Building a CDP and long term first-party data strategy is almost just a bi-product of the work Velocidi has done to develop and tune audience targeting through our performance marketing channels. That we're able to utilise these audiences as references for lookalikes gives us the opportunity to scale marketing reach whilst AI derived segmentation has allowed us to optimise remarketing campaigns. The platform's constantly evolving with frequent functional improvements. Review collected by and hosted on G2.com.
In a perfect world we would have more analytical resources within our organisation to drive testing and platform utilisation faster. Some channels are easier to integrate than others. This is a fast-evolving area of performance marketing and is better suited working with channels, platforms and agencies that are of a similar mindset. Review collected by and hosted on G2.com.
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