HubSpot Marketing Hub Reviews & Product Details

Lo que más me gusta de HubSpot Marketing Hub es la facilidad para usarse. Incluso si no tienes idea de cómo utilizarlo, el tour guiado al principio es de mucha ayuda. Es muy intuitivo y fácil de configurar. La facilidad del setup es realmente apreciable. Review collected by and hosted on G2.com.

No es un aspecto de HubSpot Marketing Hub en sí, pero en mi caso no he encontrado una manera de rastrear nativamente cuando los padres, que hacen clic en un anuncio, llevan a su hijo a convertirse en cliente. Esto es un poco complicado porque emprendemos campañas dirigidas a padres de familia, pero al final, quien se convierte en cliente es el hijo, no hemos logrado trazar esa conversión de manera directa desde el anuncio al resultado final. Review collected by and hosted on G2.com.

I love the ease and simplicity about HubSpot Marketing Hub. It does not take long to learn your way around and it has great features that bring value and business to your brand. Review collected by and hosted on G2.com.

The only thing that I would appreciate in the future is maybe a multiple editor option (similar to Google Drive) to see who is looking at and editing email campaigns and it saving simultaneously. It can get frustrating when you are making your own edits and changes to a draft but someone has the email open on one of their tabs and you get kicked out with none of your changes saved. Review collected by and hosted on G2.com.

I really like how HubSpot Marketing Hub is easy to use; it's like the Apple of CRMs with its well-polished and intuitive UI. The platform's capabilities make it easy to do what I set out to achieve without needing to hire additional help. It has a wide range of features and functionality available all in one place, which I find incredibly valuable. For example, creating user journeys with scheduled social media posts, newsletters, forms, and automated emails is seamless. I can manage everything within one platform and associate them with a campaign, making it easy to execute and review different channel performances in terms of ROI. It helps save time by not having to jump between various platforms. Additionally, the integration with ERP systems and finance systems like Xero is very useful for seamless operations and notifications, like alerting teams when a project's been won or when an invoice is ready. The initial setup was quite simple, from setting branding to configuring workflows. Overall, it's a comprehensive tool that plugs into various systems and consolidates data effectively. Review collected by and hosted on G2.com.

I think the integration with Google Analytics on HubSpot Marketing Hub could be improved. I have to go into the Google Hub to access more detailed information, and it would be nice to have a more seamless integration that offers better insights, like recommended SEO keywords. Right now, the connection isn't as strong as I'd like, and improving this area could really enhance my understanding of our SEO performance. Review collected by and hosted on G2.com.

The product does what it says. Marketing Hub and Sales Hub are well built, the workflows are reliable and the reporting is good. We've used it since 2024 across a small marketing and sales team and the software itself has never been the problem. Review collected by and hosted on G2.com.

The commercial handling. In January our contract manager advised that the way to reduce our cost was to cut our marketing contact count. We did it, in full, several weeks before our 19 February renewal. The renewal processed at the old tier anyway, because reducing the contacts in the portal doesn't change anything on its own — a separate downgrade quote has to be issued and activated at least ten days before renewal. That condition was not made clear when we were given the advice.

We raised it the day after the renewal. We heard nothing for six months. When we finally got an answer it was that the terms are strict and no credit, refund or tier adjustment is possible until the next renewal, twelve months later.

We are billed £141.92 a month for 10,000 marketing contacts we don't use, on an account paying £1,452 a month. HubSpot has chosen to keep £1,277 and lose the account. Review collected by and hosted on G2.com.

love getting better clarity into where our leads are coming from. tracking those leads and really being able to understand the customer journey is huge for us. It also replace many different softwares and helps me to keep track of everything in one place. Review collected by and hosted on G2.com.

the cost can be prohibitive at first. Especially when you go from the starter level package to the professional level. it is a big jump but worth it in my opinion. The only other issue is that the tool can be daunting to learn. Review collected by and hosted on G2.com.

In a word: automation. As a marketing team of one, I lean HEAVILY on Workflows, scheduling emails & social posts, and meeting links. The updates to the CMS add-on also make it so easy for someone who has ZERO experience creating web pages to create pretty snazzy-looking ones. Review collected by and hosted on G2.com.

Marketing email is a bit of a sticking point. We very often run into issues where unengaged contacts are not receiving important emails. I know there are strategies for re-engagement (and we plan on exploring them), but it would be awesome if there were re-engagement tools baked into Marketing Pro. Review collected by and hosted on G2.com.

I like the marketing studio and being able to review my marketing assets in one place. The performance area of the campaign also gives me all the details I need. Review collected by and hosted on G2.com.

What I don't like about the marketing hub is the consistency of the UX across the different tools. In segments I can do a folder filing set up but once move over to forms I can't organize it the same way. It would make more sense of the file/folder set up was consistent across all the tools. Review collected by and hosted on G2.com.

I really like how HubSpot Marketing Hub brings together all of our data that has historically been segmented and consolidates it in one place. Having this single source of truth makes it much easier to understand how we’re communicating with different segments and whether those messages are landing effectively. I’m also impressed with the AI features—especially the AI assistant—which is one of my favorite improvements HubSpot has introduced over the last five years. Review collected by and hosted on G2.com.

If anything, I just wish that for the price we were paying, there had been more support during the onboarding process. We ended up paying out of pocket for a third party, and in the end it was well worth it. Review collected by and hosted on G2.com.

The access to our entire marketing audience and customers' information and the ability to organize that information quickly and easily is enormously helpful. In addition being able to filter the info as needed to target individuals is also very useful. The tools available to create email campaigns, landing pages and website to easily analyze results is also enormously helpful. Review collected by and hosted on G2.com.

Though efforts are obviously there to simplify, the interface and options can be very overwhelming and confusing. The design features for email, website pages, etc, and in particular for designing mobile formats, is often frustrating and challenging. Given the vast number of website design options out there, I strongly recommend offering a What-You-See-is-What-You-Get type of design interface where the designer can move items around with more design freedom. I also highly recommend providing two design interfaces- one for desktop, one for mobile- so users can design each format independently for what I believe would be much better results that match what the designer is envisioning. Review collected by and hosted on G2.com.

The ability to navigate easily is the top reason I like HubSpot Marketing Hub. I can find every aspect that I need to watch on the left panel and nested options. I integrate HubSpot in the custom SaaS tools I make for internal use for the marketing and sales team. Going through 1000s of contacts at once quickly using filters make it very convenient to see the data that is relevant for me. HubSpot is also a value for money tool for me as it provides much more value than what I pay for it. Adding users and granting specific access is very easy to handle in HubSpot. I've used Breeze AI that is inside the HubSpot for getting things done super quickly. Whenever I get stuck somewhere, the customer support is always there to help me and provide pinpoint solutions for my need. Review collected by and hosted on G2.com.

I feel like the UI can be improved a bit. As the tool is a well known name in the market, may be it's my personal say and not a general issue. It doesn't impact the results I try to achieve. Review collected by and hosted on G2.com.