Recommendations to others considering Lean Layer:
The sooner you bring the team on the sooner you'll benefit from their services! The impact we've seen from them has been huge - you won't regret it. Review collected by and hosted on G2.com.
What problems is Lean Layer solving and how is that benefiting you?
We had a never-ending wish list of revops projects that no one had time to get to so we brought on Lean Layer. They were able to take care of all of it us (from big strategic projects to adhoc ones) giving us a huge lift. One of the most successful projects was when they ran a closed analysis and looked at historical data to identify and segment accounts by purchasing behavior and churn rates, using employee count as a key metric. By reverse-engineering successful accounts, they developed a scoring system with 30 real-time signals. This informed our strategy revamp, including lead routing and targeting, to better serve upmarket customers and reduce churn.
As a result they successfully shifted the mix of business from eSMB to upmarket accounts, and from non-tiered accounts to tiered accounts. Because both NDR and Win Rates are higher for up market and tiered accounts, the CAC to LTV ratio for the customer shifted significantly. This resulted in 122% increase in revenue from upmarket accounts, a 340% higher win rate for Tiered Accounts vs Non-tiered Accounts, and a 93% NDR for Tiered Accounts compared to 43% for Non-tiered Accounts. As you can imagine, this was a huge win for our team! Review collected by and hosted on G2.com.