--- title: Kantar Media Reviews meta_title: 'Kantar Media Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 33 reviews by the users' company size, role or industry to find out how Kantar Media works for a business like yours. aggregate_rating: rating_value: 3.8 review_count: 33 scale: '5' date_modified: '2026-08-10' parent_category: name: Marketing Services url: https://www.g2.com/categories/marketing-services --- # Kantar Media Reviews **Vendor:** WPP **Category:** [Market Research Companies](https://www.g2.com/categories/market-research-services) **Average Rating:** 3.8/5.0 **Total Reviews:** 33 ## About Kantar Media Global leader in providing data and insights for leading advertisers, brand owners and agencies. ## Kantar Media Reviews ### 1. Helps me keep up to date with my media monitoring tasks in a fast-changing landscape. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2021 **Describe the project or task Kantar Media helped with:** We measure the efficacy of different media buys using Kantar Media, and we can see where we spent the most wisely. **What do you like best about Kantar Media?** I like the different functions it offers as it is very complete and modern. **What do you dislike about Kantar Media?** If you're not familiar with similar tools, you won't be able to use it to its full potential. **Recommendations to others considering Kantar Media:** If you're a medium sized business, this is a great fit for you. **What problems is Kantar Media solving and how is that benefiting you?** The main problem we're solving is that now there are various media services out there and it can be hard to choose a messaging channel, but Kantar Media facilitates this process. ### 2. Good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2021 **Describe the project or task Kantar Media helped with:** Vision 2023 for Samsung Electronics, new incubator Initiatives, such as subscription business model **What do you like best about Kantar Media?** They keep providing insights about consumer trends, especially critical during pandemic **What do you dislike about Kantar Media?** Need better integration with our existing told tools and integration with other tools used in the industry **Recommendations to others considering Kantar Media:** Recommend to use **What problems is Kantar Media solving and how is that benefiting you?** Keeping track of consumer trends and behaviors, analyzing future trends, ### 3. Quick and Easy Tool to Check Out the Competition **Rating:** 4.0/5.0 stars **Reviewed by:** Robin J. | Process Delivery & Training Analyst, Broadcast Media, Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2018 **What do you like best about Kantar Media?** It gives me a snapshot of what competitors are doing across various mediums in one place. It also provides me with more detail if I chose to explore one particular piece or industry of media. **What do you dislike about Kantar Media?** The dashboard layout is a bit clunky and the templates used to push out powerpoint information is outdated. **Recommendations to others considering Kantar Media:** It is a great tool but just remember that you're dealing with estimates and averages. The data is also about 2 months behind, so something else to keep in mind. **What problems is Kantar Media solving and how is that benefiting you?** I'm able to provide our clients with high level information on competitors. And internally I can review in more detail to see if what they are buying in the media landscape is helping them gain that competitive edge; prove some of our theories to the client and help the client achieve their goals. ### 4. Kantar Media Stradegy - Agency user for 4 years **Rating:** 4.0/5.0 stars **Reviewed by:** Leah G. | Owner & Independent Contractor, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2019 **Describe the project or task Kantar Media helped with:** I used Kantar Media Stradegy primarily for pulling competitive information including: overall/monthly spend, # of insertions, media vehicles and publications, GRPs, seasonality, traditional media creative and more. My team and I used this tool to inform ourselves at the start of every campaign planning and/or new business pitch process. **What do you like best about Kantar Media?** I like the easy to use interface and reporting format. It quickly became my go-to to be informed on competitive advertising information. **What do you dislike about Kantar Media?** In the past, Kantar Media Stradegy's digital capabilities are not as refined as traditional. The spend is very very low and there is an even greater time lag. In general, accurate spend (accounting for added value and make goods) and the time lag were also negative points we to be aware of when planning. I vaguely remember using a Kantar planning tool to discover relevant, local magazines and their contacts - and thought the experience was subpar. The search navigation and reporting features were not the most user friendly and complete information was not always available. **Recommendations to others considering Kantar Media:** I would definitely recommend using the Kantar Media Stradegy tool for competitive landscape **What problems is Kantar Media solving and how is that benefiting you?** Painting the competitive landscape using Kantar Media has helped inform my clients of the how brands in their industry are leveraging marketing and helps the agency in planning an annual campaign up front. It solves the problem of not knowing other brands' strategies or sifting through magazines/tv/the internet/etc. to try to piece it together. ### 5. Stradegy & Kantar for media **Rating:** 4.0/5.0 stars **Reviewed by:** Spencer G. | Assistant Vice President, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Kantar Media helped with:** I use Kantar Media product tools before beginning any project where I have clearly defined competitors. As a media buyer, this means looking into competition and where they are spending. **What do you like best about Kantar Media?** Easy to use interface that is fast. When I am evaluating the media landscape of my competitors, I like the readily available information and the historical data availability. **What do you dislike about Kantar Media?** I have not encountered any drawbacks in my use of the Stradegy tools. **Recommendations to others considering Kantar Media:** Consider which tools are best for your media buy - I say this because not every use of their tools requires interaction with a representative. **What problems is Kantar Media solving and how is that benefiting you?** With Kantar media we conduct market research. We need these insights to make informed decisions for advertising purposes, finding our competitors where they are - and using the information to attack markets strategically. ### 6. Helpful Second by Second data **Rating:** 3.5/5.0 stars **Reviewed by:** Ashley F. | Research Director - Lifestyle Portfolio, Market Research, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2019 **Describe the project or task Kantar Media helped with:** I use Kantar media for second by second data. I’ve found it’s great when overplayed with programming content to see exactly where viewers of a program are engaging or disengaging. **What do you like best about Kantar Media?** I like that the platform is pretty easy to use. The data has been around for years so people trust it. **What do you dislike about Kantar Media?** I wish I knew of more ways that Kantar could be helpful. I only use to for a few specific requests but I imagine it’s scope goes beyond what I know. **Recommendations to others considering Kantar Media:** The team is friendly from what I remember and they are responsive. **What problems is Kantar Media solving and how is that benefiting you?** I use the data from Kantar to help clients better understand their programming. It’s been helping at pinpointing elements of a program to play up/down. ### 7. If you want to do Marketing Researches then Kantar is one of the best choices for you **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Kantar Media helped with:** I worked as a freelance intern with Kantar and I must tell you Kantar is very strict with work ethics. As a intern I worked on 8 projects and my main work is to collect feedback from the respondents. **What do you like best about Kantar Media?** Ambience and environment in the company is good with friendly employees. You will get to learn a lot from the company. **What do you dislike about Kantar Media?** There is no work life balance in the company. You needed to work 10 to 12 hrs a day for the company. **Recommendations to others considering Kantar Media:** As a B2B Marker research must go for Kantar. **What problems is Kantar Media solving and how is that benefiting you?** As a intern my job is to collect Feedback from the respondents. ### 8. Kantar: Easy to use and manage **Rating:** 4.0/5.0 stars **Reviewed by:** Joseph A. | Digital Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2019 **What do you like best about Kantar Media?** SRDS is a good resource to start searching for niche and hard to reach publishers and websites, especially in the B2B space. Their competitive product works well and simple to do runs for analysis. **What do you dislike about Kantar Media?** With the rise of digital, it may be hard for a Kantar to keep up. SRDS May get outdated by the likes of Nielsen and comScore. For competitive tracking since most media is going programmatic, they need to create new solutions to stay afloat. **Recommendations to others considering Kantar Media:** Just jump in and start using it. The platform is very easy to use and it is mostly, trial and error when working in it. **What problems is Kantar Media solving and how is that benefiting you?** When working on a new campaign media plan strategy you need to know the marketplace. Kantar’s suite of services help start and streamline the process for marketers. ### 9. Intelligence Capital **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2019 **Describe the project or task Kantar Media helped with:** Kantar Media collaborated with my previous organisation, The Market Research Society to publish a report 'The Responsive Business: Creating growth and value through Intelligence Capital'. They have also spoken at several of our conferences. **What do you like best about Kantar Media?** This report allowed me to learn the skills to build Intelligence Capital and resources that are needed. Also the competitive advantage of becoming a 'responsive business'. **What do you dislike about Kantar Media?** I feel the recommendations could have been more concise. **What problems is Kantar Media solving and how is that benefiting you?** Whether or not Intelligence Capital is a critical business investment, alongside financial and human capital. We have now realised that it is extremely beneficial. ### 10. Best for Use on Competitor Reports **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2019 **Describe the project or task Kantar Media helped with:** Competitive reporting for clients **What do you like best about Kantar Media?** You are able to pull different types of reports, whether it's a trend report or media mix report. There are different way to slice and dice data to compare against other brands. **What do you dislike about Kantar Media?** It's pretty hard to navigate. More like awful. Not use friendly at all. I have to run reports 3-4 more times before I can figure out what is going wrong and why I can't pull a certain data point. It's very much a trial and error process. And this takes quite a while depending on how much information you're pulling, so each report can take at least several minutes. **Recommendations to others considering Kantar Media:** Recommend this tool to get an idea of the competitive landscape for your client **What problems is Kantar Media solving and how is that benefiting you?** I use this tool mainly to figure out if there are any other competitors in the market for a certain client. It helps us determine what media types the competitors are utilizing and compare against what my own client is running. That way we can see different strategies on how to make the client presence larger vs competitors ### 11. Extensive experience in using Kantar Track designed for British American Tobacco **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Tobacco | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Kantar Media helped with:** Used Kantar Track designed for British American Tobacco to generate consumer insights and track own and competitor brands' performance. **What do you like best about Kantar Media?** Extensive and detailed information available in a click and the system allows multiple cuts and combination of information to be generated. **What do you dislike about Kantar Media?** The system sometimes takes a long time to load, especially when utilising multiple rows and columns. **What problems is Kantar Media solving and how is that benefiting you?** The benefit of understanding unique things such as how our brand's customer feels of competition brands and also what their loyalty disposition is. ### 12. Decent data, not very actionable **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2019 **Describe the project or task Kantar Media helped with:** Kantar was great in helping us develop an analysis of total addressable spend for some of our larger clients. The platform covered traditional mediums well, with a generally positive score when it came to accuracy and coverage. **What do you like best about Kantar Media?** Like that kantar was able to provide us a good look into the world of traditional market intelligence. **What do you dislike about Kantar Media?** Kantar's data was nice to have, but given significant delays in the methodology of tracking these mediums, the data sets were never as actionable as we would have wanted them to be. **Recommendations to others considering Kantar Media:** Get a good account manager and lay down your needs upfront **What problems is Kantar Media solving and how is that benefiting you?** Looking to develop analysis of total addressable media spend by client ### 13. Experience that comes at a cost **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Kantar Media helped with:** I worked on 8 projects as an intern with kantar.Each project helped me look at different aspect of customer feedback. I was able to understand customer perception. **What do you like best about Kantar Media?** One can learn to become more flexible and adaptable. **What do you dislike about Kantar Media?** There is nothing to dislike.In an atmosphere similar to kantar a person needs to be prepared for any kind of change. **What problems is Kantar Media solving and how is that benefiting you?** I was primarily involved in data collection.So got a chance to talk to the customer and understand their opinion. ### 14. Kantar media review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Kantar Media helped with:** Route to market strategy, company business reviews **What do you like best about Kantar Media?** The granularity of data available helped to support many projects. **What do you dislike about Kantar Media?** The range of categories available, such as being able to gain a greater perspective of competitor activities **Recommendations to others considering Kantar Media:** Try it out, very useful for business reviews, revenue maximization. **What problems is Kantar Media solving and how is that benefiting you?** Full business review ### 15. Useful Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2019 **Describe the project or task Kantar Media helped with:** Pulling various categories, clients, and brand spend runs **What do you like best about Kantar Media?** The ease of the outputs to manipulate as need be. **What do you dislike about Kantar Media?** Sometimes the time it takes to produce complex reports but for only really complex / local market asks. **What problems is Kantar Media solving and how is that benefiting you?** Solving for inconsistent reporting of media spend ### 16. A Look at Your Competitive Lanscape **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2018 **What do you like best about Kantar Media?** We use Kantar Stradegy for competitive analysis of the media landscape. You can design custom reports to show monthly spend, GRPs by brand and drill down to specific DMAs. Information can even get as granular as which program and time a TV ad ran and which magazine it was in for Print! **What do you dislike about Kantar Media?** Some Kantar data isn't as current as we'd like it to be. These numbers should always be used directionally and not as the Bible- as it is impossible to have 100% accurate data to the tee. **Recommendations to others considering Kantar Media:** Create public reports that can be used as a template for recurring pulls. For example, we deliver quarterly reports to the client and instead of building the same reports tailored to our needs, it's such a huge time saver to rerun the same report with refreshed dates. This way other people on your team can also view the reports and use them too. **What problems is Kantar Media solving and how is that benefiting you?** The benefit of using Kantar Stradegy is having an overview of media competitive analysis for brands using one succinct tool. ### 17. Essential media monitoring **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Environmental Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2017 **What do you like best about Kantar Media?** We use the Kantar Media Yellow News service as our sole media monitoring tool. Our subscription covers print media and we get alerts throughout the day straight to email as coverage is picked up. The dashboard has some great features and the analytics allow us to show results in a tailored way. **What do you dislike about Kantar Media?** We have had some issues with getting keywords in place and exclusions applied appropriately, but the account managers have kept on top of things. **What problems is Kantar Media solving and how is that benefiting you?** DrThis is our only media monitoring service so it allows us to keep track of any mention of our organisation and associated bodies. Using this we're also able to show the results of our PR activity. ## Kantar Media Discussions - [What does Kantar Media do?](https://www.g2.com/discussions/kantar-media-what-does-kantar-media-do) - [What is instar Analytics?](https://www.g2.com/discussions/what-is-instar-analytics) - [How do I read Kantar data?](https://www.g2.com/discussions/how-do-i-read-kantar-data) - [What is Kantar used for?](https://www.g2.com/discussions/what-is-kantar-used-for) - [View Kantar Media pricing details and edition comparison](https://www.g2.com/products/kantar-media/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+05%3A48%3A29+-0500&secure%5Bsession_id%5D=32670164-df8b-4cbf-b7e4-1ca85d88409a&secure%5Btoken%5D=0a5cc1d0ea1c6d1ac6893ba4bb8c74303fb22c3db44583e60d4684420f762573&format=llm_user) ## Kantar Media Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Kantar Media Alternatives - [Mintel](https://www.g2.com/products/mintel/reviews) - 4.5/5.0 (35 reviews) - [Euromonitor International Passport](https://www.g2.com/products/euromonitor-international-passport/reviews) - 4.0/5.0 (14 reviews) - [SmartSites](https://www.g2.com/products/smartsites/reviews) - 4.9/5.0 (258 reviews)