--- title: Kantar Media Reviews meta\_title: 'Kantar Media Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 33 reviews by the users' company size, role or industry to find out how Kantar Media works for a business like yours. aggregate\_rating: rating\_value: 3.8 review\_count: 33 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing Services url: https://www.g2.com/categories/marketing-services --- # Kantar Media Reviews & Provider Details Global leader in providing data and insights for leading advertisers, brand owners and agencies. * * * Seller [WPP](https://www.g2.com/sellers/wpp) Discussions [Kantar Media Community](https://www.g2.com/products/kantar-media/discuss) Show More ## Top-Rated Alternatives [ ![Mintel](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mintel") Mintel 4.5/5(35) ](https://www.g2.com/products/mintel/reviews) [ ![Euromonitor International Passport](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Euromonitor International Passport") Euromonitor International Passport 4/5(14) ](https://www.g2.com/products/euromonitor-international-passport/reviews) [ ![SmartSites](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SmartSites") SmartSites 4.9/5(259) ](https://www.g2.com/products/smartsites/reviews) [ View All Alternatives ](https://www.g2.com/products/kantar-media/competitors/alternatives) ## User Insights Average based on 33 real user reviews. [Log in to unlock pricing and user insights](/login) ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") OE Verified User in E-Learning Small-Business (50 or fewer emp.) 7/30/2019 "Experience that comes at a cost" 3.5/5 Describe the project or task Kantar Media helped with: I worked on 8 projects as an intern with kantar.Each project helped me look at different aspect of customer feedback. I was able to understand customer perception. Review collected by and hosted on G2.com. What do you like best about Kantar Media? One can learn to become more flexible and adaptable. Review collected by and hosted on G2.com. What do you dislike about Kantar Media? There is nothing to dislike.In an atmosphere similar to kantar a person needs to be prepared for any kind of change. Review collected by and hosted on G2.com. What problems is Kantar Media solving and how is that benefiting you? I was primarily involved in data collection.So got a chance to talk to the customer and understand their opinion. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") MC Verified User in Consumer Goods Enterprise (\> 1000 emp.) 7/30/2019 "Kantar media review" 4/5 Describe the project or task Kantar Media helped with: Route to market strategy, company business reviews Review collected by and hosted on G2.com. What do you like best about Kantar Media? The granularity of data available helped to support many projects. Review collected by and hosted on G2.com. What do you dislike about Kantar Media? The range of categories available, such as being able to gain a greater perspective of competitor activities Review collected by and hosted on G2.com. Recommendations to others considering Kantar Media: Try it out, very useful for business reviews, revenue maximization. Review collected by and hosted on G2.com. What problems is Kantar Media solving and how is that benefiting you? Full business review Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 7/30/2019 "Useful Tool" 4/5 Describe the project or task Kantar Media helped with: Pulling various categories, clients, and brand spend runs Review collected by and hosted on G2.com. What do you like best about Kantar Media? The ease of the outputs to manipulate as need be. Review collected by and hosted on G2.com. What do you dislike about Kantar Media? Sometimes the time it takes to produce complex reports but for only really complex / local market asks. Review collected by and hosted on G2.com. What problems is Kantar Media solving and how is that benefiting you? Solving for inconsistent reporting of media spend Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") GC Verified User in Consumer Goods Enterprise (\> 1000 emp.) 7/31/2019 "Could be better" 3/5 Describe the project or task Kantar Media helped with: I used Kantar WorldPanel in my role in Coca Cola Review collected by and hosted on G2.com. What do you like best about Kantar Media? I like that the interface was clean and i could drill down on a per SKU level Review collected by and hosted on G2.com. What do you dislike about Kantar Media? I disliked the difficulty in using the website/software Review collected by and hosted on G2.com. What problems is Kantar Media solving and how is that benefiting you? Consumer trends, usage Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment Enterprise (\> 1000 emp.) 9/20/2018 "Great interface and easy to save and run ad spending reports" 4.5/5 What do you like best about Kantar Media? Kantar Media allows for easy creation and saving of ad spending reports at the national and local level. You can save reports to run at a later time (or if they are recurring reports) or build easy-to-use dashboards as well. You can look at places current clients spend their marketing dollars (e.g. where does Heineken spend their ad dollars) or look at media providers and what types of clients run across their particular platform (e.g. who spends on ESPN?). You can also slice out by time as well (quarterly, monthly, yearly or by custom date ranges). Review collected by and hosted on G2.com. What do you dislike about Kantar Media? Some of the data output to Excel can be a bit wacky, though you can take the data and feed it into a system such as Tableau to better visualize it. Review collected by and hosted on G2.com. Recommendations to others considering Kantar Media: Kantar does everything right, though part of me wonders if they would ever merge in with comScore to compete with Nielsen and their AdViews/Monitor Plus platform. Review collected by and hosted on G2.com. What problems is Kantar Media solving and how is that benefiting you? I wish they were able to track ad networks/DSP's and that they brought in social media data (though that may change with their new partnership with Pathmatics). Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 10/29/2018 "Easy Way to Analyze Media Spend Via Custom Reports" 4.5/5 What do you like best about Kantar Media? Through Kantar Media's Ad Spender tool, I am able to discern top companies/products/brands and their ad spend YoY to see how things have changed. This varies from Cable TV, Network TV, Magazines, Newspapers, Outdoor, etc., to be able to show a holistic approach of how media dollars are being spent or how those have shifted throughout a key timeframe. Do all of this in your own custom reporting to see what's relevant to you. Review collected by and hosted on G2.com. What do you dislike about Kantar Media? Unclear exactly the definitions as to what each of the media dollars contains. You also have to a wait a bit to be able to download the excel you just created. The tool is a bit funky at first to learn all the nuances and the ins and outs of being able to pull a report correctly, but once learned it's fairly simple. Review collected by and hosted on G2.com. Recommendations to others considering Kantar Media: Make the most of this data, as there is a lot that can be teased out from it and lots that you can find value from. This is a great way to be able to garner information for both you and your clients about media spend and trends in the marketplace. Review collected by and hosted on G2.com. What problems is Kantar Media solving and how is that benefiting you? We are able to discern where company spend is going, and where it has been shifted over key time frames. This helps us to be able to come with stories for our business, as well as help big brands determine the shift in spend from one platform to the next. It helps our clients fill a hole by providing top-line data analyses. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 7/18/2018 "A Look at Your Competitive Lanscape" 3.5/5 What do you like best about Kantar Media? We use Kantar Stradegy for competitive analysis of the media landscape. You can design custom reports to show monthly spend, GRPs by brand and drill down to specific DMAs. Information can even get as granular as which program and time a TV ad ran and which magazine it was in for Print! Review collected by and hosted on G2.com. What do you dislike about Kantar Media? Some Kantar data isn't as current as we'd like it to be. These numbers should always be used directionally and not as the Bible- as it is impossible to have 100% accurate data to the tee. Review collected by and hosted on G2.com. Recommendations to others considering Kantar Media: Create public reports that can be used as a template for recurring pulls. For example, we deliver quarterly reports to the client and instead of building the same reports tailored to our needs, it's such a huge time saver to rerun the same report with refreshed dates. This way other people on your team can also view the reports and use them too. Review collected by and hosted on G2.com. What problems is Kantar Media solving and how is that benefiting you? The benefit of using Kantar Stradegy is having an overview of media competitive analysis for brands using one succinct tool. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") UN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 11/4/2018 "Kantar Review" 3/5 What do you like best about Kantar Media? I like that it gives media info/prices for media outlets. Review collected by and hosted on G2.com. What do you dislike about Kantar Media? I dislike that it is confusing to use and doesn't have a lot of the brands I search for Review collected by and hosted on G2.com. What problems is Kantar Media solving and how is that benefiting you? We are solving which outlets would be the best for ads for certain companies. Benefits is being able to see what companies are placing their ads where, what media certain consumers are looking at, and not wasting money buying media that our target consumers aren't looking at. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Crystal C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Crystal C.") CC Crystal C. Photographer Small-Business (50 or fewer emp.) 11/1/2018 "Kantar Media " 4.5/5 What do you like best about Kantar Media? Kantar Media allows business owners to make decisions for the company based on data from the prospect clients or customers. It makes some things in marketing easier. Review collected by and hosted on G2.com. What do you dislike about Kantar Media? I cannot thinknof anything that I dislike. Review collected by and hosted on G2.com. What problems is Kantar Media solving and how is that benefiting you? It makes the decisions easier when knowing advertising routes or different things for reaching customers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 10/8/2018 "Kantar Media - Competitive Tool" 5/5 What do you like best about Kantar Media? Kantar Media is a great competitive ad spend tool and a must have tool in any research department. Full media coverage and always improving and refining its methodology Review collected by and hosted on G2.com. What do you dislike about Kantar Media? Digital reporting is still under-reported vs. actual spends Review collected by and hosted on G2.com. What problems is Kantar Media solving and how is that benefiting you? Any and all competitive projects including share of spend, placement details and category trends. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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