Intentwise makes ad management significantly easier with its intuitive interface and powerful automation capabilities. Bulk operations with smart filters save hours of manual work. The AMC integration is a cherry on top—it’s incredibly helpful for optimizing Sponsored Product campaigns with deeper insights. We also appreciate the ease of implementation; getting started was smooth and straightforward. Their Customer Success Team is responsive and knowledgeable they’re quick to assist whenever we need help. The recommendations feature offers useful suggestions at a glance, and the platform is always evolving with new features that align with market trends. Review collected by and hosted on G2.com.

While the platform is robust, it can take a little time to fully explore and understand some of the deeper features like AMC if you're not already familiar with Amazon’s data stack Review collected by and hosted on G2.com.

I really like Intentwise's user interface because it's very easy to use and they have great visuals that make it engaging. Their staff's support is amazing and it’s just a pleasure to work with them. Review collected by and hosted on G2.com.

Sometimes we won't get quick answers on what we need, but usually we do end up getting an answer for the things that we have questions about. Review collected by and hosted on G2.com.

Intentwise provides great insight to a brand's true Amazon performance and allows you to optimize for both efficiency and scale. The user interface is very cleanly laid out and easy to navigate. I really appreciate the people as well in particular Tushar and Ani for working with me to meet my agency's needs. Review collected by and hosted on G2.com.

The only thing that I dislike is that I cannot see lifetime value data without an AMC integration and that some of the data only works if you are using FBA not FBM (this could be a limitation of Amazon though). Review collected by and hosted on G2.com.

What I like most about Intentwise is how powerful the analytics and automation capabilities are compared to the native Amazon tools. The AMC integration is especially valuable, the advanced query templates make it easy to run complex analyses without building everything from scratch, and the instant visualizations make the outputs much easier to interpret and share with teams or clients.

The platform also does a great job connecting paid and organic performance. Features like share of voice and competitor tracking, along with the ability to tie ad spend to organic rank and retail performance, provide a much clearer picture of what is actually driving growth.

Operationally, the bulk editing capabilities, automated rules, and dayparting tools save a significant amount of time when managing large accounts. Overall the platform provides a much more advanced analytics layer on top of Amazon advertising while still being easy to use, and the customer service team has been extremely responsive whenever questions come up. Review collected by and hosted on G2.com.

There is some manual setup involved but thats okay - they are competitively priced compared to competition and even wtih some manual setup its still completely worth it and a huge time saver. Review collected by and hosted on G2.com.

I love the plethora of features and the ever-green feel when compared to the industry standards. The team at Intentwise is always ready to go above and beyond! Review collected by and hosted on G2.com.

A few features feel sluggish - the AI bot for example. However, this is non-crucial so I do not find it bothersome. Review collected by and hosted on G2.com.

Intentwise helps us gain access to data and allows our Looker Studio reports to automatically refresh with the newest available Amazon data.

This helps us stay on top of the performance metrics and improve the performance for our brands by catching trends early as they develop.

Their team is very helpful in providing updates about the capabilities of their platform through frequent email communications, as well as support through the Slack channel.

The Intentwise Gateway has been great for integrating the data into Claude AI to assist us with gathering insights and data that would otherwise need to be pieced together manually, saving time and improving performance for our brands. Review collected by and hosted on G2.com.

The pricing is the main drawback for a client like us who currently has a great deal with another platform for the Ad Management and AMC support. Review collected by and hosted on G2.com.

Intentwise gives us clarity and control over Amazon PPC at scale. The data is reliable, the reporting is strong, and it allows us to go much deeper than Seller Central without overcomplicating things. We especially value the way it supports structured optimisation and decision-making across multiple accounts. It’s built with agencies and serious brands in mind, not just sellers running ads casually. Review collected by and hosted on G2.com.

There’s a learning curve at the start, particularly for teams that are new to advanced PPC tooling. Some features take time to unlock their full value, but once you understand the platform properly, it more than pays off. Review collected by and hosted on G2.com.

It was very easy to set up and has been very easy to use Review collected by and hosted on G2.com.

Some features that I expected to have are not there, and it can take a long time for features to be added once they have been put in the pipeline. But most of these are "nice to haves" Review collected by and hosted on G2.com.

It pulls together ads and performance data in a way that’s actually usable day-to-day. For us at Neulabs (managing multiple Amazon brands), it makes it much easier to understand what’s happening quickly and then drill down to the campaign/ASIN/search term level when something looks off. Reporting is also far quicker than doing everything via exports, and it helps keep stakeholders aligned on the same numbers. Review collected by and hosted on G2.com.

There’s a bit of a learning curve at the start. There’s a lot you can do, so it takes time to get fully comfortable and set up your preferred views. A couple of things can feel slightly “buried” in the navigation until you know where to look, and occasionally you’ll see minor delays depending on how fresh you need the data. Review collected by and hosted on G2.com.

Excellent - best in class. Really well designed interface and functionality - that is everything you need for Amazon PPC management is well covered - including the newest most advanced features , but there is a easy of use in the UI that I really appreciate versus orther platforms. On the more advanced sice, how Intentwise handles day-parting and custom audiences bid modfiers, to name just two functionalities, is great so that these become part of your everyday Amazon account management very quickly and easily. Its Amazon focus takes away some layers of complication that is introduced on omni-channel platforms. Amazon is is complex enough these days as new features are added, so I appreciate an Amazon-focus. Finally, the onboarding and customer support has been excellent. Review collected by and hosted on G2.com.

Not much. May be that that you can get charged for bolt-on feaures that arew attractive so costs can mount. That said the base line starting cost is competitive benchmarked on two other platforms I have used. Review collected by and hosted on G2.com.