--- title: Lumar (formerly Deepcrawl) Reviews meta\_title: 'Lumar (formerly Deepcrawl) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 101 reviews by the users' company size, role or industry to find out how Lumar (formerly Deepcrawl) works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 101 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Lumar (formerly Deepcrawl) Reviews & Product Details Visit Website Website optimization is a critical component of digital success, and Lumar (formerly Deepcrawl) is a comprehensive solution designed to assist businesses in navigating the complexities of web development and maintenance. This platform provides users with the tools necessary to gather, analyze, and act on essential data, ensuring that websites remain efficient, user-friendly, and compliant with industry standards. By addressing various aspects such as SEO, GEO/AEO (AI search), site speed, accessibility, and custom analytics, Lumar empowers organizations to optimize their online presence effectively. Lumar caters to those who face the challenges of managing a dynamic website environment. The platform is particularly beneficial for teams that struggle with inherited technical debt, shifting priorities, and the need for actionable insights. By streamlining the process of identifying and resolving issues, Lumar enables users to focus on strategic initiatives rather than getting bogged down by operational hurdles. One of the standout features of Lumar is its ability to identify, prioritize, and help fix issues at scale. This capability allows users to address critical areas such as SEO & GEO performance, site speed, and accessibility, which are essential for maintaining user engagement and compliance. By providing a clear overview of existing problems and their potential impact, the platform helps organizations mitigate risks associated with lost traffic or revenue. Additionally, it reduces the time and resources spent on fixing preventable issues, ultimately leading to cost savings. Furthermore, Lumar enhances communication within teams and across departments, fostering collaboration and buy-in for website optimization projects. The platform's user-friendly interface and comprehensive reporting tools facilitate discussions around performance metrics and improvement strategies, ensuring that all stakeholders are aligned in their goals. For organizations seeking additional support, Lumar also offers professional services that extend the capabilities of internal teams, providing expert guidance and hands-on assistance. In summary, Lumar stands out in the crowded landscape of website optimization tools by offering a holistic approach to data analysis and issue resolution. Its focus on key performance areas, combined with its ability to streamline workflows and enhance team collaboration, makes it an invaluable asset for businesses looking to improve their online presence and drive sustainable growth. * * * Product Website Lumar (formerly Deepcrawl) Seller [Lumar](https://www.g2.com/sellers/lumar) Discussions [Lumar (formerly Deepcrawl) Community](https://www.g2.com/products/lumar-formerly-deepcrawl/discuss) Languages Supported English Solution Type All-in-One Overview by Andrew Levey Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/lumar-formerly-deepcrawl/pricing) ## Lumar (formerly Deepcrawl) Integrations (5) What do users say about integrations? Verified by Lumar (formerly Deepcrawl) [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Search Console ](https://www.g2.com/products/google-search-console/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Jira ](https://www.g2.com/products/jira/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Logz.io ](https://www.g2.com/products/logz-io/reviews) Show More ![Ash J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ash J.") AJ Ash J. Head of SEO Mid-Market (51-1000 emp.) 5/8/2025 "Lumar has been a great addition to my SEO tools" 5/5 What do you like best about Lumar (formerly Deepcrawl)? Lumar has been a valuable SEO tool for our team. Being a cloud-based solution means we can schedule crawls at times that work best for us, without tying up local resources. The ability to extract exactly the data we need is incredibly helpful, especially thanks to their powerful custom reporting and filtering features. It gives us the flexibility to analyse our site in the way that makes the most sense for our goals, its like having a personalised tool. The account support is also a huge benefit, Odette's support has been great. Review collected by and hosted on G2.com. What do you dislike about Lumar (formerly Deepcrawl)? It does feel like there is a lot of data and reports to get through but have a dedicated account manager you soon get the hang of it. Review collected by and hosted on G2.com. What problems is Lumar (formerly Deepcrawl) solving and how is that benefiting you? It allows us to see the impact our changes are making on a technical level and with this all being scheduled I can come in on a Monday knowing what tasks to action for the week. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Donika S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Donika S.") DS Donika S. Digital Marketing Manager / Web Designer / Content Creator Small-Business (50 or fewer emp.) 8/27/2025 "Lumar as best friend to any business." 5/5 What do you like best about Lumar (formerly Deepcrawl)? Lumar is offering everything at one place. There is no need to use a lot of tools to get the result you are after within your business no matter if your website is just getting started or it's been there for a while. It provides AI optimization website monitoring, site migration, technical seo audit, SEO strategy. Such services are usually highly paid and not many companies would offer that for businesses as one platform. So with one shot every business would have all needed for its success. Review collected by and hosted on G2.com. What do you dislike about Lumar (formerly Deepcrawl)? I would say what I dislike about Lumar is that it is not available as a plugin on Wordpress. Review collected by and hosted on G2.com. What problems is Lumar (formerly Deepcrawl) solving and how is that benefiting you? I believe it solves ranking better than other website. Review collected by and hosted on G2.com. Show More Response from Katerina Hristova of Lumar (formerly Deepcrawl) [Editedit](https://www.g2.com/survey_responses/lumar-formerly-deepcrawl-review-11601458/official_response/edit) Thank you so much for your kind words and for highlighting the value you’ve found in Lumar, we’re thrilled to hear that having everything in one place is helping your business succeed. We also really appreciate your feedback about WordPress. While we don’t currently offer a plugin, we love hearing user suggestions as they help us explore what we could potentially look at in the future. Thanks again for sharing your experience, it means a lot to us! Best, Kat Best regards, Kat Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 3/20/2025 "Extremely useful SEO tool that allows us to monitor more than just our main domain." 4.5/5 What do you like best about Lumar (formerly Deepcrawl)? The out of the box views & data visualisations are brilliant. It really helps bring our SEO monitoring to life, in particular technical SEO. The push for new features and AI integration have really helped develop the user experience, and ease of implementing SEO fixes when speaking to developers. This is a tool we now use on a daily basis. The customer support, and in particular our success manager is brilliant at keeping the team in the know of new features, and never hesitates to jump on a call to talk through queries the team may have. Review collected by and hosted on G2.com. What do you dislike about Lumar (formerly Deepcrawl)? The only thing that would be beneficial is if you could crawl on a VPN, to better access staging environments etc. Review collected by and hosted on G2.com. What problems is Lumar (formerly Deepcrawl) solving and how is that benefiting you? It is allowing us to improve the relationship between tech and SEO, with the ability to look at other domains, and send fixes to those teams that manage the subdomains. The visuals in particular allow us to better communicate the value and benefits of making certain fixes. For examples subdomains that are indexed and taking away from our crawl budget. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 7/16/2025 "Great insights and reliability" 5/5 What do you like best about Lumar (formerly Deepcrawl)? Lumar is probably the most widely used tool within my team for technical SEO analysis. That’s due to the extensive range and depth of insights it’s able to provide. Review collected by and hosted on G2.com. What do you dislike about Lumar (formerly Deepcrawl)? The cost, although you do get what you pay for! Review collected by and hosted on G2.com. What problems is Lumar (formerly Deepcrawl) solving and how is that benefiting you? It’s consistent useful for resolving routine technical hygiene issues, but the level of insight means it’s a go to for more complex technical challenges. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") EM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 3/13/2025 "Lumar has become an indispensable tool" 5/5 What do you like best about Lumar (formerly Deepcrawl)? In addition to the enterprise level crawling and analysis (which comfortably handles millions of URLs, before providing effortless visualisation and exportable reports) what sets Lumar apart is the level of support. As an enterprise client, I'm constantly juggling multiple priorities, while also searching for the highest leverage opportunities. The support layer from Lumar on top of the technology stack gives me piece of mind. I trust and rely on the team. Review collected by and hosted on G2.com. What do you dislike about Lumar (formerly Deepcrawl)? I would love to see the service automatically vend more (AI driven) recommendation (post crawl) of changes/fixes, which could go into a 'task list' to review. Review collected by and hosted on G2.com. What problems is Lumar (formerly Deepcrawl) solving and how is that benefiting you? We use Lumar heavily for pre/post launch website monitoring, to identifying changes in our site architecture when we make large scale user changes, and to debug at a scale that human simply can't handle. We don't see Lumar as an SEO tool, it's a key partner of our Product Management toolbox. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") EC Verified User in Construction Enterprise (\> 1000 emp.) 7/24/2024 "Lumar is a great tool to keep track & optimize the performance of your website" 4.5/5 What do you like best about Lumar (formerly Deepcrawl)? I have been using Lumar for the past 3 years as a very effective tool to keep track and optimize several websites in the company. We use Lumar with crawls on a weekly basis that we later use to implement changes. I love the fact that I can add people to be notified for each of the projects we crawl so they can perform the needed tasks. Also as our websites are quite similar, having a comparable SEO score allows us to match the progress done in different projects. I like that hints are provided everywhere by hovering on certain labels so it is easy to learn what certain metric is about. A very interesting feature is the Traffic Funnel which quickly helps notice where problems might lie. Review collected by and hosted on G2.com. What do you dislike about Lumar (formerly Deepcrawl)? Sometimes identifying where an error is coming from (eg: 404s can be from pages in sitemap, crawl, google, etc) Review collected by and hosted on G2.com. What problems is Lumar (formerly Deepcrawl) solving and how is that benefiting you? Having an overview of many websites at once and quickly seeing which changes took place that we need to address. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Laura C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laura C.") LC Laura C. SEO Analyst Enterprise (\> 1000 emp.) 6/20/2024 "Fast Crawl, Detailed Analysis with User Friendly Interface" 5/5 What do you like best about Lumar (formerly Deepcrawl)? Lumar stands out for me with its impressive speed. It offers a comprehensive suite of reports covering technical SEO, site speed, and accessibility, which provide valuable insights for improving website performance. The tailored analytics feature is particularly useful, allowing us to customise reports to fit our specific needs. The platform's user-friendly interface makes navigating through its various features straightforward, helping us quickly identify areas for improvement to enhance performance. A special shoutout to the experts looking after our account, Rachael and Joshua, who have been exceptional in providing us with all the support we need to use the platform effectively. Review collected by and hosted on G2.com. What do you dislike about Lumar (formerly Deepcrawl)? The extensive range of features can initially be a bit overwhelming, especially for new users. It takes some time to get accustomed to the platform and make the most of its capabilities. However, the support team was great at providing us with the training we needed for a great experience. Review collected by and hosted on G2.com. What problems is Lumar (formerly Deepcrawl) solving and how is that benefiting you? Identifying areas of improvement for the technical and on-page parameters of our website Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment Enterprise (\> 1000 emp.) 9/4/2024 "Great Partner" 5/5 What do you like best about Lumar (formerly Deepcrawl)? Lumar does an excellent job from both a support and tool perspective. I have gained many valuable insights from both the tool and technical SEO that has helped to support our overall SEO strategy as a business. Review collected by and hosted on G2.com. What do you dislike about Lumar (formerly Deepcrawl)? The UI can be a bit overwhelming at first. After you familiarize yourself with the UI, it becomes less daunting. Review collected by and hosted on G2.com. What problems is Lumar (formerly Deepcrawl) solving and how is that benefiting you? Technical SEO crawling at scale via the cloud so I don't have to overload my local machine. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller JE Jenny E. Mid-Market (51-1000 emp.) 11/9/2023 "Great Experience From Start To Finish" 5/5 What do you like best about Lumar (formerly Deepcrawl)? There are loads of things I love about Lumar - I used it originally back when it was Deepcrawl and what blows me away is the level of auditing it provides from a technical SEO perspective. In the different roles I've had, I'll always advocate to have a lumar account. From a usability perspective it's easy to filter and find out the info that you need. You even have the ability to select important pieces of info that are relevent for your task at hand and to export that data so you can continue your dive in excel if you prefer. The level of support you receive is also fantastic. The Lumar team are always willing to help when you have questions around data, what it means and will provide support too (Shout out to Lilla for all the regex formulas she's helped me with!) Review collected by and hosted on G2.com. What do you dislike about Lumar (formerly Deepcrawl)? Sometimes, if you have a large website it can take quite a while to crawl but to be honest, that sort of thing is expected. Review collected by and hosted on G2.com. What problems is Lumar (formerly Deepcrawl) solving and how is that benefiting you? As a technical SEO specialist, I tend to use Lumar daily to help ideintify, deepdive and solve technical issues. If you're looking for in depth auditing, then Lumar is definitely the tool for it Review collected by and hosted on G2.com. Show More Response from Andrew Levey of Lumar (formerly Deepcrawl) [Editedit](https://www.g2.com/survey_responses/lumar-formerly-deepcrawl-review-8845064/official_response/edit) Hi Jenny, thanks for your review, and great to hear about your experience of Lumar! Just on the time to complete a crawl, we made some improvements to our crawler so it's now able to crawl as fast as your infrastructure allows (up to 350 URLs/s for rendered URLs in testing). We obviously limit crawl speeds to make sure there is no negative impact to your site, but if you speak to your dev ops team to identify what crawl rate your infrastructure can handle, then let us know and we can look at increasing the crawl rate for your account. Thanks, Andrew. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Abby P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abby P.") AP Abby P. Small-Business (50 or fewer emp.) 10/12/2023 "Excellent tool and Consistent Professional Services Team" 5/5 What do you like best about Lumar (formerly Deepcrawl)? The tool is great BUT the largest benefit of working with Lumar is having exposure and access to their expert staff - and I mean that seriously, they are experts as it relates to SEO. I worked with Lumar on a challenging suite of websites that had both technical and legacy issues that are still being unraveled but would have not been identified and clearly outlined for improvement were it not for Anne and Natalie. They're always clear in their findings and include information that all interested parties can digest. It's not easy to break down SEO issues that go beyond upholding best practices, but they manage to do it. We used Lumar weekly and in some cases daily to review and plan for critical repair work that needed to be done. Review collected by and hosted on G2.com. What do you dislike about Lumar (formerly Deepcrawl)? I wish the login prompt was a drop down vs. the modal? opening - half the time I don't track that it's opened and wonder why I'm not able to login! Review collected by and hosted on G2.com. What problems is Lumar (formerly Deepcrawl) solving and how is that benefiting you? Performing in-depth crawls and audits to illuminate issues that can be challenging to chase given the size and depth or our website. Review collected by and hosted on G2.com. Show More Response from Andrew Levey of Lumar (formerly Deepcrawl) [Editedit](https://www.g2.com/survey_responses/lumar-formerly-deepcrawl-review-8722121/official_response/edit) Hi Abby, thanks for your review. We'd love to hear a bit more about the login issues you're having, so we can feed this into our product management team. If you could send us some more detail through the app (use the smiley face in the bottom left corner of the app to give us feedback), we'd be really grateful. Thanks, Andrew. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months ### Average Discount 7% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/lumar-formerly-deepcrawl/pricing) ## How much does Lumar (formerly Deepcrawl) cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 4 purchases. 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