51.9%

Enterprise(\> 1000 emp.)
25.3%

Small-Business(50 or fewer emp.)
22.8%

Mid-Market(51-1000 emp.)
51.9%

Enterprise(\> 1000 emp.)
25.3%

Small-Business(50 or fewer emp.)
26.5%

Mid-Market(51-1000 emp.)
34.7%

Enterprise(\> 1000 emp.)
38.8%

Small-Business(50 or fewer emp.)
26.5%

Mid-Market(51-1000 emp.)
34.7%

Enterprise(\> 1000 emp.)
38.8%

**Reviewers' Industry**

[![Botify](https://images.g2crowd.com/uploads/product/hd_favicon/1d0d2e44a6d7c9d4d963bc92afc35a1e/botify.svg "Botify")](https://www.g2.com/products/botify/reviews)
Botify

Retail
19.0%

Information Technology and Services
10.1%

Financial Services
7.6%

Leisure, Travel & Tourism
7.6%

Computer Software
5.1%

Other
50.6%

[![Lumar (formerly Deepcrawl)](https://images.g2crowd.com/uploads/product/hd_favicon/d570313f304d2b7c5a294c08d48ec499/lumar-formerly-deepcrawl.svg "Lumar (formerly Deepcrawl)")](https://www.g2.com/products/lumar-formerly-deepcrawl/reviews)
Lumar (formerly Deepcrawl)

Marketing and Advertising
27.6%

Financial Services
10.2%

Retail
9.2%

Information Technology and Services
3.1%

Cosmetics
2.0%

Other
48.0%

Alternatives

**Botify Alternatives**

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![BrightEdge](https://images.g2crowd.com/uploads/product/hd_favicon/1487565729/brightedge.svg "BrightEdge")

[
BrightEdge
](/products/brightedge/reviews)

 ![Conductor](https://images.g2crowd.com/uploads/product/hd_favicon/22a4336d4cc8b97c190c7b442d395e2c/conductor.svg "Conductor")

[
Conductor
](/products/conductor/reviews)

 ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs")

[
Ahrefs
](/products/ahrefs/reviews)

**Lumar (formerly Deepcrawl) Alternatives**

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![Siteimprove](https://images.g2crowd.com/uploads/product/hd_favicon/5bc03829e867c042c0510bdc59c03bd9/siteimprove.svg "Siteimprove")

[
Siteimprove
](/products/siteimprove/reviews)

 ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs")

[
Ahrefs
](/products/ahrefs/reviews)

 ![Conductor](https://images.g2crowd.com/uploads/product/hd_favicon/22a4336d4cc8b97c190c7b442d395e2c/conductor.svg "Conductor")

[
Conductor
](/products/conductor/reviews)

## Botify vs Lumar (formerly Deepcrawl) FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Lumar (formerly Deepcrawl) vs Botify?

Lumar (formerly Deepcrawl) stands out for its higher G2 rating, superior ease of setup, and stronger support scores, while Botify is noted for its advanced integration capabilities and AI-driven features.

| [Lumar (formerly Deepcrawl)](https://www.g2.com/products/lumar-formerly-deepcrawl/reviews) | [Botify](https://www.g2.com/products/botify/reviews) |
| --- | --- |
| 4.6/5 (101 reviews) | 4.4/5 (80 reviews) |
| — | — |
| 8.9 | 7.2 |
| 9.4 | 8.8 |
| Ease of Use (5 all-time mentions) | Integration Capabilities (3 all-time mentions) |

### How do the pricing models of Lumar (formerly Deepcrawl) and Botify compare?

Lumar (formerly Deepcrawl) is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Botify.

- **Lumar (formerly Deepcrawl):** In recent reviews, several reviewers note that while Lumar can be "a bit pricy," they feel the value and depth of features justify the cost.
- **Botify:** Reviewers frequently mention Botify as "expensive" and note that its pricing structure may be restrictive for smaller teams, with high pricing cited as a trade-off.
- **Switching reasons:** Reviewers switching to Lumar highlight its comprehensive technical SEO features and support as key value drivers, while those considering Botify often cite its advanced integrations and analytics capabilities despite higher costs.

### What are the best alternatives to Lumar (formerly Deepcrawl) and Botify?

The top three alternatives to Lumar (formerly Deepcrawl) and Botify are Semrush, Siteimprove, and BrightEdge.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Lumar (formerly Deepcrawl)](https://www.g2.com/products/lumar-formerly-deepcrawl/reviews) | 4.6/5 (101 reviews) | — | "Can get a bit pricy" (recent reviews) | Ease of Use (5 all-time mentions) |
| [Botify](https://www.g2.com/products/botify/reviews) | 4.4/5 (80 reviews) | — | "Expensive" (recent reviews) | Integration Capabilities (3 all-time mentions) |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4026 reviews) | Small-Business | — | Comprehensive SEO toolkit |
| [Siteimprove](https://www.g2.com/products/siteimprove/reviews) | 4.6/5 (432 reviews) | Enterprise | — | Website quality and accessibility monitoring |
| [BrightEdge](https://www.g2.com/products/brightedge/reviews) | 4.4/5 (842 reviews) | Enterprise | — | Enterprise-level SEO and content performance |

### Which SEO Tools features should I prioritize when comparing Lumar (formerly Deepcrawl) and Botify?

Buyers comparing Lumar (formerly Deepcrawl) and Botify should prioritize technical SEO capabilities, integration options, AI-driven features, reporting customization, and ease of use.

- **Technical SEO:** Lumar (formerly Deepcrawl) has 5 all-time mentions for technical SEO strengths; Botify is frequently cited for technical SEO and advanced segmentation.
- **Integration Options:** Botify is cited for integration capabilities (3 all-time mentions), while Lumar (formerly Deepcrawl) is mentioned for integrations with Google Search Console and Jira.
- **AI-Driven Features:** Botify offers AI Text Generation, AI Text Summarization, and Autonomous Task Execution, which are not present in Lumar (formerly Deepcrawl).
- **Reporting Customization:** Lumar (formerly Deepcrawl) is noted for custom reporting and filtering features; Botify is recognized for detailed reporting and segmentation.
- **Ease of Use:** Lumar (formerly Deepcrawl) has 5 all-time mentions for ease of use, while Botify has 3 all-time mentions.

### What are the pros and cons of Lumar (formerly Deepcrawl) vs Botify?

Lumar (formerly Deepcrawl) is strongest in ease of use and technical SEO depth, while Botify excels in integration capabilities and advanced analytics.

- **Lumar (formerly Deepcrawl) strengths:** Ease of Use (5 all-time mentions), comprehensive technical SEO monitoring, customizable reporting, and strong customer support (3 all-time mentions).
- **Lumar (formerly Deepcrawl) trade-offs:** High costs (2 all-time mentions), limited competitor data, and a learning curve for new users.
- **Botify strengths:** Integration Capabilities (3 all-time mentions), advanced segmentation and analytics, AI-driven features, and detailed reporting.
- **Botify trade-offs:** High pricing frequently cited, steep learning curve (3 all-time mentions), and complexity for new users.

### Is Lumar (formerly Deepcrawl) or Botify better for small businesses?

Lumar (formerly Deepcrawl) is the better fit for small businesses, supported by reviewer sentiment and ease of use.

- **Lumar (formerly Deepcrawl):** Reviewers highlight its user-friendly interface and easy setup, making it accessible for teams with varying technical expertise.
- **Botify:** Reviewers note that Botify's pricing and complexity may be restrictive for smaller teams, with several citing a steep learning curve and higher costs.

### Which SEO Tools platform has better integrations?

Botify is favored for integrations, with reviewers citing its advanced integration capabilities and analytics connections.

- **Lumar (formerly Deepcrawl):** Integrates with Google Search Console and Jira, each mentioned in recent reviews.
- **Botify:** Reviewers highlight integration capabilities (3 all-time mentions), including connections with analytics tools and Google Search Console.

### How do Lumar (formerly Deepcrawl) and Botify compare on customer support?

Lumar (formerly Deepcrawl) leads Botify in Quality of Support by 0.6 points, a material difference.

- **Lumar (formerly Deepcrawl):** Reviewers consistently praise the support team, citing responsive, knowledgeable, and proactive customer service (3 all-time mentions).
- **Botify:** Reviewers describe support as helpful and responsive, but some note slower response times and less proactive assistance compared to Lumar.

### Which is easier to implement, Lumar (formerly Deepcrawl) or Botify?

Lumar (formerly Deepcrawl) is easier to implement, with a 1.7-point lead in Ease of Setup over Botify.

- **Lumar (formerly Deepcrawl):** Reviewers frequently mention easy setup and user-friendly onboarding, with several citing straightforward implementation experiences.
- **Botify:** Reviewers note a steeper learning curve and more complex setup, especially for new users or smaller teams.

### Which product has better Technical SEO?

Lumar (formerly Deepcrawl) is the stronger product for Technical SEO, according to reviewer sentiment and feature mentions.

- **Lumar (formerly Deepcrawl):** Technical SEO is the most frequently mentioned feature, with 5 all-time mentions for technical SEO strengths and comprehensive monitoring; reviewers highlight its depth of technical analysis and actionable insights.
- **Botify:** Reviewers cite technical SEO capabilities and advanced segmentation, but with fewer all-time mentions and more frequent notes on complexity and learning curve.

## Botify vs Lumar (formerly Deepcrawl)

When assessing the two solutions, reviewers found Lumar (formerly Deepcrawl) easier to use, set up, and administer. Reviewers also preferred doing business with Lumar (formerly Deepcrawl) overall.

- Reviewers felt that Lumar (formerly Deepcrawl) meets the needs of their business better than Botify.
- When comparing quality of ongoing product support, reviewers felt that Lumar (formerly Deepcrawl) is the preferred option.
- When assessing product direction, Botify and Lumar (formerly Deepcrawl) received similar ratings from our reviewers.