Kantar Media Reviews & Product Details

Kantar Media Overview

What is Kantar Media?

Global leader in providing data and insights for leading advertisers, brand owners and agencies.

Kantar Media Details
Product Description

Global leader in providing data and insights for leading advertisers, brand owners and agencies.


Seller Details
Seller
WPP
Ownership
LSE:WPP
Company Website
HQ Location
London, United Kingdom
Total Revenue (USD mm)
$13,234
Twitter
@WPP
131,225 Twitter followers
LinkedIn® Page
www.linkedin.com
88,504 employees on LinkedIn®
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Kantar Media Reviews

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Process Delivery & Training Analyst
Broadcast Media
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Owner & Independent Contractor
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

I used Kantar Media Stradegy primarily for pulling competitive information including: overall/monthly spend, # of insertions, media vehicles and publications, GRPs, seasonality, traditional media creative and more. My team and I used this tool to inform ourselves at the start of every campaign planning and/or new business pitch process. Review collected by and hosted on G2.com.

What do you like best?

I like the easy to use interface and reporting format. It quickly became my go-to to be informed on competitive advertising information. Review collected by and hosted on G2.com.

What do you dislike?

In the past, Kantar Media Stradegy's digital capabilities are not as refined as traditional. The spend is very very low and there is an even greater time lag. In general, accurate spend (accounting for added value and make goods) and the time lag were also negative points we to be aware of when planning.

I vaguely remember using a Kantar planning tool to discover relevant, local magazines and their contacts - and thought the experience was subpar. The search navigation and reporting features were not the most user friendly and complete information was not always available. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

I would definitely recommend using the Kantar Media Stradegy tool for competitive landscape Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Painting the competitive landscape using Kantar Media has helped inform my clients of the how brands in their industry are leveraging marketing and helps the agency in planning an annual campaign up front. It solves the problem of not knowing other brands' strategies or sifting through magazines/tv/the internet/etc. to try to piece it together. Review collected by and hosted on G2.com.

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Assistant Vice President
Financial Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

I use Kantar Media product tools before beginning any project where I have clearly defined competitors.

As a media buyer, this means looking into competition and where they are spending. Review collected by and hosted on G2.com.

What do you like best?

Easy to use interface that is fast. When I am evaluating the media landscape of my competitors, I like the readily available information and the historical data availability. Review collected by and hosted on G2.com.

What do you dislike?

I have not encountered any drawbacks in my use of the Stradegy tools. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Consider which tools are best for your media buy - I say this because not every use of their tools requires interaction with a representative. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

With Kantar media we conduct market research. We need these insights to make informed decisions for advertising purposes, finding our competitors where they are - and using the information to attack markets strategically. Review collected by and hosted on G2.com.

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Research Director - Lifestyle Portfolio
Market Research
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

I use Kantar media for second by second data. I’ve found it’s great when overplayed with programming content to see exactly where viewers of a program are engaging or disengaging. Review collected by and hosted on G2.com.

What do you like best?

I like that the platform is pretty easy to use. The data has been around for years so people trust it. Review collected by and hosted on G2.com.

What do you dislike?

I wish I knew of more ways that Kantar could be helpful. I only use to for a few specific requests but I imagine it’s scope goes beyond what I know. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

The team is friendly from what I remember and they are responsive. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

I use the data from Kantar to help clients better understand their programming. It’s been helping at pinpointing elements of a program to play up/down. Review collected by and hosted on G2.com.

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TM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

I've been in finance for kantar media just for a year, billing and collecting with their transactions is quite interesting. Will recommend kantar media as reliable source of survey here in the Philippines. Review collected by and hosted on G2.com.

What do you like best?

It is helpful in giving surveys in media in the Philippines. The upside is, they give ratings. Review collected by and hosted on G2.com.

What do you dislike?

Least helpful in a sense of, some clients did not pay on time especially if the results of the study is not favorable on the client side. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Kantar media is a reliable source of survey. Gives an accurate reviews. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

I'm with finance department. Facing the other challenge in billings especially on the collections is an another learnings and strategies that i have learned from their clients. Review collected by and hosted on G2.com.

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TM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
Describe the project or task the provider helped with:

I worked as a freelance intern with Kantar and I must tell you Kantar is very strict with work ethics. As a intern I worked on 8 projects and my main work is to collect feedback from the respondents. Review collected by and hosted on G2.com.

What do you like best?

Ambience and environment in the company is good with friendly employees. You will get to learn a lot from the company. Review collected by and hosted on G2.com.

What do you dislike?

There is no work life balance in the company. You needed to work 10 to 12 hrs a day for the company. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

As a B2B Marker research must go for Kantar. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

As a intern my job is to collect Feedback from the respondents. Review collected by and hosted on G2.com.

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Associate Director, Client Lead
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

SRDS is a good resource to start searching for niche and hard to reach publishers and websites, especially in the B2B space. Their competitive product works well and simple to do runs for analysis. Review collected by and hosted on G2.com.

What do you dislike?

With the rise of digital, it may be hard for a Kantar to keep up. SRDS May get outdated by the likes of Nielsen and comScore. For competitive tracking since most media is going programmatic, they need to create new solutions to stay afloat. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Just jump in and start using it. The platform is very easy to use and it is mostly, trial and error when working in it. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

When working on a new campaign media plan strategy you need to know the marketplace. Kantar’s suite of services help start and streamline the process for marketers. Review collected by and hosted on G2.com.

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AC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

They helped in Primary Research for two of our client ,to provide data and report on as per our project objective. Review collected by and hosted on G2.com.

What do you like best?

It is one of the leader in Market Research in India , excellent technical team and very experienced organisation. Review collected by and hosted on G2.com.

What do you dislike?

I feel the management can be improved. I had a hard time while getting updates ,as one should be pro-active and professional in such important matter. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

I would recommend for the one who wish to study Indian Market and Industries. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Although both the projects were completed in given budget and time but it wasn't smooth transacted. Review collected by and hosted on G2.com.

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OM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Kantar Media collaborated with my previous organisation, The Market Research Society to publish a report 'The Responsive Business: Creating growth and value through Intelligence Capital'. They have also spoken at several of our conferences. Review collected by and hosted on G2.com.

What do you like best?

This report allowed me to learn the skills to build Intelligence Capital and resources that are needed. Also the competitive advantage of becoming a 'responsive business'. Review collected by and hosted on G2.com.

What do you dislike?

I feel the recommendations could have been more concise. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Whether or not Intelligence Capital is a critical business investment, alongside financial and human capital. We have now realised that it is extremely beneficial. Review collected by and hosted on G2.com.

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Communications Designer, Associate
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I use Kantar Stradegy, one of Kantar Media's products, for competitive purposes. I like that all media is in one area with this product: TV, Magazines, Digital. It's helpful that these can be further dissected between national and local media (local newspapers and spot radio). Kantar actually has a plethora of options to choose from so your report can be as granular as needed. Review collected by and hosted on G2.com.

What do you dislike?

Digital properties are often under reported in this system.

The system is sometimes slow- it would be nice for operations on the back end to be updated so the process for users is more efficient. Sometimes running reports can take a long time depending on the volume of data being added. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

It's important to remember that the information collected by Kantar Media should be used directionally to inform media recommendations, as not all the brands included in the data are 110% accurate in the spend they are accounting for.

And save often! Save your sets so your team can easily use the same competitive sets and media/property set each time instead of recreating new ones- Huge time saver! Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Kantar is a comprehensive tool we use in advertising to get a look at brand share of voice, spend among top competitors in the space and a good look at which media properties they are spending on. We are able to draw insights and provide recommendations to clients based off of this data. Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Competitive reporting for clients Review collected by and hosted on G2.com.

What do you like best?

You are able to pull different types of reports, whether it's a trend report or media mix report. There are different way to slice and dice data to compare against other brands. Review collected by and hosted on G2.com.

What do you dislike?

It's pretty hard to navigate. More like awful. Not use friendly at all. I have to run reports 3-4 more times before I can figure out what is going wrong and why I can't pull a certain data point. It's very much a trial and error process. And this takes quite a while depending on how much information you're pulling, so each report can take at least several minutes. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Recommend this tool to get an idea of the competitive landscape for your client Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

I use this tool mainly to figure out if there are any other competitors in the market for a certain client. It helps us determine what media types the competitors are utilizing and compare against what my own client is running. That way we can see different strategies on how to make the client presence larger vs competitors Review collected by and hosted on G2.com.

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TC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Describe the project or task the provider helped with:

Compréhension des indicateurs relatifs au recrutement et fidélisation Review collected by and hosted on G2.com.

What do you like best?

Clés d’entrées simples à comprendre et utiliser Review collected by and hosted on G2.com.

What do you dislike?

La version en ligne (nécessite internet) Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Une version bureau Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Développer le recrutement d’une marque Review collected by and hosted on G2.com.

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PT
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Used Kantar Track designed for British American Tobacco to generate consumer insights and track own and competitor brands' performance. Review collected by and hosted on G2.com.

What do you like best?

Extensive and detailed information available in a click and the system allows multiple cuts and combination of information to be generated. Review collected by and hosted on G2.com.

What do you dislike?

The system sometimes takes a long time to load, especially when utilising multiple rows and columns. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

The benefit of understanding unique things such as how our brand's customer feels of competition brands and also what their loyalty disposition is. Review collected by and hosted on G2.com.

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MM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Kantar was great in helping us develop an analysis of total addressable spend for some of our larger clients. The platform covered traditional mediums well, with a generally positive score when it came to accuracy and coverage. Review collected by and hosted on G2.com.

What do you like best?

Like that kantar was able to provide us a good look into the world of traditional market intelligence. Review collected by and hosted on G2.com.

What do you dislike?

Kantar's data was nice to have, but given significant delays in the methodology of tracking these mediums, the data sets were never as actionable as we would have wanted them to be. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Get a good account manager and lay down your needs upfront Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Looking to develop analysis of total addressable media spend by client Review collected by and hosted on G2.com.

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OE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

I worked on 8 projects as an intern with kantar.Each project helped me look at different aspect of customer feedback.

I was able to understand customer perception. Review collected by and hosted on G2.com.

What do you like best?

One can learn to become more flexible and adaptable. Review collected by and hosted on G2.com.

What do you dislike?

There is nothing to dislike.In an atmosphere similar to kantar a person needs to be prepared for any kind of change. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

I was primarily involved in data collection.So got a chance to talk to the customer and understand their opinion. Review collected by and hosted on G2.com.

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MC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Route to market strategy, company business reviews Review collected by and hosted on G2.com.

What do you like best?

The granularoty of data available helped to support many projects Review collected by and hosted on G2.com.

What do you dislike?

The range of categories available, such as being able to gain a greater perspective of competitor activities Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Try it our, very useful for business reviews, revenue maximations Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Full business review Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Pulling various categories, clients, and brand spend runs Review collected by and hosted on G2.com.

What do you like best?

The ease of the outputs to manipulate as need be. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes the time it takes to produce complex reports but for only really complex / local market asks. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Solving for inconsistent reporting of media spend Review collected by and hosted on G2.com.

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GC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

I used Kantar WorldPanel in my role in Coca Cola Review collected by and hosted on G2.com.

What do you like best?

I like that the interface was clean and i could drill down on a per SKU level Review collected by and hosted on G2.com.

What do you dislike?

I disliked the difficulty in using the website/software Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Consumer trends, usage Review collected by and hosted on G2.com.

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UE
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Kantar Media allows for easy creation and saving of ad spending reports at the national and local level. You can save reports to run at a later time (or if they are recurring reports) or build easy-to-use dashboards as well. You can look at places current clients spend their marketing dollars (e.g. where does Heineken spend their ad dollars) or look at media providers and what types of clients run across their particular platform (e.g. who spends on ESPN?). You can also slice out by time as well (quarterly, monthly, yearly or by custom date ranges). Review collected by and hosted on G2.com.

What do you dislike?

Some of the data output to Excel can be a bit wacky, though you can take the data and feed it into a system such as Tableau to better visualize it. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Kantar does everything right, though part of me wonders if they would ever merge in with comScore to compete with Nielsen and their AdViews/Monitor Plus platform. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

I wish they were able to track ad networks/DSP's and that they brought in social media data (though that may change with their new partnership with Pathmatics). Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Through Kantar Media's Ad Spender tool, I am able to discern top companies/products/brands and their ad spend YoY to see how things have changed. This varies from Cable TV, Network TV, Magazines, Newspapers, Outdoor, etc., to be able to show a holistic approach of how media dollars are being spent or how those have shifted throughout a key timeframe. Do all of this in your own custom reporting to see what's relevant to you. Review collected by and hosted on G2.com.

What do you dislike?

Unclear exactly the definitions as to what each of the media dollars contains. You also have to a wait a bit to be able to download the excel you just created. The tool is a bit funky at first to learn all the nuances and the ins and outs of being able to pull a report correctly, but once learned it's fairly simple. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Make the most of this data, as there is a lot that can be teased out from it and lots that you can find value from. This is a great way to be able to garner information for both you and your clients about media spend and trends in the marketplace. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

We are able to discern where company spend is going, and where it has been shifted over key time frames. This helps us to be able to come with stories for our business, as well as help big brands determine the shift in spend from one platform to the next. It helps our clients fill a hole by providing top-line data analyses. Review collected by and hosted on G2.com.

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UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We use Kantar Stradegy for competitive analysis of the media landscape. You can design custom reports to show monthly spend, GRPs by brand and drill down to specific DMAs. Information can even get as granular as which program and time a TV ad ran and which magazine it was in for Print! Review collected by and hosted on G2.com.

What do you dislike?

Some Kantar data isn't as current as we'd like it to be. These numbers should always be used directionally and not as the Bible- as it is impossible to have 100% accurate data to the tee. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Create public reports that can be used as a template for recurring pulls. For example, we deliver quarterly reports to the client and instead of building the same reports tailored to our needs, it's such a huge time saver to rerun the same report with refreshed dates. This way other people on your team can also view the reports and use them too. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

The benefit of using Kantar Stradegy is having an overview of media competitive analysis for brands using one succinct tool. Review collected by and hosted on G2.com.

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UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like that it gives media info/prices for media outlets. Review collected by and hosted on G2.com.

What do you dislike?

I dislike that it is confusing to use and doesn't have a lot of the brands I search for Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

We are solving which outlets would be the best for ads for certain companies. Benefits is being able to see what companies are placing their ads where, what media certain consumers are looking at, and not wasting money buying media that our target consumers aren't looking at. Review collected by and hosted on G2.com.

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Journalism Teacher/Yearbook Adviser
Higher Education
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Kantar Media allows business owners to make decisions for the company based on data from the prospect clients or customers. It makes some things in marketing easier. Review collected by and hosted on G2.com.

What do you dislike?

I cannot thinknof anything that I dislike. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

It makes the decisions easier when knowing advertising routes or different things for reaching customers. Review collected by and hosted on G2.com.

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UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Kantar Media is a great competitive ad spend tool and a must have tool in any research department. Full media coverage and always improving and refining its methodology Review collected by and hosted on G2.com.

What do you dislike?

Digital reporting is still under-reported vs. actual spends Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Any and all competitive projects including share of spend, placement details and category trends. Review collected by and hosted on G2.com.

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UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

There is a comprehensive listing of magazine publications, as well as in-depth spending information that helps my team with lead generation and intelligence about the marketplace. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes, the rates are based on open rates, so the numbers seem a bit inflated which can be misleading. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

It is a great investment, and comes at a reasonable price. If you're in the marketing arena, this is a must-have. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

We have generated leads, closed business, had better sales calls, and just better knowledge about the print landscape in general. Review collected by and hosted on G2.com.

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