Loomit

3 reviews

Loomit is an advanced ad monetization platform designed to empower mobile publishers with full control over their monetization strategies, regardless of the mediation stack in use. By integrating seamlessly with major mediations and demand sources, Loomit enables publishers to implement dynamic, user-aware ad setups with minimal coding effort. This approach addresses common revenue blockers such as declining ad performance, poor ad quality, inefficient mediation testing, and lack of customization, ultimately enhancing user experience and maximizing revenue potential. Key Features and Functionality: - Dynamic Pricing & Rule-Based Setups: Loomit allows for the dynamic adjustment of price floors across multiple mediation partners, maximizing competition and revenue. - Ad Quality Control at the Network Level: Publishers can identify and act on underperforming or low-quality ad sources through robust, actionable dashboards. - Streamlined Mediation Testing: The platform offers tools like a dependencies wizard and control panel to test and deploy changes faster, all with minimal code. - Segmented Ad Journeys: Loomit enables the creation of monetization setups tailored to user type, geography, or behavior without the need for hard coding. - Comprehensive Data Access: Publishers have real-time access to all data generated through their monetization setups, ensuring complete transparency and actionable insights. Primary Value and Solutions Provided: Loomit addresses the challenges mobile publishers face in optimizing ad monetization by providing a centralized control panel that simplifies the creation and management of user-level monetization strategies. By offering dynamic pricing, enhanced ad quality control, streamlined mediation testing, and segmented ad journeys, Loomit empowers publishers to make data-backed decisions that improve user experience and drive revenue growth. Clients have reported significant uplifts in ad revenue, with some achieving up to a 30% increase, as well as improvements in user retention and reduced crashes due to smarter ad delivery.