Averages based on real user reviews.
Iobeya is a very effective solution that allows us to have a live global view of the different activities of the company. Review collected by and hosted on G2.com.
I have nothing to criticize about the solution, it is adopted by all the teams. Review collected by and hosted on G2.com.
For my marketing strategy work, I really like iobeya. Some of our team members work from home, while others work from the office. Before iobeya, we had to keep all of our plans in separate emails, Excel sheets, and PowerPoint files. It was a big mess.
We now have one "digital room" for marketing.
Strategy Cascade: The best thing is to link our strategy to our work. I put all of our main Marketing OKRs on one board. Next, we link these OKRs to our campaign plans and kanban boards. Everyone knows why they are doing their job.
Dashboards for Key Performance Indicators The Power BI integration is great. I connect our campaign data, and we see live KPIs (leads, CPL, traffic) inside our iobeya room. You don't need to check ten tools.
Structure: It has more structure than other whiteboard tools. It feels professional and is great for running big projects and weekly review meetings. Review collected by and hosted on G2.com.
There are two or three things I don't like.
This is the main issue: customer support. Support takes a long time. Support is only by email. We had one problem with integration, and it took three days to get a good answer. For a tool we use every day, not having live chat is very bad.
Not for Creatives: My design team isn't happy. They say it's "not like Figma or Miro." It doesn't work well for mood boards, brainstorming, or mapping out a customer's journey. The templates are very "lean" and business-like, not for creative marketers. It feels a little stiff.
Cost: The website doesn't make it clear how much things cost. We needed to talk to the sales team. It feels quite costly, maybe too much for small teams. Review collected by and hosted on G2.com.
