Loomit Reviews & Product Details

Loomit is an advanced ad monetization platform designed to empower mobile publishers with full control over their monetization strategies, regardless of the mediation stack in use. By integrating seamlessly with major mediations and demand sources, Loomit enables publishers to implement dynamic, user-aware ad setups with minimal coding effort. This approach addresses common revenue blockers such as declining ad performance, poor ad quality, inefficient mediation testing, and lack of customization, ultimately enhancing user experience and maximizing revenue potential. Key Features and Functionality: - Dynamic Pricing & Rule-Based Setups: Loomit allows for the dynamic adjustment of price floors across multiple mediation partners, maximizing competition and revenue. - Ad Quality Control at the Network Level: Publishers can identify and act on underperforming or low-quality ad sources through robust, actionable dashboards. - Streamlined Mediation Testing: The platform offers tools like a dependencies wizard and control panel to test and deploy changes faster, all with minimal code. - Segmented Ad Journeys: Loomit enables the creation of monetization setups tailored to user type, geography, or behavior without the need for hard coding. - Comprehensive Data Access: Publishers have real-time access to all data generated through their monetization setups, ensuring complete transparency and actionable insights. Primary Value and Solutions Provided: Loomit addresses the challenges mobile publishers face in optimizing ad monetization by providing a centralized control panel that simplifies the creation and management of user-level monetization strategies. By offering dynamic pricing, enhanced ad quality control, streamlined mediation testing, and segmented ad journeys, Loomit empowers publishers to make data-backed decisions that improve user experience and drive revenue growth. Clients have reported significant uplifts in ad revenue, with some achieving up to a 30% increase, as well as improvements in user retention and reduced crashes due to smarter ad delivery.

Seller

X3M Ads

Discussions

Loomit Community

Languages Supported

English

Overview by

Iván Oliveri

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JL

Jorge L.

CEO

Small-Business (50 or fewer emp.)

6/9/2025

"The tool you need to elevate your ad ARPDAU with tailored ad strategies"

5/5

What do you like best about Loomit?

Being able to create different ad strategies for segments of users without having to embed that logic in your code is priceless.

Some of the awesome things you can do are:

1. Remove some of the ad networks that don't behave well on low end devices to lower ANRs

2. Change the waterfalls and bidding partners for paying users to make sure they don't get low quality ads

3. Exclude ad partners that are making your app crash in production with the flip of a switch

4. A/B tests different waterfall / bidding setups

and probably many more that I am not doing at the moment.

It's very simple to integrate and the customer support is top notch. Review collected by and hosted on G2.com.

What do you dislike about Loomit?

Advanced tools like Loomit require time to configure. Adding pre-configured setups would be awesome! Review collected by and hosted on G2.com.

SP

Sebastian P.

Chief of Staff

Mid-Market (51-1000 emp.)

5/22/2025

"The platform that finally gave us full control over ad revenue"

5/5

What do you like best about Loomit?

Loomit helped us move away from blind A/B testing. We can now dynamically adjust price floors, block low-quality networks, and create user-based monetization journeys — all without touching a single line of code. The UI is clean, fast, and incredibly intuitive. Support is also top-tier. Review collected by and hosted on G2.com.

What do you dislike about Loomit?

Honestly, not much. If I had to nitpick, maybe the dashboard has too many options at first — but that’s also what makes it so powerful once you get the hang of it. Review collected by and hosted on G2.com.

MC

Martin C.

Small-Business (50 or fewer emp.)

5/22/2025

"X3M supported us well. Their solid team and product delivered strong results."

4/5

What do you like best about Loomit?

X3M team provided solid support during the integration and optimization process. Their combination of technical skill and a strong product led to very good results. We're glad to have them on board as partners—they'll be a valuable addition to the company Review collected by and hosted on G2.com.

What do you dislike about Loomit?

The ad quality is curated, but they’re more aggressive than others that pay less. That said, we discussed it and they offered access to shorter ads through a special request. Review collected by and hosted on G2.com.