What I like best about Kantar Media is its ability to provide comprehensive, cross-platform media insights that are both accurate and actionable. It brings together data from TV, digital, social, and print to give a 360-degree view of audience behavior and ad performance, helping brands make smarter, data-driven decisions with confidence. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

What I dislike about Kantar Media is that some of its data platforms can feel complex or outdated, especially for new users. Additionally, reporting speed and customization may sometimes lag behind more agile, digital-first competitors, making it harder to get real-time insights in fast-moving markets. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

If you're looking for reliable, cross-media audience measurement and deep advertising insights, Kantar Media is a strong choice. It’s especially valuable for large brands and agencies that need comprehensive data across TV, digital, and print. However, be prepared for a learning curve with the tools, and consider pairing their insights with real-time digital analytics for a more agile approach. Also, engage with their support team — their expertise can help you get the most out of the platform. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

Kantar Media solves problems like fragmented media measurement, unclear ad effectiveness, and lack of competitor insights. It helps businesses by providing accurate audience data, measuring ad impact, tracking competitor activity, and offering cross-platform visibility. This leads to better targeting, improved ROI, and smarter decision-making. Review collected by and hosted on G2.com.

Eric A.

Mid-Market (51-1000 emp.)

4/19/2023

"Great advertising spend and media types for most advertisers can be found on Kantar"

5/5

What do you like best about Kantar Media?

It's giving me insight into clients' media types and revenue spent. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

Sometimes I can't find all of the advertisers I research. Review collected by and hosted on G2.com.

Jane H.

Small-Business (50 or fewer emp.)

10/4/2022

"Hugely disappointing customer experience"

0/5

What do you like best about Kantar Media?

There is very little that is good about Kantar Media. The evaluation promises to be good, but they have messed around with that for many months, disrupting clients. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

The cuttings service is diabolical and if you try to get hold of cutting they've missed, they throw everything back at you, blaming you - the client - for everything Review collected by and hosted on G2.com.

Verified User in Online Media

Small-Business (50 or fewer emp.)

3/15/2021

"Helps me keep up to date with my media monitoring tasks in a fast-changing landscape."

4/5

Describe the project or task Kantar Media helped with:

We measure the efficacy of different media buys using Kantar Media, and we can see where we spent the most wisely. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

I like the different functions it offers as it is very complete and modern. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

If you're not familiar with similar tools, you won't be able to use it to its full potential. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

If you're a medium sized business, this is a great fit for you. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

The main problem we're solving is that now there are various media services out there and it can be hard to choose a messaging channel, but Kantar Media facilitates this process. Review collected by and hosted on G2.com.

Vaibhav T.

Programmer

Mid-Market (51-1000 emp.)

3/19/2021

"I am really pleased with Kantar Media"

5/5

Describe the project or task Kantar Media helped with:

Worked on Mondelez multicountry projects Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

Helps to get proper insights from data and help clients to take business decisions. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

Nothing as such as I am happy with kantar media and I don't have anything bad things to say Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

Quick delivery Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

Get insights quickly from raw data Review collected by and hosted on G2.com.

Verified User in Consumer Electronics

Enterprise (> 1000 emp.)

3/18/2021

"Good experience"

4/5

Describe the project or task Kantar Media helped with:

Vision 2023 for Samsung Electronics, new incubator Initiatives, such as subscription business model Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

They keep providing insights about consumer trends, especially critical during pandemic Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

Need better integration with our existing told tools and integration with other tools used in the industry Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

Recommend to use Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

Keeping track of consumer trends and behaviors, analyzing future trends, Review collected by and hosted on G2.com.

Robin J.

Process Delivery & Training Analyst

Broadcast Media

Enterprise (> 1000 emp.)

11/20/2018

"Quick and Easy Tool to Check Out the Competition"

4/5

What do you like best about Kantar Media?

It gives me a snapshot of what competitors are doing across various mediums in one place. It also provides me with more detail if I chose to explore one particular piece or industry of media. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

The dashboard layout is a bit clunky and the templates used to push out powerpoint information is outdated. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

It is a great tool but just remember that you're dealing with estimates and averages. The data is also about 2 months behind, so something else to keep in mind. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

I'm able to provide our clients with high level information on competitors. And internally I can review in more detail to see if what they are buying in the media landscape is helping them gain that competitive edge; prove some of our theories to the client and help the client achieve their goals. Review collected by and hosted on G2.com.

Leah G.

Owner & Independent Contractor

Marketing and Advertising

Small-Business (50 or fewer emp.)

7/31/2019

"Kantar Media Strategy - Agency user for 4 years"

4/5

Describe the project or task Kantar Media helped with:

I used Kantar Media Strategy primarily for pulling competitive information including: overall/monthly spend, # of insertions, media vehicles and publications, GRPs, seasonality, traditional media creative and more. My team and I used this tool to inform ourselves at the start of every campaign planning and/or new business pitch process. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

I like the easy to use interface and reporting format. It quickly became my go-to to be informed on competitive advertising information. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

In the past, Kantar Media Strategy's digital capabilities are not as refined as traditional. The spend is very very low and there is an even greater time lag. In general, accurate spend (accounting for added value and make goods) and the time lag were also negative points we to be aware of when planning.

I vaguely remember using a Kantar planning tool to discover relevant, local magazines and their contacts - and thought the experience was subpar. The search navigation and reporting features were not the most user friendly and complete information was not always available. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

I would definitely recommend using the Kantar Media Strategy tool for competitive landscape Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

Painting the competitive landscape using Kantar Media has helped inform my clients of the how brands in their industry are leveraging marketing and helps the agency in planning an annual campaign up front. It solves the problem of not knowing other brands' strategies or sifting through magazines/tv/the internet/etc. to try to piece it together. Review collected by and hosted on G2.com.

Spencer G.

Assistant Vice President

Financial Services

Mid-Market (51-1000 emp.)

7/30/2019

"Stradegy & Kantar for media"

4/5

Describe the project or task Kantar Media helped with:

I use Kantar Media product tools before beginning any project where I have clearly defined competitors. As a media buyer, this means looking into competition and where they are spending. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

Easy to use interface that is fast. When I am evaluating the media landscape of my competitors, I like the readily available information and the historical data availability. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

I have not encountered any drawbacks in my use of the Stradegy tools. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

Consider which tools are best for your media buy - I say this because not every use of their tools requires interaction with a representative. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

With Kantar media we conduct market research. We need these insights to make informed decisions for advertising purposes, finding our competitors where they are - and using the information to attack markets strategically. Review collected by and hosted on G2.com.

Ashley F.

Research Director - Lifestyle Portfolio

Market Research

Enterprise (> 1000 emp.)

8/2/2019

"Helpful Second by Second data"

3.5/5

Describe the project or task Kantar Media helped with:

I use Kantar media for second by second data. I’ve found it’s great when overplayed with programming content to see exactly where viewers of a program are engaging or disengaging. Review collected by and hosted on G2.com.

What do you like best about Kantar Media?

I like that the platform is pretty easy to use. The data has been around for years so people trust it. Review collected by and hosted on G2.com.

What do you dislike about Kantar Media?

I wish I knew of more ways that Kantar could be helpful. I only use it for a few specific requests but I imagine its scope goes beyond what I know. Review collected by and hosted on G2.com.

Recommendations to others considering Kantar Media:

The team is friendly from what I remember and they are responsive. Review collected by and hosted on G2.com.

What problems is Kantar Media solving and how is that benefiting you?

I use the data from Kantar to help clients better understand their programming. It’s been helping at pinpointing elements of a program to play up/down. Review collected by and hosted on G2.com.