8.1
Ease of Use
Market Research Services Average: 9.1
Kantar Media Reviews
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Write a ReviewRobin J
Process Delivery & Training Analyst
Broadcast Media
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Leah G
Owner & Independent Contractor
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:
I used Kantar Media Stradegy primarily for pulling competitive information including: overall/monthly spend, # of insertions, media vehicles and publications, GRPs, seasonality, traditional media creative and more. My team and I used this tool to inform ourselves at the start of every campaign planning and/or new business pitch process. Review collected by and hosted on G2.com.
What do you like best?
I like the easy to use interface and reporting format. It quickly became my go-to to be informed on competitive advertising information. Review collected by and hosted on G2.com.
Spencer G
Assistant Vice President
Financial Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:
I use Kantar Media product tools before beginning any project where I have clearly defined competitors.
As a media buyer, this means looking into competition and where they are spending. Review collected by and hosted on G2.com.
What do you like best?
Easy to use interface that is fast. When I am evaluating the media landscape of my competitors, I like the readily available information and the historical data availability. Review collected by and hosted on G2.com.
Ashley F
Research Director - Lifestyle Portfolio
Market Research
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:
I use Kantar media for second by second data. I’ve found it’s great when overplayed with programming content to see exactly where viewers of a program are engaging or disengaging. Review collected by and hosted on G2.com.
What do you like best?
I like that the platform is pretty easy to use. The data has been around for years so people trust it. Review collected by and hosted on G2.com.
TM
Team Member in Market Research
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:
I've been in finance for kantar media just for a year, billing and collecting with their transactions is quite interesting. Will recommend kantar media as reliable source of survey here in the Philippines. Review collected by and hosted on G2.com.
What do you like best?
It is helpful in giving surveys in media in the Philippines. The upside is, they give ratings. Review collected by and hosted on G2.com.
TM
Team Member in Market Research
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
Describe the project or task the provider helped with:
I worked as a freelance intern with Kantar and I must tell you Kantar is very strict with work ethics. As a intern I worked on 8 projects and my main work is to collect feedback from the respondents. Review collected by and hosted on G2.com.
What do you like best?
Ambience and environment in the company is good with friendly employees. You will get to learn a lot from the company. Review collected by and hosted on G2.com.
Joseph A
Associate Director, Client Lead
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?
SRDS is a good resource to start searching for niche and hard to reach publishers and websites, especially in the B2B space. Their competitive product works well and simple to do runs for analysis. Review collected by and hosted on G2.com.
What do you dislike?
With the rise of digital, it may be hard for a Kantar to keep up. SRDS May get outdated by the likes of Nielsen and comScore. For competitive tracking since most media is going programmatic, they need to create new solutions to stay afloat. Review collected by and hosted on G2.com.
AC
Agency in Construction
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:
They helped in Primary Research for two of our client ,to provide data and report on as per our project objective. Review collected by and hosted on G2.com.
What do you like best?
It is one of the leader in Market Research in India , excellent technical team and very experienced organisation. Review collected by and hosted on G2.com.
OM
Other in Market Research
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:
Kantar Media collaborated with my previous organisation, The Market Research Society to publish a report 'The Responsive Business: Creating growth and value through Intelligence Capital'. They have also spoken at several of our conferences. Review collected by and hosted on G2.com.
What do you like best?
This report allowed me to learn the skills to build Intelligence Capital and resources that are needed. Also the competitive advantage of becoming a 'responsive business'. Review collected by and hosted on G2.com.
Kendal Nicole L
Communications Designer, Associate
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?
I use Kantar Stradegy, one of Kantar Media's products, for competitive purposes. I like that all media is in one area with this product: TV, Magazines, Digital. It's helpful that these can be further dissected between national and local media (local newspapers and spot radio). Kantar actually has a plethora of options to choose from so your report can be as granular as needed. Review collected by and hosted on G2.com.
What do you dislike?
Digital properties are often under reported in this system.
The system is sometimes slow- it would be nice for operations on the back end to be updated so the process for users is more efficient. Sometimes running reports can take a long time depending on the volume of data being added. Review collected by and hosted on G2.com.
AM
Agency in Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:
Competitive reporting for clients Review collected by and hosted on G2.com.
What do you like best?
You are able to pull different types of reports, whether it's a trend report or media mix report. There are different way to slice and dice data to compare against other brands. Review collected by and hosted on G2.com.
TC
Team Member in Consumer Goods
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
PT
Partner in Tobacco
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:
Used Kantar Track designed for British American Tobacco to generate consumer insights and track own and competitor brands' performance. Review collected by and hosted on G2.com.
What do you like best?
Extensive and detailed information available in a click and the system allows multiple cuts and combination of information to be generated. Review collected by and hosted on G2.com.
MM
Manager/Operations in Media Production
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:
Kantar was great in helping us develop an analysis of total addressable spend for some of our larger clients. The platform covered traditional mediums well, with a generally positive score when it came to accuracy and coverage. Review collected by and hosted on G2.com.
What do you like best?
Like that kantar was able to provide us a good look into the world of traditional market intelligence. Review collected by and hosted on G2.com.
OE
Other in E-Learning
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:
I worked on 8 projects as an intern with kantar.Each project helped me look at different aspect of customer feedback.
I was able to understand customer perception. Review collected by and hosted on G2.com.
What do you like best?
One can learn to become more flexible and adaptable. Review collected by and hosted on G2.com.
MC
Manager/Operations in Consumer Goods
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
AM
Agency in Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
GC
G2 User in Consumer Goods
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
UE
User in Entertainment
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?
Kantar Media allows for easy creation and saving of ad spending reports at the national and local level. You can save reports to run at a later time (or if they are recurring reports) or build easy-to-use dashboards as well. You can look at places current clients spend their marketing dollars (e.g. where does Heineken spend their ad dollars) or look at media providers and what types of clients run across their particular platform (e.g. who spends on ESPN?). You can also slice out by time as well (quarterly, monthly, yearly or by custom date ranges). Review collected by and hosted on G2.com.
What do you dislike?
Some of the data output to Excel can be a bit wacky, though you can take the data and feed it into a system such as Tableau to better visualize it. Review collected by and hosted on G2.com.
UM
User in Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?
Through Kantar Media's Ad Spender tool, I am able to discern top companies/products/brands and their ad spend YoY to see how things have changed. This varies from Cable TV, Network TV, Magazines, Newspapers, Outdoor, etc., to be able to show a holistic approach of how media dollars are being spent or how those have shifted throughout a key timeframe. Do all of this in your own custom reporting to see what's relevant to you. Review collected by and hosted on G2.com.
What do you dislike?
Unclear exactly the definitions as to what each of the media dollars contains. You also have to a wait a bit to be able to download the excel you just created. The tool is a bit funky at first to learn all the nuances and the ins and outs of being able to pull a report correctly, but once learned it's fairly simple. Review collected by and hosted on G2.com.
UM
User in Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?
We use Kantar Stradegy for competitive analysis of the media landscape. You can design custom reports to show monthly spend, GRPs by brand and drill down to specific DMAs. Information can even get as granular as which program and time a TV ad ran and which magazine it was in for Print! Review collected by and hosted on G2.com.
What do you dislike?
Some Kantar data isn't as current as we'd like it to be. These numbers should always be used directionally and not as the Bible- as it is impossible to have 100% accurate data to the tee. Review collected by and hosted on G2.com.
UN
User in Non-Profit Organization Management
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Crystal A
Journalism Teacher/Yearbook Adviser
Higher Education
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?
Kantar Media allows business owners to make decisions for the company based on data from the prospect clients or customers. It makes some things in marketing easier. Review collected by and hosted on G2.com.
What do you dislike?
I cannot thinknof anything that I dislike. Review collected by and hosted on G2.com.
UM
User in Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?
Kantar Media is a great competitive ad spend tool and a must have tool in any research department. Full media coverage and always improving and refining its methodology Review collected by and hosted on G2.com.
What do you dislike?
Digital reporting is still under-reported vs. actual spends Review collected by and hosted on G2.com.
UE
User in Entertainment
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?
There is a comprehensive listing of magazine publications, as well as in-depth spending information that helps my team with lead generation and intelligence about the marketplace. Review collected by and hosted on G2.com.
What do you dislike?
Sometimes, the rates are based on open rates, so the numbers seem a bit inflated which can be misleading. Review collected by and hosted on G2.com.
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