Link copied to clipboard # Kantar Media vs Mintel Comparison - What are their main differences? Share [ Export ](/compare/kantar-media/mintel/export.csv) Kantar MediaMintel[+ Add Product](#) Reviews **Kantar Media** [ 3.8/5(33) ](https://www.g2.com/products/kantar-media/reviews#reviews) **Mintel** [ 4.5/5(35) ](https://www.g2.com/products/mintel/reviews#reviews) Pricing **Kantar Media** No pricing available **Mintel** No pricing available **Pricing Insights** from reviews Pros & Cons **Kantar Media** Not enough data **Mintel** Not enough data Screenshots **Kantar Media** No screenshot available **Mintel** ![Mintel screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1466521/Mintel-website-2025-digital-450x450-Solutions-On-Demand.jpg) Ratings Quality of Work **Kantar Media** 7.6 7.619 **Mintel** 8.8 8.810 Responsiveness **Kantar Media** 7.4 7.420 **Mintel** 8.4 8.416 Expertise of Team **Kantar Media** 8.1 8.119 **Mintel** 8.6 8.616 Execution Ability **Kantar Media** 7.8 7.820 **Mintel** 8.5 8.516 Communication Skills **Kantar Media** 7.7 7.720 **Mintel** 8.9 8.917 Professionalism **Kantar Media** 8.3 8.320 **Mintel** 9.4 9.416 Has the product been a good partner in doing business? **Kantar Media** 8.1 8.120 **Mintel** 9.2 9.224 Features Show 2 feature categories with incomplete data Marketing Services[Hide 11 FeaturesShow 11 Features](javascript:void(0);) Not enough data Not enough data Planning Needs Assessment Not enough data Not enough data Resource Allocation Not enough data Not enough data Stayed within Budget Not enough data Not enough data Statement of Work Not enough data Not enough data Best Practices Not enough data Not enough data Delivery Technical Expertise Not enough data Not enough data Met Deadlines Not enough data Not enough data Meeting Management Not enough data Not enough data Project Updates Not enough data Not enough data Scope Management Not enough data Not enough data Roll-out Not enough data Not enough data B2B Services[Hide 4 FeaturesShow 4 Features](javascript:void(0);) Not enough data Not enough data Team Quality Change Management Skills Not enough data Not enough data Executive Presence Not enough data Not enough data Vertical Expertise Not enough data Not enough data Technology Partnerships Not enough data Not enough data User Insights Reviewers' Company Size [![Kantar Media](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_64959d4f95039dd634fd49df1b2c5212/kantar-media.jpg "Kantar Media")](https://www.g2.com/products/kantar-media/reviews) Kantar Media Small-Business(50 or fewer emp.) 28.1% Mid-Market(51-1000 emp.) 21.9% Enterprise(\> 1000 emp.) 50.0% [![Mintel](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4a4df1b6ca1feafc2f92ebd9491de44f/mintel.png "Mintel")](https://www.g2.com/products/mintel/reviews) Mintel Small-Business(50 or fewer emp.) 31.4% Mid-Market(51-1000 emp.) 40.0% Enterprise(\> 1000 emp.) 28.6% Small-Business (50 or fewer emp.) 28.1% 31.4% Mid-Market (51-1000 emp.) 21.9% 40.0% Enterprise (\> 1000 emp.) 50.0% 28.6% Reviewers' Industry [![Kantar Media](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_64959d4f95039dd634fd49df1b2c5212/kantar-media.jpg "Kantar Media")](https://www.g2.com/products/kantar-media/reviews) Kantar Media Marketing and Advertising 31.3% Media Production 9.4% Market Research 9.4% Consumer Goods 9.4% Entertainment 6.3% Other 34.4% [![Mintel](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4a4df1b6ca1feafc2f92ebd9491de44f/mintel.png "Mintel")](https://www.g2.com/products/mintel/reviews) Mintel Marketing and Advertising 42.9% Food & Beverages 14.3% Consumer Goods 8.6% Entertainment 5.7% Sports 2.9% Other 25.7% FAQs ## Kantar Media vs Mintel FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Mintel vs Kantar Media? Mintel stands out for its higher overall satisfaction and ease of doing business, while Kantar Media is recognized for its comprehensive cross-platform media insights. | [Mintel](https://www.g2.com/products/mintel/reviews) | [Kantar Media](https://www.g2.com/products/kantar-media/reviews) | | --- | --- | | 4.5/5 (35 reviews) | 3.8/5 (33 reviews) | | — | — | | — | 6.0 | | 7.0 | 6.0 | | In-depth, representative market insights and highly responsive support | Comprehensive, cross-platform media insights and actionable audience data | ### How do the pricing models of Mintel and Kantar Media compare? Mintel is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Kantar Media. - **Mintel:** Reviewers frequently cite high subscription charges as a trade-off, but also note the depth and quality of insights as justifying the investment. - **Kantar Media:** Reviewers mention that Kantar Media is a reasonable investment for large brands and agencies, but some note that the value may be diminished by slower reporting and a steeper learning curve. ### What are the best alternatives to Mintel and Kantar Media? According to G2, the top three alternatives to Mintel and Kantar Media are Euromonitor International, SmartSites, and — (no third alternative with sufficient data). | Product | G2 Rating (reviews) | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | | [Mintel](https://www.g2.com/products/mintel/reviews) | 4.5/5 (35) | High subscription charges, justified by depth of insights | In-depth, representative market insights and highly responsive support | | [Kantar Media](https://www.g2.com/products/kantar-media/reviews) | 3.8/5 (33) | Reasonable for large brands, but value affected by slower reporting | Comprehensive, cross-platform media insights and actionable audience data | | [Euromonitor International](https://www.g2.com/products/euromonitor-international-passport/reviews) | 4.0/5 (14) | — | — | | [SmartSites](https://www.g2.com/products/smartsites/reviews) | 4.9/5 (259) | — | — | ### Which Market Research Services features should I prioritize when comparing Mintel and Kantar Media? Buyers should prioritize data depth and accuracy, cross-platform media coverage, ease of use, customer support, and reporting speed when comparing Mintel and Kantar Media. - **Data depth and accuracy:** Mintel is frequently praised for large, representative sample sizes and detailed insights; Kantar Media is valued for comprehensive audience data. - **Cross-platform media coverage:** Kantar Media is highlighted for its ability to provide 360-degree media insights across TV, digital, social, and print. - **Ease of use:** Mintel receives positive feedback for its user-friendly interface, while Kantar Media reviewers note a steeper learning curve and occasional complexity. - **Customer support:** Mintel scores 7.0 for Quality of Support, with reviewers citing highly responsive representatives; Kantar Media scores 6.0, with mixed feedback on support experiences. - **Reporting speed:** Kantar Media reviewers mention slower reporting and data lag as a trade-off, especially for real-time insights. ### What are the pros and cons of Mintel vs Kantar Media? Mintel's headline strength is its in-depth, representative market insights, while Kantar Media excels in comprehensive cross-platform media analytics. - **Mintel strengths:** Large, representative sample sizes; highly detailed and visual reports; responsive and helpful support; trusted data for market entry and strategy. - **Mintel trade-offs:** High subscription charges; occasional difficulty synthesizing information across resources; some reports not updated frequently enough; search functionality can be unintuitive. - **Kantar Media strengths:** Comprehensive cross-platform media insights (TV, digital, social, print); actionable audience and ad performance data; valuable for large brands and agencies; trusted for competitive analysis. - **Kantar Media trade-offs:** Some platforms feel complex or outdated; reporting speed and customization can lag behind digital-first competitors; learning curve for new users; digital capabilities and data freshness sometimes cited as weaker than traditional media coverage. ### Is Mintel or Kantar Media better for small businesses? Mintel is the better fit for small businesses, as reviewers highlight its accessibility and support for a range of research needs. - **Mintel:** Reviewers describe Mintel as accessible and valuable for projects requiring data-backed insights, with support that is responsive to small business needs. - **Kantar Media:** Reviewers position Kantar Media as especially valuable for large brands and agencies, with a learning curve and complexity that may be less suited to small businesses. ### Which Market Research Services platform has better integrations? Mintel and Kantar Media are at parity for integrations, as neither product has reviewer-cited integrations in recent reviews. - **Mintel:** No integrations are mentioned in recent reviews. - **Kantar Media:** No integrations are mentioned in recent reviews. ### How do Mintel and Kantar Media compare on customer support? Mintel leads Kantar Media on Quality of Support by a full point (7.0 vs 6.0), a material difference per the Delta Rule. - **Mintel:** Reviewers consistently praise Mintel's responsive and helpful representatives, noting quick support and tailored assistance. - **Kantar Media:** Reviewers describe support as mixed, with some citing helpful account managers and others noting slower response times or less proactive service. ### Which is easier to implement, Mintel or Kantar Media? Kantar Media and Mintel are at parity on Ease of Setup, with Kantar Media scoring 6.0 and no score available for Mintel. - **Mintel:** Reviewers mention that the platform is generally user-friendly but can be confusing to navigate at times, especially for new users. - **Kantar Media:** Reviewers note a learning curve and some complexity in setup, but also describe the interface as easy to use once learned. 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