# Kubaru Reviews **Vendor:** Kubaru **Category:** [Lead-to-Account Matching and Routing Software](https://www.g2.com/categories/lead-to-account-matching-and-routing) **Average Rating:** 4.9/5.0 **Total Reviews:** 8 ## About Kubaru Kubaru is a native Salesforce application designed to optimize the way teams distribute leads, cases and all other standard and custom objects. Whether you're a sales manager seeking to increase pipeline velocity and ensure leads never go unworked, a customer service director looking to reduce ticket response time and achieve customer satisfaction goals, or an operations manager focused on process efficiency, Kubaru offers the flexibility and power you need. Choose from dynamic methods to streamline record assignments: ▪ Round robin ▪ Skill-based assignment ▪ Shark tanks ▪ Duplicate matching ▪ Load balancing ▪ Territory management Take advantage of powerful features to further customize your assignment solution: ▪ Automated reassignment of unworked records ▪ Assign to logged-in reps only ▪ Schedules ▪ Notifications (email, mobile, Slack, Chatter, Lightning, push alerts, sound alerts, etc.) ▪ Automatic reimbursement for lost/rejected leads ▪ Assignment logs ▪ And more! Kubaru's user-friendly interface and robust functionality make it an indispensable tool for any team looking to optimize its Salesforce environment. What’s more, the Kubaru team is dedicated to seamless implementation, five-star customer support, constant innovation and a sincere dedication to give you the tools you need to build the perfect solution. Experience the transformative impact of smarter record distribution with Kubaru and take your Salesforce efficiency to new heights. ## Kubaru Pros & Cons **What users like:** - Users enjoy the **ease of use** of Kubaru, appreciating its straightforward setup and seamless integration. (6 reviews) - Users commend Kubaru's **excellent customer support** , highlighting their prompt assistance and guidance throughout the setup process. (3 reviews) - Users praise the **easy setup** of Kubaru, allowing for a smooth and quick onboarding experience. (3 reviews) - Users find Kubaru's support team **extremely helpful** , providing quick assistance for setup and ongoing needs. (3 reviews) - Users value the **time-saving benefits** of Kubaru, enabling quick lead management and faster sales closures. (3 reviews) - Easy Integrations (2 reviews) - CRM Integration (1 reviews) - Customizability (1 reviews) - Easy Access (1 reviews) - Features (1 reviews) **What users dislike:** - Users acknowledge the **high cost** of Kubaru but believe the value justifies the expense. (1 reviews) - Users desire **more customization options** in Kubaru to cater to the specific needs of different teams. (1 reviews) - Users desire more **customization options** for Kubaru to meet the diverse needs of their sales teams. (1 reviews) ## Kubaru Reviews ### 1. Reliable, easy to use and scalable! **Rating:** 5.0/5.0 stars **Reviewed by:** Josh A. | Head of Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Kubaru?** Easy to set up, easy to use, and packed with options. The interface is dynamic and intuitive. We’ve been using Kubaru for a few years now on a daily basis without any issues. It has allowed us to expand confidently without worrying about allocations. The initial integration with the help from customer support was smooth and easy, we were up and running quickly and easily! **What do you dislike about Kubaru?** Nothing comes to mind. Each update brings new features and improvements that have only made the platform better and easier to use. **What problems is Kubaru solving and how is that benefiting you?** Kubaru enables us to route all our customers, whether pre or post application, to the right agent in real time, within the schedules we need. This ensures our customers consistently receive the right service at the right time. ### 2. Excellent and efficient experience with an easy UI to navigate and GREAT customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Severin M. | Sales Operations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Kubaru?** Kubaru makes it easy to get fresh leads into the hands of our sales team so we can improve our time to close significantly. It's also easy to manage and make adjustments in just minutes. **What do you dislike about Kubaru?** Having more notification options and more router specific customization would be nice to satisfy certain requirements that we have for our individual sales teams since they can occasionally differ in their needs. **What problems is Kubaru solving and how is that benefiting you?** Before Kubaru, we would have to rely on the basic Salesforce lead assignment rules which limited where we could send leads to. Now with Kubaru, we are able to direct our leads to individual members of sales teams so that managers no longer have to manually assign leads to their reps. ### 3. Kubaru - saving us thousands of human hours a year **Rating:** 5.0/5.0 stars **Reviewed by:** Nick B. | CEO / Co-Founder, Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Kubaru?** It literally does the job of a human. Effectively, easily, and with phenomenal back-end support. **What do you dislike about Kubaru?** I wish there was the ability to define dynamic metrics that drive assignments that weren't based on specific fields on an object. But that's a pretty big wish! **What problems is Kubaru solving and how is that benefiting you?** We purchase thousands of leads a month for a large sales team of dozens of reps. Kubaru helps us distribute leads to the proper reps, in real-time, to allow us the best chance of quickly connecting with our prospects. Kubaru helps us manage overall distribution levels, rep weighting, unique campaigns, lead segmentation, and more. Really, it helped us halve the size of our sales-admin team due to the reduction of people needed to manage this ongoing process. ### 4. Fantastic software, fantastic team **Rating:** 5.0/5.0 stars **Reviewed by:** Harley K. | Technical Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Kubaru?** "The guys at Kubaru are super helpful and always quick to respond. The software is really easy to use, install, and get up and running. We use it every day—it's truly set-and-forget. It does everything we need and more, seamlessly integrating with our system. **What do you dislike about Kubaru?** Nothing, the software does everything we want. **What problems is Kubaru solving and how is that benefiting you?** Distributing leads to advisors. ### 5. Robust solution for case routing, well-suited for support environments with complex workflows **Rating:** 5.0/5.0 stars **Reviewed by:** Theresa Y. | Associate Manager, Omnichannel, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Kubaru?** Admins can manage routers, members, schedules, and logs without needing Salesforce admin access or support. This autonomy has been a key factor in Kubaru’s adoption across our multiple support teams. **What do you dislike about Kubaru?** Really the only downside is there is a cost but it's more than worth it. **What problems is Kubaru solving and how is that benefiting you?** Kubaru allows each support team to define routing rules by product, region, and shift schedules, giving support teams granular control over case distribution. The tool has helped reduce the number of unassigned cases sitting in queues. ### 6. Great Tool with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2025 **What do you like best about Kubaru?** The onboarding process with Kubaru was a great experience, they guided us to an optimal setup which still holds until now. While using Kubaru we needed further technical support and the support team was fast with answering our requests and really helped us moving forward with Kubaru. **What do you dislike about Kubaru?** Nothing major so far. It is working like a charm since our implementation **What problems is Kubaru solving and how is that benefiting you?** It automatically assigns cases to agents and load-balances our workloads ### 7. Great partnership with Kubaru **Rating:** 5.0/5.0 stars **Reviewed by:** Mark Y. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Kubaru?** We have used Kubaru for a number of years and the service is always excellent. Very helpful in setting up our organization and assisting on any changes or updates that come out **What do you dislike about Kubaru?** Nothing great experience overall with kubaru **What problems is Kubaru solving and how is that benefiting you?** Kubaru helps to route our new leads and it benefits to sort this data quickly and accurately ### 8. Smooth Case distribution for Salesforce, has more features than we use! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Kubaru?** Good user interface and easy installation process, reliable software and good support. **What do you dislike about Kubaru?** Due to the flexibility of the product, the learning curve can be a little tricky, though the documentation is helpful. **What problems is Kubaru solving and how is that benefiting you?** We use Kubaru to distribute support cases to agents, having tried Salesforce's own OmniChannel previously. Kubaru is significantly superior to OmniChannel and since we switched it has become close to a "set it and forget it" solution. - [View Kubaru pricing details and edition comparison](https://www.g2.com/products/kubaru/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+15%3A10%3A01+-0500&secure%5Bsession_id%5D=95a02119-6a9e-43f2-8a65-4a3434476ab8&secure%5Btoken%5D=d46dfb9a2c8b5acb4e1212f6c50a450f73b50959636d768ee4b3731cf92d6f0d&format=llm_user) ## Kubaru Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) ## Kubaru Features **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing ## Top Kubaru Alternatives - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,311 reviews) - [Calendly](https://www.g2.com/products/calendly/reviews) - 4.7/5.0 (2,546 reviews) - [Cirrus Insight](https://www.g2.com/products/cirrus-insight/reviews) - 4.2/5.0 (1,467 reviews)