# Top 10 Kartra Alternatives & Competitors **Average Rating:** 3.9/5 **Total Number of Reviews:** 62 The Email Marketing Software solutions below are the most common alternatives that users and reviewers compare with Kartra. Email Marketing Software is a widely used technology, and many people are seeking high quality, easy to use software solutions with text generation, internationalization, and surveys. Other important factors to consider when researching alternatives to Kartra include marketing automation and features. The best overall Kartra alternative is ActiveCampaign. Other similar apps like Kartra are HubSpot Marketing Hub, GetResponse, ClickFunnels, and Intuit Mailchimp All-in-One Marketing Platform. Kartra alternatives can be found in [Email Marketing Software](https://www.g2.com/categories/email-marketing) but may also be in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) or [Landing Page Builders](https://www.g2.com/categories/landing-page-builders). ## Best Paid & Free Alternatives to Kartra - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) - [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - [AWeber](https://www.g2.com/products/aweber/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Wix](https://www.g2.com/products/wix/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Top 10 Alternatives to Kartra Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Kartra stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Information Technology and Services, and E-Learning, and find the best product for your business. ### 1. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) By ActiveCampaign **Average Rating:** 4.4/5 **Total Reviews:** 14,802 ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster. Reviewers say compared to Kartra, ActiveCampaign is: - Easier to do business with - Better at support - Easier to admin Categories in common with Kartra: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Online Form Builder](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Pop-Up Builder](https://www.g2.com/categories/pop-up-builder), [Lead Scoring](https://www.g2.com/categories/lead-scoring) **Compare:** [Kartra vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-kartra) **Compare ActiveCampaign with other alternatives:** - [ActiveCampaign vs HubSpot Marketing Hub](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) - [ActiveCampaign vs GetResponse](https://www.g2.com/compare/activecampaign-vs-getresponse) - [ActiveCampaign vs ClickFunnels](https://www.g2.com/compare/activecampaign-vs-clickfunnels) - [ActiveCampaign vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/activecampaign-vs-intuit-mailchimp-all-in-one-marketing-platform) - [ActiveCampaign vs Brevo Marketing Platform](https://www.g2.com/compare/activecampaign-vs-brevo-marketing-platform) - [ActiveCampaign vs AWeber](https://www.g2.com/compare/aweber-vs-activecampaign) - [ActiveCampaign vs Klaviyo](https://www.g2.com/compare/activecampaign-vs-klaviyo) - [ActiveCampaign vs Wix](https://www.g2.com/compare/activecampaign-vs-wix) - [ActiveCampaign vs Zoho CRM](https://www.g2.com/compare/activecampaign-vs-zoho-crm) ### 2. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 15,957 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Kartra, HubSpot Marketing Hub is: - Better at support - Easier to do business with - More usable Categories in common with Kartra: [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Pop-Up Builder](https://www.g2.com/categories/pop-up-builder) **Compare:** [Kartra vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-kartra) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs GetResponse](https://www.g2.com/compare/getresponse-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs ClickFunnels](https://www.g2.com/compare/clickfunnels-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/hubspot-marketing-hub-vs-intuit-mailchimp-all-in-one-marketing-platform) - [HubSpot Marketing Hub vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs AWeber](https://www.g2.com/compare/aweber-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Klaviyo](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo) - [HubSpot Marketing Hub vs Wix](https://www.g2.com/compare/hubspot-marketing-hub-vs-wix) - [HubSpot Marketing Hub vs Zoho CRM](https://www.g2.com/compare/hubspot-marketing-hub-vs-zoho-crm) ### 3. [GetResponse](https://www.g2.com/products/getresponse/reviews) By GetResponse **Average Rating:** 4.3/5 **Total Reviews:** 1,141 GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own - like email, SMS, landing pages, and popups. From solo founders to scaling ecommerce brands, we make it easier to launch campaigns, drive revenue, and keep customers coming back – all in one affordable, scalable platform. No send limits. No rented reach. Just owned growth that scales Reviewers say compared to Kartra, GetResponse is: - Better at support - Easier to do business with - Easier to set up Categories in common with Kartra: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Website Builder](https://www.g2.com/categories/website-builder), [Live Chat](https://www.g2.com/categories/live-chat), [Email Marketing](https://www.g2.com/categories/email-marketing) **Compare:** [Kartra vs GetResponse](https://www.g2.com/compare/getresponse-vs-kartra) **Compare GetResponse with other alternatives:** - [GetResponse vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-getresponse) - [GetResponse vs HubSpot Marketing Hub](https://www.g2.com/compare/getresponse-vs-hubspot-marketing-hub) - [GetResponse vs ClickFunnels](https://www.g2.com/compare/clickfunnels-vs-getresponse) - [GetResponse vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/getresponse-vs-intuit-mailchimp-all-in-one-marketing-platform) - [GetResponse vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-getresponse) - [GetResponse vs AWeber](https://www.g2.com/compare/aweber-vs-getresponse) - [GetResponse vs Klaviyo](https://www.g2.com/compare/getresponse-vs-klaviyo) - [GetResponse vs Wix](https://www.g2.com/compare/getresponse-vs-wix) - [GetResponse vs Zoho CRM](https://www.g2.com/compare/getresponse-vs-zoho-crm) ### 4. [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) By ClickFunnels **Average Rating:** 4.6/5 **Total Reviews:** 417 Clickfunnels is a website builder that allows user to create everything from membership websites, sales funnels, lead generation systems, to product launch pages, landing pages, squeeze pages, and e-commerce systems all with drag and drop ease. Reviewers say compared to Kartra, ClickFunnels is: - Easier to do business with - Better at support - More usable Categories in common with Kartra: [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [A/B Testing](https://www.g2.com/categories/a-b-testing-tools), [Website Builder](https://www.g2.com/categories/website-builder), [Email Marketing](https://www.g2.com/categories/email-marketing) **Compare:** [Kartra vs ClickFunnels](https://www.g2.com/compare/clickfunnels-vs-kartra) **Compare ClickFunnels with other alternatives:** - [ClickFunnels vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-clickfunnels) - [ClickFunnels vs HubSpot Marketing Hub](https://www.g2.com/compare/clickfunnels-vs-hubspot-marketing-hub) - [ClickFunnels vs GetResponse](https://www.g2.com/compare/clickfunnels-vs-getresponse) - [ClickFunnels vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/clickfunnels-vs-intuit-mailchimp-all-in-one-marketing-platform) - [ClickFunnels vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-clickfunnels) - [ClickFunnels vs AWeber](https://www.g2.com/compare/aweber-vs-clickfunnels) - [ClickFunnels vs Klaviyo](https://www.g2.com/compare/clickfunnels-vs-klaviyo) - [ClickFunnels vs Wix](https://www.g2.com/compare/clickfunnels-vs-wix) - [ClickFunnels vs Zoho CRM](https://www.g2.com/compare/clickfunnels-vs-zoho-crm) ### 5. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) By Intuit Mailchimp **Average Rating:** 4.4/5 **Total Reviews:** 5,437 Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive revenue, and build lasting brand loyalty across email, social media, and more. Reviewers say compared to Kartra, Intuit Mailchimp All-in-One Marketing Platform is: - Easier to set up - Easier to admin - Easier to do business with Categories in common with Kartra: [Online Form Builder](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Website Builder](https://www.g2.com/categories/website-builder) **Compare:** [Kartra vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-kartra) **Compare Intuit Mailchimp All-in-One Marketing Platform with other alternatives:** - [Intuit Mailchimp All-in-One Marketing Platform vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs GetResponse](https://www.g2.com/compare/getresponse-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs ClickFunnels](https://www.g2.com/compare/clickfunnels-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs AWeber](https://www.g2.com/compare/aweber-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Klaviyo](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-klaviyo) - [Intuit Mailchimp All-in-One Marketing Platform vs Wix](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-wix) - [Intuit Mailchimp All-in-One Marketing Platform vs Zoho CRM](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-zoho-crm) ### 6. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) By Brevo **Average Rating:** 4.5/5 **Total Reviews:** 2,743 Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform. Reviewers say compared to Kartra, Brevo Marketing Platform is: - More usable - Easier to set up - Easier to admin Categories in common with Kartra: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Live Chat](https://www.g2.com/categories/live-chat), [Email Marketing](https://www.g2.com/categories/email-marketing) **Compare:** [Kartra vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-kartra) **Compare Brevo Marketing Platform with other alternatives:** - [Brevo Marketing Platform vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-brevo-marketing-platform) - [Brevo Marketing Platform vs HubSpot Marketing Hub](https://www.g2.com/compare/brevo-marketing-platform-vs-hubspot-marketing-hub) - [Brevo Marketing Platform vs GetResponse](https://www.g2.com/compare/brevo-marketing-platform-vs-getresponse) - [Brevo Marketing Platform vs ClickFunnels](https://www.g2.com/compare/brevo-marketing-platform-vs-clickfunnels) - [Brevo Marketing Platform vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Brevo Marketing Platform vs AWeber](https://www.g2.com/compare/aweber-vs-brevo-marketing-platform) - [Brevo Marketing Platform vs Klaviyo](https://www.g2.com/compare/brevo-marketing-platform-vs-klaviyo) - [Brevo Marketing Platform vs Wix](https://www.g2.com/compare/brevo-marketing-platform-vs-wix) - [Brevo Marketing Platform vs Zoho CRM](https://www.g2.com/compare/brevo-marketing-platform-vs-zoho-crm) ### 7. [AWeber](https://www.g2.com/products/aweber/reviews) By AWeber **Average Rating:** 4.2/5 **Total Reviews:** 650 Email marketing services that help small businesses automate email follow up and newsletter delivery for increased customer retention and higher sales. Reviewers say compared to Kartra, AWeber is: - Easier to do business with - Better at support - Easier to admin Categories in common with Kartra: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture](https://www.g2.com/categories/lead-capture), [Email Marketing](https://www.g2.com/categories/email-marketing) **Compare:** [Kartra vs AWeber](https://www.g2.com/compare/aweber-vs-kartra) **Compare AWeber with other alternatives:** - [AWeber vs ActiveCampaign](https://www.g2.com/compare/aweber-vs-activecampaign) - [AWeber vs HubSpot Marketing Hub](https://www.g2.com/compare/aweber-vs-hubspot-marketing-hub) - [AWeber vs GetResponse](https://www.g2.com/compare/aweber-vs-getresponse) - [AWeber vs ClickFunnels](https://www.g2.com/compare/aweber-vs-clickfunnels) - [AWeber vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/aweber-vs-intuit-mailchimp-all-in-one-marketing-platform) - [AWeber vs Brevo Marketing Platform](https://www.g2.com/compare/aweber-vs-brevo-marketing-platform) - [AWeber vs Klaviyo](https://www.g2.com/compare/aweber-vs-klaviyo) - [AWeber vs Wix](https://www.g2.com/compare/aweber-vs-wix) - [AWeber vs Zoho CRM](https://www.g2.com/compare/aweber-vs-zoho-crm) ### 8. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) By Klaviyo **Average Rating:** 4.6/5 **Total Reviews:** 1,362 Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions. Reviewers say compared to Kartra, Klaviyo is: - Easier to do business with - Easier to admin - Easier to set up Categories in common with Kartra: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Online Form Builder](https://www.g2.com/categories/online-form-builder), [Pop-Up Builder](https://www.g2.com/categories/pop-up-builder) **Compare:** [Kartra vs Klaviyo](https://www.g2.com/compare/kartra-vs-klaviyo) **Compare Klaviyo with other alternatives:** - [Klaviyo vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-klaviyo) - [Klaviyo vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo) - [Klaviyo vs GetResponse](https://www.g2.com/compare/getresponse-vs-klaviyo) - [Klaviyo vs ClickFunnels](https://www.g2.com/compare/clickfunnels-vs-klaviyo) - [Klaviyo vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-klaviyo) - [Klaviyo vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-klaviyo) - [Klaviyo vs AWeber](https://www.g2.com/compare/aweber-vs-klaviyo) - [Klaviyo vs Wix](https://www.g2.com/compare/klaviyo-vs-wix) - [Klaviyo vs Zoho CRM](https://www.g2.com/compare/klaviyo-vs-zoho-crm) ### 9. [Wix](https://www.g2.com/products/wix/reviews) By Wix **Average Rating:** 4.2/5 **Total Reviews:** 1,888 Wix is an industry-leading website creation platform that allows anyone to build, manage and grow a full web presence. You can create from a template, generate a site with AI and edit with an intuitive drag and drop editor—all without code. Reviewers say compared to Kartra, Wix is: - Easier to set up - More usable - Easier to admin Categories in common with Kartra: [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Website Builder](https://www.g2.com/categories/website-builder) **Compare:** [Kartra vs Wix](https://www.g2.com/compare/kartra-vs-wix) **Compare Wix with other alternatives:** - [Wix vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-wix) - [Wix vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-wix) - [Wix vs GetResponse](https://www.g2.com/compare/getresponse-vs-wix) - [Wix vs ClickFunnels](https://www.g2.com/compare/clickfunnels-vs-wix) - [Wix vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-wix) - [Wix vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-wix) - [Wix vs AWeber](https://www.g2.com/compare/aweber-vs-wix) - [Wix vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-wix) - [Wix vs Zoho CRM](https://www.g2.com/compare/wix-vs-zoho-crm) ### 10. [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) By Zoho **Average Rating:** 4.1/5 **Total Reviews:** 2,951 Zoho CRM helps you to attract, retain, delight customers and grow your company into a customer-focused organization. Reviewers say compared to Kartra, Zoho CRM is: - More usable - Easier to set up - Easier to do business with Categories in common with Kartra: [Lead Capture](https://www.g2.com/categories/lead-capture), [Lead Scoring](https://www.g2.com/categories/lead-scoring) **Compare:** [Kartra vs Zoho CRM](https://www.g2.com/compare/kartra-vs-zoho-crm) **Compare Zoho CRM with other alternatives:** - [Zoho CRM vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-zoho-crm) - [Zoho CRM vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-zoho-crm) - [Zoho CRM vs GetResponse](https://www.g2.com/compare/getresponse-vs-zoho-crm) - [Zoho CRM vs ClickFunnels](https://www.g2.com/compare/clickfunnels-vs-zoho-crm) - [Zoho CRM vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-zoho-crm) - [Zoho CRM vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-zoho-crm) - [Zoho CRM vs AWeber](https://www.g2.com/compare/aweber-vs-zoho-crm) - [Zoho CRM vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-zoho-crm) - [Zoho CRM vs Wix](https://www.g2.com/compare/wix-vs-zoho-crm) --- ## Kartra Alternatives FAQs ### What are the best alternatives to Kartra in 2026? The best alternatives to Kartra based on G2 user reviews and ratings are [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) (4.4/5 with 14,697 reviews), [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) (4.4/5 with 14,775 reviews), [GetResponse](https://www.g2.com/products/getresponse/reviews) (4.3/5 with 1,122 reviews), [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) (4.4/5 with 5,421 reviews), and [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) (4.6/5 with 417 reviews). These platforms outperform Kartra in ease of administration, support quality, meeting requirements, usability, and setup ease. ### What features do alternatives offer that Kartra does not? Kartra lacks native AI text generation, proofing, stock images, hosting, and advanced blog features that some alternatives provide. It also has limited CRM capabilities, mobile app issues, and lacks robust customization and reporting features compared to competitors. ### Which Email Marketing tools do reviewers recommend instead of Kartra? Reviewers recommend [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) for its powerful automation, ease of use, and extensive integrations, making it ideal for marketing automation and CRM needs. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) is favored for its all-in-one CRM platform with strong marketing, sales, and service tools and excellent user interface. [GetResponse](https://www.g2.com/products/getresponse/reviews) is praised for its user-friendly interface, all-in-one marketing features including webinars and landing pages, and strong automation. [Intuit Mailchimp](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) is valued for its simplicity, extensive templates, and integration capabilities. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) is recommended for ecommerce businesses due to its advanced segmentation, automation, and Shopify integration. These alternatives provide more robust email marketing tools and better support than Kartra. ### How does Kartra compare to ActiveCampaign? According to G2 data, [Kartra](https://www.g2.com/products/kartra/reviews) has an average rating of 3.9/5 from 62 reviews, while [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) holds a higher average rating of 4.4/5 based on 14,697 reviews. ActiveCampaign leads Kartra by 0.9 points in meeting requirements (8.8 vs 7.9), 0.9 points in usability (8.2 vs 7.3), 0.9 points in ease of setup (8.0 vs 7.1), 1.1 points in ease of administration (8.4 vs 7.3), 1.3 points in support quality (8.5 vs 7.2), and 1.5 points in ease of doing business (8.8 vs 7.3). Users praise Kartra for its all-in-one platform that integrates courses, memberships, checkout flows, and behavioral email tagging, but note its dated UI, learning curve, and mobile experience limitations. ActiveCampaign is highly regarded for its powerful automation, advanced segmentation, intuitive visual workflow builder, extensive integrations, and AI features that enhance marketing efficiency. However, it has a steeper learning curve and higher pricing that scales with contact list size. Overall, ActiveCampaign offers more robust automation and CRM capabilities with better usability and support, while Kartra appeals to users seeking an integrated digital product business hub. ### Why do users choose ActiveCampaign over Kartra? Users choose [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) over Kartra primarily due to its superior automation capabilities, advanced segmentation, and integrated CRM features that enable highly personalized customer journeys. ActiveCampaign’s visual automation builder and extensive third-party integrations streamline marketing and sales workflows, saving significant time and improving engagement. Its AI-powered tools assist in campaign creation and optimization, enhancing efficiency. Additionally, ActiveCampaign scores higher in ease of use, setup, administration, support, and ease of doing business, with 1.3 to 1.5 point leads over Kartra in these dimensions. Users also appreciate ActiveCampaign’s flexibility, reliability, and comprehensive feature set that scales with business growth. Despite a steeper learning curve and higher cost, the platform’s robust functionality and strong customer support drive preference among users seeking advanced marketing automation and CRM integration. 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