--- title: Intentwise Reviews meta_title: 'Intentwise Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 100 reviews by the users' company size, role or industry to find out how Intentwise works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 100 scale: '5' date_modified: '2026-06-29' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Intentwise Reviews **Vendor:** Intentwise **Category:** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms) **Average Rating:** 4.8/5.0 **Total Reviews:** 100 ## About Intentwise Intentwise is the Commerce Observability Platform for marketplaces. It unifies advertising, retail, shopper, competitive, and cross-channel signals from Amazon, Walmart, Instacart, Target Roundel, Criteo, TikTok, Meta, Google, Shopify, and other marketplaces into one connected intelligence layer — the ground truth for humans and AI agents to diagnose, decide, and act on. The platform serves brands, agencies, and retailers that need a unified signal layer across multiple commerce channels. Rather than siloing data by channel or function, Intentwise creates a single source of truth that powers both human decision-makers and AI-driven automation. Whether you’re a brand that wants to bring your advertising in-house or an agency that wants to use Claude to scale your reporting, Intentwise is the solution. ## Intentwise Pros & Cons **What users like:** - Users appreciate the **ease of use** of Intentwise, finding it intuitive and simple to navigate for reporting. (8 reviews) - Users value the **quick communication and effective advertising optimization** provided by Intentwise, enhancing their growth and results. (6 reviews) - Users highly value the **amazing customer support** from Intentwise, appreciating its responsiveness and expertise in ad management. (6 reviews) - Users appreciate the **reporting efficiency** of Intentwise, enabling highly customizable and timely analytics for their businesses. (6 reviews) - Users commend Intentwise for their **rapid business growth** , achieving impressive results through tailored strategies and expert tools. (5 reviews) - Expertise (5 reviews) - Users value the **insightful results** from Intentwise, enhancing understanding and presentation of data for clients. (5 reviews) - Data Analysis (4 reviews) - Users commend the **intuitive ease of use** and responsive support from Intentwise, enhancing their reporting experience significantly. (4 reviews) - Simple (3 reviews) **What users dislike:** - Users note that Intentwise is **expensive** , making it less ideal for companies with small ad budgets. (2 reviews) - Users are frustrated by the **missing features** in Intentwise, like flexible budget settings and case tracking options. (2 reviews) - Users find it challenging to ensure they're maximizing the **complex advertising system** features, despite the platform's ease of use. (1 reviews) - Users find **billing issues** confusing when trying to mix and match different services offered by Intentwise. (1 reviews) - Users find **complexity in the Advertising systems** can hinder full utilization of Intentwise's features and tools. (1 reviews) - Users experience occasional **data inaccuracy** with Intentwise, requiring manual identification of refresh issues. (1 reviews) - Users find the setup process of Intentwise **difficult** , requiring significant technical knowledge for custom reports. (1 reviews) - Limited Reporting (1 reviews) - Slow Performance (1 reviews) - Time Delays (1 reviews) ## Intentwise Reviews ### 1. Amazon expert **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2025 **What do you like best about Intentwise?** Regarding sponsored ads only Intentwise is a solid based for any and all automations you wish to implement for amazon ads. The AI bidding is excellent and the chat support is fast, thorough and always a great help. **What do you dislike about Intentwise?** Sometime it is not the fastest and the campaign set up function is complicated **What problems is Intentwise solving and how is that benefiting you?** Automated bidding and automatic keyword harvesting are the main things ### 2. Handy tool to help manage and optimize campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2025 **What do you like best about Intentwise?** I like the extent in which you can create specific rules to serve the goals you attain to achieve. It saves me a lot of time to manage and optimize campaigns. Also, I can look at the data from different angles to find any extra opportunities on campaign and brand level. **What do you dislike about Intentwise?** There are some additional features like for example to change daily budget settings based on performance. I am also missing the option to create cases that I could follow when I experience an issue. Right now, we only have the chat option. **What problems is Intentwise solving and how is that benefiting you?** Optimizing campaigns bids based on performance I no longer have to do manually ### 3. Powerful platform with helpful staff **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2025 **What do you like best about Intentwise?** I find the team to be useful in their suggestions and knowledge and they are always happy to offer assistance. **What do you dislike about Intentwise?** The number of features is behind some other leading platforms. **What problems is Intentwise solving and how is that benefiting you?** It helps us with keyword harvesting and other time resource heavy tasks and frees up resource for other less automatic work. ### 4. Great For Custom Reporting Solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Manuel O. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Intentwise?** It allows both on-platform reporting and integration with Looker Studio, Power BI, etc., to build fully customizable reports. Whatever you need, you can make it. **What do you dislike about Intentwise?** It's not the easiest tool to utilize and can take some technical knowledge when it comes to set up your own custom reports **What problems is Intentwise solving and how is that benefiting you?** Internal reporting for our agency team External reporting for our agency clients ### 5. Best in class platform and managed services **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin D. | E-Commerce Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2021 **What do you like best about Intentwise?** Being able to see all the data in one place, and being able to take action in the same windows. Customer Service is top notch, with almost immediate responses every time via live chat. **What do you dislike about Intentwise?** I love the platform so much, I wish they had similar capabilities outside of Amazon **What problems is Intentwise solving and how is that benefiting you?** Actionable data in one place. Automated rules really help efficiency and ROI. ### 6. Happy to have Intentwise working for us! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2025 **What do you like best about Intentwise?** Very responsive. Stays up to date on latest Amazon advertising changes. **What do you dislike about Intentwise?** Cost has become high. At the current spend I could easily hire an in-house, full-time employee dedicated to our Advertising. **What problems is Intentwise solving and how is that benefiting you?** Optimizing our Amazon ad spend to keep our sales growing. ### 7. Great for All Skill Levels **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Intentwise?** No complicated integration, highly customizable, and very user-friendly. **What do you dislike about Intentwise?** Occasional hiccups can occur with automations, but are resolved quickly. **What problems is Intentwise solving and how is that benefiting you?** Keeping ad spend highly efficient during times of low conversion, and helping expand advertising efforts. ### 8. Good knowledge, provides good inputs and guideance. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2024 **What do you like best about Intentwise?** reporting and insights, ease of use, customer support **What do you dislike about Intentwise?** I'd like to learn more about what Amazon is offering, and have those new campaigns or ideas, integrated/recommended to our clients **What problems is Intentwise solving and how is that benefiting you?** managing ads within the amazon ads console ### 9. Intentwise delivers valuable insights and actively propels customers towards advertising goals! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2024 **What do you like best about Intentwise?** - Ability to streamline management of multiple accounts: The user-friendly platform excels in managing multiple accounts and increasing efficiency, especially with the use of custom reports. Intentwise provides easy-to-understand reporting and valuable insights, including advertising roll-ups and deep dives. - Expertise in AMC and in assisting in specific goals: The team helps achieve specific advertising goals and are especially helpful in regards to Amazon Marketing Cloud; often having more insight and feedback than Amazon reps! - Proactive and growth-oriented approach: We value the close relationship we have built with this team over the years! Intentwise works towards growing managed accounts and meeting ever-changing customer needs. They are constantly improving products and connecting with partners and customers, keeping them on the cutting edge of new tools and capabilities. **What do you dislike about Intentwise?** Delays in response times and/or delivery dates can be an occassional issue. Room for enhancement in DSP (Demand-Side Platform) and the provision of deeper reporting and insights. **What problems is Intentwise solving and how is that benefiting you?** Intentwise combines various data points and helps create actionable insights. ### 10. Intentwise Makes AMS Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Jillian W. | Ecommerce Consultant- Amazon Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2024 **What do you like best about Intentwise?** I've learned a lot from our Intentwise representatives who are responsive to business needs. I am a consultant and work with clients who contract directly with Amazon for ad management-- Intentwise beats Amazon in timely communication, campaign management, and ACOS. The platform is easy to navigate and I can set up daily and weekly custom reports. **What do you dislike about Intentwise?** For companies with small ad budgets, sometimes Intentwise is not cost-effective. This isn't unique to Intentwise, however. Amazon AMS is a large commitment for any company. **What problems is Intentwise solving and how is that benefiting you?** Marketing our product to new customers while protecting our brand. This helps us compete with heavily monetized companies on the Amazon platform and allows us to reach new customers. ### 11. Intentwise for Amazon Agency - EXCELLENT! **Rating:** 4.5/5.0 stars **Reviewed by:** Anthony M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2024 **What do you like best about Intentwise?** Reporting is a key element of an agency, and Intentwise solved this weekly recurring need for our business. We use Intentwise in a simple manner - reporting is a key function, but also holisitic KPI tracking. Intentwise's dashboards are excellent for all of this. **What do you dislike about Intentwise?** There's a ton of data in here - we've been customers for 4 months or so. I don't know if we're fully leveraging the technology. Maybe some sort of guidance/consulting to advise where we can leverage the tool even more **What problems is Intentwise solving and how is that benefiting you?** Reporting and seller account data - removes the manual tracking process ### 12. Excellent Software for Amazon Ads Management & Proficient Team for End to End Support **Rating:** 5.0/5.0 stars **Reviewed by:** Ohad R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2023 **What do you like best about Intentwise?** The ease of managing multiple accounts and their ability to assist us in managing ads according to our specific goals, such as TACOS, BSR improvement, etc. Furthermore, they always respond when needed and work towards growing the accounts they manage for us. **What do you dislike about Intentwise?** Intentwise has nothing specifically that I dislike. However, I would like to see the non-advertising reports integrated into the platform to make informed advertising decisions. **What problems is Intentwise solving and how is that benefiting you?** Our Amazon Ads are managed across multiple marketplaces & accounts using Intentwise. Providing them with targets is all they need to show you results. We have consistently grown our Sales with their help for the past two years. ### 13. We love Intentwise! **Rating:** 5.0/5.0 stars **Reviewed by:** Emily K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Intentwise?** The team at Intentwise is easy to work with and have brought their expertise with Amazon advertising to our brand with quick and effective results. The team moves quickly and their reporting is easy to digest. We started working with Intentwise weeks before Prime Day and we were able to pivot to cover multiple goals in a short amount of time with strong results - something I don't think we could have achieved with another agency. The Intentwise platform is easy to use and provides great insights. The advertising roll-ups and keyword and search trend data is invaluable. **What do you dislike about Intentwise?** That we didn't start working with them sooner! Only kidding. I wish their were more AMC reports and use cases built today, but I imagine this area will be built up in the near future. **What problems is Intentwise solving and how is that benefiting you?** Intentwise is cominbing many data points and giving us actionable insights across the digital shelf and advertising. Intentwise is helping to simplify the data-rich world of Amazon and fuel our growth. ### 14. Great team and best in class Amazon Ads platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Marcus S. | Founder & MD, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Intentwise?** The recommendation engine saves significant time and the ACOS optimisation rules really help in getting campaigns performing. Above all the team go beyond the call of duty, where we think we have a real challenge on performance solutions are invariably found. We have worked with Intentwise for nearly 2 years and this level of attentiveness has been solid throughout. **What do you dislike about Intentwise?** Share of Voice and associated organic keyword analysis needs to evolve into a more usable and intuitive format. This is happening however so I would highly recommend potential users to have a demo and go from there. **What problems is Intentwise solving and how is that benefiting you?** While we have a team of skilled strategists, content specialists and optimisation execs we still need software to help streamline our workflows and ultimately give our clients a competitive advantage. ### 15. Increase your business with a team of experienced Advertising partners **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Intentwise?** They increased our business by 150%. They are focused on your business and work with your goals in mind. Amazon advertising is constantly evolving and very complicated. Their sophisticated software and amazing knowledge will help increase your business tremendously. **What do you dislike about Intentwise?** We don't have what to dislike. They do an amazing job. **What problems is Intentwise solving and how is that benefiting you?** They run our entire advertising business on Amazon, Overstock and Walmart. We don't have to hire employees in-house. They give us updates monthly and quarterly and implement strategies according to any changes in our business or at Amazon. ### 16. Solid Software and Exceptional Customer Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Scott G. | Member **Reviewed Date:** July 28, 2022 **What do you like best about Intentwise?** We have subscribed to and utilized several other software platforms for an extended period in addition to using trial licenses of three additional software solutions. We have used Intentwise for several years and have been most impressed with their response times to our requests for changes and almost immediate response to questions. Once you get passed the learning curve of any of the available solutions, most platforms provide very similar information The people at Intentwise make the difference by getting to know your business and expectations. That help to make you feel like a customer rather than just a number. Most of the time they notify us before we may realize that a campaign needs to be modified to keep both ACOS and sales goals on target. **What do you dislike about Intentwise?** There isn't anything that we don't like about Intentwise, only a feature that we would like to see soon. It would be helpful to have an additional tool to help increase our ASIN's organic rankings. **What problems is Intentwise solving and how is that benefiting you?** Achieve and keep us at or near the top of the product categories we compete in while minimizing the cost to do so. ### 17. Intentwise has alleviated a lot of work off of our team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Intentwise?** Time saving and improved metrics all the way around **What do you dislike about Intentwise?** Nothing so far; great customer service and improved metrics. **What problems is Intentwise solving and how is that benefiting you?** They have improved all of our metrics. ### 18. Helped us scale our ad spend across Amazon. Staff is responsive and always releasing new features. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2021 **What do you like best about Intentwise?** Intentwise gave us a practical and actionable game plan for building out the various types of ad campaigns across AMS. It's been instrumental in helping us scale our business. The interface is simpler and straight forward, automations are easy to set up, and the reporting is clear. Also appreciate the visibility on reporting issues caused by AWS outages. **What do you dislike about Intentwise?** We've had a few recommendations for the Intentwise team in the year-plus we've been using the platform. Mostly small tweaks to the interface that would streamline our day-to-day. They're always very responsive and actively look for ways to address our suggestions. **Recommendations to others considering Intentwise:** They offered an initial audit of our existing account as well as a game plan that we could follow, both short- and long-term. Would definitely recommend taking them up on this offer. **What problems is Intentwise solving and how is that benefiting you?** The interface is simpler to navigate and keeps everything on one screen, no more navigating between every campaign and ad group as is required on Amazon's ad page. It keeps all of the most relevant information within a click or two and that's an enormous time saver. Seeing far better bid adjustments than from Amazon's suggested bids. ### 19. Incredible time saver with a professional efficient team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Intentwise?** Intentwise provides an excellent experience with managing my Amazon advertising. **What do you dislike about Intentwise?** There are no features of intentwise that I dislike. **What problems is Intentwise solving and how is that benefiting you?** Intentwise frees my time from managing the ever changing landscape of Amazon advertising. I am free to focus on other aspects of my business knowing that intentwise will keep my advertising ahead of the curve. ### 20. Excellent Customer Experience and Willingness to Work Hard for My Business. **Rating:** 5.0/5.0 stars **Reviewed by:** Nick C. | VP, Finance and Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Intentwise?** The ability to have a great external team manage our Advertising has been a game changer! It has freed up our internal team to expand our business. **What do you dislike about Intentwise?** There are no downsides that I see at this time. **What problems is Intentwise solving and how is that benefiting you?** Intentwise is providing us with high-level complex amazon advertising management. ### 21. Professional, Results-Driven and Personalized **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2022 **What do you like best about Intentwise?** IntentWise has helped transform our Amazon advertising campaigns with solid structures, auto-mining keywords and ACOS goal-settings. **What do you dislike about Intentwise?** Price is competitive with other services and lower than many, but still a budget consideration. **What problems is Intentwise solving and how is that benefiting you?** Our Amazon advertising was all over the place before. Now we have straightforward structures that we can manage and easily adjust. ### 22. Powerful & Dynamic **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2022 **What do you like best about Intentwise?** Intentwise has helped our team understand the dynamics behind Amazon Advertising and best practices. The team is highly responsive and helpful when it comes to campaign planning, reporting, and spontaneous projects. Additionally, the platform is easy to navigate with all the necessary tools plus useful tools that show us insights on competitor bidding, share of voice, and content health & analytics. **What do you dislike about Intentwise?** The only features I would like to see from Intentwise that is missing is an analysis on new-to-brand sales/orders and spending on brand-focused keywords versus non-brand-focused keywords. **What problems is Intentwise solving and how is that benefiting you?** Before Intentwise, we had a lot of issues with campaign organization, navigating the suitable ads to use, keyword bidding, and overall ROAS. Intentwise has helped us create portfolios with campaigns that make sense and has helped us slowly raise our ROAS. **Official Response from Sreenath Reddy:** > Appreciate you taking the time. We now introduced a number of new-to-brand metrics. Also, here is a video on how to segment performance by brand vs non-brand at the keyword level. https://youtu.be/1wxZ07Jn7hI If this is not clear, please feel free to reach us on Live Chat. ### 23. Perfect tool for Amazon ads optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Import and Export | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2022 **What do you like best about Intentwise?** A customer-centric approach, Ease of usage, Transparency, relevant recommendations from the tool, and updated features. Managed services team is very responsive in terms of communication and incorporating even last-minute changes based on business requirements. Sabya has been very helpful in terms of understanding our objectives and requirements, and proactively implementing growth strategies **What do you dislike about Intentwise?** Little more focus and recommendations on how to increase Organic Sales. Better discounts for long term clients **What problems is Intentwise solving and how is that benefiting you?** Improving ACOS and TACOS on a monthly and quarterly basis, the distinction between Brand vs Non-Brand campaigns to ensure incremental revenue growth. Leveraging Non-Brand keywords has been crucial to our growth last year, and we want to continue doing the same in 2022 **Official Response from Sreenath Reddy:** > Thanks so much for your feedback. Your point about Organic Sales is noted. Ultimately we recognize that one of key goals of advertising is increasing organic sales. We are continuing to integrate organic ranking more tightly with ads. We are also connecting content quality and organic ranking. Your continued support and input will help drive our product direction. ### 24. Intentwise helps lower effort and increase efficiency and results **Rating:** 5.0/5.0 stars **Reviewed by:** Tanay M. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Intentwise?** Easy to understand and optimize data saving hours of manual work. Also their constant hunger to make improvements **What do you dislike about Intentwise?** Its hard to say. But i dont think there is anything to dislike they have amazing team and i would work with them for years **Recommendations to others considering Intentwise:** Intentwise is all about enhancing capabilities of amazon advertisers. Intentwise is not built to make you a expert but made only for those who understands amazon advertising. If you are a seller and have a good knowledge of intentwise, its made for you. If you dont know anything better not use them but hire someone and give them to make better use of the platform and deliver better results If you are a agency, believe me this is going to increase your efficiency. This will reduce your most manual work even its eaiser than using bulk operations we have seen this in our agency. **What problems is Intentwise solving and how is that benefiting you?** We are able to make quick data driven decision. Because of the interface it allows us to audit and make decisions 3x faster than what we used to do with traditional methods ### 25. This software is a game changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Jet S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Intentwise?** The team has put so much thought into the platform and continuously makes updates and listens to the community. Intentwise has definitely given us an edge over our competition. **What do you dislike about Intentwise?** No downsides. The platform is intuitive, easy to use, and well priced in the space. I had calls with multiple competitors and Intentwise is in a league of their own. **Recommendations to others considering Intentwise:** Take a free trial with them, and trust me, you will see how they stand out vs. the competition! **What problems is Intentwise solving and how is that benefiting you?** Our team used to spend 4-5 hours a day managing hundreds of campaigns. We now spend 4-5 hours A WEEK. ### 26. High touch and high skilled team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Intentwise?** bi-weekly review and goal meetings were good **What do you dislike about Intentwise?** Market conditions for CBO cut the project short. **What problems is Intentwise solving and how is that benefiting you?** Done for you advertising team and platform ### 27. Clean & Powerful Amazon Advertising Automation SaaS **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan G. | Advertising Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2021 **What do you like best about Intentwise?** Clean and intuitive features with high-quality automation and rule-based logic. It doesn't contain filler features like campaign creation, which I would use the Amazon UI for anyways. The ability to create and save filters is very fast and easy. **What do you dislike about Intentwise?** Optimization features can be limited when trying to set up filters for rules-based optimization. For example, if I want to bring my data in from the last 2-3 days and then optimize the data, I'm unable to. It can also be challenging to update granular levels of data such as campaign names, etc. **Recommendations to others considering Intentwise:** Make sure to take advantage of the free trial and explore all the features. If you are looking for a streamlined SaaS to perform integral tasks, you should give this SaaS a try. And the team is incredibly responsive to any questions or feature requests. **What problems is Intentwise solving and how is that benefiting you?** I use Intentwise heavily to automate my bidding, provide keyword/ASIN/Product recommendations. My overall strategy utilizes Intentwise as well, pulling in campaign performance data from previous periods and performing optimizations. I also use the platform to make budget changes to account for seasonality. ### 28. A great Amazon marketing partner! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2022 **What do you like best about Intentwise?** Easy communication & very knowledgeable. **What do you dislike about Intentwise?** There are no down-sides to working w/ them **What problems is Intentwise solving and how is that benefiting you?** They are capable of all amazon marketing buckets. ### 29. The most dynamic Ad-Software for heavy-duty needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Intentwise?** The automation features for implementing the high-level strategy to be executed on a daily/weekly basis. Also the reporting is great. **What do you dislike about Intentwise?** Having a manual sync push for new campaigns would be ideal. The 24 hour wait is a little bit annoying but nothing major. **What problems is Intentwise solving and how is that benefiting you?** The platform has reduced my time on the ads console on Amazon. Big sweeping changes can be done in a couple of clicks which also increased my bandwidth ### 30. Hours of work saved each week **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2021 **What do you like best about Intentwise?** Easy to use interface that focused on improving spend efficiency. Superior customer service. Their willingness to listen and make changes to their platform based on our brand needs. **What do you dislike about Intentwise?** I can't think of anything at the moment. **What problems is Intentwise solving and how is that benefiting you?** We are saving so much time every week by reviewing all of our marketplaces on one simple dashboard. I like the ability to switch budgets, bidding strategies easily on the fly. ### 31. ACOS focused! **Rating:** 5.0/5.0 stars **Reviewed by:** Ishani D. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2021 **What do you like best about Intentwise?** It has been a great working relationship with Intentwise. They manage our budgets well and reach set revenue goals. We have gone through 2 account managers and both have been wonderful at communicating and meeting our needs. **What do you dislike about Intentwise?** There is a bit of a learning curve but that's normal. I also wish that they handled Organic in addition to Paid advertising for Amazon. **Recommendations to others considering Intentwise:** They are capable of doing a lot of things. Just ask. **What problems is Intentwise solving and how is that benefiting you?** Focusing on TACOS, expanding into different campaign types. Reporting is great with Intentwise Tool ### 32. Huge help for reporting needs, valuable insights and amazing customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer G. | Sales & Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2021 **What do you like best about Intentwise?** I needed more granular reporting as well as help with a regression analysis and thoughts from an outside perspective and the team is always there to help and support. I value the tool a lot. Always striving taking it to the next level and integrate deeper into the amazon data. **What do you dislike about Intentwise?** I honestly do not have anything I do not like. I just wish to at some point integrate my sales data and do correlations with the other data points. But that is as well an amazon restriction as it looks like it. **Recommendations to others considering Intentwise:** Helps your reporting and optimization and if you need help the team is there. **What problems is Intentwise solving and how is that benefiting you?** I needed deeper reporting and that I can pull all days, weeks and yearly data at whatever day. I use intentwise for my KPI reporting as well as optimizing my campaigns in the US as well as auto bid in Europe and Canada. As well I was tasked with a regression analysis and the team helped me accomplishing that. ### 33. In Only 7 Months, Our Monthly Amazon Sales Increased By 40% While Reducing ACOS% From 60% To 35% **Rating:** 5.0/5.0 stars **Reviewed by:** gerti m. | marketing director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2021 **What do you like best about Intentwise?** Instead of false promises, their team produces real results. In only 7 months, they have increased our monthly Amazon sales by 40% while reducing our ACOS% from 60% to 35%. I couldn't be happier with the results. Their team is very professional, very responsive and prompt in responding to my questions/requests. I trust their judgement in developing effective strategies that deliver results. They also are highly organized, structuring each ad category that makes it easy for me to understand the Amazon ad dashboard. Their own dashboard is also very impressive, providing detailed analytics. Highly impressed. **What do you dislike about Intentwise?** Nothing - Even though part of the team is in India, and I am on eastern standard time, it is always easy to reach them. **What problems is Intentwise solving and how is that benefiting you?** They have been very effective in delivering strategies that result in increased sales and lower ACOS. I switched to them because the previous vendor I was using was unreliable, their platform only allowed for ACOS%, with no way to control/maintain monthly ad spend. I now rest easy, knowing that the monthly ad revenue target will match actual monthly spend. ### 34. Very in depth Platform for Agencies and Manufacturers **Rating:** 5.0/5.0 stars **Reviewed by:** Clint G. | Founder & CEO , Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2021 **What do you like best about Intentwise?** I have reviewed and completed trials on 4-5 other software programs before deciding to work with Intentwise. The ability to automate and create rules with ease was the best things about it. Another great part of Intentwise is it is intuitive, easy to use, very easy to set automated rules. The people there are not trying to "sell you" on them, they are genuine and responsive. **What do you dislike about Intentwise?** Setting up a vendor or account has gotten easier but it doesn't always work right away meaning you have to wait 24 hours. But this is not a big deal as their team is very responsive. **What problems is Intentwise solving and how is that benefiting you?** Because we are a smaller company, competing with the larger companies with bigger budgets becomes difficult. However Intentwise allows us to not only compete we are winning vs our competition. Their ability to automate within the Amazon advertising space, stop/start campaigns to lengthen out a budget puts us ahead of our competitors. ### 35. Top Notch Advertising Platform & Service **Rating:** 5.0/5.0 stars **Reviewed by:** Tim C. | Director of E-Commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2021 **What do you like best about Intentwise?** I've worked with several Amazon Advertising API's over the years and always come back to Intentwise being the best. A lot of solutions have great software but very limited communication from actual human beings. The Intentwise team is a pleasure to work with and they've always provided our brand and business such great value. They respond to chats immediately and will always jump on a call to review our business, to help answer questions, or to communicate new additions to their platform. I've developed an amazing rapport with the Intentwise team and look forward to working with them for many years to come! **What do you dislike about Intentwise?** I have zero complaints for the Intentwise team. **Recommendations to others considering Intentwise:** If considering, please schedule time to meet the team. You'll be blown away by their expertise and friendliness. **What problems is Intentwise solving and how is that benefiting you?** I'm able to streamline a lot of the manual processes that took me TONS of time when making changes in the Amazon Ad portal. I also like the ability to set ACOS targets by campaign so that their systems can automate bids. Setting up rules is a nice feature to take auto search terms and place them into manual campaigns. Overall, I'm able to gain efficiencies with Intentwise to allow me to focus on other areas of our business. ### 36. Intentwise is a rare partner in Amazon advertising that builds profits with tools and insights **Rating:** 5.0/5.0 stars **Reviewed by:** Steve W. | D, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2021 **What do you like best about Intentwise?** The entire IW system is built by pros who built the tools to answer their needs to build profit with AMS. IW constantly works to improve their understanding of the AMS system and is always one step ahead when presented with the tough questions on tactics and intelligence. **What do you dislike about Intentwise?** The platform is easy to use but as with the complexity of the Advertising systems like AMS it can be difficult to be sure you are leveraging every aspect of their tool. To their credit, Intentwise constantly seeks to automate the most critical account optimization tasks. **Recommendations to others considering Intentwise:** IF you are selling on Amazon and using the Amazon Advertising engine without Intentwise, you are spending too much for too few sales. You should sign up for Intentwise for the way they improve efficiency on the task you are already doing and for the profitable insights and automations that you will not discover on your own. **What problems is Intentwise solving and how is that benefiting you?** With Intentwise we have a significant improvement of the stock AMS interface. We can aggregate data across account types and have custom reporting that let's monitor profitability on a daily basis. Intentwise helps us make better decisions every day. Besides the platform itself, their knowledge base is vast and their reps are very professional. ### 37. Great platform, load times have improved a lot, **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Intentwise?** Breakout of B/NB and setting additional parameters for Search terms to sort through data **What do you dislike about Intentwise?** UI can be a little cumbersome when navigating, no ability to break out a whole account view and sort through data. it is difficult to export the data as well in a client-facing format **What problems is Intentwise solving and how is that benefiting you?** PPC management and optimization through automated bids and data view ### 38. Great automation to the Amazon bidding optimization process **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2021 **What do you like best about Intentwise?** I like the ability to set automated rules for campaign adjustments based upon the cadence and criteria I set to optimize the campaign metrics quickly and without needing a manual review for every ad group. A process that would take several days manually just happens automatically as many times a week as I set up. **What do you dislike about Intentwise?** I would like to see better and more frequent keyword recommendations based upon the product line. it is difficult to know with products that have a ton of competition what keywords are really the most searched. I'd like to be able to put in a set of words and see the typical search volume associated with those words and what converted. **What problems is Intentwise solving and how is that benefiting you?** The biggest hurdle IntentWise overcomes is the bid optimization automation. There is no way I could touch this number of campaigns manually on a frequent cadence. ### 39. user-friendly platform with even better serive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2021 **What do you like best about Intentwise?** Coming into campaign management I had little to no experience or knowledge of where to start. Sreenath and Intentwise have given me the knowledge to maintain the campaign success they started for our company. The team is always very responsive and willing to help in anyway they can. On top of a responsive and friendly team, the platform and its daily optimizations have made keeping up with day to day tasks much easier giving me more time and opportunity to tend to other work. I highly recommend Intentwise to anyone looking for a way to manage their campaigns. **What do you dislike about Intentwise?** I have no negative opinions on my experience with Intentwise. **What problems is Intentwise solving and how is that benefiting you?** In my experience the most beneficial part of this service has been quarterly deep dives to discuss what improvements can be made. This has helped tremendously expand my understanding of campaign management. ### 40. Most Versatile Yet Simplified and Elegant Platform I've Found **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2021 **What do you like best about Intentwise?** I run an Amazon advertising agency and I've tried many different softwares. However, Intentwise has been the only one I've found with a perfect balance of customizability and automation. Other softwares are way too far on one side or the other which misses the entire point of having a software. The perfect recipe for managing accounts is to utilize the advantages of computing WITH the advantages of human flexibility and strategy. Also, the software runs much more quickly than others I've tried, and this makes a massive difference in experience. **What do you dislike about Intentwise?** I really can't think of anything I dislike. **What problems is Intentwise solving and how is that benefiting you?** Lowering ACoS and increasing sales for my clients! ### 41. Amazing Platform Providing Amazing Results!! **Rating:** 5.0/5.0 stars **Reviewed by:** Marianna D. | Country Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2021 **What do you like best about Intentwise?** Honestly, the KPIs I´ve got !!! The results are so incredible my customers are recommending other brands to join!!! **What do you dislike about Intentwise?** Nothing!! Perhaps it would be great to be able to also use with other marketplaces such as Mercado Libre **Recommendations to others considering Intentwise:** Add mor marketplaces! **What problems is Intentwise solving and how is that benefiting you?** To be able to focus on ROAS instead of just wining bids with costs that are some times higher than the price itself ### 42. Intentwise has been essential to streamline campaign management! **Rating:** 5.0/5.0 stars **Reviewed by:** Rene C. | Search Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2021 **What do you like best about Intentwise?** The variety of features available , as well as the level of custom optimizations you can implement across campaigns. **What do you dislike about Intentwise?** There's nothing I dislike about Intentwise. **Recommendations to others considering Intentwise:** Intentwise has been essential when it comes to all the layers of campaign optimization. Not only does it improve workflow, but also improves campaign efficiency and the overall implementation of strategy. **What problems is Intentwise solving and how is that benefiting you?** Intentwise has made the overall workflow of campaign management much more efficient. With multiple options for optimization and ways to review campaign data, it allows us to be more granular in the execution of campaign strategy. ### 43. The best Amazon Advertising Platform for Agencies and large-scale advertisers **Rating:** 5.0/5.0 stars **Reviewed by:** Antonio E. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2021 **What do you like best about Intentwise?** Intentwise's platform is easy to use, intuitive and very powerful. Their A.I. based recommendations for improving performance has helped us grow 14X YoY in number of accounts and revenue. I specially love the automation engine since it helped us reduce our workload by over 50% **What do you dislike about Intentwise?** The only thing I think it's missing is campaign creation, besides that, there's no better technology **What problems is Intentwise solving and how is that benefiting you?** Large-scale accounts and bulk operations Account management automation Integration with DSP Integration with our internal tools via their API ### 44. With Intentwise for nearly 2 years. Gotten better taking into account my recommendations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2021 **What do you like best about Intentwise?** Listening and adjusting to the changing needs of the customer. Patient with those of us that need to ask questions a couple times because we are jugging multiple things. **What do you dislike about Intentwise?** I would love how to more easily set rules **Recommendations to others considering Intentwise:** Highly recommend it to everyone but my competitors. I have worked with former Amazon employees and several expensive consultants. Using Intentwise was the best decision we made in the 12 years we have been working on Amazon **What problems is Intentwise solving and how is that benefiting you?** optimizing AMS. It has allowed me to not have to manage AMS daily. In fact, I have been able to go a month without optimizing and just letting it run and the outcome was consistent. ### 45. Love the Product, Love the Company! **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew J. | Digital Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2021 **What do you like best about Intentwise?** -Bid optimization recommendations -Automated alerts and bid changes -Incredible reporting tool (with unlimited lookback window) - allows you to view in tables, charts, or download -Super fast and easy to use web and mobile app -Incredible customer support - probably the best I have experienced with a software product **What do you dislike about Intentwise?** There are no recommendations for campaign budgets **Recommendations to others considering Intentwise:** Get it! **What problems is Intentwise solving and how is that benefiting you?** We're able to set up and manage more targeted ad campaigns and still be able to manage the bids in all of them. Better ad performance and a huge time saver as well! ### 46. Great experience maximizing cash flow for my products. **Rating:** 4.5/5.0 stars **Reviewed by:** James B. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2021 **What do you like best about Intentwise?** The automation around best practice bids. **What do you dislike about Intentwise?** Keyword expansion features could increase. **Recommendations to others considering Intentwise:** Use the managed service over just the platform. **What problems is Intentwise solving and how is that benefiting you?** How to efficiently and effectively manage Amazon advertising with the bare minimum amount of work. I have both used Intentwise to expand reach and revenue (currently) and to optimize and make spend more efficient (past company.) ### 47. Strategic and Outstanding performance **Rating:** 5.0/5.0 stars **Reviewed by:** Felicita V. | International Key Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2021 **What do you like best about Intentwise?** We enjoy best the knowledgeable team and key performance and data-driven staff. We value that Intentwise is committed to helping us reach our growth and expansion goals. **What do you dislike about Intentwise?** So far, I have not come to dislike anything specifically. **What problems is Intentwise solving and how is that benefiting you?** Campaign optimization and ad sales growth. Have seen revenue growth and NTB increase. ### 48. Extremely responsive to emails and request and very focused on the task at hand. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2021 **What do you like best about Intentwise?** They increased my sales by 300% working with lower targeted ACOST's. **What do you dislike about Intentwise?** that they don't offer more of their wonderful services to other channels, marketplaces and websites. **Recommendations to others considering Intentwise:** Go for it. They won't disappoint. They will increase your business. They understand marketing. **What problems is Intentwise solving and how is that benefiting you?** They lowered my spending on Amazon and they increased my business ### 49. Would recommend **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2021 **What do you like best about Intentwise?** Easy setup, user friendly, and budget friendly subscription rate **What do you dislike about Intentwise?** Really can't think of anything to dislike **What problems is Intentwise solving and how is that benefiting you?** Intentwise has helped us institute bidding rules, and really helps with keyword harvesting ### 50. Intentwise is helpful. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2021 **What do you like best about Intentwise?** They work autonomously, and provide useful updates in a timely manner, are open to feedback, and follow plans and execute on standards faithfully. **What do you dislike about Intentwise?** They are not always as proactive with developing and testing new approaches as I would like. **What problems is Intentwise solving and how is that benefiting you?** Increasing amazon sales, and reducing ACOS. Going well so far. ## Intentwise Discussions - [What is Intentwise used for?](https://www.g2.com/discussions/what-is-intentwise-used-for) - [View Intentwise pricing details and edition comparison](https://www.g2.com/products/intentwise/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-06-30+06%3A11%3A58+-0500&secure%5Bsession_id%5D=cbcb3afc-4b79-4549-8d96-868e76ee5acb&secure%5Btoken%5D=390643397e6201f3f347619fd3769e227380ff9d26cabedc9c37c0a963852e33&format=llm_user) ## Intentwise Integrations - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Intentwise Features **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Platform Additional Functionality** - Offline Ads - Team Collaboration - Integrations **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Intentwise Alternatives - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Perpetua](https://www.g2.com/products/perpetua/reviews) - 4.4/5.0 (79 reviews) - [Teikametrics](https://www.g2.com/products/teikametrics/reviews) - 4.5/5.0 (123 reviews)