--- title: Kantar Media Reviews meta_title: 'Kantar Media Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 33 reviews by the users' company size, role or industry to find out how Kantar Media works for a business like yours. aggregate_rating: rating_value: 3.8 review_count: 33 scale: '5' date_modified: '2026-07-07' parent_category: name: Marketing Services url: https://www.g2.com/categories/marketing-services --- # Kantar Media Reviews **Vendor:** WPP **Category:** [Market Research Companies](https://www.g2.com/categories/market-research-services) **Average Rating:** 3.8/5.0 **Total Reviews:** 33 ## About Kantar Media Global leader in providing data and insights for leading advertisers, brand owners and agencies. ## Kantar Media Reviews ### 1. Great environment to work **Rating:** 5.0/5.0 stars **Reviewed by:** Mohamed s. | Accounting manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Kantar Media?** What I like best about Kantar Media is its ability to provide comprehensive, cross-platform media insights that are both accurate and actionable. It brings together data from TV, digital, social, and print to give a 360-degree view of audience behavior and ad performance, helping brands make smarter, data-driven decisions with confidence. **What do you dislike about Kantar Media?** What I dislike about Kantar Media is that some of its data platforms can feel complex or outdated, especially for new users. Additionally, reporting speed and customization may sometimes lag behind more agile, digital-first competitors, making it harder to get real-time insights in fast-moving markets. **Recommendations to others considering Kantar Media:** Recommendations to others considering Kantar Media: If you're looking for reliable, cross-media audience measurement and deep advertising insights, Kantar Media is a strong choice. It’s especially valuable for large brands and agencies that need comprehensive data across TV, digital, and print. However, be prepared for a learning curve with the tools, and consider pairing their insights with real-time digital analytics for a more agile approach. Also, engage with their support team — their expertise can help you get the most out of the platform. **What problems is Kantar Media solving and how is that benefiting you?** Kantar Media solves problems like fragmented media measurement, unclear ad effectiveness, and lack of competitor insights. It helps businesses by providing accurate audience data, measuring ad impact, tracking competitor activity, and offering cross-platform visibility. This leads to better targeting, improved ROI, and smarter decision-making. ### 2. Great advertising spend and media types for most advertisers can be found on Kantar **Rating:** 5.0/5.0 stars **Reviewed by:** Eric A. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2023 **What do you like best about Kantar Media?** It's giving me insight into clients' media types and revenue spent. **What do you dislike about Kantar Media?** Sometimes I can't find all of the advertisers I research. **Recommendations to others considering Kantar Media:** It's a great site to help your prep research. **What problems is Kantar Media solving and how is that benefiting you?** Finding detailed information on clients. ### 3. Hugely disappointing customer experience **Rating:** 0.0/5.0 stars **Reviewed by:** Jane H. | MD, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Kantar Media?** There is very little that is good about Kantar Media. The evaluation promises to be good, but they have messed around with that for many months, disrupting clients. **What do you dislike about Kantar Media?** The cuttings service is diabolical and if you try to get hold of cutting they've missed, they throw everything back at you, blaming you - the client - for everything **What problems is Kantar Media solving and how is that benefiting you?** It tries to solve very little. They would rather bury their head in the sand than try to investigate and resolve issues. ### 4. Helps me keep up to date with my media monitoring tasks in a fast-changing landscape. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2021 **Describe the project or task Kantar Media helped with:** We measure the efficacy of different media buys using Kantar Media, and we can see where we spent the most wisely. **What do you like best about Kantar Media?** I like the different functions it offers as it is very complete and modern. **What do you dislike about Kantar Media?** If you're not familiar with similar tools, you won't be able to use it to its full potential. **Recommendations to others considering Kantar Media:** If you're a medium sized business, this is a great fit for you. **What problems is Kantar Media solving and how is that benefiting you?** The main problem we're solving is that now there are various media services out there and it can be hard to choose a messaging channel, but Kantar Media facilitates this process. ### 5. I am really pleased with Kantar Media **Rating:** 5.0/5.0 stars **Reviewed by:** Vaibhav T. | Programmer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2021 **Describe the project or task Kantar Media helped with:** Worked on Mondelez multicountry projects **What do you like best about Kantar Media?** Helps to get proper insights from data and help clients to take business decisions. **What do you dislike about Kantar Media?** Nothing as such as I am happy with kantar media and I don't have anything bad things to say **Recommendations to others considering Kantar Media:** Quick delivery **What problems is Kantar Media solving and how is that benefiting you?** Get insights quickly from raw data ### 6. Good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2021 **Describe the project or task Kantar Media helped with:** Vision 2023 for Samsung Electronics, new incubator Initiatives, such as subscription business model **What do you like best about Kantar Media?** They keep providing insights about consumer trends, especially critical during pandemic **What do you dislike about Kantar Media?** Need better integration with our existing told tools and integration with other tools used in the industry **Recommendations to others considering Kantar Media:** Recommend to use **What problems is Kantar Media solving and how is that benefiting you?** Keeping track of consumer trends and behaviors, analyzing future trends, ### 7. Quick and Easy Tool to Check Out the Competition **Rating:** 4.0/5.0 stars **Reviewed by:** Robin J. | Process Delivery & Training Analyst, Broadcast Media, Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2018 **What do you like best about Kantar Media?** It gives me a snapshot of what competitors are doing across various mediums in one place. It also provides me with more detail if I chose to explore one particular piece or industry of media. **What do you dislike about Kantar Media?** The dashboard layout is a bit clunky and the templates used to push out powerpoint information is outdated. **Recommendations to others considering Kantar Media:** It is a great tool but just remember that you're dealing with estimates and averages. The data is also about 2 months behind, so something else to keep in mind. **What problems is Kantar Media solving and how is that benefiting you?** I'm able to provide our clients with high level information on competitors. And internally I can review in more detail to see if what they are buying in the media landscape is helping them gain that competitive edge; prove some of our theories to the client and help the client achieve their goals. ### 8. Kantar Media Stradegy - Agency user for 4 years **Rating:** 4.0/5.0 stars **Reviewed by:** Leah G. | Owner & Independent Contractor, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2019 **Describe the project or task Kantar Media helped with:** I used Kantar Media Stradegy primarily for pulling competitive information including: overall/monthly spend, # of insertions, media vehicles and publications, GRPs, seasonality, traditional media creative and more. My team and I used this tool to inform ourselves at the start of every campaign planning and/or new business pitch process. **What do you like best about Kantar Media?** I like the easy to use interface and reporting format. It quickly became my go-to to be informed on competitive advertising information. **What do you dislike about Kantar Media?** In the past, Kantar Media Stradegy's digital capabilities are not as refined as traditional. The spend is very very low and there is an even greater time lag. In general, accurate spend (accounting for added value and make goods) and the time lag were also negative points we to be aware of when planning. I vaguely remember using a Kantar planning tool to discover relevant, local magazines and their contacts - and thought the experience was subpar. The search navigation and reporting features were not the most user friendly and complete information was not always available. **Recommendations to others considering Kantar Media:** I would definitely recommend using the Kantar Media Stradegy tool for competitive landscape **What problems is Kantar Media solving and how is that benefiting you?** Painting the competitive landscape using Kantar Media has helped inform my clients of the how brands in their industry are leveraging marketing and helps the agency in planning an annual campaign up front. It solves the problem of not knowing other brands' strategies or sifting through magazines/tv/the internet/etc. to try to piece it together. ### 9. Stradegy & Kantar for media **Rating:** 4.0/5.0 stars **Reviewed by:** Spencer G. | Assistant Vice President, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Kantar Media helped with:** I use Kantar Media product tools before beginning any project where I have clearly defined competitors. As a media buyer, this means looking into competition and where they are spending. **What do you like best about Kantar Media?** Easy to use interface that is fast. When I am evaluating the media landscape of my competitors, I like the readily available information and the historical data availability. **What do you dislike about Kantar Media?** I have not encountered any drawbacks in my use of the Stradegy tools. **Recommendations to others considering Kantar Media:** Consider which tools are best for your media buy - I say this because not every use of their tools requires interaction with a representative. **What problems is Kantar Media solving and how is that benefiting you?** With Kantar media we conduct market research. We need these insights to make informed decisions for advertising purposes, finding our competitors where they are - and using the information to attack markets strategically. ### 10. Helpful Second by Second data **Rating:** 3.5/5.0 stars **Reviewed by:** Ashley F. | Research Director - Lifestyle Portfolio, Market Research, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2019 **Describe the project or task Kantar Media helped with:** I use Kantar media for second by second data. I’ve found it’s great when overplayed with programming content to see exactly where viewers of a program are engaging or disengaging. **What do you like best about Kantar Media?** I like that the platform is pretty easy to use. The data has been around for years so people trust it. **What do you dislike about Kantar Media?** I wish I knew of more ways that Kantar could be helpful. I only use to for a few specific requests but I imagine it’s scope goes beyond what I know. **Recommendations to others considering Kantar Media:** The team is friendly from what I remember and they are responsive. **What problems is Kantar Media solving and how is that benefiting you?** I use the data from Kantar to help clients better understand their programming. It’s been helping at pinpointing elements of a program to play up/down. ### 11. Working in kantar media is quite different among other kantar companies. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Kantar Media helped with:** I've been in finance for kantar media just for a year, billing and collecting with their transactions is quite interesting. Will recommend kantar media as reliable source of survey here in the Philippines. **What do you like best about Kantar Media?** It is helpful in giving surveys in media in the Philippines. The upside is, they give ratings. **What do you dislike about Kantar Media?** Least helpful in a sense of, some clients did not pay on time especially if the results of the study is not favorable on the client side. **Recommendations to others considering Kantar Media:** Kantar media is a reliable source of survey. Gives an accurate reviews. **What problems is Kantar Media solving and how is that benefiting you?** I'm with finance department. Facing the other challenge in billings especially on the collections is an another learnings and strategies that i have learned from their clients. ### 12. If you want to do Marketing Researches then Kantar is one of the best choices for you **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Kantar Media helped with:** I worked as a freelance intern with Kantar and I must tell you Kantar is very strict with work ethics. As a intern I worked on 8 projects and my main work is to collect feedback from the respondents. **What do you like best about Kantar Media?** Ambience and environment in the company is good with friendly employees. You will get to learn a lot from the company. **What do you dislike about Kantar Media?** There is no work life balance in the company. You needed to work 10 to 12 hrs a day for the company. **Recommendations to others considering Kantar Media:** As a B2B Marker research must go for Kantar. **What problems is Kantar Media solving and how is that benefiting you?** As a intern my job is to collect Feedback from the respondents. ### 13. Kantar: Easy to use and manage **Rating:** 4.0/5.0 stars **Reviewed by:** Joseph A. | Digital Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2019 **What do you like best about Kantar Media?** SRDS is a good resource to start searching for niche and hard to reach publishers and websites, especially in the B2B space. Their competitive product works well and simple to do runs for analysis. **What do you dislike about Kantar Media?** With the rise of digital, it may be hard for a Kantar to keep up. SRDS May get outdated by the likes of Nielsen and comScore. For competitive tracking since most media is going programmatic, they need to create new solutions to stay afloat. **Recommendations to others considering Kantar Media:** Just jump in and start using it. The platform is very easy to use and it is mostly, trial and error when working in it. **What problems is Kantar Media solving and how is that benefiting you?** When working on a new campaign media plan strategy you need to know the marketplace. Kantar’s suite of services help start and streamline the process for marketers. ### 14. I was working on Primary Research. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2019 **Describe the project or task Kantar Media helped with:** They helped in Primary Research for two of our client ,to provide data and report on as per our project objective. **What do you like best about Kantar Media?** It is one of the leader in Market Research in India , excellent technical team and very experienced organisation. **What do you dislike about Kantar Media?** I feel the management can be improved. I had a hard time while getting updates ,as one should be pro-active and professional in such important matter. **Recommendations to others considering Kantar Media:** I would recommend for the one who wish to study Indian Market and Industries. **What problems is Kantar Media solving and how is that benefiting you?** Although both the projects were completed in given budget and time but it wasn't smooth transacted. ### 15. Intelligence Capital **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2019 **Describe the project or task Kantar Media helped with:** Kantar Media collaborated with my previous organisation, The Market Research Society to publish a report 'The Responsive Business: Creating growth and value through Intelligence Capital'. They have also spoken at several of our conferences. **What do you like best about Kantar Media?** This report allowed me to learn the skills to build Intelligence Capital and resources that are needed. Also the competitive advantage of becoming a 'responsive business'. **What do you dislike about Kantar Media?** I feel the recommendations could have been more concise. **What problems is Kantar Media solving and how is that benefiting you?** Whether or not Intelligence Capital is a critical business investment, alongside financial and human capital. We have now realised that it is extremely beneficial. ### 16. Kantar Stradegy: Brand SOV and Media Spend **Rating:** 3.0/5.0 stars **Reviewed by:** Kendal Nicole L. | Communications Designer, Associate, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2018 **What do you like best about Kantar Media?** I use Kantar Stradegy, one of Kantar Media's products, for competitive purposes. I like that all media is in one area with this product: TV, Magazines, Digital. It's helpful that these can be further dissected between national and local media (local newspapers and spot radio). Kantar actually has a plethora of options to choose from so your report can be as granular as needed. **What do you dislike about Kantar Media?** Digital properties are often under reported in this system. The system is sometimes slow- it would be nice for operations on the back end to be updated so the process for users is more efficient. Sometimes running reports can take a long time depending on the volume of data being added. **Recommendations to others considering Kantar Media:** It's important to remember that the information collected by Kantar Media should be used directionally to inform media recommendations, as not all the brands included in the data are 110% accurate in the spend they are accounting for. And save often! Save your sets so your team can easily use the same competitive sets and media/property set each time instead of recreating new ones- Huge time saver! **What problems is Kantar Media solving and how is that benefiting you?** Kantar is a comprehensive tool we use in advertising to get a look at brand share of voice, spend among top competitors in the space and a good look at which media properties they are spending on. We are able to draw insights and provide recommendations to clients based off of this data. ### 17. Best for Use on Competitor Reports **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2019 **Describe the project or task Kantar Media helped with:** Competitive reporting for clients **What do you like best about Kantar Media?** You are able to pull different types of reports, whether it's a trend report or media mix report. There are different way to slice and dice data to compare against other brands. **What do you dislike about Kantar Media?** It's pretty hard to navigate. More like awful. Not use friendly at all. I have to run reports 3-4 more times before I can figure out what is going wrong and why I can't pull a certain data point. It's very much a trial and error process. And this takes quite a while depending on how much information you're pulling, so each report can take at least several minutes. **Recommendations to others considering Kantar Media:** Recommend this tool to get an idea of the competitive landscape for your client **What problems is Kantar Media solving and how is that benefiting you?** I use this tool mainly to figure out if there are any other competitors in the market for a certain client. It helps us determine what media types the competitors are utilizing and compare against what my own client is running. That way we can see different strategies on how to make the client presence larger vs competitors ### 18. Perfect consumer panel **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2019 **Describe the project or task Kantar Media helped with:** Understanding indicators related to recruitment and retention **What do you like best about Kantar Media?** Simple keys to understand and use **What do you dislike about Kantar Media?** The online version (requires internet) **Recommendations to others considering Kantar Media:** A desktop version **What problems is Kantar Media solving and how is that benefiting you?** Develop the recruitment of a brand ### 19. Extensive experience in using Kantar Track designed for British American Tobacco **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Tobacco | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Kantar Media helped with:** Used Kantar Track designed for British American Tobacco to generate consumer insights and track own and competitor brands' performance. **What do you like best about Kantar Media?** Extensive and detailed information available in a click and the system allows multiple cuts and combination of information to be generated. **What do you dislike about Kantar Media?** The system sometimes takes a long time to load, especially when utilising multiple rows and columns. **What problems is Kantar Media solving and how is that benefiting you?** The benefit of understanding unique things such as how our brand's customer feels of competition brands and also what their loyalty disposition is. ### 20. Decent data, not very actionable **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2019 **Describe the project or task Kantar Media helped with:** Kantar was great in helping us develop an analysis of total addressable spend for some of our larger clients. The platform covered traditional mediums well, with a generally positive score when it came to accuracy and coverage. **What do you like best about Kantar Media?** Like that kantar was able to provide us a good look into the world of traditional market intelligence. **What do you dislike about Kantar Media?** Kantar's data was nice to have, but given significant delays in the methodology of tracking these mediums, the data sets were never as actionable as we would have wanted them to be. **Recommendations to others considering Kantar Media:** Get a good account manager and lay down your needs upfront **What problems is Kantar Media solving and how is that benefiting you?** Looking to develop analysis of total addressable media spend by client ### 21. Experience that comes at a cost **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Kantar Media helped with:** I worked on 8 projects as an intern with kantar.Each project helped me look at different aspect of customer feedback. I was able to understand customer perception. **What do you like best about Kantar Media?** One can learn to become more flexible and adaptable. **What do you dislike about Kantar Media?** There is nothing to dislike.In an atmosphere similar to kantar a person needs to be prepared for any kind of change. **What problems is Kantar Media solving and how is that benefiting you?** I was primarily involved in data collection.So got a chance to talk to the customer and understand their opinion. ### 22. Kantar media review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Kantar Media helped with:** Route to market strategy, company business reviews **What do you like best about Kantar Media?** The granularity of data available helped to support many projects. **What do you dislike about Kantar Media?** The range of categories available, such as being able to gain a greater perspective of competitor activities **Recommendations to others considering Kantar Media:** Try it out, very useful for business reviews, revenue maximization. **What problems is Kantar Media solving and how is that benefiting you?** Full business review ### 23. Useful Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Kantar Media helped with:** Pulling various categories, clients, and brand spend runs **What do you like best about Kantar Media?** The ease of the outputs to manipulate as need be. **What do you dislike about Kantar Media?** Sometimes the time it takes to produce complex reports but for only really complex / local market asks. **What problems is Kantar Media solving and how is that benefiting you?** Solving for inconsistent reporting of media spend ### 24. Could be better **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2019 **Describe the project or task Kantar Media helped with:** I used Kantar WorldPanel in my role in Coca Cola **What do you like best about Kantar Media?** I like that the interface was clean and i could drill down on a per SKU level **What do you dislike about Kantar Media?** I disliked the difficulty in using the website/software **What problems is Kantar Media solving and how is that benefiting you?** Consumer trends, usage ### 25. Great interface and easy to save and run ad spending reports **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2018 **What do you like best about Kantar Media?** Kantar Media allows for easy creation and saving of ad spending reports at the national and local level. You can save reports to run at a later time (or if they are recurring reports) or build easy-to-use dashboards as well. You can look at places current clients spend their marketing dollars (e.g. where does Heineken spend their ad dollars) or look at media providers and what types of clients run across their particular platform (e.g. who spends on ESPN?). You can also slice out by time as well (quarterly, monthly, yearly or by custom date ranges). **What do you dislike about Kantar Media?** Some of the data output to Excel can be a bit wacky, though you can take the data and feed it into a system such as Tableau to better visualize it. **Recommendations to others considering Kantar Media:** Kantar does everything right, though part of me wonders if they would ever merge in with comScore to compete with Nielsen and their AdViews/Monitor Plus platform. **What problems is Kantar Media solving and how is that benefiting you?** I wish they were able to track ad networks/DSP's and that they brought in social media data (though that may change with their new partnership with Pathmatics). ### 26. Easy Way to Analyze Media Spend Via Custom Reports **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Kantar Media?** Through Kantar Media's Ad Spender tool, I am able to discern top companies/products/brands and their ad spend YoY to see how things have changed. This varies from Cable TV, Network TV, Magazines, Newspapers, Outdoor, etc., to be able to show a holistic approach of how media dollars are being spent or how those have shifted throughout a key timeframe. Do all of this in your own custom reporting to see what's relevant to you. **What do you dislike about Kantar Media?** Unclear exactly the definitions as to what each of the media dollars contains. You also have to a wait a bit to be able to download the excel you just created. The tool is a bit funky at first to learn all the nuances and the ins and outs of being able to pull a report correctly, but once learned it's fairly simple. **Recommendations to others considering Kantar Media:** Make the most of this data, as there is a lot that can be teased out from it and lots that you can find value from. This is a great way to be able to garner information for both you and your clients about media spend and trends in the marketplace. **What problems is Kantar Media solving and how is that benefiting you?** We are able to discern where company spend is going, and where it has been shifted over key time frames. This helps us to be able to come with stories for our business, as well as help big brands determine the shift in spend from one platform to the next. It helps our clients fill a hole by providing top-line data analyses. ### 27. A Look at Your Competitive Lanscape **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2018 **What do you like best about Kantar Media?** We use Kantar Stradegy for competitive analysis of the media landscape. You can design custom reports to show monthly spend, GRPs by brand and drill down to specific DMAs. Information can even get as granular as which program and time a TV ad ran and which magazine it was in for Print! **What do you dislike about Kantar Media?** Some Kantar data isn't as current as we'd like it to be. These numbers should always be used directionally and not as the Bible- as it is impossible to have 100% accurate data to the tee. **Recommendations to others considering Kantar Media:** Create public reports that can be used as a template for recurring pulls. For example, we deliver quarterly reports to the client and instead of building the same reports tailored to our needs, it's such a huge time saver to rerun the same report with refreshed dates. This way other people on your team can also view the reports and use them too. **What problems is Kantar Media solving and how is that benefiting you?** The benefit of using Kantar Stradegy is having an overview of media competitive analysis for brands using one succinct tool. ### 28. Kantar Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2018 **What do you like best about Kantar Media?** I like that it gives media info/prices for media outlets. **What do you dislike about Kantar Media?** I dislike that it is confusing to use and doesn't have a lot of the brands I search for **What problems is Kantar Media solving and how is that benefiting you?** We are solving which outlets would be the best for ads for certain companies. Benefits is being able to see what companies are placing their ads where, what media certain consumers are looking at, and not wasting money buying media that our target consumers aren't looking at. ### 29. Kantar Media **Rating:** 4.5/5.0 stars **Reviewed by:** Crystal C. | Photographer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Kantar Media?** Kantar Media allows business owners to make decisions for the company based on data from the prospect clients or customers. It makes some things in marketing easier. **What do you dislike about Kantar Media?** I cannot thinknof anything that I dislike. **What problems is Kantar Media solving and how is that benefiting you?** It makes the decisions easier when knowing advertising routes or different things for reaching customers. ### 30. Kantar Media - Competitive Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2018 **What do you like best about Kantar Media?** Kantar Media is a great competitive ad spend tool and a must have tool in any research department. Full media coverage and always improving and refining its methodology **What do you dislike about Kantar Media?** Digital reporting is still under-reported vs. actual spends **What problems is Kantar Media solving and how is that benefiting you?** Any and all competitive projects including share of spend, placement details and category trends. ### 31. A great source for lead generation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2018 **What do you like best about Kantar Media?** There is a comprehensive listing of magazine publications, as well as in-depth spending information that helps my team with lead generation and intelligence about the marketplace. **What do you dislike about Kantar Media?** Sometimes, the rates are based on open rates, so the numbers seem a bit inflated which can be misleading. **Recommendations to others considering Kantar Media:** It is a great investment, and comes at a reasonable price. If you're in the marketing arena, this is a must-have. **What problems is Kantar Media solving and how is that benefiting you?** We have generated leads, closed business, had better sales calls, and just better knowledge about the print landscape in general. ### 32. Kantar Stradegy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2018 **What do you like best about Kantar Media?** Ability to collect large amounts of data quickly and efficiently **What do you dislike about Kantar Media?** Sometimes brands/companies I am trying to collect data on are not found in the database **What problems is Kantar Media solving and how is that benefiting you?** Competitive analyses, presentations to clients ### 33. Essential media monitoring **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Environmental Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2017 **What do you like best about Kantar Media?** We use the Kantar Media Yellow News service as our sole media monitoring tool. Our subscription covers print media and we get alerts throughout the day straight to email as coverage is picked up. The dashboard has some great features and the analytics allow us to show results in a tailored way. **What do you dislike about Kantar Media?** We have had some issues with getting keywords in place and exclusions applied appropriately, but the account managers have kept on top of things. **What problems is Kantar Media solving and how is that benefiting you?** DrThis is our only media monitoring service so it allows us to keep track of any mention of our organisation and associated bodies. Using this we're also able to show the results of our PR activity. ## Kantar Media Discussions - [What does Kantar Media do?](https://www.g2.com/discussions/kantar-media-what-does-kantar-media-do) - [What is instar Analytics?](https://www.g2.com/discussions/what-is-instar-analytics) - [How do I read Kantar data?](https://www.g2.com/discussions/how-do-i-read-kantar-data) - [What is Kantar used for?](https://www.g2.com/discussions/what-is-kantar-used-for) - [View Kantar Media pricing details and edition comparison](https://www.g2.com/products/kantar-media/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-09+23%3A15%3A26+-0500&secure%5Bsession_id%5D=f88e23a5-5360-4841-b7fa-794e58f889b7&secure%5Btoken%5D=6ca836c3b180922100ef77cec0679b79224cdc256ccee8fea432a5b711a8646a&format=llm_user) ## Kantar Media Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Kantar Media Alternatives - [Mintel](https://www.g2.com/products/mintel/reviews) - 4.5/5.0 (35 reviews) - [Euromonitor International Passport](https://www.g2.com/products/euromonitor-international-passport/reviews) - 4.0/5.0 (14 reviews) - [SmartSites](https://www.g2.com/products/smartsites/reviews) - 4.8/5.0 (255 reviews)