# Euromonitor International Passport vs Kantar Media Comparison

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## Frequently Asked Questions

### What is the difference between Euromonitor International... vs Kantar Media?

Euromonitor International... stands out for its higher G2 rating and broader industry data coverage, while Kantar Media is recognized for its comprehensive cross-platform media insights.

| [Euromonitor International...](https://www.g2.com/products/euromonitor-international-passport/reviews) | [Kantar Media](https://www.g2.com/products/kantar-media/reviews) |
| --- | --- |
| 4.0/5 (14 reviews) | 3.8/5 (33 reviews) |
| — | — |
| — | 6.0 |
| — | 6.0 |
| Extensive industry and macroeconomic data coverage, easy-to-use interface | Comprehensive cross-platform media insights, trusted audience and ad performance data |



### How do the pricing models of Euromonitor International... and Kantar Media compare?

Euromonitor International... is perceived as more expensive, while Kantar Media is described as reasonably priced by reviewers.

- **Euromonitor International...:** Reviewers frequently mention that the subscription is expensive, but they value the quality and breadth of data provided.
- **Kantar Media:** Reviewers describe the product as a good investment and reasonably priced for the insights and competitive intelligence it delivers.



### What are the best alternatives to Euromonitor International... and Kantar Media?

The top three alternatives to Euromonitor International... and Kantar Media are Mintel, SmartSites, and — (no third alternative supported in the data).

| Product | G2 Rating (reviews) | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- |
| [Euromonitor International...](https://www.g2.com/products/euromonitor-international-passport/reviews) | 4.0/5 (14 reviews) | Expensive subscription, but valued for data quality | Extensive industry and macroeconomic data coverage |
| [Kantar Media](https://www.g2.com/products/kantar-media/reviews) | 3.8/5 (33 reviews) | Described as a good investment and reasonably priced | Comprehensive cross-platform media and ad insights |
| [Mintel](https://www.g2.com/products/mintel/reviews) | 4.5/5 (35 reviews) | — | — |
| [SmartSites](https://www.g2.com/products/smartsites/reviews) | 4.9/5 (259 reviews) | — | — |



### Which Market Research Services features should I prioritize when comparing Euromonitor International... and Kantar Media?

Buyers should prioritize data coverage, ease of use, reporting capabilities, integration with other tools, and customer support when comparing Euromonitor International... and Kantar Media.

- **Data coverage:** Euromonitor International... is praised for its extensive industry and macroeconomic data, while Kantar Media is recognized for cross-platform media and ad insights.
- **Ease of use:** Euromonitor International... receives positive feedback for its user interface, though some reviewers note search and navigation challenges; Kantar Media is described as easy to use by some, but others mention a learning curve and outdated elements.
- **Reporting capabilities:** Both products are valued for customizable and detailed reporting, with Kantar Media noted for cross-media reporting and Euromonitor International... for tabular data exports.
- **Integration with other tools:** Kantar Media reviewers mention a need for better integration with industry tools; no integration feedback is cited for Euromonitor International....
- **Customer support:** Both products receive mixed feedback on support, with Kantar Media's support team highlighted as helpful in recent reviews.



### What are the pros and cons of Euromonitor International... vs Kantar Media?

Euromonitor International...'s headline strength is its extensive industry and macroeconomic data, while Kantar Media excels in cross-platform media and advertising insights.

- **Euromonitor International... strengths:** Extensive coverage of macroeconomic indicators, industry-level analysis, easy-to-use interface, and valuable tabular data exports.
- **Euromonitor International... trade-offs:** Subscription is considered expensive, search functionality can be challenging, and data export can lag with large datasets.
- **Kantar Media strengths:** Comprehensive cross-platform media insights, trusted for audience and ad performance data, customizable reporting, and helpful support team.
- **Kantar Media trade-offs:** Some platforms feel complex or outdated, reporting speed and customization can lag behind digital-first competitors, and digital data coverage is sometimes less refined than traditional media.



### Is Euromonitor International... or Kantar Media better for small businesses?

Kantar Media is a better fit for small businesses, as recent reviews highlight its suitability for medium-sized businesses and ease of use.

- **Euromonitor International...:** No segment share data available; reviewers note the product is valuable but expensive, which may be a barrier for smaller organizations.
- **Kantar Media:** No segment share data available; recent reviews recommend Kantar Media for medium-sized businesses and highlight its user-friendly interface for competitive research.



### Which Market Research Services platform has better integrations?

Reviewers do not cite a clear winner between Euromonitor International... and Kantar Media for integrations.

- **Euromonitor International...:** No reviewer-cited integrations in recent reviews.
- **Kantar Media:** Reviewers mention a need for better integration with industry tools, but do not cite specific integrations by name.



### How do Euromonitor International... and Kantar Media compare on customer support?

Euromonitor International... and Kantar Media are rated at parity on Quality of Support, both scoring 6.0, with reviewers describing mixed but generally positive support experiences.

- **Euromonitor International...:** Reviewers mention that customer service could improve data download experiences, but do not cite major support issues.
- **Kantar Media:** Reviewers highlight helpful and responsive support teams, with some noting that account managers are proactive in resolving issues.



### Which is easier to implement, Euromonitor International... or Kantar Media?

Kantar Media is rated for Ease of Setup at 6.0, while no Ease of Setup score is available for Euromonitor International....

- **Euromonitor International...:** Reviewers describe the interface as easy to use, but do not provide specific feedback on implementation or setup.
- **Kantar Media:** Reviewers note that the platform is easy to use once learned, but some mention a learning curve and initial complexity for new users.



| | Euromonitor International Passport | Kantar Media | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 3.8 out of 5 | 
| **Total Reviews** | 14 | 33 | 
| **Largest Market Segment** | Enterprise (46.2% of reviews) | Enterprise (50.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 


---
## Ratings Comparison
| Rating | Euromonitor International Passport | Kantar Media | 
|---|---|---|
  | **Quality of Work** | 8.8 (12 reviews) | 7.6 (19 reviews) | 
  | **Responsiveness** | 8.9 (12 reviews) | 7.4 (20 reviews) | 
  | **Expertise of Team** | 8.9 (12 reviews) | 8.1 (19 reviews) | 
  | **Execution Ability** | 8.6 (12 reviews) | 7.8 (20 reviews) | 
  | **Communication Skills** | 8.6 (12 reviews) | 7.7 (20 reviews) | 
  | **Professionalism** | 9.4 (12 reviews) | 8.3 (20 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (11 reviews) | 8.1 (20 reviews) | 

---
## Pricing

### Euromonitor International Passport

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Kantar Media

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

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## Features Comparison By Category

### Marketing Services

| Product | Score | Reviews |
|---|---|---|
| **Euromonitor International Passport** | N/A | N/A |
| **Kantar Media** | N/A | N/A |

#### Planning

| Feature | Euromonitor International Passport | Kantar Media | 
|---|---|---|
| **Needs Assessment** | Not enough data | Not enough data | 
| **Resource Allocation** | Not enough data | Not enough data | 
| **Stayed within Budget** | Not enough data | Not enough data | 
| **Statement of Work** | Not enough data | Not enough data | 
| **Best Practices** | Not enough data | Not enough data | 

#### Delivery

| Feature | Euromonitor International Passport | Kantar Media | 
|---|---|---|
| **Technical Expertise** | Not enough data | Not enough data | 
| **Met Deadlines** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Project Updates** | Not enough data | Not enough data | 
| **Scope Management** | Not enough data | Not enough data | 
| **Roll-out** | Not enough data | Not enough data | 

### B2B Services

| Product | Score | Reviews |
|---|---|---|
| **Euromonitor International Passport** | N/A | N/A |
| **Kantar Media** | N/A | N/A |

#### Team Quality

| Feature | Euromonitor International Passport | Kantar Media | 
|---|---|---|
| **Change Management Skills** | Not enough data | Not enough data | 
| **Executive Presence** | Not enough data | Not enough data | 
| **Vertical Expertise** | Not enough data | Not enough data | 
| **Technology Partnerships** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Market Research Companies](https://www.g2.com/categories/market-research-services)




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## Reviewer Demographics

### By Company Size

| Segment | Euromonitor International Passport | Kantar Media | 
|---|---|---|
| **Small-Business** | 30.8% | 28.1% | 
| **Mid-Market** | 23.1% | 21.9% | 
| **Enterprise** | 46.2% | 50.0% | 

### By Industry

#### Euromonitor International Passport

- **Marketing and Advertising:** 14.3%
- **Consumer Goods:** 14.3%
- **Sports:** 7.1%
- **Mechanical or Industrial Engineering:** 7.1%
- **Market Research:** 7.1%
- **Leisure, Travel & Tourism:** 7.1%
- **International Affairs:** 7.1%
- **Insurance:** 7.1%
- **Education Management:** 7.1%
- **Computer Hardware:** 7.1%
- **Other:** 14.3%

#### Kantar Media

- **Marketing and Advertising:** 31.3%
- **Media Production:** 9.4%
- **Market Research:** 9.4%
- **Consumer Goods:** 9.4%
- **Entertainment:** 6.3%
- **Tobacco:** 3.1%
- **Public Relations and Communications:** 3.1%
- **Online Media:** 3.1%
- **Non-Profit Organization Management:** 3.1%
- **Information Technology and Services:** 3.1%
- **Other:** 18.8%

---
## Alternatives

### Alternatives to Euromonitor International Passport

- [Mintel](https://www.g2.com/products/mintel/reviews) — 4.5/5 stars (35 reviews)
- [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.9/5 stars (260 reviews)
- [CIENCE](https://www.g2.com/products/cience/reviews) — 3.7/5 stars (180 reviews)
- [Innova Market Insights](https://www.g2.com/products/innova-market-insights/reviews) — 0.0/5 stars (0 reviews)
- [CrawlNow](https://www.g2.com/products/crawlnow/reviews) — 5.0/5 stars (109 reviews)
- [Datamam](https://www.g2.com/products/datamam/reviews) — 5.0/5 stars (83 reviews)
- [The Sales Factory](https://www.g2.com/products/the-sales-factory/reviews) — 4.4/5 stars (84 reviews)
- [BWT](https://www.g2.com/products/bwt/reviews) — 5.0/5 stars (64 reviews)
- [Fortune Business Insights](https://www.g2.com/products/fortune-business-insights/reviews) — 4.8/5 stars (11 reviews)
- [Kai Analytics](https://www.g2.com/products/kai-analytics/reviews) — 4.9/5 stars (31 reviews)

### Alternatives to Kantar Media

- [Mintel](https://www.g2.com/products/mintel/reviews) — 4.5/5 stars (35 reviews)
- [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.9/5 stars (260 reviews)
- [CIENCE](https://www.g2.com/products/cience/reviews) — 3.7/5 stars (180 reviews)
- [CrawlNow](https://www.g2.com/products/crawlnow/reviews) — 5.0/5 stars (109 reviews)
- [Datamam](https://www.g2.com/products/datamam/reviews) — 5.0/5 stars (83 reviews)
- [The Sales Factory](https://www.g2.com/products/the-sales-factory/reviews) — 4.4/5 stars (84 reviews)
- [BWT](https://www.g2.com/products/bwt/reviews) — 5.0/5 stars (64 reviews)
- [Innova Market Insights](https://www.g2.com/products/innova-market-insights/reviews) — 0.0/5 stars (0 reviews)
- [Kai Analytics](https://www.g2.com/products/kai-analytics/reviews) — 4.9/5 stars (31 reviews)
- [Televerde](https://www.g2.com/products/televerde/reviews) — 4.6/5 stars (37 reviews)


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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/euromonitor-international-passport-vs-kantar-media)