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Mintel Reviews & Provider Details

As a market intelligence agency, our understanding of consumers, innovation and global markets give our clients the clarity to act and the confidence to lead. With over 50 years of expertise and millions of data points, we fuse the real-world understanding of Mintel’s experts with cutting-edge technology to uncover patterns and predict the future. Next starts here.

Seller

Mintel Group Ltd

Services Offered

Mintel On-Demand, Mintel Consulting, Mintel Integrations

Provider Description

A range of research and insight services available on demand, online. Designed to help you grow your business.

Overview by

Grant Westbrook (SVP, Marketing Director. (Global))

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Mintel Media

Mintel On-Demand is your gateway to growth, providing instant access to predictive insights and emerging trends. By equipping your business with an on-demand market intelligence platform that is updated daily, you create a culture in which people feel empowered to share knowledge, generate ideas ...

At Mintel Consulting, we’ll help you digest the data then apply customised insights to your specific growth goals. Think of us as an extension of your Marketing, Insights and R&D teams to deliver tailored opportunities to help propel market expansion and fuel consumer demand. Get customise...

Mintel Integrations deliver seamless connectivity between your internal ecosystems, platforms, BI tools and predictive models with our proprietary data and expert-written content. Our two Mintel Integrations solutions include Content Integration and Data Integration. Seamlessly integrate Minte...

Mintel Reviews (35)

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Tegan J.

Senior Data Analyst

Small-Business (50 or fewer emp.)

12/23/2021

"Excellent Consumer Survey Data"

4/5

Describe the project or task Mintel helped with:

We use Mintel for new business pitches, when breaking into a new sector for an existing client, or when doing consumer persona building. We pull the graphs and statistics into our existing client decks to beef up what we're presenting and add solid stats to the idea we're pitching to a client. We specifically heavily use Mintel when it comes to the Alcoholic Beverage and Beauty industries. Review collected by and hosted on G2.com.

What do you like best about Mintel?

I love how deep the Mintel insights go. Their reports are very in-depth, with dozens of graphs (or varying styles-- bar, pie, radar plots, etc), case study examples, and well-written insights paragraphs. The sample sizes are large enough to seem representative (usually 2,000+ respondents in each survey they report on). The questions go deep into the top questions a brand may have when targeting users buying within a specific industry. Our Mintel rep is also very responsive and has helped pull together short decks with stats from sectors outside the scope of our annual contract. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

There are some areas within the Mintel UI that I find to be a bit useless or redundant. Their industry landscape feature (which looks like a bunch of floating concept bubbles) has never been useful to me. Reading the full reports or downloading the data directly has been of most use to me. Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

Instead of having to do our own consumer research to understand consumer motivations, behaviors and product needs, we turn to Mintel. This has been especially helpful when one of our clients is starting to dabble with a business sector or product that's new to them. We can use Mintel reports and stats to tell them what motivates a consumer to buy a product of this type, which helps inform the media strategy and creative messaging we use for our ads. Review collected by and hosted on G2.com.

Verified User in Food & Beverages

Small-Business (50 or fewer emp.)

12/15/2021

"GNPD is an amazing resource!"

5/5

Describe the project or task Mintel helped with:

I've used Mintel in the past to understand foundational insights in food and beverage both domestically and internationally through our subscription, as well as using GNPD to understand the products on shelf. Review collected by and hosted on G2.com.

What do you like best about Mintel?

I like that the website is a one-stop shop for foundational insights and think the features for analysis on GNPD are more than enough to answer the questions my team has. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

I dislike the difficulty of synthesizing information between the webinars, reports, blog posts, emails, etc. - Sometimes wish there could be better curation of relevant materials. Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

Being able to enter markets with plant-based products knowing who the consumer is and better understanding their drivers and barriers Review collected by and hosted on G2.com.

Arjun S.

Market analyst

Mid-Market (51-1000 emp.)

3/31/2021

"market research platform"

4.5/5

Describe the project or task Mintel helped with:

IN understanding the various trends in the consumer market. Providing market size and shift in customer purchasing behavior. Review collected by and hosted on G2.com.

What do you like best about Mintel?

The best was the simplicity of data. The data was described in a simple and effective way which was backed by tons of information and data trends. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

There were certain times when I recent update was not provided by Mintel in certain categories. A report from 5 years ago can't be accepted as the latest report. Therefore, I realized a lot of times that it is difficult to find the updated reports of certain products and categories. Review collected by and hosted on G2.com.

Recommendations to others considering Mintel:

It is a very good tool and easy to access data of multiple product segments. You will really appreciate the data you will find in this and hopefully it will provide you some value in your business to grow. These data management tools are a must and Mintel is doing an amazing job in providing data. Accept some updated information is hard to get but still, I will recommend people using this tool to get more insights about FMCG product categories. IN development of product or understanding market size, or customer insights is a great tool. The graphics are nice as well. Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

I was doing the customer research on their preference in purchasing FMCG products. Example: What are multiple considerable attributes before purchasing a product, Understanding the shift in purchasing behavior and how it has evolved over the years, and future prediction. Review collected by and hosted on G2.com.

Dora M.

Senior Insight Analyst

Mid-Market (51-1000 emp.)

3/19/2021

"Good insight nuggets supported with user friendly database"

4.5/5

Describe the project or task Mintel helped with:

Mintel helped in some research projects I was working on, e.g. understanding customer behaviour changes, how retail is changing, etc. I was also working with Mintel on a big project about how to incorporate the changes with Covid-19 to drive better business decisions. Also focused on how we can achieve the agency and client goals easier. Review collected by and hosted on G2.com.

What do you like best about Mintel?

It is a very good source of all sorts of information and the numbers provided can support your insights. If needed more data are available on the site and the platform is user friendly to customise and dig deeper. It really helps understanding the customers and brands as well. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

Unfortunately, sometimes the data you need is not available so you can face limited source of information. Some themes are just simply not covered by Mintel or not updated for a long time. Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

I am mostly using to support existing ideas/insights and to come up with new ones. Mintel is great for spotting trends. I think the best part of the product is that is suitable for every level of researches/insights. It can be part of a client pitch, an entirely separate research deep dive. I found it also very useful since we are living in uncertainty and many habits, lifestyles are constantly changing. It helped me better understand and put numbers behind insights. Review collected by and hosted on G2.com.

Jessie P.

public relations specialist

Small-Business (50 or fewer emp.)

4/14/2021

"Nice for marketing research"

4/5

Describe the project or task Mintel helped with:

I used it in the research phase for a few projects that my agency handled. Primarily I accessed the reports to gain a basic understanding of the industry as a whole, and then look for specific areas that needed in-depth research.

The information provided by mintel was also helpful when making decks. Particularly, the data was well organized for a page like market overview or industry landscape. Review collected by and hosted on G2.com.

What do you like best about Mintel?

The infographics are easy to understand and well organized Review collected by and hosted on G2.com.

Verified User in Online Media

Enterprise (> 1000 emp.)

4/1/2021

"Great way to find accurate research for projects"

3.5/5

Describe the project or task Mintel helped with:

I have worked on marketing projects and used minted to find out more about consumers and the industry. The goals were to integrate additional tactics into a media plan. Since I was on the planning team, I built a media plan that was backed by data in the consumer industry. Coworkers always told me to use Mintel as a source and it truly did help me gather useful information for the projects I worked on at the media agency. I highly recommend this to friends and college students who are learning about the importance of data. Review collected by and hosted on G2.com.

What do you like best about Mintel?

Easy to use and offers insights on a variety of trends, which are up to date. The company I worked for had an account with Mintel, so it was a very accessible tool to use. If I ever had a question, there was a support member to help out. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

Overall, I like Mintel. If anything, I wish all of the info was more accessible to others. This reporting and insight database would've been handy while I was studying marketing in college. Though I saw Mintel's insights in PowerPoints, I wish I could've gathered more data that was up to date from this resource. Review collected by and hosted on G2.com.

Recommendations to others considering Mintel:

Active communicators and take time to read insights Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

Everything needs to be backed by data, and using Mintel is a great resource. I wouldn't necessarily say I am solving a problem, but rather would use Mintel for projects that require insights and data to back up what I am saying. People trust data, especially from reliable sources such as Mintel. Review collected by and hosted on G2.com.

Verified User in Food & Beverages

Small-Business (50 or fewer emp.)

3/24/2021

"Understanding the market status of certain newly developed food products"

4/5

Describe the project or task Mintel helped with:

Mintel majorly helped me to understand the status of this novel plant based food products which are coming up in the market. Who are the major industrial players working in this area. What is the characteristics of this products, their market value, which helped me in understanding the market of these products Review collected by and hosted on G2.com.

What do you like best about Mintel?

Its a single point of contact database for all your queries on market status, market players, commercial significance of any products and other doubts when you are researching and studying on new food product development Review collected by and hosted on G2.com.

What do you dislike about Mintel?

The major downside is the subscription charges, which are quite high. I believe some of the database of Mintel should be made available without subscription, it will help for its better reach. Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

I am a Food Scientist and we are working on New Food Product development. Currently, we are working on plant-based food products and newer sources that can be explored for the same. Mintel helped me in understanding the market and products related to the area we are exploring. Review collected by and hosted on G2.com.

Fatima I.

Sudent(ex-client relationship manager)

Mid-Market (51-1000 emp.)

4/30/2021

"It was easy,conviniant and smooth to use to access the information needed"

3/5

Describe the project or task Mintel helped with:

Research Project where a professional report was required to analyze the Indian Automotive Industry for comparative analysis. Review collected by and hosted on G2.com.

What do you like best about Mintel?

The interactive user interface. It made browsing effortless and more straightforward to access. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

Searching for certain information was difficult as the system would not recognize keywords in the search bar. Review collected by and hosted on G2.com.

Recommendations to others considering Mintel:

When searching for company-specific information, make sure to use appropriate keywords. Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

-I aimed to help my company assess its market position against its competitors. It helped the company by bench marketing against competitors and improved its market position changes in price and strategy Review collected by and hosted on G2.com.

Vikramaditya T.

Assistant Manager

Small-Business (50 or fewer emp.)

3/18/2021

"Many options to explore"

4/5

Describe the project or task Mintel helped with:

Product search, Market reports on particular technologies and applications Review collected by and hosted on G2.com.

What do you like best about Mintel?

Search interface, results display and download. I liked the download option via excel with various fields Review collected by and hosted on G2.com.

What do you dislike about Mintel?

There are some great features but some user might find it difficult to use, especially searching. Also cost seems to be on the higher side. Review collected by and hosted on G2.com.

Recommendations to others considering Mintel:

Great platform to search products. It adds value to presentations and reports Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

As technology is evolving at rapid pace, many new products are being launched every now and them. It is important to have a source to search and gather information Review collected by and hosted on G2.com.