# Botify vs Lumar (formerly Deepcrawl) Comparison

---
## Frequently Asked Questions

### What is the difference between Lumar (formerly Deepcrawl) vs Botify?

Lumar (formerly Deepcrawl) stands out for its higher G2 rating, superior ease of setup, and stronger support scores, while Botify is noted for its advanced integration capabilities and AI-driven features.

| [Lumar (formerly Deepcrawl)](https://www.g2.com/products/lumar-formerly-deepcrawl/reviews) | [Botify](https://www.g2.com/products/botify/reviews) |
| --- | --- |
| 4.6/5 (101 reviews) | 4.4/5 (80 reviews) |
| — | — |
| 8.9 | 7.2 |
| 9.4 | 8.8 |
| Ease of Use (5 all-time mentions) | Integration Capabilities (3 all-time mentions) |



### How do the pricing models of Lumar (formerly Deepcrawl) and Botify compare?

Lumar (formerly Deepcrawl) is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Botify.

- **Lumar (formerly Deepcrawl):** In recent reviews, several reviewers note that while Lumar can be "a bit pricy," they feel the value and depth of features justify the cost.
- **Botify:** Reviewers frequently mention Botify as "expensive" and note that its pricing structure may be restrictive for smaller teams, with high pricing cited as a trade-off.
- **Switching reasons:** Reviewers switching to Lumar highlight its comprehensive technical SEO features and support as key value drivers, while those considering Botify often cite its advanced integrations and analytics capabilities despite higher costs.



### What are the best alternatives to Lumar (formerly Deepcrawl) and Botify?

The top three alternatives to Lumar (formerly Deepcrawl) and Botify are Semrush, Siteimprove, and BrightEdge.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Lumar (formerly Deepcrawl)](https://www.g2.com/products/lumar-formerly-deepcrawl/reviews) | 4.6/5 (101 reviews) | — | "Can get a bit pricy" (recent reviews) | Ease of Use (5 all-time mentions) |
| [Botify](https://www.g2.com/products/botify/reviews) | 4.4/5 (80 reviews) | — | "Expensive" (recent reviews) | Integration Capabilities (3 all-time mentions) |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4026 reviews) | Small-Business | — | Comprehensive SEO toolkit |
| [Siteimprove](https://www.g2.com/products/siteimprove/reviews) | 4.6/5 (432 reviews) | Enterprise | — | Website quality and accessibility monitoring |
| [BrightEdge](https://www.g2.com/products/brightedge/reviews) | 4.4/5 (842 reviews) | Enterprise | — | Enterprise-level SEO and content performance |



### Which SEO Tools features should I prioritize when comparing Lumar (formerly Deepcrawl) and Botify?

Buyers comparing Lumar (formerly Deepcrawl) and Botify should prioritize technical SEO capabilities, integration options, AI-driven features, reporting customization, and ease of use.

- **Technical SEO:** Lumar (formerly Deepcrawl) has 5 all-time mentions for technical SEO strengths; Botify is frequently cited for technical SEO and advanced segmentation.
- **Integration Options:** Botify is cited for integration capabilities (3 all-time mentions), while Lumar (formerly Deepcrawl) is mentioned for integrations with Google Search Console and Jira.
- **AI-Driven Features:** Botify offers AI Text Generation, AI Text Summarization, and Autonomous Task Execution, which are not present in Lumar (formerly Deepcrawl).
- **Reporting Customization:** Lumar (formerly Deepcrawl) is noted for custom reporting and filtering features; Botify is recognized for detailed reporting and segmentation.
- **Ease of Use:** Lumar (formerly Deepcrawl) has 5 all-time mentions for ease of use, while Botify has 3 all-time mentions.



### What are the pros and cons of Lumar (formerly Deepcrawl) vs Botify?

Lumar (formerly Deepcrawl) is strongest in ease of use and technical SEO depth, while Botify excels in integration capabilities and advanced analytics.

- **Lumar (formerly Deepcrawl) strengths:** Ease of Use (5 all-time mentions), comprehensive technical SEO monitoring, customizable reporting, and strong customer support (3 all-time mentions).
- **Lumar (formerly Deepcrawl) trade-offs:** High costs (2 all-time mentions), limited competitor data, and a learning curve for new users.
- **Botify strengths:** Integration Capabilities (3 all-time mentions), advanced segmentation and analytics, AI-driven features, and detailed reporting.
- **Botify trade-offs:** High pricing frequently cited, steep learning curve (3 all-time mentions), and complexity for new users.



### Is Lumar (formerly Deepcrawl) or Botify better for small businesses?

Lumar (formerly Deepcrawl) is the better fit for small businesses, supported by reviewer sentiment and ease of use.

- **Lumar (formerly Deepcrawl):** Reviewers highlight its user-friendly interface and easy setup, making it accessible for teams with varying technical expertise.
- **Botify:** Reviewers note that Botify's pricing and complexity may be restrictive for smaller teams, with several citing a steep learning curve and higher costs.



### Which SEO Tools platform has better integrations?

Botify is favored for integrations, with reviewers citing its advanced integration capabilities and analytics connections.

- **Lumar (formerly Deepcrawl):** Integrates with Google Search Console and Jira, each mentioned in recent reviews.
- **Botify:** Reviewers highlight integration capabilities (3 all-time mentions), including connections with analytics tools and Google Search Console.



### How do Lumar (formerly Deepcrawl) and Botify compare on customer support?

Lumar (formerly Deepcrawl) leads Botify in Quality of Support by 0.6 points, a material difference.

- **Lumar (formerly Deepcrawl):** Reviewers consistently praise the support team, citing responsive, knowledgeable, and proactive customer service (3 all-time mentions).
- **Botify:** Reviewers describe support as helpful and responsive, but some note slower response times and less proactive assistance compared to Lumar.



### Which is easier to implement, Lumar (formerly Deepcrawl) or Botify?

Lumar (formerly Deepcrawl) is easier to implement, with a 1.7-point lead in Ease of Setup over Botify.

- **Lumar (formerly Deepcrawl):** Reviewers frequently mention easy setup and user-friendly onboarding, with several citing straightforward implementation experiences.
- **Botify:** Reviewers note a steeper learning curve and more complex setup, especially for new users or smaller teams.



### Which product has better Technical SEO?

Lumar (formerly Deepcrawl) is the stronger product for Technical SEO, according to reviewer sentiment and feature mentions.

- **Lumar (formerly Deepcrawl):** Technical SEO is the most frequently mentioned feature, with 5 all-time mentions for technical SEO strengths and comprehensive monitoring; reviewers highlight its depth of technical analysis and actionable insights.
- **Botify:** Reviewers cite technical SEO capabilities and advanced segmentation, but with fewer all-time mentions and more frequent notes on complexity and learning curve.



| | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 80 | 101 | 
| **Largest Market Segment** | Mid-Market (51.9% of reviews) | Enterprise (38.8% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Botify

Pros:
- Ease of Use (3 reviews)
- Easy Integrations (3 reviews)

Cons:
- Learning Curve (3 reviews)
- Learning Difficulty (3 reviews)

### Lumar (formerly Deepcrawl)

Pros:
- Ease of Use (5 reviews)
- Features (5 reviews)

Cons:
- Limited Features (3 reviews)
- High Costs (2 reviews)

---
## Ratings Comparison
| Rating | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
  | **Meets Requirements** | 8.9 (70 reviews) | 9.0 (77 reviews) | 
  | **Ease of Use** | 7.5 (71 reviews) | 8.5 (78 reviews) | 
  | **Ease of Setup** | 7.2 (33 reviews) | 8.9 (37 reviews) | 
  | **Ease of Admin** | 8.2 (30 reviews) | 8.9 (29 reviews) | 
  | **Quality of Support** | 8.8 (67 reviews) | 9.4 (70 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (31 reviews) | 9.3 (28 reviews) | 
  | **Product Direction (% positive)** | 8.7 (70 reviews) | 8.7 (73 reviews) | 

---
## Pricing

### Botify

#### Entry-Level Pricing

Plan: Essential

Price: Contact Us

Description: Great for relatively straightforward websites that still want complete, end-to-end SEO data with prescriptive recommendations.

Key Features:
- In-depth setup and onboarding with the Botify team.

[Browse all 3 editions](https://www.g2.com/products/botify/pricing)

#### Free Trial

No

### Lumar (formerly Deepcrawl)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Artificial Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Botify** | N/A | N/A |
| **Lumar (formerly Deepcrawl)** | N/A | N/A |

#### Additional Functionality

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Botify** | 8.7/10 | 11 |
| **Lumar (formerly Deepcrawl)** | N/A | N/A |

#### Metrics

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (7 reviews) | Not enough data | 
| **Engagement** | 8.3 (6 reviews) | Not enough data | 
| **Entry and Exit Pages** | Feature Not Available | Not enough data | 
| **Standard Event Tracking** | Feature Not Available | Not enough data | 
| **Custom Event Tracking** | Feature Not Available | Not enough data | 
| **Retention** | Feature Not Available | Not enough data | 
| **Return** | Feature Not Available | Not enough data | 
| **Conversions** | 8.3 (5 reviews) | Not enough data | 
| **Funnels** | Feature Not Available | Not enough data | 

#### Reporting

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Real-Time Reporting** | 8.3 (7 reviews) | Not enough data | 
| **Trending** | 9.0 (8 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.8 (8 reviews) | Not enough data | 
| **Segmentation** | 8.3 (7 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (6 reviews) | Not enough data | 
| **Unification Across Devices** | 9.0 (5 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.8 (7 reviews) | Not enough data | 

#### Other

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **User Data** | Feature Not Available | Not enough data | 
| **Site Search Reporting** | Feature Not Available | Not enough data | 
| **Load Time Monitoring** | 8.3 (6 reviews) | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **E-Commerce** | 8.3 (5 reviews) | Not enough data | 
| **Promotional Messages** | Feature Not Available | Not enough data | 
| **Administration Alerts** | 9.4 (6 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **API / Integrations** | 8.5 (8 reviews) | Not enough data | 
| **QA Testing** | 8.7 (5 reviews) | Not enough data | 
| **Performance and Reliability** | 9.3 (9 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.2 (10 reviews) | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Botify** | N/A | N/A |
| **Lumar (formerly Deepcrawl)** | N/A | N/A |

#### Content Creation

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Publish Scheduling** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Editorial Calendar** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Channel Campaigns** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 

### Website Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Botify** | N/A | N/A |
| **Lumar (formerly Deepcrawl)** | 8.4/10 | 7 |

#### Functionality

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Baseline** | Not enough data | 8.3 (7 reviews) | 
| **Alerting** | Not enough data | 8.1 (7 reviews) | 
| **Multi-Site Monitoring** | Not enough data | 8.8 (7 reviews) | 
| **Reporting** | Not enough data | 8.6 (7 reviews) | 
| **Multi-Channel Alerting** | Not enough data | 8.1 (7 reviews) | 
| **Location Insights** | Not enough data | Feature Not Available | 
| **Server Monitoring** | Not enough data | Not enough data | 
| **FTP Monitoring** | Not enough data | Not enough data | 
| **Mail Server Monitoring** | Not enough data | Not enough data | 
| **Transaction Monitoring** | Not enough data | Not enough data | 
| **Multi-Location Monitoring** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **SSL Monitoring** | Not enough data | Not enough data | 
| **Uptime Reporting** | Not enough data | Not enough data | 

#### Agentic AI - Website Monitoring

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Remote Monitoring & Management** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Availability Testing** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Incident Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Email Alerts** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Configurable Alerts** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Issue Tracking** | Not enough data | Not enough data | 
| **Risk Alerts** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **For Websites** | Not enough data | Not enough data | 
| **Scheduled Testing** | Not enough data | Not enough data | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Botify** | 8.0/10 | 58 |
| **Lumar (formerly Deepcrawl)** | 6.7/10 | 67 |

#### SEO Auditing & Monitoring

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **SEO Alerting** | 7.9 (27 reviews) | 8.5 (51 reviews) | 
| **SEO Auditing** | 8.8 (26 reviews) | 9.4 (54 reviews) | 
| **SEO Change Tracking** | 8.5 (25 reviews) | 8.6 (50 reviews) | 
| **Technical SEO** | 9.0 (28 reviews) | 9.4 (53 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 

#### Agentic AI - SEO Tools

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Google Analytics Integration** | Not enough data | Not enough data | 

#### SEO Content & Rankings

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Link Building** | Feature Not Available | 5.1 (49 reviews) | 
| **Keyword Research** | 7.5 (39 reviews) | 3.6 (49 reviews) | 
| **SERP Rank Tracking** | 7.6 (35 reviews) | 4.3 (48 reviews) | 
| **Localization** | 7.2 (16 reviews) | 4.8 (44 reviews) | 
| **Content Insights** | 8.1 (20 reviews) | 5.5 (43 reviews) | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Mobile Keywords** | Not enough data | Not enough data | 
| **Keyword Research Tools** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 

#### SEO Reporting

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Competitor Analysis** | 6.6 (27 reviews) | 5.9 (50 reviews) | 
| **Data Visualization** | 8.5 (29 reviews) | 8.4 (51 reviews) | 
| **Custom Reports** | 8.3 (30 reviews) | 7.8 (52 reviews) | 
| **White Label** | Feature Not Available | 5.6 (40 reviews) | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Scheduled/Automated Reports** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Retargeting** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Broken Link Discovery** | Not enough data | Not enough data | 
| **URL Shortener** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Custom Domains** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Backlink Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **For Marketing and Advertising** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Link Editing** | Not enough data | Not enough data | 
| **URL Customization** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Link Analytics** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Localization Automation** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Link Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Backlink Monitoring** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Content Personalization** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Problem Area Alerts** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Multivariate Testing** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Mobile Friendly Test** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 

### Digital Accessibility Platforms

| Product | Score | Reviews |
|---|---|---|
| **Botify** | N/A | N/A |
| **Lumar (formerly Deepcrawl)** | N/A | N/A |

#### Monitoring

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Dynamic Crawling** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 

#### Reporting

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Prioritization** | Not enough data | Not enough data | 
| **Site Comparison** | Not enough data | Not enough data | 

#### Automation

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Automated Testing** | Not enough data | Not enough data | 
| **Automated Scan** | Not enough data | Not enough data | 

#### Functionality

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Automated Regression Testing** | Not enough data | Not enough data | 
| **Customizable Testing Tools** | Not enough data | Not enough data | 
| **Multi-User Testing** | Not enough data | Not enough data | 
| **Filtering ** | Not enough data | Not enough data | 
| **Overlay Engine** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **AI Text-to-Speech** | Not enough data | Not enough data | 

#### Agentic AI - Digital Accessibility Platforms

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Digital Accessibility Tools

| Product | Score | Reviews |
|---|---|---|
| **Botify** | N/A | N/A |
| **Lumar (formerly Deepcrawl)** | N/A | N/A |

#### Support

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Recommendations** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 

#### Reporting

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Page Reports** | Not enough data | Not enough data | 
| **Broken Link Checker** | Not enough data | Not enough data | 

#### Functionality

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Individual Page Auditing** | Not enough data | Not enough data | 
| **Quality Assurance Dashboard** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **AI Text-to-Speech** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Accessibility Tools

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Botify** | N/A | N/A |
| **Lumar (formerly Deepcrawl)** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **AI Mention Tracking** | Feature Not Available | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **AI Sentiment Monitoring** | Feature Not Available | Not enough data | 
| **AI Hallucination Detection** | Feature Not Available | Not enough data | 

#### Competitive Benchmarking

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Feature Not Available | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Website Change Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Botify** | N/A | N/A |
| **Lumar (formerly Deepcrawl)** | N/A | N/A |

#### Agentic AI - Website Change Monitoring

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **Botify** | N/A | N/A |
| **Lumar (formerly Deepcrawl)** | N/A | N/A |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | 
| **Schema & Structured Data Optimization** | Not enough data | Not enough data | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | 

#### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Entity Recognition & Mapping** | Not enough data | Not enough data | 
| **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | Not enough data | 
| **Topic Authority Optimization** | Not enough data | Not enough data | 
| **Content Gap Analysis** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Response Position Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Passage & Chunk Optimization** | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | 
| **Brand Entity Analysis** | Not enough data | Not enough data | 

#### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **AI Citation Monitoring** | Not enough data | Not enough data | 
| **AI Answer Visibility Tracking** | Not enough data | Not enough data | 
| **Generative Search Performance Analytics** | Not enough data | Not enough data | 
| **Multi-Language Tracking** | Not enough data | Not enough data | 
| **Prompt Visibility Monitoring** | Not enough data | Not enough data | 
| **AI Crawler Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Workflow & Platform Integrations - AI Search Visibility Optimization tools 

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **BI Integration** | Not enough data | Not enough data | 
| **BI Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **AI Visibility Score** | Not enough data | Not enough data | 
| **Share of Voice (SoV)** | Not enough data | Not enough data | 
| **AI Content Scoring** | Not enough data | Not enough data | 
| **AI Traffic Attribution** | Not enough data | Not enough data | 
| **Prompt Organization** | Not enough data | Not enough data | 
| **Citation Intelligence** | Not enough data | Not enough data | 
| **AI Accessibility Audit** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Change Simulation** | Not enough data | Not enough data | 
| **Schema Guidance** | Not enough data | Not enough data | 
| **LLMs Text File Management** | Not enough data | Not enough data | 
| **Multi-Platform AI Coverage** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **GEO-Optimized Content Creation** | Not enough data | Not enough data | 
| **Prompt Library** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Persona-Based Segmentation** | Not enough data | Not enough data | 
| **Multi-Brand Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Misinformation Detection** | Not enough data | Not enough data | 
| **Real User Prompt Dataset** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Competitive Benchmarking** | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Botify** | 8.3/10 | 9 |
| **Lumar (formerly Deepcrawl)** | N/A | N/A |

#### Tools

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Contact Collection** | Feature Not Available | Not enough data | 
| **Audience Insights** | 8.0 (5 reviews) | Not enough data | 
| **Social Sharing** | Feature Not Available | Not enough data | 

#### Metrics

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Entry and Exit Pages** | Feature Not Available | Not enough data | 
| **Sessions** | 8.6 (6 reviews) | Not enough data | 
| **Engagement** | 8.1 (6 reviews) | Not enough data | 
| **Return** | Feature Not Available | Not enough data | 
| **Conversions** | 8.1 (6 reviews) | Not enough data | 
| **Search Rank** | 8.6 (6 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [SEO Tools](https://www.g2.com/categories/seo-tools)

**Unique to Botify (2):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools)

**Unique to Lumar (formerly Deepcrawl) (4):** [Website Monitoring Software](https://www.g2.com/categories/website-monitoring), [Digital Accessibility Tools ](https://www.g2.com/categories/digital-accessibility-tools), [Digital Accessibility Platforms ](https://www.g2.com/categories/Digital-accessibility-platforms), [Website Change Monitoring Software](https://www.g2.com/categories/website-change-monitoring)


---
## Reviewer Demographics

### By Company Size

| Segment | Botify | Lumar (formerly Deepcrawl) | 
|---|---|---|
| **Small-Business** | 22.8% | 26.5% | 
| **Mid-Market** | 51.9% | 34.7% | 
| **Enterprise** | 25.3% | 38.8% | 

### By Industry

#### Botify

- **Retail:** 19.0%
- **Information Technology and Services:** 10.1%
- **Financial Services:** 7.6%
- **Leisure, Travel & Tourism:** 7.6%
- **Computer Software:** 5.1%
- **Internet:** 5.1%
- **Automotive:** 3.8%
- **Sporting Goods:** 3.8%
- **Online Media:** 3.8%
- **Apparel & Fashion:** 2.5%
- **Other:** 31.6%

#### Lumar (formerly Deepcrawl)

- **Marketing and Advertising:** 27.6%
- **Financial Services:** 10.2%
- **Retail:** 9.2%
- **Information Technology and Services:** 3.1%
- **Cosmetics:** 2.0%
- **Entertainment:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Higher Education:** 2.0%
- **Hospital & Health Care:** 2.0%
- **Construction:** 2.0%
- **Other:** 37.8%

---
## Alternatives

### Alternatives to Botify

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews)
- [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (841 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (802 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (714 reviews)
- [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1212 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1606 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (466 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)

### Alternatives to Lumar (formerly Deepcrawl)

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews)
- [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (714 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (802 reviews)
- [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (841 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1606 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (461 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1212 reviews)
- [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews)

---
## Top Discussions

### Botify

- Title: [How much does Botify cost?](https://www.g2.com/discussions/how-much-does-botify-cost) — 1 comment *(includes official response)*
  > **Top comment:** "Botify offers 3 different pricing packages depending on the size and needs of an organization's website. Contact us to see which solution would work best for..."

### Lumar (formerly Deepcrawl)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/botify-vs-lumar-formerly-deepcrawl)