Hootsuite Reviews & Product Details

Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features > Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. > Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. > Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. > Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.

Seller

Hootsuite

Discussions

Hootsuite Community

Languages Supported

Arabic, German, English, French, Italian, Portuguese, Spanish

Solution Type

All-in-One

Overview by

Margaret Kapitany (Customer Engagement @ Hootsuite)

Used by Self-Employed and 2 others

Beta

Pricing

Pricing provided by Hootsuite.

Standard

$99.00

Per User Per Month

View More Pricing Information

Hootsuite Integrations

(103)

Verified by Hootsuite

Show More Integrations

Hootsuite Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Hootsuite, and what problem is it built to solve?

Hootsuite is social media management software for brands and organizations that need to build and maintain relationships with audiences across social networks and one-to-one messaging channels. Its focus includes social insights, employee advocacy, social selling, and social customer care.

What languages does Hootsuite support?

Hootsuite supports 7 languages: Arabic, English, French, German, and Italian, and others.

What company sizes and industries is Hootsuite the best fit for?

Hootsuite is used across small-business, mid-market, and enterprise organizations, with reviewer-reported use spanning several industries. The most visible clusters include:

Company size: Small businesses, mid-market organizations, and enterprises.
Industries: Marketing and advertising, information technology and software, and higher education and nonprofit organizations.

How long does it take to implement Hootsuite across a team?

Teams most often report getting Hootsuite live in under a month, though setup can take longer when workflows are more involved.

Time to go live	Relative frequency
Under 1 month	Most common
1–3 months	Less common
3–6 months	Occasional
6–12 months or longer	Uncommon

What customer support options does Hootsuite provide, and how do users find the overall support experience?

Support spans self-service resources and direct help through email, chat, and phone, including 24/7 live-rep support. The experience is mixed: users value responsive, helpful assistance, while others find responses slow or support difficult to reach.

What is the experience like for teams switching to Hootsuite from another tool?

Switching from social management tools such as Sprout Social, Buffer, Zoho Social, and Agorapulse has been driven by the need to bring scheduling, account management, engagement, and reporting into one workflow. The move can make collaboration, approvals, and multi-account publishing easier, especially when the previous setup felt manual or lacked the needed capabilities.

What tools and platforms does Hootsuite integrate with, and how do these integrations help users get more value from the product?

Hootsuite offers 50 integrations, connecting social publishing with creative, AI, CRM, service, and analytics tools.

Social networks: Facebook, Instagram for Business, TikTok, and X.
Creative and AI: Canva, Adobe Express, Claude, and ChatGPT.
CRM, customer service, and analytics: Salesforce Sales Cloud, HubSpot Marketing Hub, Zendesk for Customer Service, and Google Analytics.

These connections can bring content assets and drafting tools into publishing workflows, or link social activity with CRM, service, and reporting work, reducing the need to switch between tools.

What features or capabilities could make Hootsuite even more useful?

Hootsuite could be more useful with improvements that make reporting more flexible and publishing workflows more complete. The recurring requests center on:

Deeper, more customizable analytics with clearer platform-specific metrics and reporting.
Broader support for platform-specific formats and actions, including Stories, Reels, threads, tagging, and media options.
More flexible recurring scheduling, bulk editing, and changes to scheduled posts.
Simpler navigation and smoother approval, permissions, and account-management workflows.

How useful do Hootsuite users find its AI features in everyday use?

Hootsuite’s AI is most useful as a starting point for content and analysis, but the experience varies by team and use case. Users describe using it for:

Drafting and refining captions or copy.
Generating content ideas and hashtag suggestions.
Summarizing or interpreting performance data and social conversations.

These tools can save time and help overcome a blank page, but suggestions may feel generic or miss a brand’s voice, so users often review and edit the results.

G2 reviews are authentic and verified.

Here's how.

Calli A.

Social Media Content Specialist

Small-Business (50 or fewer emp.)

9/30/2026

"Intuitive, Powerful Hootsuite Platform That Streamlines Social and Insights"

5/5

What do you like best about Hootsuite?

It's incredibly intuitive. Very happy with the platform features and performance. Perch and Analytics I use the most. I also love Streams under Nest for staying on top of mentions for clients. It makes it incredibly easy to engage with relevant mentions and build brand engagement. The recent mcp integrations have been wonderful in streamlining processes. The internal AI tools have been great. I've loved wisdom for reviewing performance and gaining insights but also for copy, alt text, hashtags, and more. Onboarding was a breeze with our rep. We were set up in no time. Though Hootsuite is an investment it's proven to be helpful in so many ways for our clients. The listening tool is great for research and providing valuable information. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

My only constructive feedback would be the calendar sharing for reviewing posts. Currently, we can only share 1 week at a time. I would love to be able to share a custom calendar view for clients so they can preview all posts in Hootsuite rather than keeping that step in Figma. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite cut the scheduling process time in half. It also is much easier to use than Meta. Revising posts in Meta is clunky and time consuming. It's a breeze in Hootsuite. The analytics are robust and having them all in one nice looking report is lovely. Adding that I can pull insights to review from wisdom has been an incredible time saver and a great feature. The integrations with Claude, etc. also allow us to streamline our workflow. With Hootsuite there is an unbelievable amount of time saved. The ability to up the quality of work and quality of reporting has been great. There's also greater ease of communication and an overall ease of doing the job. Review collected by and hosted on G2.com.

Daisy Y.

Marketing Executive

Small-Business (50 or fewer emp.)

11/3/2026

"Easy to Use Multi-Channel Posting with Helpful Suggested Timings"

5/5

What do you like best about Hootsuite?

It’s very easy to use. It covers multiple channels and makes it simple to switch between them without any hassle. Adding photos, videos, and GIFs is straightforward, and the suggested timings feature is quite helpful. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

There’s been a recent change that makes it harder to reorder the media that goes alongside the text in a post. It’s not a huge issue, but it’s definitely not ideal. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It makes it incredibly easy to complete an essential, but very manual, task for me: submitting our company presence on social media. The software lets me manoeuvre between platforms smoothly so I can compare the text and add the right tagging for each one. It saves me at least two hours a day on the posting I need to do every working day. Thank you! Review collected by and hosted on G2.com.

Alyssa P.

Senior Social Media Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

9/23/2026

"Great for managing multiple client accounts, but plan limits and disconnects are annoying"

4/5

What do you like best about Hootsuite?

Managing social media for multiple client accounts can get messy fast. Hootsuite makes scheduling easy. I just write post, adjust captions for each platform, pull in canva graphics, and move posts on calendar in seconds. I love shared inbox. It's a big help. It tags urgent comments so I can answer questions fast without switching between multiple browser tabs. Connecting claude is also handy for drafting posts directly in chat. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Accounts randomly disconnect, especially Linkedin. Plan limits are also frustrating. Adding extra team seats costs a lot. Also, even though I connected Claude, trying to check analytics told me I need an Advanced plan. It is disappointing that a paid team plan does not include that. Review collected by and hosted on G2.com.

Kaylyn C.

Marketing Manager

Small-Business (50 or fewer emp.)

Originally submitted 3/31/2025

"Hootsuite is a must have for anyone managing multiple pages"

4.5/5

What do you like best about Hootsuite?

Some of my favorite things about Hootsuite are how user-friendly the app is, the inbox tool and how it can be easily filtered, and how custom you can make the reporting. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Something I am not a fan of is when posting different size photos on Instagram, Hootsuite will add black borders to the photos. This is not shown in the post preview but it is something I have encountered after posting and have to go through the platform and edit or delete the post all together. Review collected by and hosted on G2.com.

Karen F.

Social Media Manager

Mid-Market (51-1000 emp.)

Originally submitted 3/20/2025

"I have used Hootsuite in several companies now and always recommend it"

5/5

What do you like best about Hootsuite?

It is so easy to use. I use it across all my jobs- in-house and freelance. I really like all of the handy tips for posts. The Dashboard is very useful, although it has taken me a while to get used to some recent changes. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Sometimes the Streams format changes without me asking it to! And I can never get the Compact view to work. There have been a few recent changes where the name has changed to bird-related words, so it has taken a while to get used to it all. Review collected by and hosted on G2.com.

Bruno S.

Marketing Manager

Small-Business (50 or fewer emp.)

Originally submitted 7/24/2025

"Hootsuite Great Tool!"

5/5

What do you like best about Hootsuite?

Ease of use and design.

Integrations and compatibility.

Speed and reliability.

Pricing and value.

Onboarding and support.

AI features and automation.

Scheduling and publishing.

Analytics and reporting.

Team collaboration.

Overall value and satisfaction. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Customer Service by phone a bit difficult

Complicated features

Poor navigation

Limited integrations

Slow performance

Expensive pricing

Limited AI capabilities

Unresponsive customer support

Scheduling limitations

Confusing analytics

Lack of customization Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

I can schedule posts in advance to save time. I can't edit/delete some posts from the app; I need to log into LinkedIn. Hootsuite solves the challenge of managing multiple social media accounts in one place. It makes scheduling posts, tracking engagement, analyzing performance, and collaborating with teams easier. This saves time, improves productivity, keeps content organized, and helps maintain a consistent social media presence. Review collected by and hosted on G2.com.

Alexander C.

Coordinator, Communications & Marketing

Small-Business (50 or fewer emp.)

11/2/2026

"Hootsuite Makes It Easy to Manage a Social Media Calendar and Content"

4.5/5

What do you like best about Hootsuite?

I like how easily I can schedule our Association's social posts and see everything in a calendar. I also appreciate that it will suggest best time of day to post based on our own historical data. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I'm not a huge fan of the recent changes to names of section of the Hootsuite dashboard (i.e. Perch, Nest, Lumen, Parliament). I understand that it's supposed to be references to owls, but at the end of the day, it just makes things less intuitive and harder to find overall. Review collected by and hosted on G2.com.

Natalia E.

Digital Marketing Coordinator, Inbound Marketing Specialist & HUG Leader Monterrey

Mid-Market (51-1000 emp.)

9/15/2026

"Unified Dashboard Makes Scheduling and Monitoring Multiple Clients Effortless"

4/5

What do you like best about Hootsuite?

The unified dashboard is easily the best feature, as it allows me to schedule posts and monitor multiple client streams all in one place. It handles basic bulk scheduling quite well, which saves a lot of manual clicking when setting up a month's worth of content. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The pricing has become quite steep for what it offers, especially when it comes to enterprise features and multi-user collaboration. Managing seats and permissions for a larger team feels unnecessarily clunky, and the interface can feel heavy and slow compared to more modern, streamlined alternatives. Additionally, many advanced analytics features are locked behind high-tier paywalls, which hurts the overall value. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves the chaos of juggling multiple social media accounts by centralizing everything into one platform. The biggest benefit to me is efficiency and consistency; being able to schedule campaigns in advance and monitor live conversations across channels ensures our brand maintains a steady, active presence without requiring 24/7 manual oversight. Review collected by and hosted on G2.com.

Caroline Y.

Director of Social Media

Small-Business (50 or fewer emp.)

11/2/2026

"Great insights and scheduling, but needs smarter timing and creative recommendations"

3/5

What do you like best about Hootsuite?

it gives me easy access to insights on posts and allows me to customize my reports. and I like that I can schedule content across multiple accounts at one time. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I wish it gave me more recommendations on times and days for my different accounts. I also wish it would give me advice on how to improve my overall creative and caption before I post. I also wish I could add music to IG posts. Review collected by and hosted on G2.com.

Yaxire E.

Member

Small-Business (50 or fewer emp.)

11/2/2026

"Simple, Accessible Scheduling You Can Set and Forget"

4/5

What do you like best about Hootsuite?

How simple and accessible it is. I like scheduling my posts weeks in advance not having to worry about it once it's already scheduled because I know it will be done. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Sometimes it does glitch or takes a while to post if it's not being scheduled. I also dislike that you're not able to edit posts through the platform. If it's able to post and add caption, it should allow to change them too. Review collected by and hosted on G2.com.