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Compare Kantar Media and Mintel 
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At a Glance
Market Segments
Enterprise (50.0% of reviews)
Mid-Market (40.0% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Kantar Media
Star Rating
(33)3.8 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Kantar MediaMintel
Star Rating
(35)4.5 out of 5
Market Segments
Mid-Market (40.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about MintelSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mintel excels in its "Needs Assessment" feature, scoring 8.9, which reviewers mention helps in accurately identifying client requirements, while Kantar Media falls short with a score of 7.5, indicating less effectiveness in this area.
- Reviewers mention that Mintel's "Statement of Work" feature is highly rated at 9.1, providing clear and detailed project outlines, whereas Kantar Media's score of 6.9 suggests a lack of clarity and detail that can lead to misunderstandings.
- G2 users highlight Mintel's superior "Professionalism" rating of 9.4, with users saying that the team consistently demonstrates a high level of professionalism, compared to Kantar Media's 8.3, which some reviewers feel could improve.
- Users on G2 report that Mintel's "Technical Expertise" is rated at 8.8, with reviewers mentioning that the team is well-versed in the latest technologies, while Kantar Media's score of 7.6 indicates a need for improvement in this area.
- Reviewers mention that Mintel's ability to "Met Deadlines" is rated at 8.6, with users saying they appreciate the reliability, while Kantar Media's score of 7.6 suggests that they may struggle with timely project delivery.
- Users say that Mintel's "Change Management Skills" are rated at 8.2, with reviewers noting that the team effectively manages project changes, whereas Kantar Media's lower score of 7.3 indicates challenges in adapting to changes during projects.
Pricing
Entry-Level Pricing
Kantar Media
No pricing availableMintel
No pricing availableFree Trial
Kantar Media
No trial information availableMintel
No trial information availableRatings
Quality of Work
7.6
19
8.8
10
Responsiveness
7.4
20
8.4
16
Expertise of Team
8.1
19
8.6
16
Execution Ability
7.8
20
8.5
16
Communication Skills
7.7
20
8.9
17
Professionalism
8.3
20
9.4
16
Has the product been a good partner in doing business?
8.1
20
9.2
24
Features by Category
Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Delivery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Team Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kantar Media and Mintel are categorized as Market Research Services
Unique Categories
Kantar Media has no unique categories
Mintel has no unique categories
Reviews
Reviewers' Company Size
Kantar Media
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mintel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
31.3%
Media Production
9.4%
Market Research
9.4%
Consumer Goods
9.4%
Entertainment
6.3%
Other
34.4%
Marketing and Advertising
42.9%
Food & Beverages
14.3%
Consumer Goods
8.6%
Entertainment
5.7%
Sports
2.9%
Other
25.7%
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