--- title: Hootsuite Reviews meta_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7747 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 7747 scale: '5' date_modified: '2026-11-13' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

Hootsuite Reviews & Product Details

Pricing

Pricing provided by Hootsuite.

Standard

$99.00
Per User Per Month

Hootsuite Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Hootsuite, and what problem is it built to solve?

Hootsuite is social media management software for brands and organizations that need to build and maintain relationships with audiences across social networks and one-to-one messaging channels. Its focus includes social insights, employee advocacy, social selling, and social customer care.

What languages does Hootsuite support?

Hootsuite supports 7 languages: Arabic, English, French, German, and Italian, and others.

What company sizes and industries is Hootsuite the best fit for?

Hootsuite is used across small-business, mid-market, and enterprise organizations, with reviewer-reported use spanning several industries. The most visible clusters include:
  • Company size: Small businesses, mid-market organizations, and enterprises.
  • Industries: Marketing and advertising, information technology and software, and higher education and nonprofit organizations.

How long does it take to implement Hootsuite across a team?

Teams most often report getting Hootsuite live in under a month, though setup can take longer when workflows are more involved.
Time to go live Relative frequency
Under 1 month Most common
1–3 months Less common
3–6 months Occasional
6–12 months or longer Uncommon

What customer support options does Hootsuite provide, and how do users find the overall support experience?

Support spans self-service resources and direct help through email, chat, and phone, including 24/7 live-rep support. The experience is mixed: users value responsive, helpful assistance, while others find responses slow or support difficult to reach.

What is the experience like for teams switching to Hootsuite from another tool?

Switching from social management tools such as Sprout Social, Buffer, Zoho Social, and Agorapulse has been driven by the need to bring scheduling, account management, engagement, and reporting into one workflow. The move can make collaboration, approvals, and multi-account publishing easier, especially when the previous setup felt manual or lacked the needed capabilities.

What tools and platforms does Hootsuite integrate with, and how do these integrations help users get more value from the product?

Hootsuite offers 50 integrations, connecting social publishing with creative, AI, CRM, service, and analytics tools.
  • Social networks: Facebook, Instagram for Business, TikTok, and X.
  • Creative and AI: Canva, Adobe Express, Claude, and ChatGPT.
  • CRM, customer service, and analytics: Salesforce Sales Cloud, HubSpot Marketing Hub, Zendesk for Customer Service, and Google Analytics.
These connections can bring content assets and drafting tools into publishing workflows, or link social activity with CRM, service, and reporting work, reducing the need to switch between tools.

What features or capabilities could make Hootsuite even more useful?

Hootsuite could be more useful with improvements that make reporting more flexible and publishing workflows more complete. The recurring requests center on:
  • Deeper, more customizable analytics with clearer platform-specific metrics and reporting.
  • Broader support for platform-specific formats and actions, including Stories, Reels, threads, tagging, and media options.
  • More flexible recurring scheduling, bulk editing, and changes to scheduled posts.
  • Simpler navigation and smoother approval, permissions, and account-management workflows.

How useful do Hootsuite users find its AI features in everyday use?

Hootsuite’s AI is most useful as a starting point for content and analysis, but the experience varies by team and use case. Users describe using it for:
  • Drafting and refining captions or copy.
  • Generating content ideas and hashtag suggestions.
  • Summarizing or interpreting performance data and social conversations.
These tools can save time and help overcome a blank page, but suggestions may feel generic or miss a brand’s voice, so users often review and edit the results.

Hootsuite Reviews (7,747)

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Reviews

Hootsuite Reviews (7,747)

View 5 Video Reviews
4.3
7,747 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

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Nathan I.
NI
Nathan I.
Senior Corporate Communications Specialist, MedSurg
Enterprise (> 1000 emp.)
Originally submitted 5/24/2016
"Simplifies Social Media with Intuitive Interface"
4.5/5
What do you like best about Hootsuite?

I like that Hootsuite's interface is simple to use and doesn't require a tech background to understand. It's very intuitive and easy to navigate, allowing us to quickly gather information about our posts and anything we're tracking. It also allows new users to jump in and adopt the platform quickly and easily without much training. The interface is much cleaner compared to what we used before, and the team just likes using it a lot better. The initial setup was very easy, which made the transition smooth. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I wish Reddit was integrated into the platform because it's a social network we're using more and more recently. Wider platform compatibility would make it more useful. Review collected by and hosted on G2.com.

Verified User in Religious Institutions
AR
Verified User in Religious Institutions
Small-Business (50 or fewer emp.)
Originally submitted 1/24/2025
"Loyal Hootsuite Customer for over 6 years!"
4/5
What do you like best about Hootsuite?

Hootsuite allows me to post on Instagram, two Facebook accounts, plus Twitter all at the same time! I have used it for work since August/September of 2020, and it has been a great experience. I never knew programs like this existed until I got into my job as Director of Communications. One of my favorite features is how it suggests optimal times to post, based on the engagement of viewers from previous posts. It is easy to use and very user friendly. Integrating it into my work has been seamless. I highly recommend it! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The only two downsides I've experienced is that sometimes accounts will disconnect, although reconnecting them is quick and easy, and items will fail to post for a variety of reasons. When that happens, I just post them or schedule them for later, so that's not a big deal to me. Review collected by and hosted on G2.com.

Aniket S.
AS
Aniket S.
Social Media Manager
Mid-Market (51-1000 emp.)
"Free, Feature-Rich Social Management—But Clunky UI and Confusing Analytics"
4/5
What do you like best about Hootsuite?

I like that Hootsuite gives me a wide set of options to manage all my social media channels in one place and cross-post. I’m a fan of its free tools, including the caption generator, and its YouTube management. I also like using it for competition analysis because its insights feel more descriptive and intuitive than those in other tools I’ve tried. It helps me keep my social media inbox and customer inquiries together in one place and see consolidated performance across my channels. Hootsuite suits my workflow, and setup was quite easy: I had no problems signing up or connecting my channels, and nothing hindered my workflow. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I used to like Hootsuite’s UI and UX, but now it feels a little clunky and has more controls than I need. It seems like I need a few more teammates to handle it, when I’d like it to be more focused on individual users. The analytics can also be better; what’s shown on the platform is confusing. Review collected by and hosted on G2.com.

Taylor L.
TL
Taylor L.
Digital Marketing Specialist
Small-Business (50 or fewer emp.)
Originally submitted 4/13/2026
"Easy Scheduling and Clear Calendar Views, Though Analytics Can Confuse"
4.5/5
What do you like best about Hootsuite?

We use Hootsuite to write and schedule our social media content. Scheduling posts in advance makes it easier to focus on other tasks or take vacation. We love seeing our entire calendar and monthly schedule in a bird’s-eye view. Since we post about a lot of different topics, seeing everything at a high level helps us give topics enough breathing room and keep a consistent schedule for engagement. Setup was very easy and took only a few minutes. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I find the analytics function a little hard to use and confusing when I have multiple accounts. It’s a little hard to make sure I’ve singled out one account and haven’t combined them. Review collected by and hosted on G2.com.

Oleksiy M.
OM
Oleksiy M.
Учредитель
Small-Business (50 or fewer emp.)
"Useful for Social Media Planning, but Missing Key Improvements"
2/5
What do you like best about Hootsuite?

Hootsuite is valuable because it centralizes social media publishing, scheduling, and monitoring in a single workspace. I especially appreciate being able to plan content across multiple channels, coordinate team approvals, and track engagement without constantly jumping between native platforms. For a media-monitoring and communications workflow, it saves time and makes editorial planning feel more organized and structured. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Hootsuite can feel expensive for smaller teams, especially when advanced analytics, additional users, or broader functionality are needed. The interface is generally capable, but some workflows such as managing streams, permissions, and reporting could be more intuitive and faster to configure. It would also be helpful to have more flexible integrations and clearer guidance on which features are included in each plan. Review collected by and hosted on G2.com.

Jervis G.
JG
Jervis G.
Enterprise (> 1000 emp.)
"Easy Social Scheduling and Approvals, but Post Editing Is Clunky"
5/5
What do you like best about Hootsuite?

I use Hootsuite to handle our company's multiple social media accounts, schedule content ahead of time, and plan future content. I no longer need to open multiple social media tabs or log in to each account separately to schedule posts. I really appreciate the approval flow: I can draft posts, and my manager can give feedback directly. The UI is straightforward and easy to understand, even for someone who hasn't used social media management tools before. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I wish I could delete or edit posts directly in Hootsuite. When I need a post deleted or edited, I still have to log in manually and delete it myself, and I’d like built-in access so I don’t have to open a new window. Review collected by and hosted on G2.com.

Jasmine W.
JW
Jasmine W.
Educational Outbound Expert
Consumer Services
Small-Business (50 or fewer emp.)
Originally submitted 4/17/2026
"Easy Social Scheduling, with Helpful AI and Occasional Glitches"
5/5
What do you like best about Hootsuite?

I use Hootsuite to create posts for multiple accounts and platforms at the same time, so I don’t have to spend a lot of time creating them, and I can do it really easily. I like the calendar setup: I can see the whole week and all my accounts by day, schedule and manage posts, and move them between days. I also like Wisdom AI, which helps me plan posts for the week, come up with post ideas and hashtags for reach and engagement, and create different versions for different platforms and accounts. It was pretty easy to set up and connect our accounts, and adding accounts is also easy. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Sometimes Hootsuite randomly disconnects my social media accounts, especially LinkedIn. I can reconnect them, but it’s a little tedious, and sometimes posts will fail to get published before I realize there’s a problem. The Wisdom AI can also give me repetitive post ideas unless I ask for something more engaging or specify a theme. I’d like the ideas to have a little more variety, and the LinkedIn disconnections need to be fixed. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
"Effortless Multi-Account Social Media Management in One Place"
4.5/5
What do you like best about Hootsuite?

What I like best about Hootsuite is how easy it makes managing multiple social media accounts in one place. As someone who manages social media for multiple brands and organizations, I appreciate being able to schedule posts in advance, organize content calendars, and track performance without constantly switching between platforms. It saves me time, keeps everything organized, and helps me maintain a consistent posting schedule across all my accounts. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

What I dislike most about Hootsuite is its pricing, especially when managing multiple social media accounts. While the platform offers great tools, some features are locked behind more expensive plans, making it less accessible for smaller businesses and independent social media managers. I also find that certain features, like scheduling specific types of content or accessing detailed analytics, can be more complicated than necessary. More flexibility and affordable pricing options would make the platform even better. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
Originally submitted 6/3/2026
"Organized, Streamlined Social Media Management in One Place"
5/5
What do you like best about Hootsuite?

What I like most about Hootsuite is how it keeps everything organized without making social media management feel overwhelming. Being able to see multiple accounts and upcoming content in one place saves me a lot of time throughout the week. The platform helps me post consistently and in a streamlined way. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

What I don’t like about Hootsuite is that it can feel a little overwhelming when there’s too much going on in the dashboard. Some features that seem pretty basic are only available on the more expensive plans. Every now and then I find myself clicking around longer than I should just to get where I need to go. It’s useful, but it’s not always the most intuitive platform to navigate. Sometimes it feels like it could be a lot simpler for everyday use. Review collected by and hosted on G2.com.

Gary P.
GP
Gary P.
Manager
Small-Business (50 or fewer emp.)
"Effortless Scheduling, Seamless to Use"
5/5
What do you like best about Hootsuite?

I really like how easy Hootsuite is to use. It’s simple to schedule tasks and keep track of everything in one place. I also appreciated how straightforward the initial setup was. The UI/UX is clean and intuitive, and I especially like how easily I can use the AI tools to schedule and plan posts—this is the best part for me. The pricing suits our budget and integrations help in saving time. performance has therefore got increased Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

nothing, i am happy. works well in our budget, easy to train employees. i am happy. nothing that significant to dislike, i have used other tools and this works best Review collected by and hosted on G2.com.

Questions about Hootsuite? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Chelsea E.
CE
Chelsea Ealum
•
Last activity 2 days ago

How do you handle Hootsuite AI suggestions when managing multiple brands?

2 Upvotes
1
Join the conversation
Alexa M.
AM
Alexa Medina
•
Last activity 2 days ago

How do you handle quarterly client reporting in Hootsuite when reports only recur monthly?

Pricing Options

Pricing provided by Hootsuite.

Standard

$99.00
Per User Per Month

Professional

$199.00
Per User Per Month

Advanced

$399.00
Per User Per Month
Hootsuite Comparisons
Hootsuite Features
Social Analytics
Social Publishing
Campaign Optimization
Content Calendar
Content Library
Shared Inbox
Report Customizability
Scalability
Post Performance